Instagram Promotion: How To Get More Followers on Instagram in 2024?

Instagram Promotion

Instagram Promotion: How To Get More Followers on Instagram in 2024?

Instagram today is known for increasing brand exposure, generating new leads and driving growth in sales. The main purpose of making Instagram was to share images and videos. But with time, it emerged as the world’s one of the most significant platforms for social media marketing. So today we are going to tell you how to get more followers on Instagram with Instagram Promotion.

For you as a business owner, you might always possess a heartfelt desire to increase the number of Instagram followers. But might not know the way of doing so. Now you must definitely be wondering about, “How to get more followers on Instagram in 2020”. Given below are the different ways that can drive more followers on your Instagram this New Year.

Table of Contents

What are Instagram Promotions?

Instagram Promotions

Instagram promotion is a process to increase your Instagram followers. Instagram promotion includes non-advertising regular postings that a user wants to convert into sponsored posts for more reach.

Instagram Promotion Vs Instagram Advertising

Both are ways to increase engagement but there are some differences that we should know before we move forward to learn the ways to increase Instagram followers.

Instagram Promotion

In Instagram promotion, we promote our popular posts to make them reach heights in terms of likes, comments and share.

Instagram Advertising

Instagram advertising offers better targeting than promotion in terms of leads and conversions.

How Does Instagram Promotion Work?

Instagram promotion can be done through the Instagram mobile app and it’s very easy for people to promote their Instagram posts from mobiles. In other cases, Instagram ads need to be done by the Facebook ads manager.

Why Should You Use Instagram Promotion in 2024?

Instagram promotion can increase engagement on your Instagram page. You can expect more followers, engagement, likes, comments and shares if you are using the Instagram promotion the right way. The more followers and engagement on your Instagram profile can give you more leads and brand visibility.

Instagram Promotion Strategies to Increase Followers

Given below are the different ways that can increase more followers on your Instagram. Let’s check these ways out!!!
Points In Brief:-
Given below is the summary of the ways to increase Instagram followers for free without using any kind of bad strategies:-

Use Instagram Story Templates To Get More Followers on Instagram


The usage of Instagram story templates helps to make your stories even and complementary to your feed posts. You can choose a unified format and a design style that accolades your brand visual. With these premade layouts with graphics, text, or animations you can adorn every story in a unique style. This strategy helps in getting more followers on your Instagram profile.

Also Check: Facebook Post Ideas to Grow Small Business

Make Use of Hashtags and Location Tags in Your Instagram Stories


Brands nowadays are solely dedicated to making creative, imaginative and eye-catching stories to promote themselves and boost their followers. The use of a geotag in your Instagram story can let people who search for something related to your niche and reside or work near your office or home can get in touch with you.

If you are really in need of Instagram followers and want to know “ How to increase Instagram followers”, then this is one of the most productive ways to get more followers on Instagram. This is because the stories on Instagram appear on the explore page which not only lets the followers watch your stories but also other people who are near to you to watch your stories.

Don’t Forget To Check Our Guide on How to Setup Facebook Business Manager

Share Selfies To Get More Instagram Followers

Share Selfies

People want to get personal whom they follow no matter either it’s a brand, business or product. Therefore, it is important to make your Instagram account as personable and relatable as possible. This would help you to get more followers on Instagram. For this, you can ask your employees to post their selfies, groupies on your business profile.

Along with this, posting a video can be the best way to get better business exposure and grow the number of Instagram Followers. Also, you can make use of a “share to win” strategy, for this, you can commence a selfie contest on Instagram for connecting the audience to your profile.

Also Read: How To Advertise on Facebook

Use Instagram Ads to Promote Your Posts To Get More Followers

Instagram Ads

Instagram is a great marketplace and there’s great competition among brands on this giant platform, with so many brands in front of users, they often get puzzled due to which they aren’t able to choose the brand which they should follow.

Therefore, running your own Instagram ad campaign would be helpful for targeting the audience on Instagram and converting your followers into customers. 

Enjoying this post? Keep reading to learn how can you increase followers on Instagram.

How to Promote Your Posts on Instagram?

Instagram promotion uses some algorithms to determine the audience that is most likely to click on your ads based on campaign motivation.

Instagram Motivation Types

  • Profile Visits
  • Website Traffic
  • Promotion Views

Audience Targeting for Instagram Promotion

Due to Instagram’s popularity, Billions of people use Instagram nowadays. If you are going to use Instagram Promotion then you should target the right audience for your campaign.

  • Automatic Audience
  • Local Audience
  • Manual Audience

Also Read: How to Make Money From Instagram ?

Price And Time Scheduling

After when you have decided on the right audience for your Instagram promotion. Now, you need to decide the budget and time you want to use Instagram promotion for.

Check our social media marketing packages now!

Promote Your Instagram Content On Other Platforms

It’s absolutely the best solution for your question about Instagram Promotion and how to increase more followers. Undoubtedly, Instagram is a prime place to promote your products, connect with your customers, and reach new people within your market.

Besides this, promoting your Instagram content on other marketing platforms would be similar to the cherry on the cake. Cross-promoting your Instagram content on other channels is the best way to reach new audiences on different platforms.

