What is Local SEO and Why It Is So Important
Any search that includes a location modifier can be regarded as a local search. Moreover, if there is a Local Search, then it requires Local SEO. There are businesses, such as those in the brick, cement, and mortar industries, that completely rely on local people.
This kind of business can only prosper if the business owner is socially active or has a strong online presence.
Being socially active or inactive is a matter of one’s own will, but establishing a digital presence can be facilitated with some SEO tips and tricks.
However, achieving higher local search rankings isn’t easy.
Why is Local SEO Important?
The answer is pretty clear, COMPETITION !!!!
Google also has a powerful local search algorithm. Ranking higher in local search is really a hard nut to crack.
When it comes to attaining higher local search rankings, it means being present on MAP Listings or Organic Listings.
Here we’ll be discussing some of the SEO tactics used by SEO experts to increase the search rankings:-
Let’s dive in the topic now:-
Find The Keywords Your Customers Are Searching in The Locality
The first step before starting any SEO campaign is keyword research. Keywords are the most crucial and important element to get higher Website SEO rankings.
To obtain the appropriate keywords, one can utilise powerful automated tools such as Keyword Planner and Ahrefs.
With the help of these tools take out a list of keywords as per your niche and select one of them as a targeted keyword.
There are three steps used to fetch keywords. These are:-
- Find Industry Keywords
- Find keywords Modifiers
- Find Local Keywords
Set Up Google My Business Page
It is the most helpful tool for managing businesses’ and organizations’ online presence across Google.
It also manages their presence on Maps.
By verifying and editing your business information, you can help customers find you and request your services.
Before setting up your Google My Business Listing, one must ensure these points.
Tips To Make Your Google My Business Listing More Optimized for Map Rankings
Include Keywords in Your Google My Business Listing Description and Include Links in it.
When writing a description for your Google My Business Listing, include relevant keywords. The first 100 characters of the description should necessarily contain targeted keywords.
In addition to adding keywords, you must also include a link to your website at various places. If you haven’t developed a website for your business yet, consider hiring a website development company to create a user-friendly site. Know the web development cost now!
Use Keywords in Image File Names
It is another aspect that underscores the importance of keywords in SEO. The file names should be keyword-rich to optimize for search rankings. This technique is important because Google not only crawls the title but also the image file name.
Choose Your Category Carefully
Choose the category that appropriately resembles the nature and behaviour of your business. This should be done very carefully with complete dedication.
Add Opening And Closing Timings.
Mention the opening and closing timing of your office in the Google My Business Listing. Ensure that you enter the accurate timings. Early or late timings can incur a great loss to your potential customer.
Give a Permanent Address
In a local business, it is more likely for a customer to visit your place. Thus, give a correct permanent address in Google My Business Listing so that the customers do not acquire any problem in finding you.
Provide Website and Phone Number on the GMB Page.
The making of any potential customer starts with a phone call. Thus, please provide the correct contact number on your Google My Business page so they can reach you easily.
Also, provide the link to your website so people can learn about the services you offer.
Get Reviews
Google My Business page allows users to comment and give reviews. They can complain, suggest, or please your business however they want. Positive reviews on Google My Business pages can improve search rankings.
Respond to Reviews
To get better Local search rankings, it is essential to respond to the reviews of the customers. Respond to customers either they have given bad comments or good comments.
Optimize Your Small Business Website
Ensure Your Information Is Complete
To improve Local SEO results, use your business details carefully on your website.
Determine the main objective of your website.
Decide on your domain name.
Set up your payment system test and publish your website.
Market your website on social media/search engines.
Use Location In The Title Tag, H1, URL, Content, And Image Alt Tags.
It is recommended to use keywords in URL, H1, Alt text, content, and title tag of your page for better Local SEO results. To make your business website be found in the local SEO rankings, use your location name in the title tag, Headings, content, and image alt tags.
For Example:- “RankON Technologies- best SEO company in India”.
Launch a Blog
Blogs are the most understated yet important element for any website. A website’s worth is increased by including numerous informative blogs.
Apart from this, if the blog is well written, it can rank organically, making your website accessible to every user who visits it. Know how to create a blog for FREE and earn money online.
Also Check: How To Promote A Facebook Business Page?
