If you want to learn how to do SEO for an eCommerce website, then these eCommerce SEO tips will help you to get the best outcomes in the form of increased traffic, ultimately leading to a considerable increase in customers.
Today in this New Year Ecommerce SEO Guide, we are going to learn some eCommerce SEO tips to follow in 2021 to rank your eCommerce websites. Whether you are a growth manager, small business owner, or SEO manager, the guide is going to serve you best. Many of our readers might be wondering…..
The phrase above explains it all !!!!
Still, have any doubts regarding the importance of eCommerce SEO Services?
For this, let’s find out.
Differentiating by highlighting the benefits of eCommerce SEO.
- SEO Drives High-Quality Traffic To Your Website
- SEO Gives Long-Term Growth To Your Ecommerce Business
- SEO Will Reduce Paid Marketing Expenses
- SEO Also Increases Reputation of Your Business
This eCommerce SEO guide will help you to learn about eCommerce SEO. So let’s go and dive right in to learn how to do SEO for an eCommerce store website and get better website SEO rankings.
Let’s Start The Ecommerce SEO Guide Now!
Keyword Research for eCommerce SEO
It’s the first yet most important part of the SEO campaign.
How Keywords Are Important in Ecommerce SEO?
Because they tend to give the background to all the tasks you are performing under SEO. Always hire an expert SEO company to help your SEO campaign.
If You Choose Wrong Keywords:-
- Your SEO marketing plan will fail
- Your keywords will not rank
- The quality of traffic and the user experience of visitors won’t be good
- You will miss the potential growth you expected to achieve
eCommerce websites, in general, are product-oriented. And customers primarily search the website by its product. So, using product-based keywords would yield the best results.
For the proper retrieval of accurate keywords, one needs to follow these steps:-
How To Find Keywords For ECommerce Product And Category Pages
As mentioned earlier, the importance of product based keyword is well understood.
We have various options and keyword research tools to get the valuable keyword.
List of Keyword Research Tools
Google Ads Keyword Planner
This keyword research tool will give you hundreds of relevant and variations of your searched term. You need to enter any rough keyword ideas of your choice and Keyword Planner will show you hundreds of good keyword ideas. You can select keywords that have good commerce intent.
Ahrefs Keyword Explorer
Ahrefs is one of the most popular SEO tools currently. You can log in to Ahrefs and go to the keyword explorer tab and check keywords of your choice.
Ahrefs will also show you several other combinations of keywords like in Phrase match, newly discovered (such keywords may have less competition and these may be in trend).
There is one more category of keywords that shows keywords related to any question, and by targeting such keywords, you can easily answer questions your audience may have on your page.
SEMScoop Keyword Research Tool
This tool is simply amazing. You can check keywords of your choice and similar keywords. The best part of this tool is that it will show you competition on keywords and which pages are ranking for that keyword in SERP and their metrics like DA, Backlinks, Word count, Domain age, and page age.
Amazon Suggest
Despite being a competitor, Amazon can be useful enough for retrieving product based keywords for your ecommerce website.
Consisting of a wide range of keywords, it can make us find the appropriate keyword.
Easy management of this tool, helps to find appropriate keywords for your eCommerce store website.
Wikipedia
It can be considered the best means to research the keywords.
The picture illustrates how to search for keywords using this free encyclopedia. The table of Contents of Wikipedia can also be of utmost importance in giving hints of targeted keywords.
Step 2 : How to Choose Keywords for eCommerce Products and Category Pages
After digging various keyword research tools, we are available with the most appropriate keywords.
Not, each keyword is worth including. We must include only those keywords which have higher buyer intent and can give the good results (Sales).
How To Choose The Most Appropriate Keywords for eCommerce websites?
To choose the keyword, we have a set of parameters, that tell the efficiency of the keywords.
Factors To Consider When Selecting Keywords For Your eCommerce Website SEO
1. Search Volume
It depicts several people searching the content with that particular keyword. Which keyword is considered favorable?
The keyword is favourable when the search volume is high, and the buyer intent is clear.
