Instagram Advertising Packages

Instagram Marketing And Management Packages

Instagram Ads Cost & Marketing Plans

Looking for Instagram promotion but don’t know how much do Instagram sponsored ads cost? Want to use Instagram promotion for your profile or business in India?

RankON Technologies is one of the renowned Instagram Marketing Agencies in India. Our tailored Instagram marketing pricing can help you get new branding opportunities and increase the revenue of your business. RankON’s average monthly cost to advertise on Instagram is Rs. 8000 – Rs. 18, 000. Continue reading to know how much do Instagram Ads Cost in India.


Instagram Ads Cost In India

The Instagram sponsored ads help you to promote your brand and product in a friendly, authentic way without hard selling to your customers. That’s why most business owners prefer Instagram sponsored ads. Instagram advertising is often utilized to grow brand exposure, the website traffic and generate new leads.

How Much Does Instagram Ads Cost In India?

The average Instagram sponsored ads or advertisement CPC ( cost per click) costs between 36.69 INR– 146.75 INR.

But, it totally depends on industry and competition. Now you know how much does it cost to put an ad on Instagram.

As Seen On

Instagram Promotion Packages


10,000 INR / 150 USD Monthly
Best for Startups


18,000 INR / 250 USD Monthly
Best for Small Business


28,000 INR / 400 USD Monthly
Best for Large Business

Instagram Advertising Models And Bidding Strategy

At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism.

Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM). 


Cost Per Click (CPC)

Across all parameters, the cost per click on Instagram was between $0.50 and $1. These include all the clicks that took place on the ad. In the case of destination URLs, the cost per click hovered between $0.50 and $0.95

Engagement Rate

Cost-Per-Action (CPA)

Instagram CPE means cost per engagement, which compares the cost to the total amount of engagements on a Instagram post that include likes, shares, comment, or any other type of interactions on your ads. The cost per engagement stays between $0.01 and 0.05.


Cost-Per-Mille (CPM)

The cost per one thousand impressions on Instagram on an average is $6.70. Another important consideration in determining Instagram advertising cost is demographics. The selection of audience demographics plays a vital role in ascertaining the cost. 

cost per view

Cost-Per-View (CPV)

CPV is used for video ads, where advertisers pay each time their video ad is viewed by a user for a certain duration, typically a few seconds.

Ad Scheduling

Advertisers can choose when their ads are shown to users by setting specific scheduling parameters. This allows them to target their audience at the most relevant times for their business.
cost per one thousand impressions

Manual Bidding

Alternatively, advertisers can set their own bid amounts for clicks, impressions, or actions. This gives them more control over how much they are willing to pay for each interaction with their ad.
automatic bidding

Automatic Bidding

Advertisers can set a daily or lifetime budget for their campaigns and let Instagram automatically optimize their bids to achieve the best results within that budget. Instagram will adjust bids based on factors like competition and audience engagement to maximize the campaign’s performance.

How Do Instagram Ads Work?

Instagram ads work by allowing businesses to create and deliver targeted advertisements to Instagram users. Here’s how the process typically works:
Businesses start by creating their ad within the Instagram Ads Manager or through a connected Facebook ad account. They can choose from various ad formats, including photo ads, video ads, carousel ads, Stories ads, and more.
Businesses can define their target audience based on demographics, interests, behaviors, and other criteria. They can also create custom audiences or lookalike audiences based on existing customer data. Targeting options help ensure that ads are shown to the most relevant users.
Businesses can choose where their ads will appear on Instagram, including in users’ feeds, Stories, Explore tab, IGTV, or on the Instagram Shop. Different ad placements offer unique advantages and may be more suitable for certain campaign objectives.
Advertisers set their budget and bidding strategy for their Instagram ads. They can choose from bidding options like cost-per-click (CPC), cost-per-mille (CPM), cost-per-action (CPA), or cost-per-view (CPV). Instagram’s auction-based system then determines which ads are shown to users and how much advertisers pay for ad placements.
Once the ad is created, it goes through a review process to ensure compliance with Instagram’s ad policies and guidelines. This includes checks for prohibited content, misleading claims, and other violations.
After approval, Instagram starts delivering the ads to the target audience. Ads are displayed to users based on factors like relevance, engagement, and bid amount. Advertisers can monitor their ad performance in real-time through the Ads Manager dashboard.
Throughout the ad campaign, advertisers can track key performance metrics like reach, impressions, clicks, conversions, and return on ad spend (ROAS). They can use this data to optimize their campaigns, adjust targeting, refine ad creative, and allocate budgets more effectively.

