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How Much Do YouTube Ads Cost?

Are you looking for the best YouTube marketing packages in India but not sure how much does YouTube Advertising Cost? You have come to the right place to know how much does it cost to advertise on YouTube.

Rankon Technologies is a full-fledged YouTube promotion company in India offering low-cost YouTube Advertising Packages in India for businesses of all sizes. Our Youtube advertising packages cost between 10,000 INR to 25,000 INR Per month.

YouTube Ads

YouTube Marketing Packages In India

Basic

10,000 INR / Monthly
Best for Small Business

Advanced

18,000 INR / Monthly
Best for Mid Size Business

Enterprise

28,000 INR / Monthly
Best for Large Business

How Much Does YouTube Advertising Packages Cost In India?

Businesses On Average, Pay A YouTube Advertising Cost Of $0.10 To $0.30 Per View Or Action Approximately, With An Average $10 Daily Budget.

In earlier times, it was said that a picture is worth 100 words. Now with the advancement in technology, it won’t be wrong to say that a video is worth 10000 words.

Marketing and Advertising was never been this advanced as it is nowadays. All types of businesses small, medium or big quest for new strategies, new solutions and new ideas to promote their products and services.

In their search for a better marketing approach, many business owners swotted YouTube Marketing worth their investments. At RankON Technologies, a credible YouTube marketing company, we offer YouTube advertising packages in India that drive our client’s businesses in the right direction.

Global YouTube Advertising

YouTube average advertising cost ranges (on average) from $0.10-$0.30 per view or impression.

Business BenchmarksAverage Cost
Average CPM (cost per thousand impression)$4 to $10
Average budget set by an average business$10 to $50

Types Of YouTube Ads

  • TrueView Ads
    True view ads give viewers the flexibility to either view or skip the ad, but will never be impelled to see.
  • Instream Skippable Video Ads
    Give advertisers the leniency to create promotional videos of different durations.
  • True View Discovery Ads
    Previously known as in-display ads, it helps brand be discovered on YouTube homepage, search results, etc.
  • Pre-Roll In-Stream (Non-Skippable) Ads
    These are non-skippable video ads that are played either in the start, middle or end of the video.
  • Bumper Ads
    These are shortest type of ads that play in the beginning of video and are as short as 6 seconds.
  • Outstream Ads
    Outstream ads are only mobile-specific and appear on non-video environment where the video plays while you scroll down the web page.
  • Masthead Ads
    Masthead ads show up in YouTube Home feed both over the mobile and desktop and play without song for upto 30 seconds.

Now, have a look at other factors that have a say in determining YouTube ad cost.

Audience Targeting

There are different audience targeting options available on YouTube ads that can help advertisers reach the most appropriate audience. However, do remember that some audiences are harder to reach than others and this may increase the cost of your YouTube ad.

For more precise targeting, you can choose the YouTube channels your ad would appear on. You can even select a few videos that you think your audience prefers to watch.

Audience Targeting

During the campaign creation, you can search for and include channels in the “Placements” section. For the maximum pact, it is better to choose the best-performing channels for your advertising campaign.

Below are the targeting options available for YouTube advertising

  • Demographics: You can even specify your ad audience given the demographics like age, gender, and location.
  • Interests: You can also describe your audience based on views that have common interests in association with your brand.
  • Life actions: This feature allows businesses to target users based on a life event that may make them more absorbed in your offering. For instance, a local book store would create YouTube ads to target parents who might be looking for good deals on academic books at the start of the session.
  • Custom intent: You can focus your ads on people who are searching for products or services pertinent to your business.
automatic bidding

Bidding

Just like other advertising platforms, YouTube advertising also works on a bidding system. This simply means that the cost of a YouTube ad also depends on how your competitors bid for the same place.

In the case of video ads, you are likely to bid on a cost-per-thousand (CPM) or a cost-per-view basis. You will be charged every time a person engaged with or watch the ad for more than 30 seconds.

Daily Advertising Budget

Affordability is undoubtedly the best part of YouTube advertising. It is very easy and reasonable for businesses to run their YouTube ads. One can start with as low as $10 daily to run his ad. However, this can always be changed to increase the performance of your YouTube ad.

Generally, you need to keep in mind the following things while defining a daily budget for YouTube advertising.

  • The duration for which like your advertising campaign to run.
  • The amount you spend per day to attain your campaign objectives.
  • Option to choose low-cost YouTube ad categories that can help you maximize your budget and still achieve campaign objectives.
Better ROI

Ways To Optimize Your YouTube Advertising Campaign And Make The Best YouTube Ad Cost

Whether you are a start-up or a multi-national business, YouTube advertising promises remarkable market exposure to businesses looking to amplify their presence. There are several ways you can accentuate the performance of your advertising campaign while making the best use of the allotted budget. So, let’s look at these ways below.

