Are you searching for Digital Marketing Packages but not sure how much does digital marketing cost actually? You have come to the right place. Here you can learn about digital marketing services and how much do digital marketing packages cost in India. Let’s dive right in to know how much does digital marketing cost in India in 2021.
Digital Marketing Packages in India
|Our Digital Marketing Services||Our Packages Cost||View Our Services|
|Search Engine Optimization (SEO)||12K- 35K INR / (165$- 480$) Per Month||View our services|
|Pay-Per-Click Advertising (PPC)||10K – 30K INR / (140$-415$) Per Month||View our services|
|Social Media Marketing (SMM)||12K- 35K INR / (165$- 480$) Per Month||View our services|
With such a boasting impact search engines’ have on the current world, can you even think of running a successful business without creating a solid impact in the online genre?
Well, it is not a hoax, but we want to update you on the fact that over 93% of online interactions start with a search engine!
Truth to be said: In today’s fast-paced digital world, where the person first picks up the mobile phone before opening his eyes in the morning, you can’t expect to succeed in any field by being alienated from the perks of Digital Marketing. So quickly know the digital marketing cost and take a step ahead towards the success of your venture!
As digital marketing cost remains the driving force behind every decision of digital marketing, one question is quite obvious – How much do digital marketing packages cost? The question which seems quite easy may need an answer that includes a number of things. In this post, we have tried to simplify the complexity of digital marketing packages and how much do they cost in India so that you can make a sound decision and embrace digital marketing positively.
Do keep in mind that every digital marketing price list varies depending on the digital marketing agency you hire. The given digital marketing costs here are based on a mix of usual research and our own digital marketing pricing.
- What Is Digital Marketing?
- Why Get Digital Marketing Services for Your Business?
- How Much Do Digital Marketing Packages Cost In India?
- Our Digital Marketing Packages in India
- Digital Marketing Strategy For Small Business Owners
- Digital Marketing Services & How Do They Affect Cost of Digital Marketing Packages
- Search Engine Optimization
- Search Engine Optimization Services Include
- Our Monthly SEO Packages
- Key Takeaways for SEO Services in 2021
- Pay Per Click Marketing Services
- Our Monthly Google Ads Management Packages
- Key Take away for PPC Services in 2021
- Social Media Marketing Services
- Social Media Marketing Channels
- Our Social Media Marketing & Management Packages
- Social Media Optimization Services
- Email Marketing Services
- Key Takeaways for E-Mail Marketing Services in 2021
- Website Design & Maintenance Services Plans
- Key Takeaways for Website Development Services in 2021
- Content Marketing Services
- Key Takeaways for Content Marketing Services in 2021
- Other Factors That Affect Digital Marketing Packages Cost.
- Expected Results/Goals
What Is Digital Marketing?
Digital marketing simply refers to make the use of online marketing & advertising strategies for business growth. These strategies leverage digital channels like search engines, email, social media and other websites to connect with existing and prospective customers.
Why Get Digital Marketing Services for Your Business?
There are myriad reasons of getting started with Digital Marketing Services. Let’s have a gander at few of them:
Above 80% of customers search online before making online purchases
The way customers shop has changed drastically. When are you changing your selling techniques?
Over 78% of local searches turn to offline conversations
Don’t miss out on potential customers nearby if you are a local operational business. Start Digital Marketing today!
Over 70% of shoppers like to read about products online as compared to traditional means
Online content was king, is king, and will continue to remain. Are you utilizing the perks of content marketing?
Over 40% of traffic on e-commerce stores come through Google Searches
Nothing can be more intriguing than this fact! Is your e-commerce store gaining enough traffic?
People spend nearly 3-4 hours on their mobile phones
Will you get such kind of exposure anywhere else? No! So, why not embark on their gadget? Start Digital Marketing Today!
How Much Do Digital Marketing Packages Cost In India?
In most cases, businesses hire digital marketing agencies that look after the associated activities. These agencies have their own digital marketing pricing structure regarding the digital marketing services they offer. You may find cheap to costly digital marketing packages structure and it is all up to you how you take things forward.
