If you were searching for how to promote an app on Google or social media channels then believe me you’ve come to the right place. In this blog, you will find comprehensive information on the mobile app marketing strategies you need to follow to increase mobile app installs quickly. So, Let’s Get Started!
What is Mobile App Marketing?
Mobile app marketing is the process of reaching out to your app’s targeted buyers or users by using mobile application marketing strategies. In this post, you all will learn app promotion strategies to market your mobile app for more app installs through app marketing campaigns.
What Is The Objective of App Marketing Campaigns?
- Making Your App Discoverable
- Increasing The App Downloads
- User Onboarding
- User Engagement
Mobile App Promotion Funnel
- Customer Relationship
How To Do App Marketing in 2021?
Over 4 million apps are available on the world’s leading app stores. This isn’t just a number or stat, this is an indication of the fret on business owners that are planning to run a mobile app for their business.
However, we aren’t scaring you. We believe it’s our duty to update you about the competition out. If you have plans of getting the professional mobile app developed from a top-notch mobile app development company, ensure that you have the right mobile app marketing strategy prepared in advance.
It is because an effective and efficient mobile app marketing strategy can only help you stand apart from the rest of the competitors. In case you don’t have ideas for mobile app promotion or mobile app marketing, then continue reading this mobile app marketing strategies. By the end of this mobile app marketing tutorial, you will be bagged up with a set of proven mobile app marketing strategies for your business. So let’s get started:
A Step-By-Step Guide to Mobile App Marketing & Promotion
This step-by-step guide for marketing a mobile application will help you reach your target market and target audience, skyrocket the conversion rate, increase your brand awareness, establish your brand name, and a lot more. Here we’ve have discussed the two stages of a mobile app marketing strategy and the metrics to measure to drive long-term success.
Prelaunch Mobile App Marketing Plan To Consider
Have you seen Starbucks endorsing their new drinks or coffees before presenting forth customers? Have you ever deliberated about the reason why they do so? Well! this is the strategy of enterprises which they use to excite the customers about their upcoming products or services. Here we’ve listed a few pre-launch mobile app marketing strategies which people use to re-market their customers:
Set Up A Release/Launch Date for Your Mobile App
The mobile app release date can fill you as well as your customers with excitement and enthusiasm. It will also give you enough time to plan for your app’s launch and enable you to predict about the emergencies that may occur.
Research Your Target Market Before You Plan To Launch Your App
Before you continue with your pre-launch mobile application marketing strategies, make sure to perform research on your target App market. If you launch your mobile app without any research, it won’t reach the correct audience, and your app will get failure.
To prevent your app from encountering a failure, make a competitive analysis by electing other top competitors with whom you can match their prevailing price, monetization model, app store results, user experience pros and cons, and user reviews.
Create A Effective Content Marketing Strategy for Your Mobile App
Another means of mobile app promotion is to leverage an effective content marketing strategy. All you have to do is, start writing blogs of your niche before the app gets launched. This would give you an authority in your niche with followers. Start simply by boasting about the app’s features, showcasing screenshots, and videos. Here are several benefits of content marketing for your app:
- Build trust among mobile users or daily active users by publishing a well-curated blog post.
- Bring traffic, conversions, and improve brand awareness from whole across your social network.
- Blog content can be used for email marketing to re-engage contacts or for social media
Paid Marketing Strategies for Mobile Apps After Launch
Carry-Out Paid Marketing Strategies For Mobile Apps
Mobile app installs ads are a new, effective way to grow your mobile app. It is a safe, quick, and expedient way for users to log into your app, and for your app to ask for permission to access data. We have here listed a few methods through which you can promote your mobile app.
How To Use Facebook For Mobile App Promotion
Facebook App Install Ads Campaign
Facebook is the best platform that can give potential results to your mobile app promotion campaign. You can run Facebook App Install Ads after being done with your mobile app launch. Facebook advertising would help in increasing the value proposition of your app by paying attention to the target demographic. Besides this, there are the following advantages of running Facebook App Install Ads:
- Facebook App Install campaigns are easy to set up
- The App Install campaigns are highly trackable and quantifiable
- You don’t need a huge budget to get started with marketing your app
How to Run Facebook Apps Install Ads Campaigns?
