These ecommerce SEO guidelines will help you get the best outcomes in the form of increased traffic ultimately lead to a considerable increase in customers.
Whether you are a growth manager, small business owner or an SEO manager, the guide is going to serve its best for you.
Many of our readers might be wondering…..
The phrase above explains it all !!!!
Still, have any doubt regarding the importance of SEO for eCommerce?
For this, let’s find out
eCommerce with SEO v/s eCommerce without SEO
Differentiating by highlighting the benefits of “eCommerce with SEO”.
- SEO drives traffic to your site
- SEO reduces your expenses through various techniques
- SEO builds an online reputation
Now when you are aware of the importance of SEO in eCommerce websites, it’s time to dig deeper.
This would help you learn about eCommerce SEO in an interesting and comprehensive manner.
So let’s go and dive right in …….
The complete eCommerce SEO guide is comprised of 10 Sections.
Each section has specific salient features.
Keyword Research for Ecommerce SEO
It’s the first yet most important part of the SEO campaign.
How Keywords are Important?
Because they tend to give the background to all the tasks you are performing under SEO.
If you choose wrong keywords:-
- Your webpage won’t rank
- You won’t get the right amount oftraffic
eCommerce websites, in general, are product–oriented. And customers primarily search the website by its product.
So, using the product based keyword would result in the best outcomes.
For the proper retrieval of accurate keywords, one needs to follow these steps:-
Step 1: Finding keywords for eCommerce Product and Category Pages
As mentioned earlier, the importance of product based keyword is well understood.
We have various options and sources to get the valuable keyword. These are:-
While finding the keywords, SEM Rush helps in providing the information, where your keyword actually ranks for.
First type keyword in the SEM Rush's organic search….
Go for Organic Research in the sidebar
This will provide you the list of the competitors where your keyword actually stood.
Keyword Tool Dominator (KTD)
KTD is a tool that unlocks the keywords of popular websites like,Amazon, e-bay, youtube, Bing, and Google.
The tool helps to retrieve user way of searching with the use of keywords.
Easy management of this tool, helps to find appropriate keywords.
Despite being a competitor, Amazon can be useful enough for retrieving product based keywords.
Consisting of a wide range of keywords, it can make us find the appropriate keyword
Easy management of this tool, helps to find appropriate keywords.
It can be considered the best means to research on the keywords.
The picture illustrates how one can search for keywords by using this free encyclopedia.
Table of Contents of Wikipedia can also be of utmost importance in giving hints of targeted keywords.
Step 2 : How to Choose Keywords for eCommerce Products and Category Pages
After digging various resources, we are available with the most appropriate keywords.
Not, each keyword is worth including.
We must include only those keywords which are SEO friendly and can give the best results.
How to choose the most appropriate keyword ??...
To choose the keyword,
We have a set of parameters, that tell the efficiency of the keywords.
These parameters are as follow:-
It depicts a number of people searching the content with that particular keyword.
Which keyword is said to be favorable??
The keyword is favorable when the search volume is high.
The picture below explains the search volume using the Keyword Planner Tool.
More the average monthly searches …more the search volume.
The strategy is used to grasp the reader’s attention.
Commercial Intent is a parameter which focuses on……
“Transform the visitor into customers”.
The keyword is said to be having great commercial intent when,
- It has high competition as per Keyword Planner
- Favorable “Top of Page Bid”.
The picture below shows the commercial intent:-
Keyword Product Fit
According to various researches,
The user searches the keyword using Product related keywords.
Looking through the perspective of common man’s searching tactics,
We get to know that,
Keyword should be more related to the product.
Two pictures given below tell the importance of keywords.
Both the pictures tell about the user's approach to keyword search.
The keyword which is more vulnerable to the user has the more product fit.
The parameter also depicts by what name the product is more famous among the public.
Step 3 : Arrange your pages according to their priority
eCommerce SEO works well when you know which page of your webiste has a greater impact.
The efficiency of the webpage is important to make your keyword rank higher.
How could this be done??
Most Important pages have to be optimized first
This could be done by working on every section of your page.
- Make URL read well.
In the following order place your page’s URL
Domain -> Category -> Sub- Category -> Sub Category -> Pages
- Categorize your site structure.
By properly categorizing and partitioning the web-page, you will not only optimize one web-page but also the pages linked to it.
- Optimize the page images
- Use tools like Google Analytics and Ahrefs Site Explorer.
In the above ways, every webpage can be optimized.
Step 4 : Find and map keywords to each page ( Head and Long- Tail)
When the pages are arranged according to their priorities.Now, it’s the high time you assign the keyword to every page of the website.
As we already know,
The keyword is not limited to one word, it could be a small phrase or a collection of two-three words.
These are called short and long-tailed keywords.
It’s the people's way of finding their desired results.
Moz, researched and concluded that common people generally use “Long-tailed keywords” for their search.
It comprises in the huge share of searching strategies.
How to map pages with a keyword????
The key tip is…
Prepare a “Keyword Mapping Document”.
What is it??
“Spreadsheet, where each page is a specific row of the website and every column, is an element for On-Page SEO Optimization”.
