Ecommerce SEO Case Study
Kids Toys Ecommerce Website SEO Improved Organic Sales And Traffic
The client is an Australia-based dropshipping business selling kids toys and educational products through an online BigCommerce store. Their product range included learning toys, activity toys, and age-based toy collections for children across age groups.
- Ecommerce SEO
- Australia
64.97%
Traffic Growth
Client Overview
Industry
Kids Toys
Location
Australia
Service Type
Ecommerce SEO
SEO Focus
Australia
Business Challenges
Low visibility for buyer-intent searches in Australia
Website was not ranking on Page 1 for kids toys–related keywords
Service pages lacked SEO-optimized content and structure
Limited organic traffic and inconsistent sales
High dependency on paid ads, impacting profitability
Services Provided
SEO Service
Stronger visibility in city-specific searches that drive real business
On-Page SEO Optimization
Search-friendly pages that convert visitors into leads
Technical SEO Improvements
Removing hidden technical barriers that hold rankings and performance back
Our SEO Solution
Rankon Technologies implemented a conversion-focused eCommerce SEO strategy, tailored specifically for dropshipping and kids toy businesses.
Keyword Research & Buyer Intent Mapping
- Identified high-intent keywords
- Mapped keywords to product pages, collection pages, and informational content. Competitor
- Analysis was conducted to identify ranking gaps and content opportunities.
Website & On-Page SEO Optimization
- Optimized category and product pages with SEO-friendly, conversion-driven content
- Improved title tags, meta descriptions, headers, and internal linking
- Created structured collection pages based on age groups and toy types
- Enhanced trust-focused elements such as shipping details, returns, and product safety information
- Improved mobile usability and site navigation
eCommerce SEO for Dropshipping Model
- Resolved duplicate content issues common in dropshipping websites
- Optimized product descriptions to improve uniqueness and relevance
- Strengthened internal linking between blogs, collections, and products
- Improved page speed and crawl efficiency
Content Strategy for Kids Toys & Educational Products
- Created SEO-optimized content targeting long-tail, buyer-intent keywords
- Developed content around toy benefits, age suitability, and learning value
- Improved engagement metrics and conversion rates from organic traffic
Technical SEO & Performance Tracking
- Google Search Console and GA4 setup
- XML sitemap, crawl optimization, and site health improvements
- Ongoing keyword tracking and SEO performance monitoring
- Continuous SEO improvements based on data insights
Results Achieved
With consistent SEO execution, the client achieved measurable business growth:
#1
First-page rankings
First-page rankings for multiple kids toys and educational toy keywords in Australia
64.97%
Organic Traffic Growth
Growth in organic traffic from high-intent Australian buyers
200+
Monthly Sales
Significant increase in organic traffic and sales
Major
Increase in Product Enquiries
Increase in product enquiries and online sales
The website is now positioned as a trusted online destination for kids toys in Australia, supported by sustainable organic traffic.
Keyword Ranking Improvements
Dramatic ranking improvements across all target keywords
Conclusion
This case study highlights Rankon Technologies’ expertise in eCommerce SEO and dropshipping SEO. By focusing on buyer-intent keyword targeting, SEO-optimized product architecture, and trust-driven content, we helped the client achieve consistent organic sales and long-term growth in a competitive market.
Want Similar SEO Results for Your Business?
Get more traffic, leads, and local visibility with Rankon Technologies. Let’s discuss how we can grow your business.
Public Fraud Alert
