In this blog, you’ll learn What is Google Ads, What are the benefits of Google Ads, Who can use Google Ads, and Why Should You Advertise on Google.
What is Google Ads And What Are The Advantages of Advertising on Google?
What is Google Ads?
Google Ads is Google’s online advertising program. Google offers paid advertisements that appear in search engine results pages with the use of Google Adwords. Through Google Ads, you can create online paid marketing ads to reach out to the maximum number of people that are interested in the products & services that you offer. The Google Ads run on Pay-Per-Click (PPC) Advertising, i.e. you will have to pay when a visitor clicks on your ad.
Google Ads are used to promote your business, help sell products or services, increase website traffic, and brand awareness in the people.
You can easily manage Google Ads Accounts online, this way you can create and make the changes to your ad campaigns at any time, including the ad text, settings, and budget.
There is no commitment to the minimum amount that you have to spend, this way you can set and control your budget. You can choose where your ad appears, set a budget that is affordable for you, and then easily measure the impact of your Google Ad.
Here is an example of the Google Search Engine Results Page (SERP). There are two parts of paid Google Ads, one above the Organic results (non-paid), and one at the bottom of the search engine result page.
Ads or sponsored results are denoted with an “Ad” Label. The results that appear below the sponsored results or ads (in the red box) are referred to as Organic Results. Hope you now know what is google ads.
What Are The Benefits of Google Ads?
Raise your hand if you have ever Googled to look for products or services you need. Of course, we can’t see you, but we can assume that both your hands are up!
Due to digitization, the majority of consumers conduct online research before buying any product or services. And, you might have guessed it, they use Google to do their research.
If your business is not present on one of the potential platforms, it equals to not existing in the digital world at all. Google Ads is worth your time and investment as per this singular reason alone.
Let’s look at Advantages of Google Ads or Benefits of Advertising on Google for Business:
Google Ads Work Faster Than SEO
The top most benefit of Google Ads (AdWords) is that it works faster than SEO. Both Google Ads and SEO are search engine marketing strategies to generate more leads and traffic to the website. But, an optimized Google Ads campaign can work faster for a business to get instant results and get the most desired first spot in search.
With SEO, it can take years to get to see one of your website pages in the much-coveted first position for a broad keyword. Some businesses might never see it. But when you get started with Google AdWords, your chance of leapfrogging all the organic results on a SERP grows exponentially and easily too.
Here are a few reasons why Google Ads is faster and more effective:
- You can focus on multiple keywords.
- Google Ads that appear on the top of the page get visible immediately.
- You can turn on or off the campaign whenever you want to.
Still doubtful about investing your money in Google Ads? Not a problem! There are many other benefits that you will get to know about in this blog.
Helps in Increasing Brand Awareness
When people hear Google Ads, they think of increasing the leads and driving more traffic to the website through pay-per-click ads on SERP. But, what they don’t know about Google Ads is that it is way more versatile than that. Google Ads can be used as a great tool to give exposure to your brand and building brand awareness among people. Google Ads puts you at the top of the search results, which means anyone who is searching for keywords that you are focusing on will be exposed to your brand and what you have to say.
For Example, You run a salon and want to grow your brand locally. You can run Display Ads to reach the targeted audiences and build brand awareness.
Helps in Increasing Leads & Customers
One of the best benefits of advertising on Google is it helps in increasing leads and customers very quickly. One of the most common goals of business owners is to generate more leads and gain more customers. Google Ads is one of the best platforms for lead generation. It allows you to target the people who are searching for what you have to offer.
This could be your business’s products or services which means you can keep on refining your searches so that only those who want to purchase your products or services are directed to your websites with the help of this platform.
Google Ads allows you to reach the huge audience that Google has, and direct these people to your website.
If your campaigns are set up properly, it has the potential to send targeted leads for your business to your website.
Below are the results of how we have helped our clients in generating more leads and increasing their customer base through Google Ads:
When someone searches for something related to your product or services online and you are not running ads, but your competitors are, then this is the problematic situation for you. You’ll end up losing business almost instantly.
For a competitive edge, you need to know the strategies of your competitors as well, how they are promoting their business, what kind of ads they run, etc. You can easily keep an eye on this with the help of Google Ads because of its transparency. Always try to grab the opportunities that come your way and make yourself stand out from your competitors in the market.
Now you have another reason to choose Google Ads or PPC Advertising for your business.
Google Ads Is A Flexible Marketing Platform
Any person who uses Google Ads regularly will immediately tell you that it is a flexible marketing platform. This means that it is suitable for all sizes and types of businesses.
Campaigns can easily be customized to target specific online users. You can target people using different devices, people in different locations, and people on different websites owned by Google where Google Ads appear.
You can even set your budget according to the amount you’re willing to spend on PPC Advertising.
Below is the example of setting daily budgets and limits on the amount you want to spend on clicks for specific keywords.
High Return On Investment
Best advantage of Google ads is its high return on investment. Unlike other marketing strategies, you only pay when a visitor clicks on your ad. Once you optimize your Google Ads Campaign, you can start getting a high return on investment which may not be possible to achieve by using other marketing strategies. To know about what will give you the best results, you need to continually test & track your campaigns. Google Ads is the perfect platform for this because of its transparency and the availability of the information that you need.
It also gives you measurable ROI, where you can see exactly what you are getting out of the ads.
You can even measure the number of impressions and number of clicks you are getting from the ad. This can further be compared with your sales and revenue.
Do you think that you can get such a huge amount of information with the help of a traditional marketing strategy?
Not a chance!
If you aren’t using Google Ads, you won’t be able to see and measure the number of people who have seen your ad banner, how many have reached out to you and did you even get a lead or not.
