Are you searching for Digital Marketing Packages but not sure how much does digital marketing cost actually? You have come to the right place. You can learn about digital marketing services and how much do digital marketing packages cost in India. Let’s dive right in to know how much does digital marketing cost in India in 2020.
Digital Marketing Packages in India
|Our Digital Marketing Services||Our Packages Cost||View Our Services|
|Search engine optimization (SEO)||10K- 25K INR / (150$- 300$) Per Month|
|Pay-per-click advertising (PPC)||8K - 25K INR / (120$-300$) Per Month|
|Social Media marketing (SMO)||10K- 30K INR / (200$-400$) Per Month|
As digital marketing cost remains the driving force behind every decision of digital marketing, one question is quite obvious – How much do digital marketing packages cost? The question which seems quite easy may need an answer that includes a number of things. In this post, we have tried to simplify the complexity of digital marketing packages and how much do they cost in India so that you can make a sound decision and embrace digital marketing positively.
Do keep in mind that every digital marketing price list is different, based on the digital marketing agency you hire. The given digital marketing costs here are based on a mix of usual research and our own digital marketing pricing.
Table of Digital Marketing Packages Cost:
- What is Digital Marketing?
- How Much Does It Cost To Get Digital Marketing Service In India?
- SEO (Search Engine Optimization)
- Pay-Per-Click (PPC)/ Google Ads
- Social Media Marketing (SMO)
- Content Marketing Services
- Website Design & Maintenance Services Plans
- Email Marketing Services
- Your Target Audience
- Expected Results/Goals
- Business Stage – Initial Or Established
- Seasonal Business
- Business Type
- Local Or National Business
What is Digital Marketing?
Digital marketing simply refers to make the use online marketing & advertising strategies to make your business grow. These strategies leverage digital channels like search engines, email, social media and other websites to connect with existing and prospective customers.
How Much Do Digital Marketing Packages Cost in India?
In most of the cases, businesses hire digital marketing agencies that look after the associated activities. These agencies have their own digital marketing pricing structure regarding the digital marketing services they offer. You may find cheap to costly digital marketing packages structure and it is all up to you how you take things forward.
Digital marketing agencies work hard to increase your brand visibility and lead generation so you may not better services at cheap prices.
While lots of factors affect digital marketing pricing and budget, gives the size of your company and the scale of your project, the average cost of digital marketing budget for small business ranges from ₹ 20,000 to ₹ 100,000 per year for SMBs. Keep in mind that digital marketing is an ongoing process, so your budget may surge as you grow.
Have a look on our Agency’s digital marketing packages:
Digital Marketing Packages in India
Now, let’s look at each digital marketing Services element as how it could affect your digital marketing cost
Major Marketing Channels & How Do They Affect Cost of Digital Marketing Packages
Search Engine Optimization
If you want your website to rank #1 in Google search results and increase its web presence then SEO can do this for you. With SEO, you can increase your website’s search engine rankings and get leads from organic rankings without spending any amount on Pay Per Click Services. SEO can drive quality traffic to your website to increase conversions and goal completion.
Whether you’re a new entrant in the market or an established market player, SEO is not only necessary but an essential part of your overall Inbound marketing campaign or online marketing strategy and can increase your internet marketing package cost.
SEO companies will optimize your keywords to make sure your website appears when someone searches for your service related keywords. Keyword optimization helps your website to make it relevant for your brand and service related keywords.
SEO cost depends mainly on number of keywords and targeting. If it’s a local search optimization SEO campaign then it may cost less than ecommerce or national SEO campaigns. This is because a SEO package is based on the number of target keywords. After hiring an SEO agency its time to automate your lead generation with the help of CRM.
Search Engine Optimization Services Include
How Much Does SEO Cost from RankOn?
Cost of RankON’s SEO Package is very affordable. At RankOn, we have three packages Basic, Advanced and Enterprise SEO package to increase your web presence on search engines that have Up to 10 keywords, 20 keywords and 30 keywords respectively. The charges of these packages are:
Bronze – ₹ 10,000/Month
Silver – ₹ 15,000/Month
Gold – ₹ 25,000/Month
For more details on SEO services in India from RankON.
Pay Per Click Marketing Services
If you want to get quick traffic to your website even if it costs you some extra money, PPC advertising is the must have marketing plan in your internet marketing package. Using this digital marketing technique, you can advertise your business to your target audience and get great sales leads and revenue. As per the PPC working model, you have to pay for every single click you get on your ads and this is why PPC marketing offers a good return on investment.
In other words, PPC Services can be referred as Google Ads that you see on search results page and it helps you to show your ads to your target audience. This technique is really a good lead generation strategy to get awesome traction and conversion in the beginning and also for established players that want to make the best use of paid advertising channels.
When it comes to choose a PPC package, there are few things that decide the cost:
How Much Does PPC Marketing Packages Cost from RankOn?
Social Media Marketing Services
Social media marketing services help your business in quick lead generation by running paid advertising campaigns on social media channels. You can run many types of campaign. It can be lead generation, brand Awareness, Page like campaigns to gain followers quickly.
In any digital marketing strategy, Social media marketing remains an inherent part and companies set aside a separate budget for this. The most commonly utilized platforms for social media marketing and advertising services are Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.
At RankOn Technologies, we provide a wide range of SMM Services for our clients to meet their diverse digital marketing needs. Our social media marketing packages include bronze package that is capped at ₹ 10,000 per month, Silver Package at ₹ 18,000 and Gold at ₹ 30,000 per month and includes everything you need to maintain a dynamic presence on social media.