Digital marketing agencies work hard to increase your brand visibility and lead generation so you may get better services at cheap prices.
While lots of factors affect digital marketing pricing and budget, gives the size of your company and the scale of your project, the average cost of the digital marketing budget for small business ranges from ₹ 20,000 to ₹ 100,000 per year for SMBs. Keep in mind that digital marketing is an ongoing process, so your budget may surge as you grow.
Our Digital Marketing Packages in India
Digital Marketing Strategy For Small Business Owners
Now, Let’s Look At Each Digital Marketing Services Element As How It Could Affect Your Digital Marketing Cost
Digital Marketing Services & How Do They Affect Cost of Digital Marketing Packages
Search Engine Optimization
Do you know over 60% of marketers believe SEO to be the key to growth in the online arena? Don’t you think the same?!
If you want your website to rank #1 in Google search results and increase its web presence then SEO can do this for you. With SEO, you can increase your website’s search engine rankings and get leads from organic rankings without spending any amount on Pay Per Click Services. SEO can drive quality traffic to your website to increase conversions and goal completion.
Whether you’re a new entrant in the market or an established market player, SEO is not only necessary but an essential part of your overall Inbound marketing campaign or online marketing strategy and can increase your internet marketing package cost.
SEO companies will optimize your keywords to make sure your website appears when someone searches for your service related keywords. Keyword optimization helps your website to make it relevant for your brand and service related keywords.
SEO cost depends mainly on a number of keywords and targeting. If it’s a local search optimization SEO campaign then it may cost less than eCommerce SEO or national SEO campaigns. This is because an SEO package is based on the number of target keywords. After hiring an SEO agency it’s time to automate your lead generation with the help of CRM.
Search Engine Optimization Services Include
- Website Audit & Page Optimization
- Keyword Research
- Content Optimization
- Conversion Rate Optimization
- Content Creation
- Rank Monitoring & Reporting
- Competitor Audit
- Link Analysis
- Content Marketing
- Website Speed Optimization
- Website Design Improvement
- Link Building Services
Our Monthly SEO Packages
The cost of RankON’s SEO Package is very affordable. At RankOn, we have three SEO packages Basic, Advanced and Enterprise SEO package to increase your web presence in search engines that have Up to 5 keywords, 20 keywords and 30 keywords respectively. The charges of these SEO packages are:
Bronze – ₹ 12,000/Month
Silver – ₹ 20,000/Month
Gold – ₹ 35,000/Month
For more details on SEO services in India from RankON.
Key Takeaways for SEO Services in 2021
- Artificial Intelligence will play a larger role in SEO. A new Google algorithm namely Rankbrain that has the ability to learn will play a crucial role in determining the rank of a website. You will need to optimize your website for RankBrain. But, how? You need to have well-organized and meaningful content on your website that can engage users.
- Voice Search is going to grab popularity. Thus, you will need to optimize your website for voice search by considering and incorporating keywords and phrases that people use in their everyday lives.
- Mobile Friendliness is going to embark more importance than ever. In 2019, Google came up with a Mobile-First-Indexing policy, which considered the mobile version primary to the desktop version. So, make sure your website is optimized to mobile.
- Contents with over 3000+ words will get more traffic, more shares, and of course high rankings.
Pay Per Click Marketing Services
Do you know paid ads account for an 80% of hike in brand awareness? Would you ever mind getting such exposure?!
If you want to get quick traffic to your website even if it costs you some extra money, PPC advertising is the must-have marketing plan in your internet marketing package.
Using these digital marketing strategies, you can advertise your business to your target audience and get great sales leads and revenue. As per the PPC working model, you have to pay for every single click you get on your ads and this is why PPC marketing offers a good return on investment.
In other words, PPC Services can be referred to as Google Ads that you see on the search results page and it helps you to show your ads to your target audience. This technique is really a good lead generation strategy to get awesome traction and conversion in the beginning and also for established players that want to make the best use of paid advertising channels.
