Today, Instagram is known for increasing brand exposure, generating new leads, and driving sales growth. The main purpose of making Instagram was to share images and videos. But with time, it emerged as one of the world’s most significant platforms for social media marketing. Today, we are going to show you how to get more followers on Instagram with Instagram Promotion.
As a business owner, you might always have a heartfelt desire to increase your Instagram followers. But might not know how to do so. Now you must definitely be wondering, “How to get more followers on Instagram in 2026?”
Given below are different ways to drive more followers to your Instagram this New Year.
What are Instagram Promotions?
Instagram promotion is a process to increase your Instagram followers. Instagram promotion includes non-advertising regular postings that a user wants to convert into sponsored posts for more reach.
Instagram Promotion Vs Instagram Advertising
Both are ways to increase engagement but there are some differences that we should know before we move forward to learn the ways to increase Instagram followers.
Instagram Promotion
In Instagram promotion, we promote our popular posts to make them reach heights in terms of likes, comments and shares.
Instagram Advertising
Instagram advertising offers better targeting than promotion for leads and conversions.
How Does Instagram Promotion Work?
Instagram promotion can be done through the Instagram mobile app, which is very easy to use. In other cases, Instagram ads need to be done by the Facebook Ads Manager.
Why Should You Use Instagram Promotion in 2026?
Instagram promotion can increase engagement on your Instagram page. You can expect more followers, engagement, likes, comments, and shares if you use Instagram promotion effectively. The more followers and engagement on your Instagram profile, the more leads and brand visibility you can generate.
Instagram Promotion Strategies to Increase Followers
Below are different ways to increase your Instagram followers. Let’s check these ways out!!!
Points In Brief:-
Given below is the summary of the ways to increase Instagram followers for free without using any bad strategies:-
Use Instagram Story Templates To Get More Followers on Instagram
Using Instagram story templates helps make your stories even more cohesive with your feed posts. You can choose a unified format and a design style that accords with your brand visual.
With these premade layouts with graphics, text, or animations, you can adorn every story in a unique style. This strategy helps in getting more followers on your Instagram profile.
Also Check: Facebook Post Ideas to Grow Small Business
Make Use of Hashtags and Location Tags in Your Instagram Stories
Brands nowadays are solely dedicated to creating creative, imaginative, and eye-catching stories to promote themselves and grow their followers. Using a geotag in your Instagram story can let people who search for something related to your niche and who reside or work near your office or home get in touch with you.
If you are really in need of Instagram followers and want to know “ How to increase Instagram followers, then this is one of the most productive ways to get more followers on Instagram.
This is because the stories on Instagram appear on the explore page, which not only lets the followers watch your stories but also lets other people who are near you watch your stories.
Share Selfies To Get More Instagram Followers
People want to get personal with those they follow, whether it’s a brand, business or product. Therefore, it is important to make your Instagram account as personable and relatable as possible. This would help you get more followers on Instagram.
For this, you can ask your employees to post their selfies and groupies on your business profile.
Additionally, posting a video can be the best way to increase business exposure and grow your Instagram Following. Also, you can make use of a “share to win” strategy.
To do this, you can run a selfie contest on Instagram to connect with your audience.
Use Instagram Ads to Promote Your Posts To Get More Followers
Instagram is a great marketplace, and there’s great competition among brands on this giant platform. With so many brands in front of users, they often get confused and can’t choose which brand to follow.
Therefore, running your own Instagram ad campaign would help you target your audience and convert your followers into customers.
Enjoying this post? Keep reading to learn how you can increase followers on Instagram.
How to Promote Your Posts on Instagram?
Instagram promotion uses some algorithms to determine the audience that is most likely to click on your ads based on campaign motivation.
Instagram Motivation Types
- Profile Visits
- Website Traffic
- Promotion Views
Audience Targeting for Instagram Promotion
Due to Instagram’s popularity, Billions of people use Instagram nowadays. If you are going to use Instagram Promotion, then you should target the right audience for your campaign.
- Automatic Audience
- Local Audience
- Manual Audience
Also Read: How to Make Money From Instagram ?
Price And Time Scheduling
After you have decided on the right audience for your Instagram promotion, now, you need to decide the budget and time you want to use for Instagram promotion.
Check our social media marketing packages now!
Promote Your Instagram Content On Other Platforms
It’s absolutely the best solution for your question about Instagram Promotion and increasing your followers.
Undoubtedly, Instagram is a prime platform for promoting your products, connecting with your customers, and reaching new people in your market.
Besides this, promoting your Instagram content on other marketing platforms would be similar to the cherry on the cake.