Our Instagram Marketing Services Include

Brand Awareness Facebook Ads Objective

Brand Awareness

The Brand Awareness objective is ideal for businesses that want to increase the visibility of their brand. It focuses on getting your brand in front of as many people as possible. This objective is best suited for companies that are new to the market or have just launched a new product or

Traffic Ad Objective in facebook

Facebook Traffic Ads

"Traffic" is a type of Facebook Ads objective that focuses on driving more traffic to your website or landing page. When you select "Traffic" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to click through to your website or landing page.

Engagement Facebook Ads Objective

Facebook Engagement Ads

"Engagement" is a type of Facebook Ads objective that focuses on getting people to engage with your ad or content, such as liking, commenting, or sharing. When you select "Engagement" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to engage with your

Lead Generation Objective in facebook

Facebook Lead Generation

"Lead Generation" is a type of Facebook Ads objective that focuses on collecting leads from your target audience. When you select "Lead Generation" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to provide their contact information in exchange for an offer, such as an e-book or webinar.

App Promotion Objective in Facebook

App Promotion

"App Installs" is a type of Facebook Ads objective that focuses on getting more people to install your mobile app. When you select "App Installs" as your objective, Facebook's algorithm will optimize your ad delivery to show your ad to people who are more likely to download and install
your app.

Sales Objective in Facebook

Facebook Sales Objective

"Catalog Sales" is a type of Facebook Ads objective that focuses on promoting products from your e-commerce catalog and driving sales on your website or app. When you select "Catalog Sales" as your objective, Facebook's algorithm will optimize your ad delivery to show your ads to people who are more likely to make a purchase.

Comparison Of Advertising Costs Of Facebook And Instagram

Rival IQ Study
Image Source: Rival IQ

In the world of social media advertising, the two big players are Instagram and Facebook. So, it makes complete sense to compare both platforms in regard to the costs. This comparison would help you decide which one offers the best value against the advertising spends. Above all, it would also help you determine the social media platform which offers a better audience reach to your ads.

$0.20 – $2.00
It’s useful to look at the demographics of each network besides just the pricing of Instagram and Facebook advertisements. While Facebook can target almost every age category, Instagram is found to be precisely active in reaching those aged 25 to 29. And, in terms of engagement, Instagram is much ahead of its competitors. (Check the above image). When it comes to getting the most promising results out of your ad campaign, it is recommended to choose the social media platform which can promise the best value. Though you may save more by choosing one platform, you may not get the chance to target more customers and get improved results.

Instagram Ads Cost in India

Business Benchmarks Average Cost
Instagram CPM (cost per 1000 impressions) Rs 7 to Rs. 13
Instagram CPC (cost per link click) Rs 0.45 to Rs. 3
Instagram CPV (cost per view) Rs 0.3 to Rs. 2
Instagram CPI (cost per install) Rs 30 to Rs. 100
Instagram CPL (cost per lead) Rs 3.5 to Rs. 1500
Instagram CPA (cost per acquisition) Rs 42 to Rs. 2000

Global Instagram Ads Cost

Business BenchmarksAverage Cost
Cost Per Click$0.20 – $0.80
Cost Per Impressions$2.50 to $3.50 per thousand impressions
Cost Per Engagement$0.01 to $0.05

Source- Wordstream

Does It Make Sense To Spend Through Instagram Advertising?

It absolutely makes sense. There are lots of reasons that prove why advertisers prefer to advertise on Instagram ads.

Source: eMarketer
Better click-through-rate (CTR)

Better Click-Through-Rate (CTR)

Though you can split your ad budget throughout networks, Instagram tends to have the best CTRs.

