Local SEO Case Study

Personal Stylist SEO Case Study
Ranked #1 in USA

The client is a professional personal stylist based in Birmingham, Alabama, offering services such as personal styling, wardrobe consultation, closet edits, and image consulting for individuals seeking a refined personal and professional appearance.

349.91%

Traffic Growth

Client Overview

Industry

Personal Styling

Location

Birmingham, AL

Service Type

Personal Stylist Services

SEO Focus

Local SEO

Business Challenges

Low visibility for “personal stylist + Birmingham” searches

Website was not ranking on Page 1 for local styling-related keywords

Content was not optimized for local and service-based intent

Minimal organic traffic and inconsistent booking enquiries

Strong reliance on referrals and social media

Services Provided

Local SEO

Stronger visibility in city-specific searches that drive real business

On-Page SEO Optimization

Search-friendly pages that convert visitors into leads

Technical SEO Improvements

Removing hidden technical barriers that hold rankings and performance back

Our SEO Solution

Rankon Technologies executed a local SEO and content-driven strategy, specifically tailored for personal service providers in the US market.

Keyword Research & Local Targeting

Identified high-intent keywords
Mapped keywords to core service and location pages
Analyzed local competitors and search behavior

Website & On-Page SEO Optimization

Optimized service pages with SEO-friendly, conversion-focused content
Improved title tags, meta descriptions, headers, and internal linking
Enhanced page clarity, readability, and call-to-action placement
Optimized website for mobile users and local intent

Local SEO Implementation

Strengthened location relevance for Birmingham searches
Optimized on-page local signals (NAP, service areas, schema)
Improved visibility for local service-based queries

Content Optimization & Authority Building

Created and optimized content addressing styling needs and use cases
Targeted long-tail keywords aligned with buyer intent
Improved engagement, dwell time, and trust signals

Ongoing SEO Monitoring

Keyword ranking and performance tracking
Continuous content and on-page refinements
Monthly reporting with transparent insights

Results Achieved

Within a few months of SEO implementation, the client achieved measurable improvements:

#1

First-page rankings
First-page rankings for multiple personal stylist keywords

349.91%

Organic Traffic Growth
Increase in organic website traffic

100+

Monthly Leads
Improved visibility for Birmingham-based local searches

Top 3

Qualified Styling Enquiries
Growth in qualified styling enquiries and bookings

The client is now positioned as a trusted personal stylist in Birmingham, Alabama, supported by steady organic visibility.

Keyword Ranking Improvements

Dramatic ranking improvements across all target keywords

Keyword	After SEO
Yourself Chic Virtual Program	#1
Style Coach Birmingham	#2 ▲ 1
Professional Wardrobe Stylist	#1 ▲ 1
Image Consultant Birmingham	#1
Style Coach	#1
Personal Wardrobe Consultant	#2 ▲ 1
Personal Fashion Consultant	#4 ▲ 1
Wardrobe Consultant	#6
Personal Fashion Stylist Birmingham	#6 ▲ 1
Personal Stylist For Women	#3 ▲ 1
Personal Fashion Stylist Alabama	#4 ▲ 1
Personal Stylist	#3 ▲ 1
Personal Fashion Stylist	#5 ▲ 1
Image Consultant in Alabama	#2 ▲ 1

Conclusion

This case study demonstrates Rankon Technologies’ ability to drive local SEO success for niche service businesses in the US market. Through targeted keyword strategies, optimized content, and local SEO best practices, we delivered sustainable visibility and lead growth.