Local Citations: What Are Local Citations in SEO & How Do They Help in Local SEO
Table Of Contents
Local Citations are the mention of your business name, address, phone number and other business related details of your business. Local citations help your business name to rank on Google maps for your services related searches locally. Get more details about Local Citations Below!
Are you willing to boost your business’s online presence locally? If so, Local Citations can help! Regardless of you run a brick and mortar business, a pizza restaurant, or a coffee café, it can help your business be found to the customers available in the nearby areas.
What is Local Citation?
Local Citation is a word given by David Mihm in 2008 in his pivotal post, Local v/s Traditional SEO. It is basically an indication of your business on the web. Citations can take place on local business directories, websites, app, and social platforms. Local citations are very effective in Local SEO.
The essential components of a citation are a company’s name, address, and phone number (NAP) and can also comprise a reference or link to a selected page of the company’s website. Besides this, a citation may incorporate some or all of the following elements:
What Are The Types of Local Citations?
Citations can be done in either of the two ways, i.e, Structured Citations and Unstructured Citations.
Structured Citation is done on sites that are particularly a business listing directory. It consists of your business information in NAP format where “N” stands for your Business Name, “A” Stands for the Address and “P” stands for Phone Number. The few sites that offer structured citations are Yelp, Facebook, MapQuest, etc.
Unstructured Citations are done on sites that aren’t particularly a business listing directory. There is no such NAP format to list the business on such sites.
These sites are basically blog sites, magazines, newspapers, etc.
Example of Unstructured Citation:
The Master’s Café is a fantastic restaurant in Lucknow located at 424, Ashiana. Their phone number is (052) 295-9227. The team of Rankon Technologies loves to eat here when we attend a movie at Phoenix. Highly recommended!
Why Local Citations Are Important in Local SEO?
- Helps Search Engines verify your business
Search Engines make use of citations to verify the existence of your business. Search Engines take into account the evenness of your business data on various high authority sites and then verifies your business as legitimate.
- Establishes trust in front of customers
The availability of your business on various prominent websites not only assures the online customers about your reliability but also improves your business ranking on Search Engine Result Pages.
- Increases Prominence
As per the researches of prominent search engines, the citation factors make up approximately 13.31% of the Top 50 factors to acquire local rankings.
How to Do Local Citations for Your Local Business?
Building citations isn’t rocket science; however, you must also know it is a time-consuming process. Besides this, you should be aware of both the positive and negative impacts of doing local citations. On one hand if accurate citations can help people discover a local business and increase traffic, whereas, on the other hand, inaccurate citations can misdirect customers, leading to loss of standing and income.
So if you usually remain short of time or think this to be a delicate job, then you can take assistance from a trusted Local SEO provider.
Steps To Do Local Citation:
1. Search For Local Citation Sites in Your Area/City/Country
List of Local Citation Sites in the USA in 2020
List of Local Citation Sites in India in 2020
2. Take Help Of Data Aggregators
Data aggregator sites compile the information from databases with the intent to prepare combined datasets for data processing. As per the research conducted by Advice Local, the data aggregators can be also be used to spread business information.
In simple words, data aggregators collect information on businesses and then convey that information to other sites.
Some popular data aggregators are:
3. Make Use of Local Directories
A local directory encompasses your business Name, Address, and phone number (NAP) along with other details. There are a lot of directories where local businesses can create free local business listings
You can check your local directories to see if a listing already exists for your company and make sure the information is accurate. You can also submit a new listing if one doesn’t yet exist for your business.
4. Be found on Review Sites
Besides impacting customers’ decisions, reviews are considered vital by search engines while determining the ranking of any website. Now you must be wondering why reviews are so significant both for your customers and search engines.
Here are the reasons that depict why reviews are so important?
- Reviews Drive Incomes To Your Business
More number of positive reviews can attract many customers towards your business.
- Make Your Business Be Found
Positive customer reviews give your business a steady pipeline of positive content that search engines cherish while displaying the results.
- Make Your Business Appear Reliable
Positive Customer Reviews establishes trust among customers that are seeing your business for the first time.
- Make Your Business Center Of Attraction
Your business reviews are the place where only your products and services will be discussed and will thus make it the talk of the community.
- Promotes Decision Making
Customers are likely to incline towards the business that has positive reviews, instead of one that doesn’t have.
After reading the above-given reasons, you might have got a clear idea about the importance of reviews for any site. Thus, Review sites can be a great place for listing your business. Don’t forget to check whether or not the review sites entail factual business information. Some of the famous review sites are:
5. Social Media Can Be Helpful
A social media account for your business can not only engage customers but can also provide an opportunity for citations.
So set up a social media account for your business, and make sure your address, phone number, email address, and website are correct.
Tips To Do Local Citations:
- While listing your business ensure that you use domain-based email rather than one made on Gmail or Yahoo.
- Make sure the Name, Address, and Phone Number of your business arethe same on every site.
- Try to choose the category that best describes your business nature.
- Add details like photos, logo, a full business description, your operating hours, links to your social accounts, and so on.
- After you have done the listings don’t forget to enter the verification pin to claim your listing. This is a trust-building strategy.
Local Citation FAQs
The three core things that are mandatory while doing a business listing are Name, Address, and Phone Number.
Other than these three, you can add info like:
- The business’s website URL addresses
- Any keywords associated with the business
- A couple of words describing the type of business
- Names of the business and the owner
- Business address
- Email address
- Business Commencement Date
- Number of Employees
- The hours of operation
- A video link about the business
- Any links to social networking sites such as Facebook, Google+, and Instagram.
- Brand or business logo.
Before making any submissions, check whether the listing is already there or not. In case if it is there, check for any inconsistencies between the information.
Yes, Social Media Platforms are the best places to spread the word about your business.
Citations vary in their value. Depending on the impacts various citation sources can bring in your business, they can be classified into:
- Core Search Engines: Google, Bing, etc.
- Primary Sources: Info Group, Acxiom, etc.
- Tier 1: Yelp, Facebook, etc.
- Tier 2: Yellowbook, Hot Frog, etc.
- Tier 3: Yellowise, Local Database, etc.
- Tier 4: IGot Biz, etc, etc.
This was everything you should know before listing your website to enhance its value locally.
If you have any queries related to local citations or need a reliable Local SEO Agency to get this done for your business, then looks no further than Rankon Technologies. We have helped hundreds of businesses thrive locally and can give comprehensive services to increase your business local value. To get more information about our services, request a quote today.