Hotel SEO: How to Do Local SEO for Hotel Websites to Rank High?

Hotel SEO

Hotel SEO: How to Do Local SEO for Hotel Websites to Rank High?

Hotel SEO is an important part of online marketing for hotels. It can help hotels to increase their visibility on search engine results pages and attract more visitors to their websites. There are a number of techniques that hoteliers can use to improve their local SEO, including optimizing their website content, improving their website architecture, and building backlinks.

Table of Contents

What is Hotel SEO?

hotel seo

Hotel SEO is the process of optimizing a website for the purpose of improving its visibility and organic search traffic in Google and other global search engines. The goal of hotel SEO is to make it easier for potential guests to find your website when they are searching for hotels online. Hotel SEO can help you improve your website’s ranking in search engine results pages (SERPs), which can lead to more website visitors and increased revenue.

What is Organic SEO?

Hotel SEO is the process of optimizing a hotel’s website for the purpose of ranking higher on search engine results pages (SERPs). This can be done through on-page optimization tactics like keyword research and site structure, as well as off-page optimization methods like link building and social media engagement.

While there are many different aspects of Hotel SEO, the goal is always the same: to help your hotel website rank higher in SERPs so that you can attract more visitors. This can result in more bookings, and ultimately, more revenue for your hotel.

Organic SEO is one of the most effective ways to improve your hotel’s visibility online. Unlike paid advertising, organic SEO relies on optimizing your website using natural techniques like keyword research and link building. 

How to Do SEO for Hotels?

woman talking with hotel receptionist lobby

On-Site SEO for Hotel

Hoteliers are always looking for ways to improve their online visibility and organic search engine rankings. One of the most effective ways to do this is through onsite SEO. hoteliers can improve their website’s ranking in search engine results pages (SERPs) by optimizing their web pages for relevant keywords and phrases. There are a number of things hoteliers can do to optimize their websites for search, including:

Keyword Research for Hotel SEO

Keyword Research

Hotels are one of the most competitive businesses when it comes to SEO. Because people often use the same keywords to search for hotels, it can be difficult to rank higher than your competitors.

However, with a good keyword research strategy, you can find keywords that have low competition and high traffic potential.

One way to find good keywords is to use Google’s Keyword Planner Tool. This tool allows you to see how many people are searching for a particular keyword each month, as well as the level of competition for that keyword. You can also use other tools like SEMrush and Ahrefs to get more detailed information about a particular keyword, including its competition level and monthly search volume.

Once you’ve found a few good keywords, you’ll want to make sure they’re included in your website’s content and metadata.

Optimizing Page Headings for Hotel SEO

Hotel SEO

When creating a website, it is important to use heading tags to help optimize the site for search engines. Heading tags are used to identify the main topic of a web page and help search engines determine the relevance of the page to a specific keyword or phrase.

The most important heading tag is the <h1> tag, which should be used for the title of the page. The <h1> tag is also used as the title in the search engine results pages (SERP).

The other heading tags, <h2>, <h3>, etc., should be used to identify the main topics within the page. The keywords that are used in these headings should also be included in the metadata and text of the page. This will help improve the ranking of the page in search engine results pages.

Writing SEO Friendly Meta Tags for Hotel SEO

Meta Tags Writing

Meta Tags are used to control how a web page appears in search engine results pages (SERPs). They provide important information about a web page, such as the title, description, and keywords. By including the right meta tags on your pages, you can improve your SEO.

The most important meta tag for SEO is the title tag. The title tag is the text that appears in the browser tab and in the search engine results pages. It should be concise and include your main keyword or phrase. The length of SEO friendly meta title is 55 to 65 characters long.

The description meta tag is also important for SEO. The description should be around 160 characters long and describe the contents of your page. It should also include your main keyword or phrase.

The keywords meta tag is less important for SEO than the title and description tags, but it’s still worth including.