The picture below explains the search volume using the Keyword Planner Tool.
Commercial Intent Keywords
Keywords with higher Commercial intent convert better. Commercial Intent is a parameter that focuses on……
“Transform the visitor into customers”. The keyword is said to be having great commercial intent when,
- It has high competition as per Keyword Planner
- Favorable “Top of Page Bid”.
The picture below shows the commercial intent:-
Keyword Product Fit
According to various researches, The user searches the keyword using Product-related keywords.
Looking through the perspective of the common man’s searching tactics, We get to know that, keywords should be more related to the product. The keyword which is more vulnerable to the user has more product fit.
Both pictures tell about the user’s approach to keyword search. The keyword that is more vulnerable to the user has more product fit.
The parameter also shows the name by which the product is better known to the public.
Also Read: How Much Does Ecommerce Development Cost
Step 3 : Arrange Your Pages According To Their Priority
eCommerce SEO works well when you know which page of your website has a greater impact. The efficiency of a webpage is important for your keyword to rank higher. How could this be done??
The most important pages have to be optimized first
This could be done by working on every section of your page.
Write SEO Friendly Short URLs.
Try to write short URLs and include your product name in the URL, as this may help you get better CTR.
Domain -> Category -> Sub- Category ->Product-Pages
Step 4 : URL Mapping for Keywords
It’s a process of finding the most relevant page for each target keyword. When the pages are arranged by priority, it’s high time you assign the keyword to every page of the website.
As we already know, the keyword is not limited to one word; it could be a small phrase or a collection of two to three words. These are called short and long-tailed keywords. It’s the people’s way of finding their desired results. Moz researched and concluded that common people generally use “Long-tailed keywords” for their search. It comprises a huge share of searching strategies.
How do you map pages to a keyword? The key tip is…Prepare a “Keyword Mapping Document”.
What is it??“
Spreadsheet, where each page is a specific row of the website and every column is an element for On-Page SEO Optimization. The keyword assigning is the process of only assigning the keywords to the keywords mapped column in the Keyword Mapping Document.
The picture above shows the mapping of Page ID with Mapped Keywords.
eCommerce Website Structure as per SEO Architecture
The website’s structure is the unacknowledged hero of the whole website. This is why you should always hire an expert website development company to create your website. There are many types of websites and you should opt for the suitable website as per your requirement to save your website development cost.
Two Fundamental Requirements for the architecture of SEO’s Site are:-
- No page on the website should be more than two or three clicks away.
- The user could be able to simply and easily get the stuff they desired.
The picture above depicts the system architecture of any website.
What if the user visits your website and gets confused about where to find the content they’re looking for?
It would be embarrassing. isn’t it?
So don’t make your website feel like a labyrinth.
Make it simple and scalable as much as you can.
OnPage SEO For Ecommerce Websites
Keyword Optimization
Here comes, the big one !!!!!!!!!!
On-page Optimization plays a crucial role in the successful build of any website. If it’s an eCommerce website, then the product and category pages of any eCommerce website can only perform well if they are SEO optimized. The page title should be eye-catching and include appropriate keywords. As mentioned earlier,
Product-based keywords are of greater significance than any other keyword. The customer only goes for something that adjusts his criteria.
So include keywords that are familiar to the customer’s native tongue.
- Cheap
- Free Shipping
- Best Deal
- Review
- Best Price
- Online sale
Example:- “Best Phones under 15,000”
URLs of Your Ecommerce Websites
URL of the page matters a lot. Using a short, keyword-rich URL is highly useful. What if you get the URL that is long with numbers of folders then sub-folders ??This would decrease the value of the page linked to that URL. The site’s URL should be in the proper format.
Domain -> Category > Sub- Category -> Sub Category -> Pages
Headers
What if you get some boring header on some webpage????
Undoubtedly, you will skip that page, and this will significantly increase its bounce rate. This can severely harm your webpage’s content and reduce its CTR. For a perfect header. You must:-
- Consists of H1 and H2 tags in your title
- Keep long-tail keywords in your header
- Optimize your content by the appropriate selection of header that describes the whole page content in brief.