As per a survey done by Fortune, Instagram advertising boasts a 2.5 times higher click-through rate than other social media platforms.

Multi-Faced Targeting Options

Just like other social media platforms, Instagram also allows advertisers to choose various advanced targeting options.

These advanced targeting options include location, interests, and several others which eventually help in giving higher returns from your ads. Rather than focus on every folk interested in technology, you could narrow down your targeting and focus on people interested in robotics.

Multi-faced Targeting Options
Superior Engagement

Superior Engagement

In comparison to other social media platforms, Instagram has remarkable engagement rates, according to a Forrester study. Instagram has 10 times the engagement rate of Facebook when it comes to engagement rates.

When people become highly engaged in a network, advertising tends to produce the desired outcomes. You can encourage people to click on your ad, like your page, or buy your goods if you make advertising that targets the proper people.

Higher Order Values

Various studies found that the normal order value for an Instagram advertiser is $65. Though Facebook ranks a bit higher in social media sales, the average value of the order is around $50 which is less than Instagram.

Higher Order Values
Better Conversion Rates

Better Conversion Rates

Instagram ads have higher conversion rates than other networks, in addition to producing higher order values. Instagram advertising has a conversion rate of 1.08 percent on average. Pinterest advertisements have a conversion rate of 0.54 percent, whereas Twitter ads have a conversion rate of 0.77 percent.

While Instagram ad costs are defensible, one important thing to remember is that promising Instagram outcomes demand a great ad campaign. To get the kind of results you desire with Instagram ads, you must constantly create and optimize your plan.

Factors That Determine Instagram Advertising Costs

In general, there are 4 elements that play a great role in determining Instagram advertising costs.

Anticipated Action Rates2

Ad Objective

The cost of Instagram ads can vary depending on the campaign objective. For example, ads optimized for link clicks or conversions may have a different cost structure compared to ads optimized for brand awareness or engagement.
Industry and Competition

Industry and Competition

The cost of Instagram ads can be influenced by the industry and level of competition within a particular market. Industries with high competition or high-value products/services may have higher advertising costs compared to less competitive industries.
Audience Targeting

Audience Targeting

Advertisers can target specific demographics, interests, behaviors, and locations with their Instagram ads. The cost of ads may vary based on the size and competitiveness of the target audience.
Prevailing Competition

Ad Placement

Instagram offers various ad placements, including feed ads, Stories ads, Explore ads, IGTV ads, and more. The cost of ads may differ based on the placement selected, with some placements being more competitive or effective than others.

Bidding Strategy

Bidding Strategy

Instagram offers different bidding strategies, such as cost-per-click (CPC), cost-per-mille (CPM), cost-per-action (CPA), and cost-per-view (CPV). The bidding strategy chosen can impact the cost of ads, with some strategies requiring advertisers to pay based on clicks, impressions, actions, or views.
Budget friendly


Advertisers can set a daily or lifetime budget for their Instagram campaigns, which can influence the overall cost of ads. Advertisers have control over how much they want to spend on Instagram advertising and can adjust their budgets based on their advertising goals and financial resources.
Budget on Learning

Ad Relevancy Score

The cost of your Instagram advertising is also affected by your ad relevancy score. This relevancy score signifies how relevant Instagram thinks your ad is to the people who will view it.

Instagram strives to provide its users with relevant material in their feed. Your score will be determined by how people react to your advertisement.

Your relevancy score will rise if people respond positively to your ad. Clicking, commenting, liking, and other activities are included.

Actions such as hiding the ad, on the other hand, are considered a negative response. This will result in a lower ad relevancy score, which will negatively impact the performance of your ad.

PPC Services

Bid Amount

The bid amount placed basically determines how much you spend on Instagram ads. Therefore, it becomes necessary to check what amount you are willing to spend to get sales leads.

In simple words, the bidding amount can be held directly proportional to the amount you spend on the ad.

If you have allocated a budget of $1000 and the bid amount is $5 per click, you would be able to get just 200 clicks on your Instagram ad.