Social Media Marketing Channels
How Much Does SMM Cost from RankOn Technologies?
Cost of Social Media Marketing Packages of RankON Technologies is given below:
Small Business: 10K Per Month
Advanced Business: 15K Per Month
Enterprise Business: 20K Per Month
The more effective you want business presence on social media channels, the bigger marketing budget you should keep aside. In short, More Money More Leads.
Social Media Otimization Services
Social media optimization services help you to optimize your social media profiles like Facebook, Instagram, Linkedin, Youtube and Pinterest to engage your customers and build better social media trust. Social media optimzation helps you increase your online visibility if done perfectly.
When you hire any social media optimization agency to empower your social media strategy you have to pay for social media optimization services too. Most of the companies will plan the regular postings on your social profiles and do the required research to increase your engagement with your customers and followers on social media channels to increase your brand reliability. A proper social media optimization strategy helps you to increase your brand visibility in long run.
How Much Does Social Media Optimization Services Cost?
Social media optimization pricing also depends on factors like quality of images, number of postings and how much research your social media agency is going to put.
RankON Technologies social media optimization packages start from 8K per month 25K per month.
Email Marketing Services
Email marketing is an important part of any digital marketing strategy and it can increase the budget of your online marketing package. Email marketing can amplify your revenue growth, and increase the number of conversions, due to its impressive ROI. That’s why more than 80 percent of businesses make use of email marketing plan for lead generation. Email marketing service from professionals will help you get increase conversion. Email marketing service pricing will also vary from agency to agency so its better to compare the email marketing pricing and chose the best plan to increase your conversion.
Website Design & Maintenance Services Plans
Without website, digital marketing is nearly impossible so we have to mention this service. You may need some website design related upgrades when you plan to use digital marketing for your business. So you may need a website maintenance plan from your web development company to keep your website updated.
If you are not getting quality leads then you may have to change your website appearance to increase user experience and conversion rate and this where your web development company helps you to increase conversion rate optimization by optimizing your landing page.
Content Marketing Services
Content marketing services help you to increase your online reputation and brand visibility. High quality content helps you to increase your website traffic from search engines and other marketing platforms.
Content strategy is a part of your digital marketing strategy and it will also increase cost of your digital marketing quotation. If you want quality content writing then you should hire a professional content marketing agency for better content planning and execution.
Content is the king these days and a high quality content can increase your brand visibility and corporate reputation. You can ask your digital marketing agency to create a custom package for your content marketing strategy. A quality content can leave a good impression on your audience in target market.
Other factors that affect digital marketing packages.
Your target audience
Among all the factors, this holds the most significance. Here the audience is judged on the basis of gender and demographics. For example, the cost of running search ads vary on the basis of the people you want to target at. So, don’t get surprise if you notice that running a particular ad in two different regions costs you differently.
Yes, the results you expect out of a campaign decides how much you’re going to spend on digital marketing. For example, if you want quick and effective results, you may need to push in more amount on paid digital marketing which means more digital marketing costs. On the other side, if you’re not in a hurry to get results, you can choose a regular SEO and SMO plan and continue witnessing gradual results.
Business stage – Initial or Established
No two industrial sectors are same and so as their marketing budgets for digital channels. For example, if you’re a FMCD where maintaining a healthy customer relationship is key to success, you need to allocate more funds for the same. On the other side, if you’re a B2B product supplier where offline connect holds the key, there seems no logic to spend heavily on digital marketing.
Apart from this, you spending capability is what drives you to embrace digital marketing up to a certain level.
Local or National Business
This factor is quite understandable. The more regions you want to reach out to, the more marketing budgets you would need. For a local business, an average marketing budget for small business is enough whereas if your business is present nationwide, a small business marketing budget may not be enough.
Though there are several factors that affect the digital marketing cost like the agency you choose to work with, any additional service you buy, the complexity of your business and others, the above-mentioned factors are the most important ones and must be taken into account while deciding a reasonable internet marketing package.
Have questions related to digital marketing cost? Contact RankON Technologies now for free digital marketing quotes. We have worked on many digital marketing campaigns and have proven results. We have helped many business and we have a high client retention rate and we can show you what we have achieved in past few years.
FAQs About Digital Marketing Packages in India
SEARCH ENGINE OPTIMIZATION: Approximate AverageCosts Lies between 10K To 25K A Month
PPC MARKETING: Approximate Average Costs Lies Between 8K to 25K a month
SOCIAL MEDIA MARKETING: Approximate Average Costs Lies Between 12K to 25K per month
- Business Size(Small, Medium or Large)
- Business Goals
- Years of Business Establishment
- Strategy Complexity
Digital Marketing has never disappointed any industry. It has brought maximum benefits to several businessowners at a price they can afford.
Let’s Take An Example Of A Fitness Professional
A fitness professional can utilize every constituent of digital marketing to its fullest.
Let’s See How:
- SEARCH ENGINE OPTIMIZATION: He/she can gethigh rank of his/her fitness training center by through Keyword Optimization
- PAY PER CLICK ADVERTISING: During vacations, he/she can grab more customers by running paid Ad Campaigns on Google
- EMAIL MARKETING: Can showcase his/her business to more and more trainees by sending them mails
- SOCIAL MEDIA MARKETING: He/she can optimize profile on Social Media and Run Paid Ad Campaigns
- CONTENT MARKETING: Can spread fitness awareness to people by the help of blogs, videos, e-books books to promote your business
Digital Marketing can drive tremendous results to the following industries:
- Employment and job training
- Finance and insurance
- Home improvement
- Industrial services
- Real estate
- Travel and hospitality