The keyword assigning is the process of only assigning the keywords to the keywords mapped column in the Keyword Mapping Document.
The picture above shows the mapping of Page ID with Mapped Keywords.
ANALYSING THE DRAWBACKS OF YOUR WEBSITE
Before moving further, it’s good to review your website for drawbacks.
This auditing session will let you prevent from doing further mistakes.
Is your site SEO perfect????
To answer this question,
Go through various testing and audits to rectify the drawbacks…
The various errors that occur are:-
Issues that emerge due to technicality are technical errors.
What are the causes of Technical Errors?
- Errors due to HTTP
- Meta –Data gets long
- Alt-Text on Images is Missing
- Domain Name gets Expired
- Replication of Page-Content
- Long Forms
- Too long or too short on Text
- Avoidance of analytics
With the busy and hectic work schedule, none of us has time to spend on the loading of the website.
Speed of Website is of Utmost Importance
To test the speed of the website, one needs an appropriate tool-
Tools for speed check are as follows:-
Starving for traffic ????
It’s the major issue with most of the people in the digital market.
More the number of people visiting your website, more it will grow.
To test the traffic of your website we have the following tools:-
- Google Analytics
To increase the traffic of your webpage:-
- Use Paid Ads (If Needed)
- Use Social Media Platforms
- Focus on Title and Make it Engaging
- Complete Onpage SEO (Very Important)
- Use Specific keywords and also focus on LSI Keywords
- Use Guest Blogging/Blogger Outreach
- Also make a section on your website for Guest Bloggers
eCommerce Website Construction as per SEO
Website’s architecture is the unacknowledged hero of the whole website.
Two Fundamental Requirement for the architecture of SEO’s Site are:-
- No page on the website should be more than two or three clicks away.
- The user could be able to simply and easily get the stuff they desired.
The picture above depicts the systematic architecture of any website.
ON – PAGE OPTIMIZATION TECHNIQUES AS PER SEO
Here comes, the big one !!!!!!!!!!
On-page Optimization plays a crucial role in the successful build of any SEO Website.
The product and category pages of any website can only perform well if they are SEO optimized.
The title of the page should be eye-catching and must consist of appropriate keywords.
As mentioned earlier,
Product based keywords are of great significance than any other keyword.
The customer only goes for something which adjusts his criteria.
So include keywords,that look to him his speech of tongue.
- Free Shipping
- Best Deal
- Best Price
- Online sale
Example:- “Best Phones under 15,000”
Url Of The Page
URL of the page matters a lot.
Using short, keyword rich URL is of great use.
What if you get the URL that is long with numbers of folders then sub-folders ??
This would decrease the value of the page linked to that URL.
The URL of the site should be in a proper format.
Domain -> Category > Sub- Category -> Sub Category -> Pages
What if you get some boring header on some webpage????
You will skip out from that page and this will tremendously increase its bounce rate.
This can terribly harm your webpage’s content and decrease its CTR as well. For a perfect header.
- Consist of H1 and H2 tags in your title
- Keep long-tail keywords in your header
- Optimize your content by the appropriate selection of header that describes the whole page content in brief
This also owns great importance in optimizing the website
The Sub-headers should be placed in H2 tags
There could be more than one sub-headers in the content
Less On Sales ???????
Probably the content/bodyof the page is the reason.
The body of the Product and Category Pages holds great importance.
They tell the user about the thing on which they are going to invest.
What will happen if you are going to buy a pair of shoes, and your shopkeeper is unable to satisfy you or doesn’t tell you accurately about its benefits???
Your action would definitely be, to skip that shop and get into another.
The same thing is with the body of the product and category pages of the website.
Here are some guidelines that will help writing the body of product and category pages of the website:-
- Write the body/ content of more and more words.
The content should explain every aspect of your web-page to your buyer.
He should contain no doubts with the detail of the products.
The objective of the body/content should be, to satisfy the customers.
- Include Keywords into your content.
The content is only effective when it includes targeted keywords.
Google ranks the web-content based on the number of keywords it has.
- Include LSI Keywords into your content
Apart from keywords, LSI keywords also play a significant role in the body of the page.
LSI keywords and normal keywords are close to each other and possess the same meaning.
The image below depicts the optimized structure of any product-based website.
In-Image Alt Text
As we know,
Google is not able to read images.
Alt-text is a description of an image given inside tag
It tells the user about the data.
It tells the search engine what the content is about.
It contributes to SEO Optimization.
Metadata helps the Search Engine to recognize the content of the web-page.
The search engine uses the following meta-data:-
1. Description:-This metadata describes the content of the whole web page.
2. Title:-This metadata tells about the topic the webpage is all about.
3. Keywords:-This metadata is a matter of thought to most of the search engines, whether they include it or not.
The links that connect with other pages of the same website are called internal links.
These links are generally used to make the user navigate the entire website.
The internal lets you:-
- Increase the value of your website
- Increases the session time
- Decreases the bounce time
- Increase the ranking potential of every page of your site
The structure of internal linking is like the picture below:-
The anchor tag is best suitable to develop hierarchy between the web-pages.
