Digital Marketing Packages in India: How Much Does Digital Marketing Cost

Digital Marketing Cost

Digital Marketing Packages in India: How Much Does Digital Marketing Cost

Are you searching for Digital Marketing Packages but not sure how much does digital marketing cost? You have come to the right place. Here you can learn about digital marketing services and how much do digital marketing packages cost in India. Let’s dive right in to know how much does digital marketing costs in India in 2024.

Digital Marketing Packages in India

Our Digital Marketing ServicesOur Packages CostView Our Packages
Search Engine Optimization (SEO)20K- 45K INR / (250$- 600$) Per MonthOur Packages
Pay-Per-Click Advertising (PPC)10K – 30K INR / (140$-415$) Per MonthOur Packages
Social Media Marketing (SMM)12K- 35K INR / (165$- 480$) Per MonthOur Packages
Online Reputation Management (ORM)12K- 35K INR / (165$- 480$) Per MonthOur Packages
Logo Design Packages2K- 6K INR / (30$- 90$) Per MonthOur Packages
Social Media Optimization (SMO)15K- 40K INR / (210$- 550$) Per MonthOur Packages
Website Development10K- 25K INR / (150$- 320$)Our Packages
Facebook Marketing10K- 28K INR / (150$- 400$) Per MonthOur Packages
Instagram Marketing10K- 28K INR / (150$- 400$) Per MonthOur Packages
YouTube Marketing10K- 28K INR / (140$- 385$) Per MonthOur Packages

With such a boasting impact search engines’ have on the current world, can you even think of running a successful business without creating a solid impact in the online genre?

Well, it is not a hoax, but we want to update you on the fact that over 93% of online interactions start with a search engine!

Truth to be said: In today’s fast-paced digital world, where the person first picks up the mobile phone before opening his eyes in the morning, you can’t expect to succeed in any field by being alienated from the perks of Digital Marketing. So quickly know the digital marketing cost and take a step ahead towards the success of your venture!

As digital marketing cost remains the driving force behind every decision of digital marketing, one question is quite obvious – How much do digital marketing packages cost?

The question which seems quite easy may need an answer that includes a number of things. In this post, we have tried to simplify the complexity of digital marketing packages and how much do they cost in India so that you can make a sound decision and embrace digital marketing positively.

Do keep in mind that every digital marketing price list varies depending on the digital marketing agency you hire. The given digital marketing costs here are based on a mix of usual research and our own digital marketing pricing.

digital marketing

What Is Digital Marketing?

Digital marketing simply refers to making the use of online marketing & advertising strategies for business growth. These strategies leverage digital channels like search engines, email, social media and other websites to connect with existing and prospective customers.

Why Digital Marketing Packages?

There are myriad reasons for getting started with Digital Marketing Packages. Let’s have a gander at a few of them:

Above 80% of customers search online before making online purchases
The way customers shop has changed drastically. When are you changing your selling techniques?

Over 78% of local searches turn to offline conversations
Don’t miss out on potential customers nearby if you are a local operational business. Start Digital Marketing today!

Over 70% of shoppers like to read about products online as compared to traditional means
Online content was king, is king, and will continue to remain. Are you utilizing the perks of content marketing?

Over 40% of traffic on e-commerce stores come through Google Searches
Nothing can be more intriguing than this fact! Is your e-commerce store gaining enough traffic?

People spend nearly 3-4 hours on their mobile phones
Will you get such kind of exposure anywhere else? No! So, why not embark on their gadget? Start Digital Marketing Today!

How Much Do Digital Marketing Packages Cost In India?

How Much Do Digital Marketing Packages Cost In India

In most cases, businesses hire digital marketing agencies that look after the associated activities. These agencies have their own digital marketing pricing structure regarding the digital marketing services they offer.

You may find cheap to costly digital marketing packages structure and it is all up to you how you take things forward.

