Home Digital Marketing Mobile App Marketing : App Marketing Strategies & How To Increase App Downloads

Mobile App Marketing : App Marketing Strategies & How To Increase App Downloads

mobile app promotion ideas

Mobile App Marketing : App Marketing Strategies & How To Increase App Downloads

If you were searching for how to promote an app on Google or social media channels then believe me you’ve come to the right place. In this blog, you will find comprehensive information on the mobile app marketing strategies you need to follow to increase mobile app installs quickly. So, Let’s Get Started!

The Evolution Of Mobile Apps

It won’t be wrong anywhere to say that the existence of mobile app depends upon smartphones. In the past decade, there has been incredible growth in the mobile industry of India. A few years back when owning a smartphone was no less than a luxury, now it has turned to something very ordinary.

As the smartphone went viral across the entire world, consequently the app market grew. Now the scenario is, we have apps for shopping, housing, buying food, calling transportation, taking medicines, and what not!

Current Scenario Of Mobile Apps

Mobile apps have changed the way of doing things. A few years back, people needed a PC to check their mail or access the internet, but today,  android mobile phones and iPhones have taken a heavy toll on the market.

Mobile app promotion

While iPhones can be quite expensive for small business owners, students, or middle-class people, android phones provide every functionality at highly reasonable prices. Now there’s an android app for shopping, housing, renting, food, and a lot more!

Observing the tremendous growth in the app market, mobile app development companies are striving hard to keep up with the expectations and requirements of the customers as they look for the most well-run apps. This has increasedthe growth of new app developers and top app development companies.

How To Market A Mobile App?

Over 4 million apps are available on the world’s leading app stores. This isn’t just a number or stat, this is an indication of the fret on business owners that are planning to run a mobile app for their business.

However, we aren’t scaring you. We believe it’s our duty to update you about the competition out. If you have plans of getting the professional mobile app developed from a top-notch mobile app development company, ensure that you have the right mobile app marketing strategy prepared in advance. 

It is because an effective and efficient mobile app marketing strategy can only help you stand apart from the rest of the competitors. In case you don’t have ideas for mobile app promotion or mobile app marketing, then continue reading this mobile app marketing strategies. By the end of this mobile app marketing tutorial, you will be bagged up with a set of proven mobile app marketing strategies for your business. So let’s get started:

A Step-By-Step Guide to Mobile App Marketing & Promotion

This step-by-step guide for marketing a mobile application will help you reach your target market and target audience, skyrocket the conversion rate, increase your brand awareness, establish your brand name, and a lot more. Here we’ve have discussed the two stages of a mobile app marketing strategy and the metrics to measure to drive long-term success.

Stage 1: Prelaunch Mobile App Marketing Plan To Consider

Have you seen Starbucks endorsing their new drinks or coffees before presenting forth customers? Have you ever deliberated about the reason why they do so? Well! this is the strategy of enterprises which they use to excite the customers about their upcoming products or services.  Here we’ve listed a few pre-launch mobile app marketing strategies which people use to re-market their customers:

Set Up A Release/Launch Date for Your Mobile App

The mobile app release date can fill you as well as your customers with excitement and enthusiasm. It will also give you enough time to plan for your app’s launch and enable you to predict about the emergencies that may occur.

Research Your Target Market Before You Plan To Launch Your App

Before you continue with your pre-launch mobile application marketing strategies, make sure to perform research on your target App market. If you launch your mobile app without any research, it won’t reach the correct audience, and your app will get failure.

To prevent your app from encountering a failure, make a competitive analysis by electing other top competitors with whom you can match their prevailing price, monetization model, app store results, user experience pros and cons, and user reviews.

Create A Effective Content Marketing Strategy for Your Mobile App

Another means of mobile app promotion is to leverage an effective content marketing strategy. All you have to do is, start writing blogs of your niche before the app gets launched. This would give you an authority in your niche with followers. Start simply by boasting about the app’s features, showcasing screenshots, and videos. Here are several benefits of content marketing for your app:

Stage 2: Paid Marketing Strategies for Mobile Apps After Launch

Carry-Out Paid Marketing Strategies For Mobile Apps

Mobile app installs ads are a new, effective way to grow your mobile app. It is a safe, quick, and expedient way for users to log into your app, and for your app to ask for permission to access data. We have here listed a few methods through which you can promote your mobile app.

How To Use Facebook For Mobile App Promotion

Facebook App Install Ads Campaign

Facebook is the best platform that can give potential results to your mobile app promotion campaign. You can run Facebook App Install Ads after being done with your mobile app launch. Facebook advertising would help in increasing the value proposition of your app by paying attention to the target demographic. Besides this, there are the following advantages of running Facebook App Install Ads:

How to Run Facebook Apps Install Ads Campaigns?

If you’re new to Facebook Apps Install Ads and are seeking the answer to “How To Run Facebook App Install Ads” then here’s the solution for it:

How to Setup Mobile App Install Ads on Facebook:

Facebook App Install Ads Tips:

Go For YouTube Marketing to Increase App Installs

Youtube marketing for app installs

How To Run App Install Campaigns On YouTube

Discover Creative Content Ideas

Youtube marketing services can help you to increase your app downloads quickly. Tell your audience about how your mobile-app is different from rest of the mobile-apps in your niche. Make videos that encompass the following:

Give a nice welcome

Run Youtube Ads App Install Campaigns

To get install results out of your Youtube App Promotion campaign you can run ads. Here we’ve enlisted the type of youtube ads that you can run to bring traffic to your app:

The first type of ad is a display ad. It is visible on the upper right corner of the screen. It is a simple image and only appears on desktop computers.