Define who runs your campaign

Running a YouTube advertising campaign asks for both effort and time. To ensure the best outcomes, you must choose a person who can put in the best efforts to manage the campaign successfully.

You can create in-house ads and run them on your own. However, if you have a dedicated marketing team, you can hand over the job to them.

If you decide to run your campaign on YouTube yourself, you would have to define the daily ad budget basis on which your ads would run. For example, if you run ads that are of a 1-minute length and you shell out your money for someone watching half of your ad, you must need to determine the worth of the same to your business. You need to compare the YouTube advertising cost against the benefit you get from the ad.

campaign

You can even hire a dedicated video marketing company to run your YouTube ads. This option is particularly beneficial for those who don’t have any prior experience in running YouTube ads or if you just want to outsource the campaign management task to an expert while you focus on your core competencies. However, your YouTube advertising cost is bound to go up as you would have to pay the video marketing company for campaign management.

And, don’t forget the cost of video creation which depends on the length of your video, camera angles taken, length of the script, and others. This might look complex but considering the immense benefits YouTube advertising offers, it is truly worth it.

Precisely Define Your Target Category

Ultimately, the purpose of your YouTube ad is to woo the audience you intend to engage with. Therefore, your entire focus should be on launching and executing an advertising campaign that can help you do just that.

Here are some of the most effective ways to target your audience.

Demographics

Demographics

The video platform has billions of users from children to young adults, the elderly, housewives, business people, and so on.  So, there is no point in targeting all as your ad would lose its purpose.

Instead, your ad focus should be on a specific section of the audience that is closely related to your product or service. For example, you need to define the age group, gender, income levels, region, and other factors while setting up your advertising campaign. Doing this would help you increase the effectiveness of your ad.

Interests

Everybody has their likes and dislikes. So, make your ad appear to those who are interested in such type of content. This can be defined under the Interests section.

Life Events

People face significant life changes from time to time, and they start searching for things they were previously uninterested in.

Marriage, for example, can completely alter a person’s priorities and wants. You can only advertise your vacation advisory service to newlywed couples.

In-Market Audiences

Google’s smart algorithm can easily determine when a person is searching for products you deal in and are willing to buy them. This kind of in-market audience can help you find people who may be interested in buying your product.

Video Remarketing

Video remarketing can be defined as a method of targeting people who are already associated with your business. You can reveal your ads to those who’ve already seen your ads or videos.

Placements

This refers to the channels where you want to put your ads. Select a channel that is closely related to your type of product. For example, if you are selling fans or tube lights, choose a channel that highlights such products.

Keywords

Choose search terms that are connected to a YouTube channel or video that your target audience could engage with. Negative keywords allow you to show the ads only on videos that are relevant to you.

Work On Quality Content

This should be your top priority. Whether it is a small video or a longer one, the video content should be engaging enough to keep the audience stuck to it. So, put your focus on video quality.

For example, choose to create a high-resolution video and not a poor-resolution video. Today, there are many high-end tools and equipment that can help you develop superior quality video ads.

Don’t create a video advertisement just for the sake of creating it. Instead, try to imbibe some value in it that your target audience can take from it. Attach a goal to your YouTube ad and create a video that can easily help you pass on the set message to your audience.

Content Writing
Animated Video

Prefer To Make Short Video Ads

Nowadays, people prefer to watch short video ads that don’t loop around boring content and send the message directly. If you create a long YouTube ad, the audience is not likely to engage with it. This is particularly true if you are running non-skippable video ads. People would like to exit the page without showing any kind of engagement.

However, on the other hand, short yet powerful videos have been found to drive better results out of your ad campaign. In general, the length of the video should not be more than 45 seconds. So, try to create a quality video without elongating it unnecessarily.

Come to the point quickly without taking any other route. Do remember that a person can skip your video after the first 5 seconds, so make the best possible use of it.

Design Powerful Landing Pages

It is necessary that your drive your audience to a page that provides them with more information or a call to action. So, after your design a great video ad, the next thing to do is to create a powerful video ad.

By directing your audience to a purposefully created landing page, you can provide more details about the product, service, or message you highlighted in the video ad. Keep everything specific so that a person can easily connect with the ad and landing page.

UI-UX Designing

Factors Determining Youtube Ads Cost

  • YOUR BID
  • YOUR AD TYPE
  • YOUR BIDDING SELECTION
  • YOUR TARGETING OPTIONS

Why Should You Advertise On YouTube?