Digital marketing agencies work hard to increase your brand visibility and lead generation so you may get better services at cheap prices.

While lots of factors affect digital marketing pricing and budget, given the size of your company and the scale of your project, the average cost of the digital marketing budget for small businesses ranges from ₹ 20,000 to ₹ 100,000 per year for SMBs.

Keep in mind that digital marketing is an ongoing process, so your budget may surge as you grow.

Digital Marketing Pricing Models

Since, digital marketing services are usually offered by freelancers, digital agencies, and consultants, the actual marketing cost depends on the pricing model decided between the service provider and beneficiary. There are primarily three digital marketing pricing models:

Monthly Digital Marketing Packages

It is as simple as that. In this type of pricing model, your businesses would have to pay a monthly retainer charges to keep the digital marketing efforts ongoing. This is one of the most commonly adopted digital marketing pricing model if you want to maintain a sustainable image of your business on the digital front.

Packages

This pricing model goes well when working with digital marketing freelancers or consultants. In this case, you would have to pay an hourly charge to the service provider. However, sometimes, agencies also resort to this model for add-on efforts or short-term campaigns.

Project-Based Digital Marketing Packages

In the project-based model, an overall project-based cost estimation is done which may have step-wise payment plan. For example, 25% during the commencement of the work, and remaining in multiple stages. The actual digital marketing cost depends on the project scope, available budget, and campaign goals.

Average Digital Marketing Cost in India

In general, the average digital marketing cost hovers between 3 Lakh and 70 lakh annually. A majority of businesses are willing to shell out 5000 to 15000 on an hourly basis. On monthly basis, the digital marketing cost stands between 18 Lakh and 70 Lakh. However, in the case of project-based costing, it comes between 3 Lakh to 40 Lakh annually.

Digital Marketing Price List

Looking for a digital marketing proposal to use digital marketing in India?

Please check the below given Digital Marketing Quotation to know how much should you expect to invest in Digital Marketing Services in India.

The below given digital marketing pricing chart has three packages for different stages of business so have a look at the given pricing for digital marketing and plan your digital marketing budget accordingly.

Feel free to contact us to get a custom digital marketing proposal for your business right now!

Digital marketing package

What Are The Factors That Determine Digital Marketing Pricing In 2024?

Search Engine Optimization 768x284 1

Search Engine Optimization

Do you know over 60% of marketers believe SEO to be the key to growth in the online arena? Don’t you think the same?!

If you want your website to rank #1 in Google search results and increase its web presence then SEO can do this for you.

With SEO, you can increase your website’s search engine rankings and get leads from organic rankings without spending any amount on Pay Per Click Services. SEO can drive quality traffic to your website to increase conversions and goal completion.

Whether you’re a new entrant in the market or an established market player, SEO is not only necessary but an essential part of your overall Inbound marketing campaign or online marketing strategy and can increase your internet marketing package cost.

SEO companies will optimize your keywords to make sure your website appears when someone searches for your service-related keywords. Keyword optimization helps your website to make it relevant for your brand and service-related keywords.

SEO cost depends mainly on a number of keywords and targeting. If it’s a local search optimization SEO campaign then it may cost less than eCommerce SEO or national SEO campaigns.

This is because an SEO package is based on the number of target keywords. After hiring an SEO agency it’s time to automate your lead generation with the help of CRM.

Search Engine Optimization Services Include

Search Engine Optimization Services
  • Website Audit & Page Optimization
  • Keyword Research
  • Content Optimization
  • Conversion Rate Optimization
  • Content Creation
  • Rank Monitoring & Reporting
  • Competitor Audit
  • Link Analysis
  • Content Marketing
  • Website Speed Optimization
  • Website Design Improvement
  • Link Building Services

Our Monthly SEO Packages

The cost of RankON’s SEO Package is very affordable. At RankON Technologies, we have three SEO packages Basic, Advanced and Enterprise SEO package to increase your web presence in search engines that have Up to 5 keywords, 20 keywords and 30 keywords respectively. The charges of these SEO packages are:

Bronze

₹ 20,000/Month

Silver

₹ 30,000/Month

Gold

₹ 45,000/Month

Click on the link for more details on SEO services from RankON Technologies.