Sub-headers
This also owns great importance in optimizing the website
The Sub-headers should be placed in H2 tags
There could be more than one sub-headers in the content
Body
Less On Sales ???????
Probably the page’s content/body is the reason.
The body of the Product and Category Pages holds great importance. They inform the user about the thing they are going to invest in.
What will happen if you are going to buy a pair of shoes and your shopkeeper is unable to satisfy you or doesn’t accurately explain its benefits?
Your action would definitely be, to skip that shop and get into another. The same thing is with the body of the product and category pages of the website.
How To Write Contents For Your Ecommerce Website For Better SEO Results
Here are some content writing guidelines for eCommerce websites that will help writing the body of product and category pages of the website:-
Write The Body/ Content Of More And More Words.
The content should explain every aspect of your web page to your buyer. He should have no doubts about the details of the products. The objective of the body/content should be, to satisfy the customers.
Also Check : How To Promote A Facebook Business Page?
A content of 2000-3000 words would be satisfactory.
Include Keywords Into Your Content.
The content is only effective when it includes targeted keywords. Google ranks the web content based on the number of keywords it has.
Nearly 2-5x part of keywords in the content gives the best outcomes
Include LSI Keywords Into Your Content
Apart from keywords, LSI keywords also play a significant role in the body of the page. LSI keywords and normal keywords are close to each other and possess the same meaning.
For example:
If your keyword is “Web Design, then its LSI keyword will be “Website Design.
The image below depicts the optimized structure of any product-based website.
In-Image Alt Text
As we know, Google cannot read images. Alt-text is a description of an image given inside tag
Syntax:- Useful Tip: Don’t fill the alt tag with useless words or irrelevant keywords to rank high on Google. This is not what alt tags are made for, and this may also trouble your visitors.
Metadata
It tells the user about the data. Metadata helps the Search Engine to recognize the content of the web page.
Types Of Metadata:
- Descriptive Metadata
- Structural Metadata
- Administrative Metadata
- Reference Metadata
- Statistical Metadata
The search engine uses the following meta-data:-
1. Description:-This metadata describes the content of the whole web page.
2. Title:-This metadata tells about the topic the webpage is all about.
3. Keywords:This metadata is a matter of thought to most of the search engines, whether they include it or not.
Internal Linking
Links that connect to other pages on the same website are called internal links. These links are generally used to help users navigate the entire website.
The internal linking lets you:-
- Increase the value of your website
- Increases the session time
- Decreases the bounce time
- Increase the ranking potential of every page of your site
Useful: Don’t add a huge number of internal links to your page; this will let Google algorithms decrease your position. A maximum of 250 pages should be added to any page. The structure of internal linking is like the picture below:-
The anchor tag is best suited for creating a hierarchy of web pages.
Use the Link Explorer tool to view the exact link structure of your website. Containing 1000’s links on the webpage may hinder your site’s performance as per Google’s algorithms.
Linking should be done in such a way that, if Google’s spider navigates one of the pages on your website, then it should be able to reach every page of your website.
The picture below shows the optimized way of internal linking in the website. The above type of linking is favourable to both users and Google. Thus, we can conclude that Internal Linking has a significant impact on creating SEO–Friendly websites.
SEO Optimization Techniques For Ecommerce Websites
Effective Crawling and Indexing are the major concerns of Technical SEO.
Confused Between Google’s Crawling and Indexing of webpages????
If yes, here’s the answer: Crawling means analyzing the content of the web page by GoogleBot.
Indexing means downloading data from web pages into a database by search engines so they can display it in their search results. A site’s performance is increasingly based on its crawling and indexing.
But there are some user errors that hinder the crawling and indexing of the website.
Technical SEO Hereby Provides A Way To Get Out Of It.
The issues that confront Technical SEO are:-
Content Replication
A major issue that has increased the bounce rate. The user gets confused with the content and is unable to find the worthy part of the content. Use the canonical link element to find where the main section of content resides.