In a similar, a bid amount of $1500 with $10 per click would help you get just 150 clicks.

In general, the higher the per click amount, the lesser clicks or impressions you would get.

Anticipated Action Rates

Anticipated Action Rates

These estimated action rates directly influence your Instagram advertising costs. This parameter is based on the likelihood of the audience responding to the shown ad. They determine how probably the targeted audience is to react to the advertisement. These indulgences are inclusive of activities like converting and clicking. When it comes to promoting on Instagram, it is believed that people tend to engage with quality content. If your ad has attractive content which has more probability of engagement, the platform will prioritize your ad. This tends to help you get lower bid value, which eventually results in getting more leads and conversions.

Other Factors That Affect Instagram Ads Cost

Apart from these ones, there are several other factors that determine the advertising costs on the Instagram platform.


Other Factors That Affect Instagram Ads Cost


Though it may surprise you, it is true that targeting females through Instagram ads is costlier than chasing males. This is because of the inherent nature of females which makes them easy engageable on the platform.
So, advertising specifically to female audiences on Instagram would cost more.

Holidays And Events

As people love to explore Instagram and other social media channels during holidays and special occasions, advertising during these days tends to cost more than advertising on other regular days. Again, this is due to the high competition as more companies try to target their customers during this time. So, if you are doing so, please allocate more funds towards Instagram advertising.

The Market

The market segment you are trying to target affects the amount your Instagram advertising costs. In the case of B2B firms, this tends to be a costlier deal as few companies are there on Instagram than the people.
However, there are some sectors like beauty and apparel that ask for higher advertising costs.

Types Of Instagram Ads And Their Costs

There are mainly four types of Instagram ads for advertisers to choose from. Let’s look at them below.

Instagram Story Ads

Instagram Story Ads & Cost

These ads are the newest types of Instagram ads that help advertisers to promote their products & services to the targeted audience. In recent times, Instagram story ads have emerged as the most wonderful option for advertisers.

Another reason behind the popularity of Instagram story ads is that people love to check stories. In a recent report, it was found that nearly 33% of the users checked Instagram stories made by businesses.

This clearly means that people love to hear what brands and businesses want to say through stories.

These Instagram stories are known to make the most of the available space. When a person views your Instagram story ad, it would take up the entire screen. It enables you to get your audience’s complete attention to your advertisement.

Your audience will respond well to story ads. They interact with them and examine your goods. Although it is a newer function, it has the potential to produce significant outcomes for your company.

Instagram Story Ads Average Cost: Costs may vary from $0.50 to $3.00 per click or $6 to $30 per 1,000 impressions (CPM), depending on factors like engagement and targeting.

Instagram Photo Ads And Cost

Photo ads are the most commonly used advertising tool on Instagram. These ads are made as images that appear in your audience’s newsfeed. Instagram photo ads can appear in either square or portrait frames. As already mentioned, these ads feature a CTA button at the base of the photo and a sponsored flag.

When creating these ads, it’s important for advertisers to pick the right photo. For example, the chosen photo should make a close fit with Instagram’s pattern. Taking a photo that appears excessively stock photo will stand out and could deter people from interacting with your ad campaign.

If you want to make your ad campaign effective, it is recommended to choose a photo that looks similar to the photo of a regular Instagram post. However, the photo should easily reflect your brand’s image.

Instagram Photo Ads Average Cost: Costs can range from $0.20 to $2.00 per click or $5 to $25 per 1,000 impressions (CPM), depending on factors like audience targeting and ad relevance.

profile feed
Instagram Video Ads

Instagram Video Ads And Cost

One wonderful advertising option on Instagram is video ads. These ads are very much similar to photo ads but the only difference is the video instead of a photo. You can upload a video ad of maximum of 60 seconds.

As videos emerge as the most effective way of capturing attention, these ads carry amazing engaging capabilities. When the targeted people scroll through their newsfeed and come across your video ad, the ad will instantly start playing. One thing that can be said for sure a carefully created video ad would capture your audience’s attention.

