Google Ads Management Services
A Certified Google Ads Marketing Company in India
Are you looking for the best Google ads management services in India? RankON Technologies is a leading Google ads agency in India.
We have worked with many international businesses and provided the best Google ads management services. Check our Google ads services packages now!
What Does Google Ad Campaign Management Mean?
Google Ads Management is not just setting up Google Ads and getting desired outcomes. Actually, running Google Ads successfully and effectively asks for several elements like a thorough evaluation of ads performance, trying different keyword combinations, playing with appealing copy and designs, and manipulating every aspect against key metrics to check their performance. All these elements work together to lead to an effective Google Ads campaign that can reap profitable results for months and even years if you take the right path.
Why Should You Use Google Ads Services?
When looked at from another perspective, Google provides unmatched advertising opportunities to businesses of all types and sizes due to the big-size audience available there.
If you are looking to advertise your business on Google, Google Adwords emerges as the first choice. It is also known by the name of Google Ads. Among all the advertising mediums available today to marketers, Google Adwords is an effective way to get qualitative traffic to your website whenever people search for a relevant product or service on Google.
Know how to advertise on Google. Also learn the benefits of advertising on Google.
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Check out some of the precious clients we have helped with Digital Marketing and Website Development Services.
What Does Google Adwords Mean?
Google Adwords, now called Google Ads refers to Google’s advertising system which allows marketers and businesses to advertise their products or services on Google.com, partner sites, apps, and Google’s other assets.
These ads appear when people search for answers on the Google search engine, watch videos on YouTube, explore apps on Google Play, discover new places on Google Maps, browse the web, and more.
If you are looking to run Google Ads, it is necessary that you first learn about their management and maintenance so as to yield better outcomes in terms of better impressions, clicks, and ultimately conversions. In the following post, we will touch on each and every aspect of Google Ads Management from Google ads setup to their management, measuring their performance, and others.
How Do Google Ads Services Work?
Google Ads is based on a pay-per-click (PPC) model. This simply means that marketers need to make a bid on a specific keyword to outperform other businesses and marketers focusing on the same keyword.
The bids made by you are called “optimum bids” which refer to the maximum amount you are ready to pay for an ad.
For instance, if you made an optimum bid of $5 and Google finds that your cost per click is $3, then you can get your ad placed! If Google finds that it’s more than $5, the ad won’t get placed.
A maximum daily budget can also be established for your advertisement. You’ll never spend more than a certain amount every day on that advertisement, which will help you determine the appropriate budget for your digital advertising campaign.
There are three bid options for marketers:
Cost-per-click
(CPC)
The amount that is paid when a user clicks on the ad.
Cost-per-mille
(CPM)
The amount that is paid per 1000 ad impressions.
Cost-per-engagement
(CPE)
The amount that is paid when a user carries out a specific action on your ad (register for a list, watch a video, etc).
Google then picks the bid amount and combines it with an evaluation of your ad known as Quality Score. The score ranges between 1 and 10 with 10 being the highest. The better your score, the better rank it will get and the lesser money you spend on conversion.
Do note that your quality score and the bid amount define the Ad Rank which refers to the position your Google ad will come in the search results page (SERP).
When a visitor sees the advertisement and clicks on the same, the marketer or businessman pays a small charge which is why it is known as pay-per-click.
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Different Types Of
There are different types of ad formats supported by Google to match different campaign goals. Each ad type comes with its own benefits like affordability, ease of use, message transmission and others. Below are some of the popular types of Google ads.
There are several types of campaigns available in Google search. Here are some of the most common types:
Search Network Campaigns
Search network campaigns are the most common type of Google search ads. These campaigns show text ads to users who are searching for specific keywords on Google search results pages.
Dynamic Search Ads
Dynamic search ads are a type of search network campaign that uses Google's algorithm to automatically generate ad headlines and landing pages based on the content of a website.
Shopping Campaigns
Shopping campaigns show product listings ads (PLAs) that include an image, product information, and pricing information. These ads appear in Google search results and on Google Shopping.
Display Network Campaigns
Display network campaigns show image and video ads on websites that are part of Google's display network. These campaigns can be targeted based on demographics, interests, and behavior.
Video Campaigns
Video campaigns show video ads on YouTube and other Google partner sites. These campaigns can be targeted based on demographics, interests, and behavior.
App Campaigns
App campaigns show ads to users who are searching for apps on Google Play or using other Google products. These campaigns can be used to promote app installs, app engagement, or app conversions.