SEO Pricing Model and Related Cost

Below are the expected costs SEO costs by SEO pricing model.

SEO Model

Cost

Fixed Price

$1500- $25000 Per Contract

Project-based

$5000 – $30000 Per Project

Hourly

$100 – $250 Per Hour

Monthly

$1500 – $5000 Per Month

SEO Cost As Per The Business Size

Here are the SEO costs given the size of a business.

Business Size

SEO Cost

Startup

$750 – $1500

Small Business

$1500 – $3500

Medium Business

$1500 – $5000

Corporate

$5000+

The size of your organization and the scope of the services you need will determine how much you have to spend on SEO.

Although SEO prices vary from agency to agency, it’s crucial to keep in mind that, with regard to SEO services, you frequently get what you pay for.

One simple rule is that the bigger your website, the more elaborate your SEO project will be, which means the more amount you would have to pay for SEO services.

Tip:

Since SEO is a long-term process, it is better to choose a monthly retainer model for your SEO efforts. This will keep your website active and updated which will ultimately help you in achieving better search engine rankings.

What To Add To Your Current SEO Strategy in 2024?

  • Artificial Intelligence will play a larger role in SEO. A new Google algorithm namely Rankbrain that has the ability to learn will play a crucial role in determining the rank of a website. You will need to optimize your website for RankBrain. But, how? You need to have well-organized and meaningful content on your website that can engage users.
  • Voice Search is going to grab popularity. Thus, you will need to optimize your website for voice search by considering and incorporating keywords and phrases that people use in their everyday lives.
  • Mobile Friendliness is going to embark more importance than ever. In 2019, Google came up with a Mobile-First-Indexing policy, which considered the mobile version primary to the desktop version. So, make sure your website is optimized to mobile.
  • Contents with over 3000+ words will get more traffic, more shares, and of course high rankings.

Pay Per Click Marketing 

PPC Services

Do you know paid ads account for an 80% of hike in brand awareness? Would you ever mind getting such exposure?!

If you want to get quick traffic to your website even if it costs you some extra money, PPC advertising is the must-have marketing plan in your internet marketing package.

Using these digital marketing strategies, you can advertise your business to your target audience and get great sales leads and revenue. As per the PPC working model, you have to pay for every single click you get on your ads and this is why PPC marketing offers a good return on investment.

In other words, PPC Services can be referred to as Google Ads that you see on the search results page and it helps you to show your ads to your target audience.  

This technique is really a good lead generation strategy to get awesome traction and conversion in the beginning and also for established players that want to make the best use of paid advertising channels. 

When it comes to choosing a PPC package, there are a few things that decide the cost: 

  • Landing Page Creation
  • Number Of Keywords
  • Number Of Campaigns
  • Conversion Rate Optimization
  • Targeting
  • Quality of Ads
  • Remarketing
  • Type of Ads

Cost of our PPC Marketing Packages? RankON Technologies has primarily three PPC packages for its clients – Bronze, Silver, and Gold:

PPC Cost

PPC expenses are influenced by aspects specific to the company, such as its size, sector, strategy, and ad network. PPC management, which comprises ad spending, PPC tools, and PPC services, will get monthly investments ranging from $300 to $100 million (or more) from businesses. Businesses should anticipate typical PPC charges of $2.59 per click and $3.12 for every 1000 impressions when PPC management is not involved.

Below is the average PPC handling cost given the different sizes of the company.