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YouTube’s global ad collection was $28 billion USD in 2022

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30% of people on the internet said that they watch a minimum of one video live stream weekly

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The video platform has the potential to target 2.56 billion users

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It has 15 billion daily video views

5

81% of internet users use YouTube

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Almost 700, 000 hours of video content are streamed every minute on YouTube

Source– Hootsuite

You may use our Youtube Advertising Services in India if you want to empower the following aspects of your business to:

  • Beat The Competitors
  • Try Tailored Targeting
  • Generate awareness of your products/services
  • Drive traffic, leads and conversions
  • Need the best out of your YouTube Account
  • Increase organic traffic from YouTube referrals
  • Expand your online marketing campaign with minor YouTube ads campaign costs

Tips To Consider To Get The Maximum Output Of Your Investment on YouTube Advertising

Set Your Target Audience

Make Good Quality Ads

Keep Ads Small But Impressive

Create Relevant Landing Pages

Regularly Analyze The Progress Of Ads.

How Can You Evaluate The Success Of Your Youtube Advertising Campaign?

After choosing a Youtube Marketing Package of your choice, you may need to figure out whether your ad is working or not. You may do this with the help of pre-defined evaluation parameters. Here given are certain parameters from which you can check the progress of your youtube ad.

Views

With this measuring parameter, you may find out the number of times people viewed or were involved with your video ad. Moreover, it will provide you with information about the type of audience watching your ad.

Clicks

With the help of this measuring parameter, you will come to know the number of times people clicked on your video. This can help you recognize how appealing your ad is to people who see it.

Video Viewership

This lets you see what share of viewers finished 25%, 50%, 75%, and 100% of your video ad. It helps you understand where your audience curiosity is lowered.

Get Low Cost YouTube Advertising Packages in India

Exotic statistics in the context of the performance of Youtube Ads can attract any business owner. Now if you’ve made your mind to run a Youtube Ad for your business, then you might want to know the YouTube Ads cost?

Either you’re a small, medium or big business owner RankON Technologies can help in YouTube Marketing by creating a well planned YouTube marketing strategy and affordable YouTube marketing packages as well. Due to variations in sizes of businesses, RankON Technologies has categorized its Youtube marketing packages into 3 divisions. These are Basic, Advanced and Enterprise.

How Much Do YouTube Marketing Packages Cost with RankON Technologies in India?

YouTube Marketing Packages classification help us to deliver the results which our customer desires. Gold, Silver and Bronze Packages enable our clients to achieve their needs according to their budget.

YouTube Marketing Packages

Basic

YouTube Marketing Packages
10,000 INR / 140 USD Monthly
EXCLUSIVE OF ALL TAXES
  • Youtube Marketing
  • Youtube Channel Creation
  • Cover Photo And Profile Pic Creation
  • Video Optimization – 1 Video Per Week
  • Custom Thumbnail Creation
  • Keyword Research
  • Status Posting*
  • Responding To Comments
  • Playlist Creation
  • Video Backlinks Creation
  • Video Creation
  • End Screen Cards Creation
  • Information Cards Creation
  • Video Tags Creation
  • Youtube Analytics Monitoring
  • Competitors Analysis
  • Youtube Ads
  • YouTube Ad Account Set Up
  • Video Ads- 2 Per Month
  • Skippable In-Stream Ads
  • Non-Skippable In-Stream Ads
  • Bumper Ads
  • Discovery Ads
  • YouTube Video Sequence Ads
  • Detailed Audience Creation
  • Custom Audience Creation
  • A/B Testing Of Targeting
  • Remarketing Video Ads
  • Video Ads With Promotion Of Your Products
  • Monthly Report

Advanced

YouTube Marketing Packages
18,000 INR/250 USD Monthly
EXCLUSIVE OF ALL TAXES
  • Youtube Marketing
  • Youtube Channel Creation
  • Cover Photo And Profile Pic Creation
  • Video Optimization – 2 Video Per Week
  • Custom Thumbnail Creation
  • Keyword Research
  • Status Posting*
  • Responding To Comments
  • Playlist Creation
  • Video Backlinks Creation
  • Video Creation
  • End Screen Cards Creation
  • Information Cards Creation
  • Video Tags Creation
  • Youtube Analytics Monitoring
  • Competitors Analysis
  • Youtube Ads
  • YouTube Ad Account Set Up
  • Video Ads- 4 Per Month
  • Skippable In-Stream Ads
  • Non-Skippable In-Stream Ads
  • Bumper Ads
  • Discovery Ads
  • YouTube Video Sequence Ads
  • Detailed Audience Creation
  • Custom Audience Creation
  • A/B Testing Of Targeting
  • Remarketing Video Ads
  • Video Ads With Promotion Of Your Products
  • Monthly Report