Cross-promoting your Instagram content across other channels is the best way to reach new audiences.
Collaborate With Other Brands
Team up with like-minded and complementary businesses or brands that can present your profile to a new and engaged audience you might have never reached before.
There are many other advantages of collaborating with other brands, some of them are:-
- Businesses start approaching you.
- Your posts are getting recognized.
- You come to “Top Posts.
But when you are choosing this solution as the answer to your question “How To Get More Instagram Followers”, you must consider some points:-
- Understand all requirements before approving
- Get everything in writing to avoid any misunderstanding
- Always be Professional
- Always respond with calmness and politeness.
Cross Promote Your Dedicated HashTag
Promote your chief hashtag to different platforms. Make sure this tactic works best offline; print this hashtag on banners, pamphlets, receipts, and your store signage.
With this, you will be able to get recognised with the use of hashtags on your posts when applicable. This will drive followers back to your business’s profile.
Remove Unwanted Tagged Photos Of You From Your Profile
If you only want to feature the best user-generated content about you or your brand on your Instagram profile, remove any unwanted tagged photos.
The main reason for unwanted tagged photos is that Instagram doesn’t delete previous comments; tapping them takes you to the blocked person’s profile.
They will be able to see your profile picture, bio, number of photos, and follower/following count. This strategy will surely help you get more followers on Instagram.
Instagram Story Ideas for Photos
With the introduction of Instagram Stories, Instagram usage has changed entirely among its users. Both individuals and brands use Instagram Stories to promote their products through photos.
These have a positive impact, as they can generate deeper engagement, as Instagram stories are viewed by more than 1 billion users daily.
This has also been a recent trend, as people look to Instagram stories first before purchasing any product or service. Creativity has reached a new level with the influx of Instagram Stories and IGTV. Below are some ideas for Instagram Stories to impress your followers and keep them showing love for your content.
You should use rainbow or ombre letters while writing a caption on the picture-
You can make your captions stand out on Instagram if you use rainbow or ombre letters in the text of Instagram stories. This will add flashes of colour to them. What you need to do is type the text, then select all the letters and choose the perfect colour from the colour selection tool. You may then place the letters in the desired position on the screen.
You should change the colour of the background while sharing a post-
Usually, the background colour is advised to be changed, as it notifies all followers that you might have posted something new to your feed.
Also, it grabs their attention towards your post. This, in turn, will increase overall engagement with your profile. All you need to do is choose the picture from the grid you want to share in your Instagram stories.
The next step is to click the sharing option, then post it to your feed. Then click the drawing tool with the colour selection tool, and then drag the colour for your background.
By holding a particular colour, the background colour will change.
You may use individual letters for decoration in your post-
Adding individual letters for decoration on the post gives an additional flair. Although it might be time-consuming, it helps the post stand out among many others.
You may mix your handwriting and your font on the post-
You may also choose this technique, in which you write the caption in your handwriting and mix it with a contemporary font for some of the remaining text. This will also elaborate on your personality.
You may add a drop shadow to your text-
If you add a shadow to your text, it will instantly add a pop to your post.
You can create a collage of multiple pictures-
You can give your Instagram stories a scrapbook look by choosing multiple pictures and creating a collage. This will let you share multiple images at once. What you need to do is choose your pictures and then select a layout. You may rearrange the pictures in the layout however you like.
You may convert a live photo into a Boomerang-
It is not always essential that you have created a Boomerang. Therefore, you can convert a live photo into a Boomerang.
What you need to do is select the picture to be uploaded, keeping in mind that it should be a live one. Then hold on to the picture and wait until it becomes a boomerang and reacts like one.
You may reveal parts of a photo by using an eraser tool-
This is an exciting way to post your Instagram stories and create suspense among followers by revealing only part of the story.
You may use an eraser tool and surprise the followers by revealing the most important part of the Instagram story.
Have Your Unique Instagramming Style To Grow Your Followers
To stand out from the crowd, you have to build your unique style. Your Instagram style can come from your unique content, unique stories, and unique pictures.
Apart from this, there are many other features with which you can get a unique Instagramming style:-
- Pick A Grid Layout.
- Select A Theme.
- Pick One Filter and Stick To It.
- Look For Color Co-ordination
- Always Check the Background of Your Photos.
- Make Use of Natural Light
- Always Use a Single Border
- High- Quality Photos Win
The ways above can help you increase your Instagram Followers and help your business reach new heights.
If you want to get better exposure for your business on Instagram or any other social media marketing platform, then contact RankON Technologies for Instagram marketing Services. Visit our Instagram Marketing Packages now!
Also Check: How To Promote A Facebook Business Page?