Company Size

Average PPC Cost

Small

$1000 – $10000+ / Month

Medium

$10000 – $500, 000+ / Month

Enterprise

$500,000 – $100, 000, 000+ / Month

THINGS YOU SHOULD ADD TO YOUR CURRENT pPC MARKETING STRATEGY IN 2024

  • Articulating ad messages more nicely will become even more important in 2024. You need to have a perfect piece of the message to engage customers.
  • Targeting the right audience is going to be the key to better PPC results in 2024. You will need to take a new approach and think of engaging the right audience.
  • Automation will be used to save time and set your business apart from competitors.
Social Media Marketing

Social Media Marketing Services Cost

66% of Marketers have perceived lead generation benefits from social media! Did you realize the same?

Social media marketing services help your business in quick lead generation by running paid advertising campaigns on social media channels.

You can run many types of campaigns. It can be lead generation, brand Awareness, Page like campaigns to gain followers quickly.

In any digital marketing strategy, Social media marketing remains an inherent part and companies set aside a separate budget for this. The most commonly utilized platforms for social media marketing and advertising services are FacebookInstagramPinterestLinkedInTwitter, and YouTube.

At RankON Technologies, we provide a wide range of SMM Services for our clients to meet their diverse digital marketing needs.

Our social media marketing packages include a bronze package that is capped at ₹ 12,000 per month, Silver Package at ₹ 24,000 and Gold at ₹ 35,000 per month and includes everything you need to maintain a dynamic presence on social media.

Also CheckHow To Promote A Facebook Business Page?

Social Media Marketing Channels

Facebook

Instagram

LinkedIn

Twitter

Pinterest

Youtube

Our Social Media Marketing & Management Packages

Cost of Social Media Marketing Packages of RankON Technologies are given below:

Small Business

₹ 12,000/Month

Advanced Business

₹ 24,000/Month

Enterprise Business

₹ 35,000/Month

The more effective the social media marketing strategy and business presence you want on social media channels, the bigger the marketing budget you should keep aside. In short, “More Money More Leads”. 

Also Read: How to Make Money from Instagram

Facebook Advertising Plans

Get More Leads and Conversions With Our Facebook Advertising Packages. Click To View Packages

YouTube Advertising Plans

Increase your followers and leads from YouTube Promotion. View Our YouTube Packages Now!

Twitter Advertising Plans

Increase your followers and leads from Twitter Promotion. View Our Twitter Packages Now!

Instagram Advertising Plans

Increase your followers and leads with Instagram Marketing. View Our Instagram Packages Now!

Social Media Optimization Services Cost

Social media optimization services help you to optimize your social media profiles like Facebook, Instagram, LinkedIn, YouTube and Pinterest to engage your customers and build better social media trust. Social media optimization helps you increase your online visibility if done perfectly. 

When you hire any social media optimization agency to empower your social media strategy you have to pay for social media optimization services too.

Most of the companies will plan the regular postings on your social profiles and do the required research to increase your engagement with your customers and followers on social media channels to increase your brand reliability.

A proper social media optimization strategy helps you to increase your brand visibility in long run.

Also Read: Catchy Facebook Post Ideas

How Much Does Social Media Optimization Services Cost?

How Much Does Social Media Optimization Services Cost

Social media optimization pricing also depends on factors like quality of images, the number of postings and how much research your social media agency is going to put

RankON Technologies social media optimization packages start from 8K per month to 25K per month.

Email Marketing Services Cost

89% of Marketers use e-mail as the chief channel for generating leads…Are you one of them?

Email marketing is an important part of any digital marketing strategy and it can increase the budget of your online marketing package.

Email marketing can amplify your revenue growth, and increase the number of conversions, due to its impressive ROI. That’s why more than 85% of businesses make use of email marketing plans for lead generation.

Email marketing services from professionals will help you get the increased conversion. Email marketing service pricing will also vary from agency to agency so it’s better to compare the email marketing pricing and choose the best plan to increase your conversion.