If you’re new to Facebook Apps Install Ads and are seeking the answer to “How To Run Facebook App Install Ads” then here’s the solution for it:
How to Setup Mobile App Install Ads on Facebook:
- Set up your app to measure installs
- Register your app with Facebook
- Go to developers.facebook.com/apps
- Click on create a new app
- In the dialogue box that pops-up give your app name and optionally an app namespace
- Then Click into new
- Add Information to the Basic Page
- Fill all the information that has been asked
- Ensure to Keep the Send Box Mode as disabled
- Fill the asked details in the app details page
- Build and launch your ad
- Customize your add image and add a description
- Decide the audience whom you want your add to reach
- Choose from the region, age, and gender
- Set your goals and budget
- Set up your ad budget and Max. Bid
- Select the payment method
- submit Your Ad For Approval
Facebook App Install Ads Tips:
- Target a lookalike audience based on present app users
- Use simple ad formats and ad copy
- Write an enticing app install ad headline
- Evaluate app install campaign outcomes over a longer period
Go For YouTube Marketing to Increase App Installs
How To Run App Install Campaigns On YouTube
Discover Creative Content Ideas
Youtube marketing services can help you to increase your app downloads quickly. Tell your audience about how your mobile-app is different from rest of the mobile-apps in your niche. Make videos that encompass the following:
- Factors that make your app awesome.
- Your app inactive mode.
- Interview with people that can stimulate your users.
- Factors that makes your app stand apart from other apps.
- Tutorial videos also do well on YouTube
Give a nice welcome
- Create an enticing intro video for your app with your app icon
- Consider watermarking your video with small, semi-transparent text in one corner of your video
- Discourse about your app, every time it makes sense.
- Optimize your metadata
Run Youtube Ads App Install Campaigns
To get install results out of your Youtube App Promotion campaign you can run ads. Here we’ve enlisted the type of youtube ads that you can run to bring traffic to your app:
- Display Ads to Increase App Installs
The first type of ad is a display ad. It is visible on the upper right corner of the screen. It is a simple image and only appears on desktop computers.
- Overlay Ads For Mobile Apps
Next, overlay ads are banners that are visible at the bottom of each video. They are semi-transparent and can be Flash-based or text. They only appear on desktop computers.
- Skippable Video Ads to Increase App Downloads
Skippable ads can appear at the beginning, middle, or end of a video and people can choose to skip the video after five seconds.
Check our YouTube marketing packages now.
Google App Install Ads: Universal App Campaigns
Universal App Campaigns (UAC) are a machine-learned programmed ad type in Google Ads that can help you get more app installs and/or drive in-app conversions. It is done by detecting your best performing ads and showing them to the most relevant users. Check our PPC Packages now!
Where can the Universal App Campaigns run?
- Google Search.
- Google Search Partners.
- Google Play search results
- Google Play related apps section: “You might also like” and “Related to this app”
- Google Play home page: “Suggested for you”
- Relevant pages or content on YouTube.
- Google Display Network – with more than 3 million sites and apps.
- Other apps
- Mobile websites of news sites, blogs, and other sites across the Internet
How to run Universal App Campaigns to increase App Installs?
Google has come up with a new app promotion strategy to help reach new users to download your app. The strategy has been commenced by observing the habit of people to jump from one app to another. In this marketing approach, Google’s huge network helps you reach the users where they’re engaging with similar apps, actively looking to explore new apps or even when they’re just browsing across Google Play, Google Search, Google Display Network, and Youtube. The Universal App Campaigns help you access the full set of networks more effortlessly. With just one single ad campaign, you can promote your app across all Google’s Networks, to save time, maximize reach, and get the most app installs and can accomplish your performance goals.
Know more about PPC Services now!
Here’s How You Can Do It:
- Enter Google Play Developer Console for Adwords.
- Type in what your ad will say and some formats will be automatically generated that works best on all screens.
- Have a video to show your app in running mode.
- The video ad will be created
- Set up your target audience, budget, and target cost per install.