Unrecognized Pages
The pages that are far away from the user’s or Google’s spider’s sight are good for nothing. These pages will never revert, no matter what you have invested in them. This degrades the site’s SEO and reduces performance.
Either delete these orphaned pages or bring them into the user’s vision.
No SSL
The link between a web browser and the web server is encrypted using SSL. The SSL site uses an extra “s” in the URL for HTTP. Your action would definitely be to skip that shop and get into another.
This will turn into “HTTPs” rather than “HTTP”. Fact: In 2004, Google announced that sites with HTTPS URLs would be given more priority than others. The site’s URL can be made HTTPS by installing an SSL certificate on your website.
Link Building Tips for Ecommerce Websites
Link Building Leads to Marketing
The more you promote the eCommerce website, the more links you will make, and the more links, the more market value you will get.
Find And Delete Old And Rustic Pages From Your Website
The proverb “Old Is Gold” doesn’t work here.
In the field of Digital Marketing, outdated content is worthless.
So, remove the pages on your website that are outdated. This content is going to degrade your website rather than upgrade.
Link Building Techniques to Rank Your Ecommerce Website
Interact with Bloggers and Influencers
To spread your fragrance in the industry, you must stay in touch with eminent bloggers. Write on the popular blogging website and share your website’s link on that page.
This would probably increase the traffic on your website.
Send E-Mails to Let Them Know About Your Content or Offers
Personal attachment is necessary for the growth of many clients.
To build strong relations with clients, maintain regular email interaction.
Always stay in touch with your clients by notifying them of your product launch or sharing your success with them. It’s always worth maintaining connections with your clients in more than one form.
In The World Of Competition, Don’t Let Your Clients Forget You At Any Cost!!
TESTING AND ANALYSING MORE
Before moving ahead, it’s always a must to retrace your path…..Test your site’s SEO based on these factors:-
- Meta titles and meta descriptions should be tested to improve CTR.
- Web traffic conversion can be tested using an A/B strategy.
- Use SEO tools to test which keywords are ranking the highest.
- Check the internal linking between the site’s web pages.
- High-converting keywords can be appended by using PPC Campaigns.
- Check your site’s traffic using tools like Ahrefs, etc.
ADD BLOGS TO YOUR eCOMMERCE WEBSITE
Blogs add colour to your website. It adds flavour to your site and makes your website even more interesting. Know how to create a blog.
While writing a blog, one must ensure to add appropriate keywords to the content. If you don’t, the site’s quality will degrade drastically. The writer should link their content to a highly reputable, well-established website.
Apart from writing content that is suitable for only one’s website, the writer can also dwell on some other topics. Suppose you have a commercial website that sells shoes, and you write about what type of shoes or sandals are of high quality.
Apart from these topics, the writer can also write “Ways to heal from high heel injuries” or “Which type of footwear should be worn for different occasions”. You can also consolidate all your blogs into an e-guide. And get the best results for your website.
VARIOUS SEO TOOLS
To rise in the world of digital marketing and to promote sites using eCommerce SEO, it is a must for an individual to carry all the useful SEO Tools in his bag.
Without these SEO tools, life is difficult in this competitive market. E-Commerce Is A War Between Two Product Based Websites And SEO Tools Are The Weapons.
There are numerous SEO tools that will help you to optimize your eCommerce website for better SEO results. Here They Are:
- Ahrefs
- SEO Moz
- Screaming Frog
- Buzzstream
- Merge Words
- Uber Suggest
- Google Adwords Keyword Tool
- Authority Labs for Monitoring.
CONCLUSION
These eCommerce SEO tips are made to help you grow your eCommerce website SEO. Follow the E-Commerce website technical SEO Checklist to get good results in the form of increased traffic and ultimately lead to an increase in the number of customers.
Hope this eCommerce SEO guide will help you!!!!!!!!!!!!!
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For more details please check our ecommerce SEO Services, SEO packages and contact us now for more eCommerce or small business SEO services.
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