One important thing to note is that these video ads start playing immediately without sound. So, it is extremely necessary to include all the important information in a smart way so that people never miss them while watching the video. One tip is not to highlight the most crucial part of the video in the first few seconds. Instagram Average Video Ads Cost: Costs may range from $0.50 to $3.00 per click or $6 to $30 per 1,000 impressions (CPM), depending on factors like video length, quality, and engagement rates.

Instagram Carousel Ads And Cost

When it comes to interacting with your audience, Carousel Ads emerge as a wonderful option for advertisers. In these ads, you can upload several photos or videos in a single post. This way, you provide multiple options to your audience related to your offerings.

for example, if you have been promoting a series of books, it won’t make sense to share one photo of a book in the post. However, if you create a carousel ad, you can add images of different versions or even a video for better engagement.

Instagram Carousel Ads Average Cost: Similar to photo and video ads, costs can range from $0.20 to $2.00 per click or $5 to $25 per 1,000 impressions (CPM).

Instagram Reels

Instagram Explore Ads And Cost

Explore ads appear in the Explore tab of the Instagram app, where users discover new content based on their interests. These ads blend seamlessly with organic content and allow businesses to reach users who are actively seeking out new content relevant to their interests.

Instagram Explore Ads Average Cost: Costs can range from $0.30 to $2.50 per click or $6 to $35 per 1,000 impressions (CPM), depending on factors like audience targeting and ad relevance.

IGTV Ads And Cost

IGTV ads allow businesses to monetize their IGTV content by inserting ads into their videos. These ads can be up to 15 seconds long and appear when users are watching IGTV content from creators, providing businesses with an opportunity to reach engaged audiences on the platform.

Instagram IGTV Average Cost: Costs may vary based on factors like video length, engagement rates, and audience targeting, with an average cost similar to video ads.

IGTV Ads And Cost
Instagram Shopping Ads

Instagram Shopping Ads And Cost

Shopping ads allow businesses to tag products in their organic posts and Stories, making it easy for users to discover and purchase products directly from the Instagram app. Shopping ads can drive traffic to a website or encourage users to make a purchase directly on the platform.

Instagram Shopping Ads Average Cost: The cost per click (CPC) for Instagram shopping ads typically ranges from $0.20 to $2.00, and the cost per thousand impressions (CPM) ranges from $5 to $25.

Branded Content Ads And Cost

Branded content ads allow businesses to promote posts created by influencers or other partners as ads. These ads enable businesses to leverage the reach and engagement of influencers to reach a wider audience and increase brand awareness.

Instagram Branded Post Ads Average Cost: The average cost per post for branded content on Instagram ranged from $100 to $2,000, with some influencers charging significantly higher rates for their services.

Instagram Carousel Ads

In today’s fast-paced environment, carousel ads come out as a great way to capture your audience’s attention and generate interest in your offerings. As the ad would feature multiple images and videos, it would trigger immense interest in your targeted audience.

Ways To Control Your Instagram Ads Cost

Be it Instagram or any other advertising platform, the key to a successful ad campaign lies in getting more likes and clicks at the lowest possible advertising amount. And, when it comes to lowering your Instagram advertising costs, there are various ways to do it. So, in the following section, let’s get to know them and set the ground for a profitable Instagram advertising campaign.

1: Prefer to use automatic bidding

If you have never used Instagram advertising before, it is recommended to use automatic bidding for your ad campaign. This way, you don’t need to get into the complexities of campaign bidding as the system would automatically choose the best bid for your ad campaign.

If you don’t have any historical data to help you figure out what CPC to set for your campaign, automatic bidding can help. It will assist you in determining the appropriate bid amount for your campaign.

automatic bidding

When you employ automatic bidding, you avoid your company overbidding to run an ad. The lack of past data can make determining the appropriate bid amount challenging. You could believe you need to bid more than you do.

Automatic bidding allows you to establish the appropriate bid amount until you have data to steer your campaign. It’s a fantastic approach to saving money on Instagram advertising.

smart targeting

2: Use smart targeting

In most cases, advertisers strive to get maximum engagement on the featured ads. This helps them in generating more interest in the offered products & services. To get the best outcome, employ precise targeting that allows advertisers to choose from several parameters that help them target more precisely.