EMAIL MARKETING STRATEGY TO INCLUDE IN 2024

  • Customer Experience is going to play a vital role in E-Mail Marketing. You will need to give a good customer experience means that the experience during all times of contact matches the individual’s expectations.
  • Personalization would hold even more importance than ever. You will need to search for more engaging and attractive ways to interact with your customers.
  • While curating mails, you need to give extra attention to the customer’s centricity. Ensure your mails are customer-focused.
Website Maintenance Services

Website Design & Maintenance Services Plans

Do you know over 45% of business owners believe websites to be the #1 element for determining a business’s credibility?

Without a website, digital marketing is nearly impossible so we had to mention this service. You may need some website design-related upgrades when you plan to use digital marketing for your business.

So you may need a website maintenance plan from your web development company to keep your website updated.

If you are not getting quality leads then you may have to change your website appearance to increase user experience and conversion rate and this is where your web development company helps you to increase conversion rate optimization by optimizing your landing page.

wHAT TO CARE FOR WHEN BUILDING A WEBSITE IN 2024?

WHAT TO CARE FOR WHEN BUILDING A WEBSITE IN 2024
  • Single Page Applications are high on-trend. It gives a fairly natural environment to the users. Besides this, it can efficiently cache any local data and call also work in a low-speed network connection.
  • In 2024, animations, transitions, and graphics are going to hold utter importance. You need to embrace Motion UI Technology to rejuvenate your UI interface.
  • For extreme levels of personalization in websites, AI will be used. With statistical and cognitive AI analysis, the websites will get the ability to process information.

How To Calculate Digital Marketing ROI In 2024?

Return on investment is merely a comparison between the revenue generated by a digital marketing campaign and the expense of designing and implementing the campaign. The ideal ROI is one that is as high as feasible.

ROI is often calculated as (Net Profit/Total Cost)*100.

However, if you don’t have any objectives or goals, use faulty data and statistics in your calculations, measure the wrong key performance indicators (KPIs), or are unsure of what you’re monitoring, the return-on-investment estimate won’t mean anything.

Content Writing And Marketing

CONTENT MARKETING

“More than 70% of marketers actively invest in Content Marketing. Don’t you do the same?”

Content marketing services help you to increase your online reputation and brand visibility. High-quality content helps you to increase your website traffic from search engines and other marketing platforms.

Content strategy is a part of your digital marketing strategy and it will also increase the cost of your digital marketing quotation. If you want quality content writing then you should hire a professional content writing agency for better content planning and execution.

Content is the king these days and high-quality content can increase your brand visibility and corporate reputation.

You can ask your digital marketing agency to create a custom package for your content marketing strategy. Quality content can leave a good impression on your audience in the target market.

  • You need to create better content that’s all-inclusive to a variety of topics. For Example: If you’re in the fashion industry, you will need to write about everything that’s in trend or off-trend and everything.
  • You need to add high-quality images to your content to increase the brand’s visibility and get more engagement.
  • You need to have interactive content on your website that attracts visitor’s attention and connects them with your brand.

Factors that affect Digital Marketing Cost

With digital marketing becoming increasingly competitive, companies are looking for ways to increase their visibility online while keeping costs low. The cost of digital marketing can vary greatly depending on the type and size of your business and the strategies you choose to employ. Before creating a plan for digital marketing, it’s important to understand the factors that affect cost.

The most significant factor in determining how much you’ll pay for digital marketing is the budget itself. You need to set aside enough money to cover all aspects of your strategy, such as ads, design, development, copywriting and analytics. Additionally, if you’re outsourcing any services like web design or SEO optimization, these will also add up over time. Finally, don’t forget about the cost of tools such as social media management software and email automation platforms which can be used to help streamline your marketing efforts. 

Here are a few factors that affect cost of digital marketing campaign packages.

Audience Selection

Targeted Audience

Among all the factors, this holds the most significance. Here the audience is judged on the basis of gender and demographics. For example, the cost of running search ads vary on the basis of the people you want to target.