Enterprise

YouTube Marketing Packages
28,000 INR/385 USD Monthly
EXCLUSIVE OF ALL TAXES
  • Youtube Marketing
  • Youtube Channel Creation
  • Cover Photo And Profile Pic Creation
  • Video Optimization – 4 Video Per Week
  • Custom Thumbnail Creation
  • Keyword Research
  • Status Posting*
  • Responding To Comments
  • Playlist Creation
  • Video Backlinks Creation
  • Video Creation: 1 Min Video /Month
  • End Screen Cards Creation
  • Information Cards Creation
  • Video Tags Creation
  • Youtube Analytics Monitoring
  • Competitors Analysis
  • Youtube Ads
  • YouTube Ad Account Set Up
  • Video Ads- 6 Per Month
  • Skippable In-Stream Ads
  • Non-Skippable In-Stream Ads
  • Bumper Ads
  • Discovery Ads
  • YouTube Video Sequence Ads
  • Detailed Audience Creation
  • Custom Audience Creation
  • A/B Testing Of Targeting
  • Remarketing Video Ads
  • Video Ads With Promotion Of Your Products
  • Monthly Report

What Is Included In Our Youtube Ads Pricing Packages?

Customized YouTube Advertising Strategy

Before starting on any of our client’s projects we create a customized Youtube Marketing Strategy to accomplish their business goals.

Custom Thumbnail Image

Design or use a high-quality still image from the video to attract a viewer to click on your video.

Effective Ad Copy

Our proficiency in writing Ad copy makes our customers choose our Youtube Marketing Plan. We have the keen skills to display your business in limited words in the ad copy.

Create Call To Actions

We include call-to-action overlays in your ads that link directly to a URL. We link them to your landing page, product page, information page, career page.

What Our Clients Say About Our Services?

mandy
Play Video about mandy
dental
Play Video about dental
ruksha
Play Video about ruksha

Benefits Of Our YouTube Advertising Packages

Our YouTube promotion packages are very affordable and offer the following benefits:

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Comprehensive YouTube Ads

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YouTube & Audience Network Retargeting

.

3

Video and Copywriting Team

4

Real-Time Analytics

5

Creative Video Design

6

Expert Team

Get Low-Cost YouTube Advertising Packages in India

If you are on the lookout for a steadfast partner that can help you out with a well thought Youtube Marketing strategies RankON Technologies delivers just that.

In such a competitive landscape, either you’re a small virtual store or a well-established e-commerce store it’s impossible to imagine the growth of your business without a strong Marketing Campaign.

Being in the Digital Marketing Industry for the past many years, RankON Technologies understands every single marketing practice that can bring you growth in leads, sales, and conversions. Choose none-other than RankON Technologies as your Youtube Marketing Service Provider to get amazing services and of course proven results. Call us to know more about our YouTube Video promotion Plans!

Frequently Asked Questions

When it comes to marketing on YouTube, there are a few things you need to keep in mind if you want your ads to be effective. First, you need to make sure that your target audience is actually on YouTube. A lot of people assume that everyone is on YouTube, but that’s not the case. So it’s important to do your research and make sure that your target audience is indeed using YouTube before you invest any money into advertising on the platform.

Second, you need to think about what type of ad would be most effective for reaching your target audience on YouTube. There are a few different ad formats to choose from, so it’s important to select the one that will work best for your purposes. For example, if you’re trying to reach a younger demographic, skippable in-stream ads might be a good option.

The cost of a YouTube ad campaign can vary based on your objectives and budget. However, the average cost per view for a video ad on YouTube is $0.10. This means that for every 1,000 views of your ad, you will pay $100. If you are looking to reach a large audience with your ad campaign, YouTube is a great option.

There are many benefits of using Youtube advertising. For one, Youtube ads are highly effective in reaching out to potential customers. Secondly, they are also very affordable, making them a great option for small businesses or startups. Lastly, Youtube ads offer a great way to connect with your target audience and build relationships with them.

Creating a YouTube ad is easy and only takes a few minutes! Here’s how:

  1. Go to the Google AdWords website and click “Create an Ad.”
  2. Select “Video” as your ad type.
  3. Enter your video URL and select “YouTube Video” as your source.
  4. Choose your targeting options, including who you want to see your ad (by age, gender, interests, etc.).
  5. Set your budget and bid amount. The higher you bid, the more likely your ad is to be shown.
  6. Write your ad headline and description. Make sure to include a call to action!
  7. Publish the ad.

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