Give it a thought!!
Helps The Business To Know More About Their Markets
Another benefit of Google Ads is that it helps the business to know more about their markets. For a business, it is important to be able to get into the minds of their ideal customers. Once you understand your audience, it becomes easier to deal with the customers and find out what they want.
Now if you are using traditional methods such as questionnaires and interviews, you can only get the limited information out of it.
On the other hand, Google Ads produces information about customer habits, needs, and purchase behavior. Not only this, but you can also know the keywords they use to search your website, their location, the devices they use, the time and days they search, and other relevant information that could be helpful.
This information can be used to provide better user experience, products, and services. It also helps in refining your marketing strategy so you don’t end up wasting money on advertising to people who are not interested in what you are offering.
Targeted Advertising in Google Adwords
Google Ads or PPC Marketing allows you to choose specific interests for you to target your audience. The three most common ways to target your audience with Google Ads are:
- Geographic Range: Going global or staying local is completely your choice. Setting a specific geographical area for your ad means that your ad is only reaching potential customers in your chosen area.
- Demographics: Demographic targeting allows you to reach potential customers within specific age, gender, income level, etc.
- Keywords: The text of your ad plays a vital role in targeting the right audience at the right time. You should always think like a customer while choosing keywords. You know your business best, so try to make a list of potential keywords that you would use to find your business online.
For example, if you run a small boutique clothing shop, your targeting audience must be women within a certain area from your business. You can take a step further while choosing your target audience by selecting demographic factors like income level, age, and keywords that relate to the niche of your business.
9. Remarketing in Google Adwords
Remarketing is a way to connect with people who have previously interacted with your website or mobile app. It helps you to strategically position your Google ads in front of these audiences when they again browse Google or its partner websites. This helps in increasing your brand awareness or remind those audiences to make a final purchase.
Through PPC Marketing, you can remarket ads and reach out to potential customers. You can approach the audience that has interacted with your website or have made a purchase.
For example, you run a Motor Training School, a visitor had visited your website once but didn’t do CTA. With the help of Re-marketing ads, you can again show him your ad with better beneficial points, or a few testimonials to build the trust of a person and make him join your Motor Training School.
Reach Your Marketing Goals
You can take advantage of different ad formats and features to customize your ad campaigns to achieve your marketing goals like adding a clickable “Call-to-action” button to your ads.
Here are some common marketing goals:
- A visitor takes action on your website
- Visits your store
- Call your business
- Install your mobile app
- Sign up or subscribe your newsletter
Higher Reach (Reach the right people at the right time)
Today when people have a question that needs answering, their first stop is Google.
Want to know if there’s a solution for the neck pain that you are having?
Want to know if Digital Marketing can help your business to grow?
There are 2+ Trillion searches like this per year on Google. People are looking for solutions to the problems that your business can offer. If they’ve ever used the Internet, there are higher chances that they’ve Googled the answer to something.
Google Ads helps in ensuring that you reach out to potential audiences on Google at the right time when they are looking for what you have to offer.
Bring Any Budget To The Table
Wondering about the budget to run Google Ads? Don’t worry as you do not need to have a larger budget for running Google Ads for your business and achieve your marketing goals.
You can invest Rs. 10,000 per month and see instant results on your sales.
You have full control over the budget of your Google Ads Campaigns. You can control everything starting from the daily budget of the campaign to the maximum bid you choose on the ad. When an ad is performing well, you can increase the amount you spend on it to increase the desired results. And if an ad is underperforming, you can either reduce the ad spend or stop it instantly before losing extra money.
Pay Only When Visitor Clicks On Your Ad
Google Ads or PPC ads mean you only have to pay when a visitor clicks on your ad. You decide how much you want to spend, and pay only when someone actually interacts with your ad like clicking on your text ad, watching your video ad, etc.
So, anyone coming across your ad is more likely to be interested in what you have to offer, and paying when they click on your ad is worth the cost.
Through Google Adwords, Advertise Locally Or Globally
Google Ads allows you to reach out to potential users based on their location.
This means you can find an ideal customer within a mile from your business, if your target audience is local, or you can target the entire country, region, or across the globe.
Still doubtful about using Google Ads? Then you must re-think about it as your competitors are using it and reaching out to potential customers before you. Do you want to miss this opportunity?
Ads Competitor Targeting
You can show ads to people who are interested in your competitor’s brand/service. Targeting competitor’s keywords on Ads is the easiest way to steal your competitor’s leads, traffic, and sales. You simply have to bid on their terms and showcase why a visitor should choose your company over your competitor.
Google Ads help you in reaching out to the customers who are interested in your competitor’s products or services.
Who Can Use or Take Benefits of Google Adwords?
You should not start using Google Ads just because your friend found success in it. You should know if it makes sense for you and your business, what type of ads would work best for you.
You should choose Google Ads for your business only if you answer yes to any of these questions:
Why should you use Google Ads for your business?
If you are still asking “Why should you use Google Ads?”, then right now you should be asking “Why Not?”
Google Ads has something for businesses of all sizes and types with different budgets, advertising goals & target audiences. So, in a sea of endless searches, why don’t you drop a bucket in to see how much revenue you can bring up?
Want to advertise on Google? Read this post to know how to advertise on Google in few easy steps.
Hopefully, we have managed to make you understand the benefits of Google Ads for your businesses. But, the road from theory to putting everything in practice is very long and difficult. If you need help from a team of Google Ads Professionals, then we are here for you. Give RankOn Technologies, Leading PPC marketing company in India a call and we will help you grow your business with Google Ads. Check our PPC Packages now!