Google Ads Agency in India That Delivers Real Results, Not Just Clicks
Are you seeking the top Google Ads management services in India? RankON Technologies is a leading Google Ads agency in India.
We have worked with numerous international businesses, providing top-notch Google Ads management services. Check our Google Ads services packages now!
Drive Instant Leads, Sales & Conversions with Our Expert Google Ads Agency in India
Are you struggling to get quality leads or sales through online marketing? It’s time to switch to the most powerful PPC advertising platform — Google Ads.
At RankON Technologies, we are a results-driven Google Ads agency in India, offering a full suite of Google Ads marketing services to help your business appear at the top of Google Search, YouTube, and the Display Network. Whether you’re a startup or an established brand, our customized Google Ads solutions ensure you reach the right audience at the right time with maximum ROI.
How Does Google Ads Work?
Google Ads works on a pay-per-click (PPC) model, where advertisers bid on keywords to display their ads on Google’s search engine results and partner sites. You only pay when someone clicks your ad.
Here’s a simple breakdown of how it works:
User Searches on Google
When someone types a query (like “buy shoes online” or “plumber near me”) into Google, the platform scans its advertiser database to decide which ads to show.
Ad Rank Determines Position
Google combines your bid and quality score to assign an Ad Rank. Higher ad rank means better placement (often above organic results).
Even if you bid lower than a competitor, your ad can still show above theirs if your quality score is better.
You Only Pay When Someone Clicks
Unlike traditional ads, you don’t pay for impressions. You only pay when someone actually clicks your ad (CPC model).
Google Runs an Auction
Every time a search happens, Google runs a real-time ad auction. Your ad competes with others based on:
Your Bid: How much you’re willing to pay for a click.
Quality Score: Google’s rating of your ad’s relevance, click-through rate, and landing page experience.
Ad Extensions & Format Impact: Use of call buttons, sitelinks, location info, etc., can boost your ad performance.
You Control Who Sees Your Ads
You can define your target audience using:
Keywords
Location (city, country, radius)
Language
Device type (mobile, desktop)
Demographics (age, gender)
Interests and behaviors
Track Performance and Optimize
Google Ads offers in-depth tracking and reports. You can measure:
- Impressions
- Clicks
- Conversions (sales, signups, calls)
- Cost per conversion
- Return on ad spend (ROAS)
Based on results, you or your ad manager can optimize keywords, ads, bids, and targeting for better ROI.
How Do Google Ads Services Work?
Google Ads (formerly Google AdWords) is a pay-per-click (PPC) advertising platform where businesses run ad campaigns to show ads on Google’s search results, websites, YouTube, Gmail, and other Google partner sites. Let’s have a quick overview of how Google Ads work:
Keyword Targeting
You choose specific keywords (like “plumber near me” or “buy running shoes”) that your target audience is likely to search on Google. When someone searches using those keywords, your ad becomes eligible to appear at the top of the results page.
Ad Creation
You create compelling ad copy and creatives, including: Headlines, Descriptions, Links (URL), Call-to-action (CTA). You can also add extensions like call buttons, site links, location info, reviews, etc., to improve visibility.
Ad Budget and Bidding Strategies
You set a daily or monthly budget, and Google ensures you never overspend. You can choose bidding goals like: Maximize clicks, Maximize conversions, Target cost-per-acquisition (CPA), Target return on ad spend (ROAS),
Ad Auction and Bidding
Google runs a lightning-fast auction every time someone performs a search. Your ad’s placement (position) depends on: Your bid amount (how much you’re willing to pay per click), Your Quality Score (based on ad relevance, landing page experience, and expected CTR). Higher quality and relevant ads often cost less per click and rank higher.
Audience & Location Targeting
You define who sees your ads by setting filters like: Location (city, state, country, radius), Language, Device type (mobile, desktop), Demographics (age, gender, household income), Custom audiences (based on interests, search history, website visits),
Types of Google Ads Campaigns
Search Ads – Text ads on Google Search results. Display Ads – Banner/image ads across Google partner websites. Video Ads – Skippable or non-skippable ads on YouTube. Shopping Ads – Product-based ads for eCommerce businesses. Remarketing Ads – Re-target visitors who didn’t convert the first time.
Performance Tracking & Optimization
Google Ads services include tools to track every metric: Impressions, Clicks, Cost per click (CPC), Conversions (leads, calls, sales), Return on ad spend (ROAS). Based on performance, campaigns are optimized for better results by adjusting bids, refining keywords, pausing poor-performing ads, or improving landing pages.