Use the tool Link Explorer to get the exact link structure of your website.
Containing 1000’s of links in the webpage may hinder your site’s performance as per Google’s algorithms.
Linking should be done in such a way that,
If Google’s spider navigates one of the pages on your website, then it should able to reach every page of your website.
The picture below shows the optimized way of internal linking in the website.
The above type of linking is favorable to the user as well as to Google.
Thus, we can come to the conclusion that Internal Linking has a huge impactin making SEO–Friendly website.
TECHNICAL SEO OPTIMIZATION TECHNIQUES
Effective Crawling and Indexing are the major concerns of Technical SEO.
Confused BetweenGoogle’s Crawling and Indexing of webpages????
If yes, here’s the answer,
Crawling means analyzing of the content of the web-page by GoogleBot.
Indexing means downloading data from web-page to the database by the search engines so that they can show that data in their search results.
Any site’s performance is more and more based upon its crawling and indexing.
But there are some faults that a user makes,
As a result,
It hinders in the crawling and indexing part of the website.
The picture below shows the graph of the website’s technical SEO.
Technical SEO hereby provides a way to get out of it.
The issues that confront Technical SEO are:-
A major issue resulting in increased bounce rate.
The user gets confused with the content and unable to find the worthy part of the content.
Use the canonical link element to find where the main section of content resides.
The pages which are far away from user’s or Google’s spider's sight are good for nothing.
These pages will never revert, whatever you have invested in them.
This degrades the site’s SEO and results in decreased performance.
Either delete these orphaned pages or bring them into user’s vision.
Encryption of a link between a web browser and the web server is made using SSL technology.
The site with SSL uses an extra “s” in HTTP in the site’s URL.
This will turn into “HTTPs” rather than “HTTP”.
The site’s URL can be made HTTPs by installing an SSL certificate on your website.
eCOMMERCE LINK BUILDING
Are you happy with your circle????
If you are not happy with your links and not getting deserving traffic.
Then improve your links because……
Link Building Leads to Marketing
The more you will promote yourself, the more links you will make and more the links, and more the market value you will get.
There are various tactics to build links, some of them are:-
Find old and rustic pages from your website
In the field of Digital Marketing,
The outdated content is of no value.
So, remove the pages from your website, which are too old.
This content is going to degrade your website rather than upgrade.
Interact with Bloggers
To spread your fragrance in the industry, it is a must to stay in touch with eminent bloggers.
Write on the popular blogging website and share your website’s link on that page.
This would probably increase the traffic on your own site.
Personal attachment is necessary for the growth ofa number of clients.
So, to build strong relations with clients, make regular interaction via – email.
Always stay in touch with your clients, by notifying them about your product launch or sharing with him your success.
It's always worth maintaining connections with your clients in more than one form.
TESTING AND ANALYSING MORE
Before moving ahead, it’s always must to retrace your path…..
Test your site’s SEO on the basis of these factors:-
- Meta –titles and meta – descriptions should be tested for better CTR.
- Conversion of web- traffic can be tested by A/B strategy.
- Use SEO tools to test which keywords are ranking to the highest.
- Check the internal linking between the site’s web pages.
- High converting keywords can be appended by using PPC Campaigns.
- Check your site's traffic by tools like ahrefs, etc.
ADD BLOGS TO YOR eCOMMERCE WEBSITE
Blogs add color to your website.
It adds flavor to your site and makes your website even more interesting.
While writing a blog, one must ensure to add appropriate keywords in the content.
If he/she doesn’t do so,the site's quality would degrade drastically.
The writer should link his content with the highly reputable and eminent website.
Apart from writing the content which is suitable for only one’s website, the writer can also dwell into some other topics.
Suppose if you have shoes selling a commercial website and you write about which type shoes are of high-quality or which sandals are quality wise the best.
Apart from these topics, the writer can also write “Ways to heal from high heals injuries” or “Which type of footwear should be worn-out for different occasions”.
You can also consolidate all your blogs on e-guide.
And get the best results for your website.
ENHANCING LOCAL BUSINESS
Local Business can be enhanced by optimizing “Local SEO”
Local SEO is a process of “optimizing “your website through various SEO techniques in order to increase your local business.
As we know,
Google doesn’t differentiate between organic and local search rankings.
Google contributes ~ 86% share in searching the local businesses.
A local business should consist of NAP
(Name, Address and Phone Number)
The above picture shows the nearby doctors to the searched location.
This technique is best suitable where client’s physical presence is necessary.
Various tools for Local SEO are:-
- Google My Business
- Google Review Link Generator
- Moz Local Check Business Listing
VARIOUS SEO TOOLS
To rise in the world of digital marketing and to promote sites using eCommerce SEO, it is must to for an individual to carry all the useful weapons in his bag.
Without these weapons, life is difficult in this market.
The guide is made to help you grow your eCommerce business website.
The SEO in eCommerce brings actions to a website in real.
Hope the guide will help you!!!!!!!!!!!!!
For Any Type of Questions, Please contact RankOn Technologies Now!