Google Adwords Tutorial: How To Advertise on Google in 2020
What is Google Adwords or Google Ads?
Are Google Ads Really Effective?
Google Ads can be a wonderful investment if you’re a local business that has a presence on the web. However, to make the best outcomes of it, you will need to deep dive into our Google Ads Tutorial.
Various studies reveal that 72 percent of consumers who carry out a local search, visit a store within five miles of their current location. Local Google Ad campaigns are a powerful way to reach your target customers in the neighborhood of your business location.
You can also use location and call extensions which will show your location and phone number and make it feasible for the customer to discover or call you when they click on them from a mobile device.
By employing a geographic range to control your keyword, you can choose to beat the competition and reach your local audience. In general, the click-through rate of Google Ads is around 8% and Google Display ads get 180 million impressions each month. But to get all this running, you are required to have a strong grip on every section of our Google Ads Tutorial.
How to Advertise on Google?
How Can I Create Google Adwords Account?
To create an account on Google Ads, you need two things – an email address and a company website. Now even if you don’t have a website, you can still choose to create Google ads by using Smart Campaigns, the default Google Ads experience for new advertisers.
The entire process is very easy and quick.
Here in this Google Adwords Tutorial, you will get to know the step by step process to create Google ads account. Dive in now!
1. Visit https://ads.google.com/
2. Click on Sign In Button
3. Enter The Email and Password to Login
4. After signing in, click on “New Google Ads Account”
5: Now On The Google Ads Dashboard, Click on “Switch To Expert Mode”
6. Click on “Create an account without a campaign”
7. Now fill in your billing country, time zone & currency; click on “Submit” button.
8. Hurray! Your Google Ads Account is now active. Now click on “Explore Your Account”
9. Now you can go ahead with creating your Google ads, however, it is necessary for you to first set up billing details using the following steps.
10. Click on “Tools & Settings”
11. Click on “Billing Summary”, a section that is featured on the left side of the billing dashboard.
12. Now you can define billing info by providing all the required details, and then click on “Submit” Button.
How can I create my first Google Ads campaign?
How can I run Google Ads?
If you’re looking to find how can you run Google Ads, you might find the answer right here in this section. After you’re done with the sign-in process, it seems very excited to kick off your first campaign on Google Ads. This is truly an interesting process as you get to write your first ad copy, decide on the budget, and choose the audience you want to target.
Below is a step by step guide on how to setup an AdWords campaign.
The main thing first. Do keep in mind that you won’t be levied a single penny till you create your ad and it gets approved. It takes nearly a day to get your ad approved and you get billed once a user clicks on your ad. The best thing is that you can track and modify your AdWords campaign anytime to improve its performance.
1. To start with, click on the Campaigns header which is featured on the left side on the dashboard.
2. The next thing to do is to click on “New Campaign” Or “ + Button”
3. Now Click on “+New Campaign”
4. Now choose a goal given your business and click on “Continue” button. The available options are Sales, Leads, Website Traffic, App promotion and others.
5. After choosing from the list of feature goals, now click on campaign types “search campaign” and click the “Continue” Button
6. Now choose the way you want get traffic basis your business, however, as of now, click on “Website Visit” and click on “Continue” Button (For Now Ignore Conversion Action)
7. Now make way to “Campaign Name and Networks”
8. Now Enter Your Location where you want your ads to be published; you have option of targeting at country, state, city and zip code level
9. Enter the language that your target audience prefers to engage in.
10. It’s time to define the daily budget limit you want to set
11. Choose the Bidding Strategy According To Your Goals for that click on “Select A Bid Strategy Directly
12. Now finalize one of the bidding strategies
13. Click on “Show More Settings to set up ad schedule & Ad Rotation
14. Click On “Ad Schedule” Section Show your ads on business days and hours
15. Schedule Your Days And Hours
16. Click On “Ad Rotation
17. Choose The Option “ Optimize: Prefer Best Performing Ads “ in initial Stage
18. Now you can create all the ad extensions according to your business goals
19. Enter the “Ad Group Name” And “Keywords” that you want to target ( Please explore keyword match types before choosing keywords)
20. Now click on “Save And Continue” to create ad copy
21. Enter the URL, Heading 1, Heading 2, Heading 3, Display Path, Description 1 & Description 2
22. Now you have created your first ad copy; click on “Save And Continue
Important Terms You Should Know about Google Ads
In the last section of How to advertise on Google ads tutorial, you get to know about how to create your ad on Google Ads. In this section, we’ll explain you some of the most commonly used terms in Google Ads.
