Local SEO Case Study
Tattoo Removal Clinic SEO Case Study Ranked #1 in Brisbane, Australia
The client is a specialized tattoo removal clinic based in Brisbane, Australia, offering advanced laser tattoo removal treatments for clients looking for safe, effective, and professional tattoo removal solutions.
- SEO Service
- Brisbane, Australia
First Page
Ranking for Targeted Keywords
Client Overview
Industry
Beauty and Aesthetic
Location
Brisbane, Australia
Service Type
Tattoo Removal Service
SEO Focus
Local SEO
Business Challenges
Low visibility for local and “near me” searches
Website was not ranking on Page 1 for tattoo removal keywords in Brisbane
Service pages were not optimized for local buyer intent
Inconsistent organic traffic and enquiry flow
Competition from established cosmetic clinics and chains
Services Provided
Local SEO
Stronger visibility in city-specific searches that drive real business
On-Page SEO Optimization
Search-friendly pages that convert visitors into leads
Technical SEO Improvements
Removing hidden technical barriers that hold rankings and performance back
Our SEO Solution
Rankon Technologies implemented a local SEO and service-focused optimization strategy, tailored specifically for the Australian cosmetic services market.
Keyword Research & Local Targeting
- Identified high-intent keywords
- Mapped keywords to service and location-specific pages
- Analyzed top-ranking competitors in Brisbane
Website & On-Page SEO Optimization
- Optimized tattoo removal service pages with SEO-friendly, conversion-focused content
- Improved title tags, meta descriptions, headers, and internal linking
- Enhanced page structure, readability, and call-to-action placement
- Optimized content for local intent and treatment-specific searches
Local SEO & Google Business Profile Optimization
- Optimized content for local intent and treatment-specific searches
- Improved NAP consistency across citations and directories
- Strengthened visibility in Google Maps and local search results
Content Strategy & Authority Building
- Created and optimized content addressing tattoo removal concerns and FAQs
- Targeted long-tail keywords aligned with consultation intent
- Improved trust, engagement, and topical authority
Technical SEO & Performance Tracking
- Google Search Console and GA4 setup
- XML sitemap, crawl optimization, and site health improvements
- Ongoing keyword tracking and SEO performance monitoring
Results Achieved
After consistent SEO execution, the clinic achieved strong local results:
#1
First-page rankings
First-page rankings for multiple tattoo removal keywords in Brisbane
Improved
Organic Traffic Growth
Increase in organic website traffic
100+
Monthly Leads
Improved visibility in Google Map and organic results
More
Tattoo Removal Enquiries
Growth in consultation enquiries and treatment bookings
The clinic is now positioned as a trusted tattoo removal clinic in Brisbane, driven by sustainable organic search growth.
Keyword Ranking Improvements
Dramatic ranking improvements across all target keywords
Conclusion
This case study demonstrates Rankon Technologies’ expertise in local SEO for competitive cosmetic and aesthetic service markets in Australia. By focusing on local intent, high-converting keywords, and white-hat SEO strategies, we delivered long-term visibility and consistent lead generation.
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