Next, overlay ads are banners that are visible at the bottom of each video. They are semi-transparent and can be Flash-based or text. They only appear on desktop computers.

Skippable ads can appear at the beginning, middle, or end of a video and people can choose to skip the video after five seconds.

Check our YouTube marketing packages now.

Google App Install Ads: Universal App Campaigns

Universal App Campaigns (UAC) are a machine-learned programmed ad type in Google Ads that can help you get more app installs and/or drive in-app conversions. It is done by detecting your best performing ads and showing them to the most relevant users.

Where can the Universal App Campaigns run?

How to run Universal App Campaigns to increase App Installs?

Google has come up with a new app promotion strategy to help reach new users to download your app. The strategy has been commenced by observing the habit of people to jump from one app to another. In this marketing approach, Google’s huge network helps you reach the users where they’re engaging with similar apps, actively looking to explore new apps or even when they’re just browsing across Google Play, Google Search, Google Display Network,  and Youtube. The Universal App Campaigns help you access the full set of networks more effortlessly. With just one single ad campaign, you can promote your app across all Google’s Networks, to save time, maximize reach, and get the most app installs and can accomplish your performance goals.

Here’s How You Can Do It:

Universal app ad campaigns will itself adjust bidding to get you the maximum installs across Google ad’s networks and improve your targeting to the right audience all from a single campaign.

Other Social Media Marketing Strategy for Mobile App Downloads

According to a recent report by Statista, it is expected that by 2021 the total number of mobile app downloads will cross 350 billion which is astonishingly a huge number.

mobile app marketing

Amid this immense competition, a single thing that can help you stay ahead of your competitors on major app stores like Google Play Store and Apple Play stores is social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc.

Involve With App Development Groups

To get more installs of your apps through social media platforms, you should be a part of the entrepreneurs and mobile app developers groups. This is a great app promotion strategy that can be used to build more professional connections to help you upsurge your profile’s visibility and brand awareness. To do this, you can join business-related groups on social media platforms like  Google+, Facebook, and LinkedIn.

For even better results, you can join with some of the best app developer profiles and ask for their feedback on your mobile or web application.

Be Creative With Social Media Pages

Another thing to ensure while promoting your apple or android mobile app on social media platforms is to reveal your creativity to your users.  Here are some tips on creating an attractive icon for your app:

Influencer Marketing

Customers cherish it when enterprises communicate with them. So, cooperate with social media influencers and creators to promote the app on their particular platforms. Doing this will also bring you an upcoming e-mail marketing list and provide upliftment to your social media marketing plan on different social media platforms.

Showcase Your Achievements

There are many advantages of showing your achievements on social media platforms. The foremost reason is, more content can be posted on several different social platforms in a shorter amount of time. It doesn’t matter if your endeavors are big or even small, just ensure you portray their elements in social media.

Take In App Downloading Links

As an app owner, you are executing all these social media marketing strategies to endorse your mobile application that means its an app promotion method. So, why not include app download links on the places that obtain extreme user appointments such as company websites and official social media accounts.

Responding To User Feedback

There are two types of feedbacks either positive review or negative review. If a product or service is launched be ready to handle this. Both of these types of reviews are easy to follow and these reviews should be taken into thought by the app developer. The positive feedback will inform you about the best factors about your app while the negative feedback will make you alert to your app’s setbacks.

ASO Optimization (Application Store Optimization) For Mobile Apps

Optimization of the app store plays a very important role when it comes to promoting an app and the positivity of app store search results. Thus if you’re an app owner and app programmer/developer, you should be familiar with the basics of ASO i.e. App Store Optimization and SEO i.e. Search Engine Optimization.

It holds immense significance when your app is out on Google Play Store and Apple App Store. ASO is similar to search engine optimization (SEO) is here also the user has to focus on things like keyword density, search relevance, and the keyword relevance of the app. By carrying out Application store optimization tactics while your app promotion, you will be benefited with the following:

Ask for Feedbacks About Your Mobile App Experience

If the users are taking interest in your app, allow them to express their views with a popup invitation to leave a review All you have to do is, think about when and how you want to ask for a review and make sure it streamlines with the user experience so it won’t irritate users.

Offer A Referral To Your Mobile App Users

To encourage the users spread the word of mouth, you can offer them bonuses or benefit when they promote your app online. It is a proven and surefire way to get them to do a favor for you.

If you got a new mobile app developed for your business and want it to rank higher on the mobile app store and make it accessible to all the smartphone users, then this was the step-by-step approach you can consider to market or promote your mobile application.

If you think this blog has been helpful for you in the promotion of your mobile app or if you have any queries regarding the above-given app marketing strategies, then feel free to write to us.

If you have your mobile app ready to advertise then contact RankON Technologies for best social media marketing services in India. We offer low cost Facebook marketing packages and other digital marketing packages and provide top quality services and support to make your app install campaign successful. 

Alok Tiwari

Alok Tiwari

Hey Reader! Thank you for reading RankON Blog. My name is Alok and I have been working as an SEO expert for past 7 years. I enjoy learning new search engine updates and techniques. I have worked with many big companies to help them to increase their organic traffic and conversion. If you have any specific questions then you can contact me anytime. Also, don't forget to subscribe to our newsletters to find latest SEO and digital marketing tips. Keep Learning & Keep Growing! Alok

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