By understanding the different types of campaigns available in Google search, businesses can choose the right type of campaign to meet their specific marketing goals and reach their target audience effectively.
Watch this video before investing in Google Ads Marketing– don’t fall for common myths!
Before you invest in Google Ads, make sure you’re not believing common myths that could cost you money. Many think Google Ads is too expensive or only works for big businesses—but that’s not true! This video breaks down the biggest misconceptions so you can make informed decisions and get the best results. Watch now!
Looking for Google Ads Services for Your Business Marketing?
If you are looking to run your Google Ads, you need to be aware of each & every element of Google Ad Campaign which can help you get the best outcomes out of your ad campaign. Running Google Ads is not as easy as it seems. There goes a lot of time and effort on the backend like campaign setup, performance evaluation, different keyword combinations, and checking almost everything. Once managed successfully, all these elements work together to deliver desired outcomes.
First things first, while setting up Google Ads Campaign, make sure to define email notifications. This would help you get a note of everything that happens.
At this stage, you can define for what actions, you want to get alerts. In some cases, marketers want to receive alerts only for crucial issues.
However, if you want to keep a close watch on everything around your Google Ads, you can set the alert for every small thing related to the ad.
Tired of Poor Google Ad Performance? Unlock your Potential with our Revolutionary Google Ads Management Guide.
Our Google Ads Management Process
At RankON Technologies, we follow a structured and data-driven approach to Google Ads management to maximize ROI and ensure client success. Our process begins with an in-depth consultation to understand business goals, target audience, and budget constraints. We conduct thorough keyword and audience research using advanced tools like Google Keyword Planner and SEMrush to identify high-intent keywords and refine audience segmentation based on demographics, location, and interests.
Once the research is complete, we move to campaign setup and structuring, carefully selecting the right campaign type—whether Search, Display, Shopping, or Performance Max. Our team creates well-organized ad groups, writes compelling ad copies with strong CTAs, and designs engaging ad creatives for Display and Video campaigns. Alongside this, we ensure that landing pages are optimized for conversions, focusing on speed, mobile-friendliness, clear CTAs, and A/B testing to improve user experience.
To enhance visibility and engagement, we implement ad extensions like sitelinks, callouts, and structured snippets while refining targeting through geo-location, device adjustments, and remarketing lists. Our bidding strategy is tailored to each campaign, using methods like Manual CPC, Maximize Conversions, Target CPA, or ROAS-based bidding to optimize budget allocation effectively.
Continuous A/B testing and performance analysis play a crucial role in our process, where we monitor CTR, CPC, conversion rates, and overall ad performance. Underperforming ads are paused while successful ones are scaled for maximum results. We also implement negative keywords to minimize wasted ad spend and regularly refine audience targeting to reach the most relevant users.
Finally, we provide detailed performance reports with insights and strategic recommendations. Our team continuously optimizes campaigns, expands to new keywords and audience segments, and aligns the strategy with evolving business goals. With a focus on transparency, data-driven decision-making, and ongoing improvements, RankON Technologies ensures that every Google Ads campaign delivers measurable results and business growth.
Our Google Ads Marketing Services Portfolio
Cash Out Quick is a gift-card selling company. For this project, we aimed to get more and more sign-ups. So we were running a Google Search campaign to get sign-ups.
| Campaign Performance | |
|---|---|
| CTR | 11.23% |
| Avg CPC | £0.94 |
| Conversions | 40 |
| Conversion Rate | 18.52% |
| Cost/ conversion | £5.07 |
We were running this campaign in United States.
A Roofing Company Based in UK Google Ads
| Campaign Performance | |
|---|---|
| CTR | 3.09% |
| Avg CPC | £4.28 |
| Phone calls | 12 |
| Conversions | 14 |
| Conversion Rate | 2.17% |
| Cost/ conversion | £197.71 |
The phone calls came through a call extension. But we were running this campaign to get more leads from a website form.
US-based Siding & Roofing company. For this project, we aimed to get more leads for the siding service. So we were running the search ads. And also started a performance max campaign for testing Purposes.
| Search Campaigns Performance | |
|---|---|
| CTR | 6% |
| Avg CPC | $13.76 |
| Conversions | 26 |
| Conversion Rate | 5.62% |
| Cost/ conversion | $245.47 |
| Phone Calls | 8 |
| Performance Max Campaign | |
|---|---|
| CTR | 1.35% |
| Avg CPC | $0.90 |
| Conversions | 1 |
| Conversion Rate | 0.18% |
| Cost/ conversion | $68 |
Because this is a housing service campaign so CPC is very high and also Cost/ conversion is very high.
