- Top rated plus on UPWORK
- 25K plus hours
- 272 jobs completed
- 100% job success score
Digital Marketing Specialist
Anand Kumar
Over 700 Projects Managed for Various Industries Individually
I’m Anand Kumar, a digital marketing strategist at RankON Technologies. I help businesses get found in search, run Google Ads campaigns that generate qualified leads, and determine which marketing activities are producing real inquiries. I have 16+ years of experience in SEO / PPC / lead generation globally.
SEO
Google Ads and PPC
Social Media Marketing
USD 600K
Ad Spend Managed
Anand made RankON a Google Partner Agency
200+
PPC Campaigns Managed
My Experience at a Glance
Role
Digital Marketing Strategist, RankON Technologies
Core focus
Also support
Content strategy, social media, analytics
Experience
16+ Years
Industries
Healthcare, Finance, Consulting, Coaches, Local and Ecommerce Etc
Markets
Global
Tools I use
Google Ads, SEMRUSH, SERANKING, AHREFS, GOOGLE ANALYTICS 4, GOOGLE TAG MANAGER, GOOGLE SEARCH CONSOLE
Connect
What I Work On
SEO
I handle keyword and search-intent research, on-page and technical SEO, content planning, internal linking and competitor analysis. My aim is steady, sustainable visibility that brings in relevant visitors rather than short-term spikes.
Google Ads & PPC
I work on campaign structure, keyword and audience targeting, ad copy, bidding, budget allocation and conversion tracking. I want the budget to go to the searches most likely to produce enquiries
Social Media Marketing
I am also very much familiar with Social Media Marketing (Organic and Advertising). I have managed multiple Meta Ads Campaigns with a great track record.
My PPC Marketing Case Studies
Google Ads Results
Client industry: Dental Care / Healthcare
Google Ads for Dental Clinic
Challenge: Improve Google Ads conversion performance and generate more leads for the dental clinic through paid advertising.
Responsibilities
Reported traffic growth
-
Results
The campaign reported 91 conversions and an improved conversion rate.
Google Ads for Skin Clinic
Responsibilities
Reported traffic growth
-
Results
-
Google Ads for Local Clinic in UK
Responsibilities
Reported traffic growth
-
Results
-
How I Approach Digital Marketing
I start with the business, not the channel. A channel only makes sense once I understand who the customer is, what a good lead looks like and what the business can realistically invest. My process usually looks like this:
Clarify the goal
I define what counts as a qualified lead or a sale, who the target customers are and who the competitors are.
Audit what exists
I review website health, search visibility, ad accounts and conversion tracking to find the biggest gaps first.
Choose the right channels
I decide between SEO, paid search or a mix, based on search demand, budget and how quickly results are needed.
Measure and refine
I track qualified leads, conversion rates and cost per acquisition where reliable data is available, then adjust.
Results depend on competition, website condition, budget and how quickly recommendations are implemented. I set realistic expectations before the work begins.
When to Talk to Me
You might want to get in touch if you:
Want to improve organic visibility and understand why rankings or traffic have stalled
Need your Google Ads account reviewed or restructured
Want SEO and paid search working from one plan
Aren't sure which leads are coming from which channel and need conversion tracking fixed
I work within RankON Technologies, a team with 16+ years of experience and 700+ completed SEO and PPC projects.
16+
Years of Experience in Digital Marketing
700+
PPC and SEO Projects Completed
FAQs
What do you do at RankON Technologies?
I’m a digital marketing strategist. I plan and manage SEO, Google Ads, and Social Media Marketing-related projects for clients, with support from RankON’s wider team.
Which businesses do you work with?
I am familiar with various industries, including healthcare, local businesses, finance, automotive, and hospitality.
Do you guarantee rankings or lead numbers?
No, I never offer any guarantees with marketing campaigns. I always track KPIs and make my clients aware of the results.
How do I get started?
Tell me your goals and share your website or ad account. I’ll tell you where I see the main opportunities and which service fits best.
Talk to Me About Your SEO and PPC Goals
Tell me what you want to achieve and where you are today, and I’ll recommend a practical starting point.