Social Media Challenges: Are They Worth Your Brand’s Time?
Do you know that user-generated content, such as social media challenges, get 7x more engagement than brand-generated content? While Instagram is India’s #1 platform for dance, dialogues, fitness-based challenges, there are cooking challenges, voiceover skits, and skill dare that gain high engagement on YouTube. What started on YouTube in the late 2000s and early 2010s, […]
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