Our Google Ads Solutions Include
At RankON Technologies, we offer a complete range of Google Ads solutions tailored to meet the unique needs of every business. Whether you’re looking to capture high-intent traffic through Search Ads, increase brand awareness with Display and YouTube Ads, boost eCommerce sales using Shopping Ads, or re-engage potential customers with Remarketing, we’ve got you covered. Our advanced strategies also include Performance Max Campaigns for cross-channel visibility, Local Service Ads for service-based businesses, and App Promotion Ads to drive installs and in-app engagement.
With data-driven targeting and continuous optimization, our Google Ads solutions are designed to maximize your ROI and deliver real, measurable results. Check the following Google ads campaign types we can help you with.
- Search Network Campaigns
Search network campaigns are the most common type of Google search ads. These campaigns display text ads to users searching for specific keywords on Google search results pages.
- Dynamic Search Ads
Dynamic search ads are a type of search network campaign that uses Google’s algorithm to automatically generate ad headlines and landing pages based on the content of a website.
- Shopping Campaigns
Shopping campaigns show product listings ads (PLAs) that include an image, product information, and pricing information. These ads appear in Google search results and on Google Shopping.
- Display Network Campaigns
Display network campaigns show image and video ads on websites that are part of Google’s display network. These campaigns can be targeted based on demographics, interests, and behavior.
- Video Campaigns
Video campaigns show video ads on YouTube and other Google partner sites. These campaigns can be targeted based on demographics, interests, and behavior.
- Looking for Something Else?
Contact RankON Technologies to get a customized Google Ads marketing plan for your business. Request a FREE Consultation NOW!s can be used to promote app installs, app engagement, or app conversions.
Benefits Of Google Ads Marketing
Using Google Ads services can be one of the smartest decisions for businesses looking to grow quickly and reach a targeted audience. Here are some compelling reasons why:
Instant Visibility on Google
With Google Ads, your business appears at the top of search results almost instantly. Unlike SEO, which takes time, Google Ads drives immediate traffic to your website.
Pay Only for Results
With pay-per-click (PPC), you only pay when someone clicks your ad. That means you’re not wasting money on people who aren’t interested in your offerings.
Highly Targeted Advertising
You can target your ideal customers based on Location, Age & gender, Devices they use, Time of day, and Keywords they search. This precision ensures your budget is spent on people who are most likely to convert.
Detailed Performance Tracking
Google Ads offers in-depth analytics. You’ll know exactly how many people saw your ad, clicked on it, and took action (like filling a form or making a purchase). This helps you refine your strategy for better ROI.
Full Control Over Budget
Whether you want to spend ₹500 a day or ₹50,000, Google Ads gives you total control. You can pause or adjust your campaigns at any time without long-term commitments.
Outrank Competitors
If your competitors are using Google Ads and you’re not, you’re likely losing valuable customers. Running ads helps you stay competitive and even outrank them in search results.
Flexible Ad Formats
From search ads and display banners to YouTube video ads and shopping campaigns, Google Ads offers a diverse range of formats to suit your marketing goals and audience preferences.
Remarketing Options
Google Ads enables you to re-engage individuals who have previously visited your website. These remarketing ads increase your chances of conversion by keeping your brand top of mind.
Scalable and Growth-Oriented
As your business grows, you can scale your Google Ads campaigns accordingly. It’s a flexible platform that evolves with your goals.
Great for Local and Global Reach
Whether you want to attract local customers or reach a global audience, Google Ads allows you to choose where your ads appear, down to the city or zip code.
Key To Successful Google Ads Campaigns
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Business & Goal Understanding
We begin by understanding your business model, target audience, competition, and most importantly—your goals. Whether it's lead generation, eCommerce sales, brand visibility, or app installs, our strategy starts with clarity.
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Comprehensive Keyword & Competitor Research
Using advanced tools, we identify high-performing, relevant keywords and analyze what your competitors are doing right (or wrong). This helps us build a solid foundation for your campaign.
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Campaign Structure & Ad Creation
We craft highly targeted campaigns with segmented ad groups, compelling ad copies, and powerful calls-to-action. Our Google Ads specialists ensure your ads are aligned with user intent and your unique selling propositions.
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Weekly & Monthly Reporting
Transparency is key. You receive clear and detailed reports showing impressions, clicks, conversions, and cost-per-result, so you always know what’s working.