Url Structure for Hotel SEO

home house exterior design showing tropical pool villa with greenery garden sun bed umbrella pool towels

When creating a website, it is important to keep SEO in mind. One way to do this is by structuring your website URL in a way that is friendly to search engines. This means using clean URLs without parameters or extra folders that can obscure the main topic of the page.

For example, Your website URL should contain the focus keyword in it and it must look clear like The website URL should not contain any question mark or underscore etc. The latter URL would include extraneous information that could confuse search engines and make it difficult for people to find your site. This is one of the most important features of a website.

Utilizing Relevant Keywords Throughout Their Hotel Website Content for SEO

SEO-optimized website content is essential for small business owners that want to increase their online visibility. By creating well-written and keyword-rich content, business owners can improve their website’s search engine ranking, resulting in more web traffic and potential customers.

Business owners can do a few things to optimize their website content for SEO. Firstly, they should ensure all of their website’s pages are linked. This will help Google crawl and index the site’s pages correctly. Secondly, they should use keywords throughout their website content, but not so often that it sounds unnatural or forced. Finally, they should submit their website to Google and other major search engines so that it can be included in their search results pages.

IOptimizing Hotel's Website Images for SEO

When you upload a photo to your website, you should always include alternate text, or alt text. Alt text is the text that displays when an image can’t be loaded. It’s also used by search engines to help rank your images.

You should use keywords in your alt text to help improve your ranking. However, don’t stuff your alt text with keywords. Just include them naturally in the context of your sentence.

The best way to write effective alt text is to think about what the image is trying to communicate. If you can accurately describe the photo in a few words, that’s all you need. Try to stay away from generic phrases like “image of a cat.

Writing SEO Optimized Blogs for Hotel SEO

Blogging is a great way to connect with an audience and share your thoughts on a topic. When done well, blogging can help you build an audience for your business, create content marketing assets, and even drive traffic to your website.

Here are some tips for creating successful blog posts:

  1. Start by identifying the topic you want to write about. Brainstorm a list of ideas, and then choose the one that you’re most interested in or that you think will be most helpful to your readers.
  1. Do some research before you start writing. Find out what other bloggers are saying about the topic, and look for data and statistics that can support your points.
  1. Plan out your post before you start writing. This will help ensure that your post is well-organized and easy to read.
  1. After writing the blog post make sure you post it on website by following all the SEO guidelines.
  1. As soon as you post the blog, contact some influencers in your industry to link back to your blog.

Optimizing Internal Links for Hotel SEO

Internal Linking Structure

Internal linking optimization is a process by which website owners make sure that the links on their pages lead to other relevant pages on their site. This is important because it helps keep users on the site longer, and it also helps improve the site’s search engine ranking. There are a few things website owners can do to optimize their internal links:

  1. Make sure all of your links are working properly and lead to the correct pages.
  2. Create an editorial policy for your site and make sure all of your content follows it.
  3. Use anchor text when creating links, and make sure the keywords you’re targeting are included in the text.
  4. Place links where they will be most useful to users, such as in the navigation bar or in the body of articles.
  5. Monitor your link popularity and make changes as needed.

Improving Website Speed for Better Hotel SEO Results

website design

Studies have shown that people expect a website to load in 2 seconds or less. If it takes longer, they will leave your site. That is why it is important to optimize your website speed. There are many ways to do this, and some are easier than others. One of the simplest ways to improve your website speed is to compress your images. This can be done using a program like Photoshop or by using a free online compression tool like TinyPNG.

Another way to improve your website speed is to use a caching plugin. A caching plugin will store a copy of your website’s pages and assets so that they don’t have to be downloaded each time someone visits your site. This can dramatically improve your page loading times. Some popular caching plugins include W3 Total Cache and WP Super Cache.

Removing Less important Pages from Google Indexing

By default, a search engine includes all webpages it knows about in its index. However, you may not want some of those pages included because they are irrelevant or of poor quality. You can block these pages from being indexed by the search engine by using its robots exclusion protocol.