Collaborate With Other Brands

Instagram Promotion

Team up with like-minded and complementary businesses or brands that can present your profile to a new and engaged audience you might have never reached before. There are many other advantages of collaborating with other brands, some of them are:-

  1. Businesses start approaching you.
  2. Your posts are getting recognized.
  3. You come to “Top Posts”.

But when you are choosing this solution as the answer to your question “How To Get More Instagram Followers”, you must consider some points:-

  1. Understand all requirements before approving
  2. Get everything in writing to avoid any misunderstanding
  3. Always be Professional
  4. Always respond with calmness and politeness.

Cross Promote Your Dedicated HashTag

Promote your chief hashtag to different platforms. Make sure that this tactic works best offline, therefore you should print this hashtag on banners, pamphlets, receipts, on your signage in your store, etc. With this, you will be able to get recognized with the use of hashtags on their post when applicable. This will drive followers from their page back to your business’ profile.

Remove Unwanted Tagged Photos Of You From Your Profile


If you only want to feature the best user-generated content about you or your brand on your Instagram profile, you should remove unwanted tagged photos. The major reason behind the presence of unwanted tagged photos is that Instagram doesn’t delete previous comments, tapping on them will take the blocked person to your profile.

They will be able to see your profile picture, bio, count of photos, and follower/following count. This strategy will surely help you in getting more followers on Instagram.

Also Read: How to see who is following your Facebook Page

Instagram Story Ideas for Photos

With the introduction of Instagram stories, the usage of Instagram has been changed entirely among its users. Instagram stories are being used by both individuals as well as brands to promote their stuff by posting pictures on Instagram stories. These hold a positive impact as they can generate deeper engagement as these Instagram stories are viewed by more than one billion users, daily.

This has also been a recent trend as people look over to Instagram stories in the first instance before purchasing any product or service. Creativity has reached the next level with the influx of Instagram stories as well as IGTV. Below mentioned are some of the ideas for Instagram Stories so that you can even impress your followers and keep them showing love to your posts and stories.

You should use rainbow or ombre letters while writing a caption on the picture-

You can make your captions stand out on Instagram if you use rainbow or ombre letters on the text of Instagram stories. This will add flashes of colour to them. What you need to do is type down the text and then after selecting all the letters, choose the perfect colour from the colour selection tool. You may then place the letters to the desired position on the screen.

You should change the colour of the background while sharing a post-

Usually, the colour of the background is advised to be changed as it notifies all the followers that you might have posted something new to your feed. Also, it grabs their attention towards your post. This, in turn, will increase the overall engagement to your profile as well. All that you need to do is choose the picture from your grid which you want to share on your Instagram stories. The next step would be to click on the sharing option and then post it to your feed. Then you need to click on the drawing tool by using the colour selection tool and then you may proceed towards dragging the colour for your background. By holding a particular colour, the colour of the background will be changed.

You may use individual letters for decoration to your post-

Adding individual letters for decoration on the post gives an additional flair. Although it might be a time-consuming task, it helps the post to stand out among many.

You may mix your handwriting and your font on the post-

You may also choose this technique wherein you need to write the caption in your handwriting and also mix it with the contemporary font for some of the remaining text of the caption. This will also elaborate on your personality.

You may add a drop shadow to your text-

If you add a shadow to your text, it will instantly add a pop to your post.

You can create a collage of multiple pictures-

A scrapbook look can be given to your Instagram stories by choosing multiple pictures and then creating a collage. This will let you share multiple images at once. What you need to do is choose your pictures and then select a layout. You may rearrange the pictures in the layout as you want them.

You may convert a live photo into a Boomerang-

It is not always essential that you might have not created a Boomerang. Therefore, you have an option to change a live photo into a Boomerang. What you need to do is select the picture to be uploaded, keeping in mind that it should be a live one. Then hold on to the picture and wait until it becomes and reacts like a boomerang.

You may reveal parts of a photo by using an eraser tool-

This is an exciting way to post your Instagram stories and create suspense in the minds of followers by revealing only a part of the story that is posted. You may use an eraser tool and surprise the followers by revealing the most important part of the Instagram story.

Have Your Unique Instagramming Style To Grow Your Followers

Instagram feed

To stand out from the crowd you have to build your unique style. Your instagram style can come either from your unique content, unique stories, and unique picture. Apart from this, there are many other features with which you can get unique Instagramming style:-

  1. Pick A Grid Layout.
  2. Select A Theme.
  3. Pick One Filter and Stick To It.
  4. Look For Color Co-ordination
  5. Always Check the Background of Your Photos.
  6. Make Use of Natural Light
  7. Always Use a Single Border
  8. High- Quality Photos Win

Above given are the different ways through which you can increase your Instagram Followers and make your business reach heights.
If you want to get better exposure for your business on Instagram or any other social media marketing platform then contact RankON Technologies for Instagram marketing Services. Visit our Instagram Marketing Packages now!

Also Check : How To Promote A Facebook Business Page?

Also read: Instagram Reels

Want to know more about Instagram Advertising Cost?

RankON Technologies is a leading social media optimization and social media marketing company in India. Visit our Social media marketing plans now!

Get in Touch!Check our Instagram Marketing Packages
Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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