So, don’t get surprised if you notice that running a particular ad in two different regions costs you differently. Consumers with devices get targeted ads and messages. Multi-device targeting, reaching audience, cross-device marketing concept on white background. Bright vibrant violet vector isolated illustration

Expected Results/Goals

Yes, the results you expect out of a campaign decide how much you’re going to spend on digital marketing. For example, if you want quick and effective results, you may need to push in more amount on paid digital marketing which means more digital marketing costs.

On the other side, if you’re not in a hurry to get results, you can choose a regular SEO and SMO plan and continue witnessing gradual results.

Business Stage – Initial Or Established

Business Stage

If you’ve just started your business and want to give that strong push at the first level, you may be compelled to pump in more funds to get the traction.

However, if you’re an established player and have earned a great market reputation, you may continue doing that regular chores. However, this could be vice versa too especially if you’re short of funds at the initial stage.

Seasonal Business

However, if you’ve seasonable business, it makes complete sense to augment your marketing costs for that specific time period. For the rest of the time, you can keep doing the regular job with the allotted digital marketing budget.

Business Type

No two industrial sectors are the same and so as their marketing budgets for digital channels.

For example, if you’re an FMCD where maintaining a healthy customer relationship is key to success, you need to allocate more funds for the same.

On the other side, if you’re a B2B product supplier where offline connect holds the key, there seems no logic to spend heavily on digital marketing.
Apart from this, your spending capability is what drives you to embrace digital marketing up to a certain level.

Local Or National Business

This factor is quite understandable. The more regions you want to reach out to, the more marketing budgets you would need.

For a local business, an average marketing budget for a small business is enough whereas if your business is present nationwide, a small business marketing budget may not be enough.

Though there are several factors that affect the digital marketing cost like the agency you choose to work with, any additional service you buy, the complexity of your business and others, the above-mentioned factors are the most important ones and must be taken into account while deciding a reasonable internet marketing package. 

Digital marketing cost

Need A Custom Digital Marketing Package?

Have questions related to digital marketing cost? Contact RankON Technologies now for free digital marketing quotes.

Get in Touch! Request Proposal

We have worked on many digital marketing campaigns and have proven results. We have helped a lot of businesses and we have a high client retention rate and we can show you what we have achieved in past few years.

FAQs About Digital Marketing Packages

SEARCH ENGINE OPTIMIZATION: Approximate AverageCosts Lies between 10K To 25K A Month
PPC MARKETING: Approximate Average Costs Lies Between 8K to 25K a month
SOCIAL MEDIA MARKETING: Approximate Average Costs Lies Between 12K to 25K per month

These are:-
Business Size(Small, Medium or Large)
Business Goals
Years of Business Establishment
Services/Products
Strategy Complexity

Digital Marketing has never disappointed any industry. It has brought maximum benefits to several business owners at a price they can afford.
Let’s Take An Example Of A Fitness Professional
A fitness professional can utilize every constituent of digital marketing to its fullest.
Let’s See How:
SEARCH ENGINE OPTIMIZATION: He/she can get high rank of his/her fitness training center by through Keyword Optimization
PAY PER CLICK ADVERTISING: During vacations, he/she can grab more customers by running paid Ad Campaigns on Google
EMAIL MARKETING: Can showcase his/her business to more and more trainees by sending them mails
SOCIAL MEDIA MARKETING: He/she can optimize profile on Social Media and Run Paid Ad Campaigns
CONTENT MARKETING: Can spread fitness awareness to people by the help of blogs, videos, e-books   books to promote your business

Digital Marketing can drive tremendous results to the following industries:

  • Apparel
  • Automobile
  • Beauty
  • Education
  • Employment and job training
  • Finance and insurance
  • Fitness
  • Home improvement
  • Healthcare
  • Industrial services
  • Real estate
  • Retail
  • Technology
  • Law
  • Cleaning
  • Travel and hospitality
Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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