Embed a Map on Your Contact Page
This is one of the most important local SEO tips that SEO experts recommend for any website. It is really important to embed a map on your contact page to increase the physical accessibility of potential customers. Need an SEO expert? Hire Now!
Physical presence is highly likely in a Local business. Therefore, maps would be really beneficial for the users to reach the correct destinations.
Use Meta Descriptions Strategically
Write meta descriptions for better Local SEO visibility. Meta descriptions provide a concise overview of your webpage and can increase CTR when properly optimized. Thus, careful attention should be paid when writing meta descriptions for Local SEO marketing success.
Improve Website Loading Speed.
This is common across Local and other types of SEO, as Google wants to give its visitors a better user experience. You should have a website that loads quickly. website speed reveals how quickly a website responds to web requests.
Speeding up websites is important not just to site owners, but to all Internet users. Faster sites create satisfied users who love spending time on them.
Read More: How to write AI Proof Content
Design Your Website for Mobile Search
Use a Responsive Web Design
A responsive web design must be chosen. Research indicates that searches are now made more often on mobile phones than on computers. Thus, it is really important to select a design that is responsive to all kinds of gadgets.
Know what makes a good website.
Create Accelerated Mobile Pages (AMP)
AMP is an open-source custom web development framework produced to speed up the loading time of web pages on mobile devices.
An AMP for your website is beneficial for your website because:-
- Webpage speed is a ranking factor of Google’s mobile indexes.
- A one-second delay in a webpage decreases conversion by 7 percent.
Reduce Unnecessary Content
Unnecessary content decreases the worth of your websites and increases the loading time. Thus, old blogs and web content should be replaced with new ones.
Apply Local Link Building Strategies
Backlinks are essential for the progress and reputation of your website. Ranking on the website can’t be attained without link building. Some of the Link Building Strategies are as follows:-
- Request for Guest Blogging
- Broken Backlink Building
- Skyscraper techniques
- Ask for an interview
- HARO
Do Local Citations on Business Listing sites.
Local citations help websites get better local exposure. Mention the name, address, and phone number for a local business. Citations can occur on local business directories, websites, apps, and on social platforms.
It helps Internet users to discover local businesses and can also impact local search engine rankings. Some of the popular business listing sites are:- JustDial, Sulekha, Yelp, Manta etc.
Also Read: Local SEO for Moving Company
Analyze Your Competitors
To give your opponent a tough fight, you must know their strengths and weaknesses. Apart from this, analyze the links that are common between you and your opponent. Also, try to build your links where your competitor is having, and you are not.
Sponsor Local Events
To enhance your business locally, it is highly essential to be popular. The best way to become popular is to sponsor local events. Take part in social activities and contact socially active individuals.
Give A Discount To Local Organizations
It is another strategy to promote the local business. This can be done by contacting prominent local organizations for your products/services in exchange for a link on their website. Give these organizations a significant discount on your services.
Get Local PR Outreach
Media outreach is one of the best ways to build your brand. It involves contacting various publications and developing story ideas in an effort to secure the placement of an article. Today, most of the articles are the result of media outreach.
Offer Scholarships To The Students Of Local Universities Or Institutes.
Scholarships are an easy way to grasp the publicity. It can result in the addition of several new potential customers. Apart from this, scholarships offer an opportunity to garner. edu referring domain.
To initiate a scholarship program, one should:-
- Renovate marketing strategy with social media ads.
- Influence industry groups and websites.
- Learn from the experience of other scholarship provides via. National Scholarship provider Association.
Be Active On Local Forums And Q/A Platforms.
Join various local forums and Q/A platforms. Give more and more interviews. All this can tremendously increase the popularity, which in turn will increase the organic traffic.
Be Active On Social Media Platforms And Increase Social Shares Specially Facebook.
This is a really useful way of acquiring public attention. Facebook is widely used to promote business websites. Thus, social media platforms like Facebook, Twitter, and Instagram can be very useful for sharing links to your business website.
Thus, these were some of the tips and tricks to improve the organic search rankings for your Local Business Website.
Experience the desired rankings for your business website by the excellent services of the eminent Local SEO Company Rankon Technologies, India. RankOn is a leading SEO company in India, offering affordable SEO packages to help businesses stay within budget. Contact us today for any questions you may have.