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Ongoing Optimization & A/B Testing
We don’t just run ads — we fine-tune them. From testing ad copies and adjusting bids to optimizing keywords and refining targeting, we constantly improve performance for better ROI.
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Landing Page Review or Optimization
A good ad needs a great landing page. We review your existing pages or help you design optimized, conversion-focused landing pages that align perfectly with your ads.
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Conversion Tracking Setup
To measure success, we implement accurate conversion tracking using Google Tag Manager and Google Analytics. Whether it’s calls, form fills, or purchases — we track what matters.
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Campaign Launch & Budget Allocation
Once everything is set, we launch your campaign with a smart bidding strategy and controlled budget to ensure maximum value from day one.
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Scaling & Growth Strategy
As we gather more data, we refine your campaigns and scale them strategically. Whether it’s expanding to new geographies, launching Performance Max, or increasing budget on winning ads, we ensure continuous growth.
Why Should You Hire RankON Technologies for Google Ads Marketing Services
When it comes to Google Ads, results matter, and RankON Technologies delivers. With over a decade of digital marketing expertise and hundreds of successful campaigns across multiple industries, we understand what it takes to transform ad spend into tangible business growth.
Here’s why smart businesses choose RankON as their Google Ads agency:
- Google-Certified Experts With Poven Track Record
Our team is certified by Google and trained in the latest ad strategies, bidding methods, and platform updates, ensuring your campaigns follow best practices from day one
- Tailored Campaigns for Your Industry
Whether you’re in eCommerce, healthcare, education, home services, or real estate, our strategies are industry-specific, data-driven, and aligned with your business goals.
- Dedicated Account Manager
You’ll get a dedicated PPC expert who manages, monitors, and optimizes your campaigns providing personalized support and quick response to any query or request.
- Full Transparency
- ROI-Focused Approach
Every campaign we run is centered around ROI. We focus on generating qualified leads, increasing sales, and scaling profitable ads, not just clicks.
- Affordable Pricing Plans
We offer competitive packages suited for startups, small businesses, and large enterprises alike, with flexible options to match your goals and budget.
Our Google Ads Portfolio
Cash Out Quick is a gift-card selling company. For this project, we aimed to get more and more sign-ups. So we were running a Google Search campaign to get sign-ups.
| Campaign Performance | |
|---|---|
CTR | 11.23% |
Avg CPC | £0.94 |
Conversions | 40 |
Conversion Rate | 18.52% |
Cost/ conversion | £5.07 |
We were running this campaign in United States.
| Campaign Performance | |
|---|---|
| CTR | 3.09% |
| Avg CPC | £4.28 |
| Phone calls | 12 |
| Conversions | 14 |
| Conversion Rate | 2.17% |
| Cost/ conversion | £197.71 |
US-based Siding & Roofing company. For this project, we aimed to get more leads for the siding service. So we were running the search ads. And also started a performance max campaign for testing Purposes.
| Search Campaigns Performance | |
|---|---|
CTR | 6% |
Avg CPC | $13.76 |
Conversions | 26 |
Conversion Rate | 5.62% |
Cost/ conversion | $245.47 |
Phone Calls | 8 |
Because this is a housing service campaign so CPC is very high and also Cost/ conversion is very high.
These phone calls came through a call extension.
| Performance Max Campaign | |
|---|---|
CTR | 1.35% |
Avg CPC | $0.90 |
Conversions | 1 |
Conversion Rate | 0.18% |
Cost/ conversion | $68 |
Because this campaign was started recently so results are not good.
| Campaign Performance | |
|---|---|
| CTR | 2.18% ( Because this is a call campaign so this CTR is good) |
| Avg CPC | 186.63 INR |
| Conversions | 10 |
| Conversion Rate | 31.25% |
| Cost/ conversion | 597.22rs |
Tools Our Google Ads Agency Uses to Run Highly Successful Google Ads Campaigns
At RankON Technologies, we combine expert strategy with the best industry tools to create, manage, and optimize Google Ads campaigns that drive real business results. These tools help us track every click, analyze user behavior, optimize conversions, and outsmart the competition — all while maximizing your ROI.
Here’s a look at the powerful tools we use:
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#1 Google Ads Platform
Our core platform for creating, managing, and optimizing ad campaigns across Search, Display, YouTube, Shopping, and more. We use advanced bidding strategies, audience targeting, and A/B testing to get the best performance.
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#2 SEMrush / Ahrefs / SpyFu (Competitor Intelligence)
We use these powerful tools to monitor what your competitors are doing from the keywords they’re bidding on to the ads they’re running. This helps us stay ahead and find profitable gaps.