  • Location: This factor allows advertisers to focus on people on the basis of their location. This location can be as extensive as a nation or as precise as a specific postal or pin code.
  • Interests: While advertising on Instagram, you can check what the audience is interested in. Be it art or technology, this element allows precise targeting of your Instagram ads.
  • Demographics: Demographics is a time-tested way of targeting your Instagram ads. It is inclusive of details like age, gender, and contest.
  • Behaviors: If a person’s search is based on a certain pattern in regard to exploring a website or social media page, it is possible for advertisers to target them on the basis of their behaviors.
  • Custom audiences: Custom audiences can be defined as audiences distinctive to your business. In this case, you can procure details like email addresses, into your targeting choices. This audience is made up of people who have already shown interest in your products or services.
  • Lookalike audiences: You can target folks who share similar traits to those who are interested in your business once you know who they are. This simply means that you can target folks who are not aware of your products or services but may show interest if chased.

If you are targeting precisely, it is possible for you to target more people looking for various products and services you offer. So, you should work hard to get an ad that can be more relevant to them. This eventually attracts more leads, more conversions, and more sales.

3: Define Objectives

Ideally, every advertising campaign should be backed by an objective. This goes very much true in the case of an Instagram ad as it helps advertisers recover their Instagram advertising costs. Here are some goal examples you can choose to opt for.

The role of these objectives is paramount in the success of an Instagram campaign. These objectives provide a roadmap on how to achieve the same. This also provides a direction on the type of copy and visuals your ad should have.

4: Have Smart Landing Pages

Designing and developing highly relevant landing pages can also help you bring down your Instagram ad costs. In most scenarios, businesses commit the mistake of forwarding the incoming traffic on to the website’s home page. 

It doesn’t promote ad engagement as people find noting relevant to the ad you showed just now. This is why it is strongly recommended to have a landing page to make the visitors feel more relevant.

If you’re promoting a fashionable clothing line, your ad URL should be connected with a page where visitors can check your newest range. Directing people to your homepage is irrelevant to the ad you created because it focuses on your full store rather than just apparel!

Landing pages become extremely handy here as incoming leads can be forwarded to them.

More conversions occur when landing pages are relevant. People are more likely to convert when they are directed directly to the product they see in the ad.

This allows advertisers to reimburse the costs of an Instagram ad campaign.

Landing page

5: Ad Testing

You must test your Instagram ad if you want to reduce the cost of your campaign.

It would never be the most powerful variant of your ad at the time of writing it.

Therefore, it is important to test your ad to ascertain that you’re producing the finest version possible.

Ad testing helps in improving the relevancy of your ad copy.

Ad copy that is relevant will result in higher ad placement and a reasonable CPC.

It’s a proven way to save money on Instagram advertising costs.

Since Instagram is a visual platform, text ads do not work here. Instead of text ads, you need an image, set of images, or video (which can be complemented by text) to reach your audience with Instagram ads. Apart from this, you need to have an optimized and attractive profile, an intelligent engagement social media promotion strategy and knowledge to analyse your campaign growth.

Instagram promotion packages categorization helps us deliver the best possible results to our clients. Our Bronze, Silver and Gold plans empower our clients to choose a suitable Instagram marketing package as per their budget and business needs.

Low Cost Instagram Promotion Packages In India

When you work with RankON Technologies for your Instagram marketing needs, you’re provided with a unique Instagram marketing strategy customized for your business. Our Instagram promotion packages are very affordable and will give you the best outcome.

