Ecommerce SEO Guide: How To Do SEO for Ecommerce Website in 2020
If you want to learn how to do SEO for ecommerce website then these ecommerce SEO tips will help you to get the best outcomes in the form of increased traffic ultimately lead to a considerable increase in customers. Today in this New Year Ecommerce SEO Guide, we are going to learn some ecommerce SEO tips to follow in 2020 to rank your Ecommerce websites.
Still, have any doubt regarding the importance of SEO for eCommerce websites?
For this, let’s find out.
Differentiating by highlighting the benefits of ecommerce SEO.
- SEO Drives High Quality Traffic To Your Website
- SEO Gives Long Term Growth To Your Ecommerce Business
- SEO Will Reduce Paid Marketing Expenses
- SEO Also Increases Reputation of Your Business
This ecommerce SEO guide will help you to learn about eCommerce SEO in an interesting and comprehensive manner.
Table of Content
Keyword Research for Ecommerce SEO
It’s the first yet most important part of the SEO campaign.
How Keywords Are Important in Ecommerce SEO?
If you choose wrong keywords:-
- Your SEO marketing plan will fail
- Your keywords will not rank
- Quality of traffic and user experience of visitors won’t be good
- You will miss the potential growth you expected to achieve
For the proper retrieval of accurate keywords, one needs to follow these steps:-
Step 1: How To Find keywords for eCommerce Product and Category Pages
As mentioned earlier, the importance of product based keyword is well understood.
We have various options and keyword research tools to get the valuable keyword.
List of Keyword Research Tools:
Google Ads Keyword Planner
This keyword research tool will give you hundreds of relevant and variations of your searched term. You just need to enter any rough keyword ideas of your choice and Keyword Planner will show you hundreds of good keyword ideas. You can select keywords that have good commerce intent.
Ahrefs Keyword Explorer
Ahrefs is one of the most popular SEO tools currently. You can login Ahrefs and go to the keyword explorer tab and check keywords of your choice. Ahrefs will also show you several other combination of keywords like in Phrase match, newly discovered (such keywords may have less competition and these may be in trend). There is one more category of keywords that shows keywords related to any question and by targeting such keywords you can easily answer questions your audience may have on your page.
SEMScoop Keyword Research Tool
Despite being a competitor, Amazon can be useful enough for retrieving product based keywords for your ecommerce website.
Consisting of a wide range of keywords, it can make us find the appropriate keyword
Easy management of this tool, helps to find appropriate keywords for your ecommerce store website.
Step 2 : How to Choose Keywords for eCommerce Products and Category Pages
After digging various keyword research tools, we are available with the most appropriate keywords.
Not, each keyword is worth including.
How To Choose The Most Appropriate Keyword ??
1. Search Volume
The keyword is favourable when the search volume is high and buyer intent is clear.
The picture below explains the search volume using the Keyword Planner Tool.
Commercial Intent Keywords
Commercial Intent is a parameter which focuses on……
“Transform the visitor into customers”.
The keyword is said to be having great commercial intent when,
- It has high competition as per Keyword Planner
- Favorable “Top of Page Bid”.
Keyword Product Fit
The user searches the keyword using Product related keywords.
Looking through the perspective of common man’s searching tactics, We get to know that, Keyword should be more related to the product.
The keyword which is more vulnerable to the user has the more product fit.
Step 3 : Arrange your pages according to their priority
Most Important pages have to be optimized first
This could be done by working on every section of your page.
Write SEO Friendly Short URLs.
Try to write short URLs and include your product name in URL because it may help you to get better CTR.
Domain -> Category -> Sub- Category ->Product-Pages
Step 4 : URL Mapping for Keywords
As we already know, the keyword is not limited to one word, it could be a small phrase or a collection of two-three words.
What is it??
eCommerce Website Structure as per SEO Architecture
Website’s structureis the unacknowledged hero of the whole website.
Two Fundamental Requirement for the architecture of SEO’s Site are:-
- No page on the website should be more than two or three clicks away.
- The user could be able to simply and easily get the stuff they desired.
What if the user visits your website and gets confused about where to find the desired stuff?
It would be embarrassing. isn’t ir?
So don’t make your website a place similar to labyrinth.
Make it simple and scalable as much as you can.
Onpage SEO Techniques to Make Your Ecommerce Website Better for Search Engine Rankings:
On-page Optimization plays a crucial role in the successful build of any website. If its ecommerce website then the product and category pages of any ecommerce website can only perform well if they are SEO optimized.