To exclude a page from indexing, add the robots exclusion directive to the page’s header. The directive looks like this:

<meta name=”robots” content=”noindex”>

The robots exclusion directive tells the search engine not to include the page in its index. You can use the directive to exclude individual pages or entire directories from indexing.

Schema Markup for Hotel SEO

Schema markup is used to annotate content so that it can be understood by machines. This markup provides a way for search engines and other applications to extract specific information from web pages. Schema markup can be used on any type of web page, but it is particularly useful for hotel websites.

Hotel websites can use schema markup to indicate the type of business, the location of the business, the availability of rooms, and the amenities offered. This information can help search engines display relevant results to users who are looking for a hotel stay.

Schema markup can also be used to indicate the price of rooms and any special offers or discounts that are available. This helps potential guests make informed decisions about their hotel stay.

Local Business Schema Markup for Hotel SEO

hotel seo

Schema markup is a great way to improve the visibility of your website in search engine results pages (SERPs). Adding schema markup for hotels can help you stand out from the competition and attract more visitors.

There are several types of schema markup that you can use for hotels. The most basic type is the Local Business schema. This schema provides information about your business, such as its name, address, and contact information. You can also use the Hotel schema to provide additional information about your hotels, such as its location, star rating, and amenities.

To add schema markup for hotels to your website, you first need to identify the type of markup that you need. Then you can use a tool like Schema Creator to generate the code for you. Simply add the code to your website’s HTML code and you’re done!

Setting Up Google MY Business Page for Hotel

Setting up your Google My Business page is important to help your business stand out online. It’s a free listing that allows you to control how your business appears on Google, including adding photos, hours, and contact information.

To get started, go to and click Get Started. You’ll need to verify your ownership of the business by entering a verification code or by mailing a postcard. Once you’ve verified your business, you can start creating your profile.

Include as much information as possible, such as the types of products or services you offer, what makes your business unique, and what hours you’re open. You can also add photos to help customers learn more about your business. And be sure to include your website address and contact information so customers can easily find and reach you.

Link Building for Hotel SEO

Backlink Audit

Local Citation for Hotel SEO

A recent study has shown that earning local citations can have a significant impact on a hotel’s online visibility. The study, conducted by BrightLocal, looked at the top 100 results for “hotels” in each of the 50 United States. The research found that, on average, hotels with more than 50 local citations rank higher in Google search results than those with fewer.

The benefits of earning local citations extend beyond better visibility in search engines; they can also help to improve a hotel’s online reputation. Local citations provide potential guests with information about your hotel and its amenities, which can help them decide whether or not to book a stay. They can also help boost your hotel’s ranking in other online directories and travel sites.

To build local citations for your hotel, start by identifying the most relevant directories for your business.

Manual Outreach Link Building for Hotels

In the SEO world, there are two main types of link building: automatic and manual. Automatic link building is done through software that finds and submits links to websites, while manual link building is done manually by finding potential linking partners and contacting them to request a link.

Manual outreach is often seen as a more effective way to build links, as it allows you to target high-quality websites that are likely to be interested in linking to your content. It can also help you build relationships with other bloggers and website owners, which can lead to future collaborations and partnerships.

There are a few things to keep in mind when doing manual outreach:

  1. Make sure your content is high quality and relevant to the website you’re targeting.
  2. Research the website owner’s interests and try to find a topic that would be of interest to them.
  3. Make sure your website is well-optimized for search engines. This will help make your site more attractive to potential link partners.
  1. Create compelling content that will interest other website owners and bloggers. This will make them more likely to want to link to your site.
  1. Reach out to relevant websites and bloggers who would be interested in your content. Don’t spam irrelevant websites with requests for links.
  1. Be polite and courteous when reaching out to potential link partners.

Social Media Signals for Hotel SEO

Social media has become an important part of online marketing. It is a great way to connect with customers and promote your products or services. Additionally, social media can be used to build links.

One way to use social media for link building is by creating a blog post that includes a link to your website. You can also include a link to your website in your Facebook profile and Twitter profile. You can also include links to your website in the bios of your LinkedIn profile and Google+ profile.