When it comes to choose a PPC package, there are few things that decide the cost:
- Landing Page Creation
- Number Of Keywords
- Number Of Campaigns
- Conversion Rate Optimization
- Quality of Ads
- Type of Ads
Our Monthly Google Ads Management Packages
Cost of our PPC Marketing Packages? RankOn has primarily three PPC packages for its clients – Bronze, Silver, and Gold:
Bronze – ₹ 10,000/Month
Silver – ₹ 18,000/Month
Gold – ₹ 30,000/Month
Key Take away for PPC Services in 2021
- Articulating ad messages more nicely will become even important in 2021. You need to have a perfect piece of the message to engage customers.
- Targeting the right audience is going to be the key to better PPC results in 2021. You will need to take a new approach and think of engaging the right audience.
- Automation will be used to save time and set your business apart from the competitors.
Social Media Marketing Services
“66% of Marketers have perceived lead generation benefits from social media! Did you realize the same?“
Social media marketing services help your business in quick lead generation by running paid advertising campaigns on social media channels. You can run many types of campaigns. It can be lead generation, brand Awareness, Page like campaigns to gain followers quickly.
In any digital marketing strategy, Social media marketing remains an inherent part and companies set aside a separate budget for this. The most commonly utilized platforms for social media marketing and advertising services are Facebook, Instagram, Pinterest, LinkedIn, Twitter, and YouTube.
At RankOn Technologies, we provide a wide range of SMM Services for our clients to meet their diverse digital marketing needs. Our social media marketing packages include bronze package that is capped at ₹ 12,000 per month, Silver Package at ₹ 24,000 and Gold at ₹ 35,000 per month and includes everything you need to maintain a dynamic presence on social media.
Social Media Marketing Channels
Our Social Media Marketing & Management Packages
Cost of Social Media Marketing Packages of RankON Technologies are given below:
Small Business: 12K Per Month
Advanced Business: 24K Per Month
Enterprise Business: 35K Per Month
The more effective the social media marketing strategy and business presence you want on social media channels, the bigger the marketing budget you should keep aside. In short, “More Money More Leads”.
Social Media Optimization Services
Social media optimization services help you to optimize your social media profiles like Facebook, Instagram, LinkedIn, YouTube and Pinterest to engage your customers and build better social media trust. Social media optimzation helps you increase your online visibility if done perfectly.
When you hire any social media optimization agency to empower your social media strategy you have to pay for social media optimization services too. Most of the companies will plan the regular postings on your social profiles and do the required research to increase your engagement with your customers and followers on social media channels to increase your brand reliability. A proper social media optimization strategy helps you to increase your brand visibility in long run.
Also Read: Catchy Facebook Post Ideas
How Much Does Social Media Optimization Services Cost?
Social media optimization pricing also depends on factors like quality of images, number of postings and how much research your social media agency is going to put.
RankON Technologies social media optimization packages start from 8K per month 25K per month.
Email Marketing Services
89% of Marketers use e-mail as the chief channel for generating leads…Are you one of them?
Email marketing is an important part of any digital marketing strategy and it can increase the budget of your online marketing package.
Email marketing can amplify your revenue growth, and increase the number of conversions, due to its impressive ROI. That’s why more than 85% of businesses make use of email marketing plans for lead generation.
Email marketing services from professionals will help you get increase conversion. Email marketing service pricing will also vary from agency to agency so it’s better to compare the email marketing pricing and choosing the best plan to increase your conversion.
Key Takeaways for E-Mail Marketing Services in 2021
- Customer Experience is going to play a vital role in E-Mail Marketing. You will need to give a good customer experience means that the experience during all times of contact matches the individual’s expectations.
- Personalization would hold even more importance than ever. You will need to search for more engaging and attractive ways to interact with your customers.
- While curating mails, you need to give extra attention to the customer’s centricity. Ensure your mails are customer-focused.
Website Design & Maintenance Services Plans
Do you know over 45% of business owners believe websites to be #No. 1 element for determining business’ credibility?