Product based keywords are of great significance than any other keyword. The customer only goes for something which adjusts his criteria.
- Free Shipping
- Best Deal
- Best Price
- Online sale
Example:- “Best Phones under 15,000”
URLs of Your Ecommerce Websites
Using short, keyword rich URL is of great use.
Domain -> Category > Sub- Category -> Sub Category -> Pages
- Consist of H1 and H2 tags in your title
- Keep long-tail keywords in your header
- Optimize your content by the appropriate selection of header that describes the whole page content in brief.
The Sub-headers should be placed in H2 tags
There could be more than one sub-headers in the content
Less On Sales ???????
The body of the Product and Category Pages holds great importance.
They tell the user about the thing on which they are going to invest.
How To Write Contents for Your Ecommerce Website for Better SEO Results
Here are some content writing guidelines for ecommerce websites that will help writing the body of product and category pages of the website:-
Write the body/ content of more and more words.
He should contain no doubts with the detail of the products.
The objective of the body/content should be, to satisfy the customers
Nearly 2000-3000 words in the content would be satisfactory enough.
Include Keywords into your content.
Google ranks the web-content based on the number of keywords it has.
Nearly 2-5x part of keywords in the content gives the best outcomes
Include LSI Keywords into your content
If your keyword is “Web Design”,
then its LSI keyword will be “Website Design”.
In-Image Alt Text
As we know, Google is not able to read images.
Alt-text is a description of an image given inside tag
Useful Tip: Don’t fill the alt tag with useless words or irrelevant keywords to rank high on Google. This is not alt tags are made for and this may also trouble your visitors.
It tells the search engine what the content is about. It contributes to SEO Optimization.
Metadata helps the Search Engine to recognize the content of the web-page.
Types Of Metadata:
- Descriptive Metadata
- Structural Metadata
- Administrative Metadata
- Reference Metadata
- Statistical Metadata
These links are generally used to make the user navigate the entire website.
The internal linking lets you:-
- Increase the value of your website
- Increases the session time
- Decreases the bounce time
- Increase the ranking potential of every page of your site
Useful: Don’t add a huge number of internal links to your page, this will let Google algorithms to decrease your position. Maximum 250 pages should be added to any page.
Use the tool Link Explorer to get the exact link structure of your website.
SEO Optimization Techniques for Ecommerce Websites
Effective Crawling and Indexing are the major concerns of Technical SEO.
Confused Between Google’s Crawling and Indexing of webpages????
But there are some faults that a user makes, as a result, It hinders in the crawling and indexing part of the website.
The picture below shows the graph of the website’s technical SEO.
Technical SEO hereby provides a way to get out of it.
This degrades the site’s SEO and results in decreased performance.
Either delete these orphaned pages or bring them into user’s vision.
Link Building Tips for Ecommerce Websites
The more you will promote ecomerce website, the more links you will make and more the links, and more the market value you will get.
Find and Delete old and rustic pages from your website
“Old Is Gold”
doesn’t work here.
In the field of Digital Marketing, The outdated content is of no value.
So, remove the pages from your website, which are too old. This content is going to degrade your website rather than upgrade.
Interact with Bloggers and Influencers
Send E-Mails to Let Them Know About Your Content or Offers
Personal attachment is necessary for the growth of a number of clients.
So, to build strong relations with clients, make regular interaction via – email.
Always stay in touch with your clients, by notifying them about your product launch or sharing with him your success.
Also Read: Link Building Techniques
In the world of competition, don’t let your clients forget you at any cost!!
TESTING AND ANALYSING MORE
- Meta –titles and meta – descriptions should be tested for better CTR.
- Conversion of web- traffic can be tested by A/B strategy.
- Use SEO tools to test which keywords are ranking to the highest.
- Check the internal linking between the site’s web pages.
- High converting keywords can be appended by using PPC Campaigns.
- Check your site’s traffic by tools like ahrefs, etc.
ADD BLOGS TO YOUR eCOMMERCE WEBSITE
It adds flavor to your site and makes your website even more interesting.
Apart from these topics, the writer can also write “Ways to heal from high heels injuries” or “Which type of footwear should be worn-out for different occasions”.
VARIOUS SEO TOOLS
To rise in the world of digital marketing and to promote sites using eCommerce SEO, it is must for an individual to carry all the useful SEO Tools in his bag.
Without these SEO tools, life is difficult in this competitive market.
There are numerous SEO tools that will help you to optimize your ecommerce website for better SEO results. Here They Are:
Hope this ecommerce SEO guide will help you!!!!!!!!!!!!!