Instagram Promotion Packages


Instagram Promotion Packages
10,000 INR / 140 USD Monthly
  • Instagram Marketing
  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation
  • Post Creation For Instagram Profile (1 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 1
  • Ad Set – 1
  • Ads – 1
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management


Instagram Promotion Packages
18,000 INR/ 210 USD Monthly
  • Instagram Marketing
  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 2 per week
  • Post Creation For Instagram Profile (2 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(1- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 2
  • Ad Set – 3
  • Ads – 6
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management


Instagram Promotion Packages
28,000 INR/ 275 USD Monthly
  • Instagram Marketing
  • Business Profile Creation
  • Optimization Of Business Profile
  • Instagram Stories Creation – 4 per week
  • Post Creation For Instagram Profile (3 per week)
  • Hashtag Research
  • Competitors Analysis
  • Responding to comment
  • Engagement Strategy
  • Outreach With Influencers
  • Link With Facebook Page
  • Video Uploading On IGTV(2- Provided by client)
  • Instagram Analytics & Monitoring
  • Monthly Reporting
  • Instagram Ads
  • Instagram Ads Campaign – 3
  • Ad Set – 6
  • Ads – 10
  • Audience Research
  • Instagram Ads Campaign Set up
  • Instagram Ads Creative Creation & Design
  • Instagram Ads Monitoring And Management

Instagram Paid Promotion Vs Instagram Organic Handling: Difference and Benefits

Instagram Paid Promotion and Instagram Organic Handling represent two distinct approaches to building and promoting content on the platform. Let’s delve into the differences and benefits of each:

Instagram Organic Handling

Authentic Growth

  • Approach: Organic handling involves growing your Instagram presence naturally without spending money on promotions.
  • Benefits: It emphasizes building a genuine audience interested in your content. Users find and follow you based on the merit of your posts rather than through paid advertising.

Content Quality Matters

  • Approach: Rely on creating high-quality, engaging content to attract and retain followers.
  • Benefits: Your success depends on the appeal and relevance of your posts. This approach is more sustainable in the long run, as it builds a loyal following genuinely interested in what you share.


  • Approach: Requires time and consistency in posting to increase visibility and engagement.
  • Benefits: While it takes time to see significant results, organic handling is cost-effective and builds a community around your brand.

Algorithmic Exposure

  • Approach: Relies on Instagram’s algorithm to showcase content to users.
  • Benefits: If your content aligns with what the algorithm considers valuable, it can lead to increased visibility and growth.

Instagram Paid Promotion

Immediate Reach

  • Approach: Involves spending money on sponsored posts or ads to increase visibility.
  • Benefits: Provides immediate exposure to a targeted audience, which can be especially useful for time-sensitive promotions or reaching a broader audience quickly.

Targeted Advertising

  • Approach: Allows you to define specific demographics, interests, and behaviors for your target audience.
  • Benefits: Ensures your content is seen by users who are more likely to be interested in your products or services, potentially leading to higher conversion rates.

Measurable ROI

  • Approach: Offers analytics to measure the success of your paid promotions.
  • Benefits: You can track metrics such as reach, engagement, and conversions, providing valuable insights into the effectiveness of your campaigns.

Competitive Advantage

  • Approach: Gives you a competitive edge by bypassing the slow growth associated with organic methods.
  • Benefits: Paid promotions can be particularly useful for businesses looking to quickly establish a presence on Instagram and compete with established brands.


Integrated Strategy:

  • Combining both organic handling and paid promotions can be a powerful strategy. Organic growth builds a loyal audience, while paid promotions can boost visibility and reach new audiences.

Budget Considerations:

  • Your budget, goals, and the nature of your content will determine the balance between organic and paid strategies.

Adaptation to Changes:

  • Given the evolving nature of social media algorithms, it’s crucial to stay flexible and adapt your approach based on the platform’s updates and trends.

Ultimately, the best strategy depends on your goals, resources, and the nature of your Instagram presence.

When To Use Instagram Organic Promotion and Paid Promotion?

The decision to use Instagram organic promotion or paid promotion depends on your specific goals, resources, and the nature of your Instagram presence. Here are some scenarios when each type of promotion may be more suitable:

Use Instagram Organic Promotion When:

1. Building a Genuine Following

  • Goal: You want to foster authentic engagement and build a community around your brand.
  • Approach: Focus on creating high-quality, engaging content consistently.

2. Limited Budget

  • Goal: You have budget constraints or want to minimize advertising expenses.
  • Approach: Rely on organic methods, such as using relevant hashtags, collaborating with others, and engaging with your audience.