In addition, you can use social media to create links by posting comments on websites that have high rankings on Google. When you post a comment, include a link to your website. Be sure to include keyword-rich anchor text in your links.

Guest Blogging for Link Building

Guest blogging is a great way to get your name out there, and to get more traffic to your website. When you guest blog on someone else’s website, you can reach their audience, and you can also link back to your own website.

Guest blogging is also a great way to build relationships with other bloggers. When you guest blog for someone, be sure to include links to their website, and be sure to comment on their blog posts.

Broken Backlink Building

Link building is an important part of any SEO campaign, but it can be difficult to build links when your website is new or has a low domain authority. One way to build links is to find broken links on other websites and offer to fix them. This process is known as broken link building.

To find broken links, you can use a tool like Screaming Frog or Ahrefs. Once you’ve found some broken links, reach out to the webmaster and offer to fix them. You can either provide a link to your website or create an HTML file with the corrected link and send it to the webmaster.

If you’re successful at broken link building, you’ll not only get links back to your website, but you’ll also improve your website’s reputation and domain authority.

Resource Backlink Building

Resource backlink building is an important part of any SEO campaign. It can be difficult, however, to find good quality resources to link to. Here are a few tips for finding quality resources:

  1. Look for resources that are relevant to your site’s topic.
  1. Make sure the resource is high quality and has good information.
  1. Check to see if the resource has been linked to by other reputable sites.
  1. Read the terms and conditions before using a resource as a link.
  1. Always use anchor text when linking to a resource.

Alert & Mention Backlinks

There are a few ways to be alerted when someone mentions you or your website online. One way is to set up Google Alerts. You can do this by visiting and entering in the keywords you want to be alerted about.

Another way to be alerted is by using a backlink monitoring tool like Mention. Mention offers a free trial and has both a web app and desktop app. They will send you an email notification when someone links to your website or mentions you on social media.

Local Classified Backlinks

If you’re looking for an easy way to build links, consider local classified ads websites. These sites are often overlooked by SEOs, but they can be a great source of links.

To get started, find a few local classified websites in your niche. Then, create a listing for your business. Be sure to include a link to your website.

In addition to posting your listing, you can also reach out to the site owners and ask them to add a link to your website. This can be a great way to get some high-quality links from authoritative websites.

How Much Does Hotel SEO Cost?

There is no one answer to this question since hotel SEO services can vary greatly in price, depending on the size and complexity of the website, the number of keywords targeted, and the extent of the campaign. However, a good rule of thumb is that SEO services will generally cost between $1,000 and $5,000 per month.

Some agencies may offer lower prices or package deals, while others may charge more for their services. It’s important to carefully compare what different agencies offer before making a decision.

When considering how much hotel SEO will cost, it’s important to remember that the investment can be worth it in the long run. A good SEO campaign can help increase website traffic and revenue, which can lead to a higher ROI for your business.

How Much Time Does Hotel SEO Take?

Hotel SEO is one of the most important and effective ways to market your hotel. It can be a little confusing to know where to start, but with a little knowledge and some helpful tips, you can be on your way to better online visibility for your property.

One of the first things you need to do is determine how much work needs to be done. Hotel SEO takes time and effort, so it’s important that you understand what’s involved before you get started. Basic things like keyword research and on-page optimization are essential, but there are also other factors that come into play, such as link building and social media marketing.

It’s important to have a clear plan of attack before starting any SEO campaign, and that includes knowing how much it will cost. Hotel SEO services can vary in price, so it’s important to find one that fits within your budget.

Why RankON Technologies for Hotel SEO?

In conclusion, Our SEO packages are affordable and they are committed to customer satisfaction. So, if you’re looking to improve your hotel’s online presence, RankON Technologies is the company for you!

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RankON Technologies is the perfect SEO company to handle your hotel's SEO. We are hotel SEO experts in the field and have a proven track record of success.

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Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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