Type of campaigns on Google Ads
In general, there are three types of campaigns available in Google Ads.
• Google Search Ads
• Google Display Ads
Google Display Ads are usually image-based and are displayed on web pages that contain relevant information about the chosen keywords.
• Google Video ads
What is Click-Through Rate?
What is Conversion Rate?
How Do Google Ads Work?
There are primarily two Google Networks:
When I scroll down, I see normal text-based ads from other product sellers.
After showing interest, I click on a particular ad that gets my attention. After clicking, the advertiser (amazon, for example) pays a few dollars to Google for my click in hopes that I will convert.
In a nutshell, it depends on the searched keywords and the audience that determine how an ad will be shown to a visitor.
Hope you are enjoying this Google ads tutorial 🙂
What is Google Ads Retargeting?
Remarketing (also known as retargeting) refers to the process of sending another marketing communication like ads, back to users who already exposed to previous ads but didn’t convert.
It can be said to an attempt to bring them back and give another chance of getting converted.
Google makes the use of a great remarketing software and custom audience options to do just that.
For the display network, advertisers can target audiences or keywords, showing their ads on sites that possible customers are browsing.
From now on, it works just like the search network: click on the ad and buy.
Also Read: How to Advertise on TikTok
Where my ad will be shown? How does your ad rank on Google Ads?
On search results page, Google Ads appear in a particular order. Do you know why? Here is the answer.
There are several factors that determine the position and rank of your ad. The major ones are:
1. Bid Amount: The higher the bidding amount the better the ad rank. But only this aspect is isn’t enough.
2. Auction-Time Ad Quality: Quality score
3. Context of Search: location, device, time, etc. in regard to your ads. Is your ad the unmatched option, usually based on the context of each person and you’re presently offering?
4. Ad Extension Influencer: how much of an improvement do your ad extensions make? More = better. Higher CTRs simply mean bigger impacts.
What is Google Ad Quality Score?
1. Probable Clickthrough Rate: What’s the average CTR for your domain? If you are higher than average, anticipate a better-quality score than most.
2. Ad Significance: How precise are your ads? Does the offer and call to action are logical for what you are saying? If your ads say, “visit the shop today,” but you only sell products online, your ad relevance will rank low.
3. Landing Page Experience: Does your landing page transmit the same information as your ads? Same offer? Same keyword? If not, your quality score is supposed to get low.
How to perform keywords before creating ads on Google Ads?
From the above given information, it gets clear that the key to successful Google Ads is a careful selection of keywords. Always remember the selection of right keywords creates a big difference between a performing and non-performing ad.
And when it comes to finding the right keywords for your Google Ads campaign, the best possible option is to do keyword research. Here is how.
The most effective place to begin keyword research for your first campaign is right on Google Ads itself, using Google’s own keyword tool.
When you open the keyword planner, you can choose to enter the topics, phrases and even URLs to let Google generate ideas for you.
Hope you are enjoying this Google Adwords Tutorial. If you want to know more on how to advertise on Google then feel free to contact RankOn now!
How to create landing pages that work?
Landing pages are basically the web pages where a user lands on clicking your Google Ads. They are of immense value as they have the power to convert a prospect into a customer.
This is why it is necessary to design a landing page carefully considering the user journey in mind.
A majority of new advertisers on Google Ads commit the mistake of using their homepage as the landing page because it holds similar content like calls to action and comprehensive information on the products or services being provided. But, in actual, this is considered a mistake.
Ideally, you should have a particular landing page for a particular set of keywords and content.
Some great tips on landing page creation:
- The first and foremost thing to do is to ensure that your selected keywords and content remains similar both on the ad and the landing page. For example, if you’re taking about providing great digital marketing tips, make sure the page has the same. Otherwise, your all efforts won’t worth your time and efforts.
- Do what you said in the ad. The purpose of this practice is to help the visitor get some value of the click he made. Your value proposition must be short and should describe the eventual benefits that customers can expect, not features.
How can I maintain my Google Ads account profitably?
Which metrics you should check?
What is Cost per Acquisition?
What is Google Ads Lifetime Value?
Lifetime value means the total value that a customer spends with you over their association with your business. After obtaining a customer or persuading him to make a purchase, how much do they actually spend? How many times they came back and made a purchase again?
If a customer buys from you twice a year on average and each order is $200, that’s a $400 would be his yearly lifetime value.
The above given Google Ads tutorial would be of some help to you in managing Google Ads from start till end and i hope you understand how to advertise on Google now.