3. Establishing Long-Term Credibility

  • Goal: You aim to establish credibility and trust over the long term.
  • Approach: Organic growth emphasizes building relationships with your audience through valuable content and meaningful interactions.

4. Niche Content

  • Goal: Your content caters to a specific niche audience.
  • Approach: Organic methods can help you attract a niche audience genuinely interested in your content.

5. Patient Growth Strategy

  • Goal: You are patient and willing to invest time in gradual, sustainable growth.
  • Approach: Organic handling takes time, but it can lead to a more loyal and engaged following over the long term.

Use Instagram Paid Promotion When:

1. Quick Exposure

  • Goal: You need immediate visibility or want to promote time-sensitive content or offers.
  • Approach: Invest in paid promotions to increase reach rapidly.

2. Targeted Audience Reach

  • Goal: You want to reach a specific demographic or audience segment.
  • Approach: Utilize Instagram’s targeting options in paid promotions to ensure your content reaches the right audience.

3. Product or Service Launch

  • Goal: You are launching a new product or service and want to generate buzz.
  • Approach: Paid promotions can provide a boost in visibility during the launch phase.

4. Competitive Edge

  • Goal: You are competing in a saturated market and need to stand out.
  • Approach: Paid promotions can help you quickly gain visibility and compete with established brands.

5. Measurable ROI

  • Goal: You want clear metrics to measure the success of your campaigns.
  • Approach: Paid promotions offer analytics that allow you to track reach, engagement, and conversions, providing valuable insights.

Use Both Strategies for a Holistic Approach

  • Integrated Strategy: Many successful Instagram accounts use a combination of organic and paid strategies. Organic methods build a loyal following, while paid promotions provide a quick boost in visibility.
  • Adjust Based on Goals and Resources: Evaluate your goals, budget, and resources to determine the right balance between organic and paid promotion. Adjust your strategy based on the evolving nature of your brand and the Instagram platform.

Remember that the effectiveness of each approach can vary based on your unique circumstances, so it’s essential to regularly assess and adapt your Instagram promotion strategy.

Get Effective Instagram Marketing Services To Grow Your Business

We follow a result-oriented approach to help you develop better customer reach, traffic, engagement, and conversions. We have unique ideas to improve your Instagram Marketing Campaigns. We help you to grow your business and earning from Instagram by:

  • Promoting Your Hashtag On Other Social Profiles.
  • By Getting Artistic With Your Hashtags.
  • By Getting Expressive With Your Captions.
  • Going for Influencer Marketing.
  • Developing Your Own Instagram Style.
  • Getting Local

What Our Clients Say About Our Services?

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Looking For Affordable Instagram Marketing Plans In India? Contact Us Now!

If you are looking for a reliable Instagram Marketing Agency in India, then choose RankON Technologies to get proven and result-oriented services at the best prices.

FAQs on Instagram Advertising Cost

To get started with Instagram Marketing, you need to connect to an experienced and skilled Instagram Marketing Agency that has a decent track record and has already helped a big number of businesses excel in their respective domains through Instagram.

An Instagram Marketing Agency is a team of experienced professionals who helps businesses thrive on Instagram.

Instagram can prove to be immensely lucrative to businesses after one point of time. Businesses with over 10,000 followers can make, on average, $88.00 per post, whereas businesses with 100,000 followers make $200.00 per post.

Instagram Marketing is the process of promoting a business on the Free Instagram App. This includes publishing quality content either through generalized content or sponsored posts to reach and influence a bigger audience base.

You must only and only rely on a professional and an experienced Instagram Marketing Agency to run your Instagram account. The cost to hire an Instagram Marketing Agency may vary between 165 USD to 480 USD.

You must only and only rely on a professional and an experienced Instagram Marketing Agency to run your Instagram account. The cost to hire an RankON Technologies to manage your Instagram may vary between 165 USD to 480 USD per month.

Instagram account holders with over 1 Million followers are known as influencers. They make more than $250,000 from brands on reaching 1 Million Followers.

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