Universal app ad campaigns will itself adjust bidding to get you the maximum installs across Google ad’s networks and improve your targeting to the right audience all from a single campaign.
Other Social Media Marketing Strategy for Mobile App Downloads
According to a recent report by Statista, it is expected that by 2021 the total number of mobile app downloads will cross 350 billion which is astonishingly a huge number.
Amid this immense competition, a single thing that can help you stay ahead of your competitors on major app stores like Google Play Store and Apple Play stores is social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
Recommended Reading: Social Media Marketing Plans
Involve With App Development Groups
To get more installs of your apps through social media platforms, you should be a part of the entrepreneurs and mobile app developers groups. This is a great app promotion strategy that can be used to build more professional connections to help you upsurge your profile’s visibility and brand awareness. To do this, you can join business-related groups on social media platforms like, Facebook, and LinkedIn.
For even better results, you can join with some of the best app developer profiles and ask for their feedback on your mobile or web application.
Be Creative With Social Media Pages
Another thing to ensure while promoting your apple or android mobile app on social media platforms is to reveal your creativity to your users. Here are some tips on creating an attractive icon for your app:
- Don’t use an image as the app icon
- Avoid using a lot of text to upsurge readability
- Create a nice shape that stands apart
- Test your app icon with altered wallpapers
- Select a limited pallet of colors like 2 colors are enough for contrast
Customers cherish it when enterprises communicate with them. So, cooperate with social media influencers and creators to promote the app on their particular platforms. Doing this will also bring you an upcoming e-mail marketing list and provide upliftment to your social media marketing plan on different social media platforms.
Showcase Your Achievements
There are many advantages of showing your achievements on social media platforms. The foremost reason is, more content can be posted on several different social platforms in a shorter amount of time. It doesn’t matter if your endeavors are big or even small, just ensure you portray their elements in social media.
Take In App Downloading Links
As an app owner, you are executing all these social media marketing strategies to endorse your mobile application that means its an app promotion method. So, why not include app download links on the places that obtain extreme user appointments such as company websites and official social media accounts.
Responding To User Feedback
There are two types of feedbacks either positive review or negative review. If a product or service is launched be ready to handle this. Both of these types of reviews are easy to follow and these reviews should be taken into thought by the app developer. The positive feedback will inform you about the best factors about your app while the negative feedback will make you alert to your app’s setbacks.
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ASO Optimization (Application Store Optimization) For Mobile Apps
Optimization of the app store plays a very important role when it comes to promoting an app and the positivity of app store search results. Thus if you’re an app owner and app programmer/developer, you should be familiar with the basics of ASO i.e. App Store Optimization and SEO i.e. Search Engine Optimization.
It holds immense significance when your app is out on Google Play Store and Apple App Store. ASO is similar to search engine optimization (SEO) is here also the user has to focus on things like keyword density, search relevance, and the keyword relevance of the app. By carrying out Application store optimization tactics while your app promotion, you will be benefited with the following:
- Improve Visibility & Stand apart in the App Store
- Get Continuous Growth
- Increase App Revenue and Conversion Rates
- Get the target market and audience of your choice
- Get high-quality and relevant Users
- Increase Organic app downloads in a Supportable Way
Ask for Feedbacks About Your Mobile App Experience
If the users are taking interest in your app, allow them to express their views with a popup invitation to leave a review All you have to do is, think about when and how you want to ask for a review and make sure it streamlines with the user experience so it won’t irritate users.
Offer A Referral To Your Mobile App Users
To encourage the users spread the word of mouth, you can offer them bonuses or benefit when they promote your app online. It is a proven and surefire way to get them to do a favor for you.
If you got a new mobile app developed for your business and want it to rank higher on the mobile app store and make it accessible to all the smartphone users, then this was the step-by-step approach you can consider to market or promote your mobile application.
If you think this blog has been helpful for you in the promotion of your mobile app or if you have any queries regarding the above-given app marketing strategies, then feel free to write to us.
If you have your mobile app ready to advertise then contact RankON Technologies for best social media marketing services in India. We offer low cost Facebook marketing packages and other digital marketing packages and provide top quality services and support to make your app install campaign successful.