These phone calls came through a call extension.
Because this campaign was started recently so results are not good.
A Skin Clinic based Hyderabad. For this project, we aimed to get more and more phone calls to book appointments. So we were running a call ads campaign through Google ads.
| Campaign Performance | |
|---|---|
| CTR | 2.18% ( Because this is a call campaign so this CTR is good) |
| Avg CPC | 186.63 INR |
| Conversions | 10 |
| Conversion Rate | 31.25% |
| Cost/ conversion | 597.22rs |
We were running this campaign in Hyderabad.
What Do Google Ads Experts do to Optimize Google Ads Campaigns?
Put simply, the first and foremost job of a Google ads manager is to look after each & every element of a Google ads campaign. However, the role may include a number of tasks that must be performed carefully in order to deliver better outcomes.
Lets have a look on the tasks our Google Ads Experts Follow:
- Conceptualizing Precise And Promising Google Ad Campaign Strategies
- Developing, Launching And Handling Different Types of Google Ad Campaigns
- Performing Keyword Research To Prepare A List Of Keywords (Phrase Match, Longtail, Exact Match) For Bidding.
- Look After Budget And Bidding Strategies To Ensure Optimum ROI.
- Doing AB Testing By Drafting Multiple Ad Copies With Varying Headlines And Description.
- Handling The Bids And Developing Campaign Strategies
- Preparing And Optimizing Beautiful And Relevant Landing Pages For Google Ads.
- Tracking KPIs For Performance Monitoring
- Planning For Audience Targeting
- Generating Timely And Accurate Reports For Ad Management And Insights
- Inspecting And Monitoring Current Ad Campaigns And Recommending On How To Optimize And Refresh Them.
- Readying Comprehensive Analysis And Ad Campaign Reports
- Analyzing The Latest Marketing Trends And Optimize Ad Campaigns According To That
- Recommending Fraud Prevention Strategies
- Giving Suggestions To Improve Campaign Creativity
Searching for Expert Google Ads Agency in India? Hire Us!
Are you interested in learning more about our Google Ads management services? Our team of certified Google Ads specialists can help you create and manage your campaign, so you can focus on your business goals. We offer a free consultation to discuss your needs and objectives, and create a customized Google ads management plan to help you achieve them. Contact us today to learn more!
FAQs about Google Ads Management Services in India
The goal of SEO, which is a longer-term strategy, is to increase your organic search and referral traffic by properly setting up your website and online presence. Although you don’t pay for this traffic, doing it correctly will cost you time and money.
Google AdWords is a technique to get targeted traffic to your website is using Google AdWords. It is easy to set up and generates visitors much more quickly than SEO (generally). Both are continuing expenditures, but you only have to pay for AdWords clicks when customers are eager to buy your products or services.
CTR (click-through-rate) is meant to provide the measurement of the success of an ad. To calculate CTR, the given formula can be used: CTR = number of clicks/number of impressions X 100.
Though setting up a Google AdWords campaign is a mountainous task, it asks a lot of time and effort to understand each & every aspect of Google AdWords management. For this, hiring a digital agency seems a great idea as there are domain experts sitting who have the necessary knowledge and expertise required to manage a Google AdWords campaign successfully.
Although there are several elements that play their respective role in enriching an AdWords campaign, your ad’s Quality Score is one aspect that holds immense value. This is because it helps the ad in getting more exposure among the target audience. Along with this, do ensure that your ad contains targeted keywords, a well-defined call-to-action, avoids irrelevant terms, and it should be based on Google’s guidelines.
Your main objective should be to drive traffic to your website by utilizing persuasive ad language and targeted advertising if you want to increase conversions, whether they be purchases or sign-ups. Your keywords must be pertinent to what you’re selling in order for people to find your advertising when they search for related topics.
In order to improve conversions, make sure your landing page is optimized for the advertising that directed people there. Optimize your website if necessary to make it load quickly. After that, utilizing Google’s conversion tracking is the greatest approach to optimize for improved conversion rates.
Since SEO takes both time and effort to show up a website on the top of search engine result pages, Google Ads allow businesses to promote their business there by spending more. However, there are several things that drive the performance of Google Ads. Here are some big benefits of Google Ads.
- A large number of Google searches
- Global and region-specific exposure
- Huge customer base across the globe
- Suitable for any budget
- Easy handling of an ad campaign
- Easy measurement of campaign success
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