Without a website, digital marketing is nearly impossible so we had to mention this service. You may need some website design related upgrades when you plan to use digital marketing for your business. So you may need a website maintenance plan from your web development company to keep your website updated.
If you are not getting quality leads then you may have to change your website appearance to increase user experience and conversion rate and this where your web development company helps you to increase conversion rate optimization by optimizing your landing page.
Key Takeaways for Website Development Services in 2021
- Single Page Applications are high on-trend. It gives a fairly natural environment to the users. Besides this, it can efficiently cache any local data and call also work in a low-speed network connection.
- In 2021, animations, transitions, and graphics are going to hold utter importance. You need to embrace Motion UI Technology to rejuvenate your UI interface.
- For extreme levels of personalization in websites, AI will be used. With statistical and cognitive AI analysis, the websites will get the ability to process information.
Content Marketing Services
“More than 70% of marketers actively invest in Content Marketing. Don’t you do the same?”
Content marketing services help you to increase your online reputation and brand visibility. High-quality content helps you to increase your website traffic from search engines and other marketing platforms.
Content strategy is a part of your digital marketing strategy and it will also increase the cost of your digital marketing quotation. If you want quality content writing then you should hire a professional content writing agency for better content planning and execution.
Content is the king these days and high-quality content can increase your brand visibility and corporate reputation. You can ask your digital marketing agency to create a custom package for your content marketing strategy. Quality content can leave a good impression on your audience in the target market.
Key Takeaways for Content Marketing Services in 2021
- You need to create better content that’s all-inclusive to a variety of topics. For Example: If you’re in the fashion industry, you will need to write about everything that’s in trend or off-trend and everything.
- You need to add high-quality images to your content to increase the brand’s visibility and get more engagement.
- You need to have interactive content on your website that attracts visitor’s attention and connects them with your brand.
Other Factors That Affect Digital Marketing Packages Cost.
Your Target Audience
Among all the factors, this holds the most significance. Here the audience is judged on the basis of gender and demographics. For example, the cost of running search ads vary on the basis of the people you want to target. So, don’t get surprised if you notice that running a particular ad in two different regions costs you differently.
Yes, the results you expect out of a campaign decides how much you’re going to spend on digital marketing. For example, if you want quick and effective results, you may need to push in more amount on paid digital marketing which means more digital marketing costs. On the other side, if you’re not in a hurry to get results, you can choose a regular SEO and SMO plan and continue witnessing gradual results.
Business Stage – Initial Or Established
If you’ve just started your business and want to give that strong push at the first level, you may be compelled to pump in more funds to get the traction. However, if you’re an established player and have earned a great market reputation, you may continue doing that regular chores. However, this could be vice versa too especially if you’re short of funds at the initial stage.
However, if you’ve seasonable business, it makes complete sense to augment your marketing costs for that specific time periods. For rest of the time, you can keep doing the regular job with the allotted digital marketing budget.
No two industrial sectors are same and so as their marketing budgets for digital channels. For example, if you’re a FMCD where maintaining a healthy customer relationship is key to success, you need to allocate more funds for the same. On the other side, if you’re a B2B product supplier where offline connect holds the key, there seems no logic to spend heavily on digital marketing.
Apart from this, you spending capability is what drives you to embrace digital marketing up to a certain level.
Local Or National Business
This factor is quite understandable. The more regions you want to reach out to, the more marketing budgets you would need. For a local business, an average marketing budget for a small business is enough whereas if your business is present nationwide, a small business marketing budget may not be enough.
Though there are several factors that affect the digital marketing cost like the agency you choose to work with, any additional service you buy, the complexity of your business and others, the above-mentioned factors are the most important ones and must be taken into account while deciding a reasonable internet marketing package.
Have questions related to digital marketing cost? Contact RankON Technologies now for free digital marketing quotes. We have worked on many digital marketing campaigns and have proven results. We have helped a lot of businesses and we have a high client retention rate and we can show you what we have achieved in past few years.