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#3 Landing Page Builders (Elementor, Unbounce, Instapage)
We design high-converting landing pages that align perfectly with your ad copy and intent, helping to improve Quality Scores and reduce cost-per-acquisition.
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#4 Google Tag Manager
We use GTM to track conversions, user events, and remarketing data all without touching your website code. It helps us measure campaign success with precision.
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#5 Call Tracking Tools (CallRail, Google Call Tracking)
We track and analyze every phone call generated from your ads so you know exactly how your ad budget is performing.
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#6 Google Data Studio
We build real-time, visual performance dashboards that give you clear insights into your ad spend, conversions, and ROI all in one place.
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#7 Google Keyword Planner
This tool powers our keyword strategy. We use it to discover high-converting, low-competition keywords your customers are actively searching for.
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#8 Google Analytics
We integrate Google Analytics to understand what users do after clicking your ads. It helps us optimize for the metrics that matter like time on site, conversion rate, and user journey flow.
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#9 Google Merchant Center
For eCommerce clients, we manage your product feeds through GMC and connect them with Google Shopping campaigns to maximize visibility and sales.
Hiring for Google Ads Agency in India? Get FREE Consulting!
RankON Technologies is one of the best Google Ads agencies in India. We have experienced Google Ads experts in our team and a proven track record. Visit our PPC Packages now!
FAQs about Google Ads Management Services in India
Google Ads is an online advertising platform where businesses bid on keywords to show ads on Google’s search results and partner websites. You pay only when someone clicks your ad (PPC).
There’s no fixed amount—it depends on your industry, competition, and goals. Small businesses typically start with ₹10,000–₹50,000/month and scale based on results.
You can start seeing traffic and leads within days, but optimal performance usually takes 1–3 months of testing, optimization, and budget adjustments.
SEO focuses on long-term, organic traffic, while Google Ads delivers instant visibility by placing your ads at the top of search results for targeted keywords.
You can manage ads on your own, but hiring a certified Google Ads agency helps you avoid costly mistakes and ensures better performance and ROI through professional campaign management.
We provide performance reports that track clicks, impressions, conversions, cost per lead, and ROI—so you always know what you’re getting.
There’s no official minimum, but we recommend starting with at least ₹15,000–₹30,000/month to collect meaningful data and generate leads.
We can run Search Ads, Display Ads, Shopping Ads, Video (YouTube) Ads, and Remarketing campaigns—based on your goals and audience.
Yes, a high-quality landing page improves conversions and reduces your cost per click. We can help you build one if needed.
Yes. We create and manage the account on your behalf, but you retain full ownership and transparency.
CTR (click-through-rate) is meant to provide the measurement of the success of an ad. To calculate CTR, the given formula can be used: CTR = number of clicks/number of impressions X 100.
Though setting up a Google AdWords campaign is a mountainous task, it asks a lot of time and effort to understand each & every aspect of Google AdWords management. For this, hiring a digital agency seems a great idea as there are domain experts sitting who have the necessary knowledge and expertise required to manage a Google AdWords campaign successfully.
Although there are several elements that play their respective role in enriching an AdWords campaign, your ad’s Quality Score is one aspect that holds immense value. This is because it helps the ad in getting more exposure among the target audience. Along with this, do ensure that your ad contains targeted keywords, a well-defined call-to-action, avoids irrelevant terms, and it should be based on Google’s guidelines.
Your main objective should be to drive traffic to your website by utilizing persuasive ad language and targeted advertising if you want to increase conversions, whether they be purchases or sign-ups. Your keywords must be pertinent to what you’re selling in order for people to find your advertising when they search for related topics.
In order to improve conversions, make sure your landing page is optimized for the advertising that directed people there. Optimize your website if necessary to make it load quickly. After that, utilizing Google’s conversion tracking is the greatest approach to optimize for improved conversion rates.
Since SEO takes both time and effort to show up a website on the top of search engine result pages, Google Ads allow businesses to promote their business there by spending more. However, there are several things that drive the performance of Google Ads. Here are some big benefits of Google Ads.
- A large number of Google searches
- Global and region-specific exposure
- Huge customer base across the globe
- Suitable for any budget
- Easy handling of an ad campaign
- Easy measurement of campaign success
Helpful Google Ads Resources
In this blog, you’ll learn what Google Ads is, Google Ads Benefits, who can use
In the fast-paced world of digital marketing, the battle for online visibility and customer engagement
Sources depict that Google is going to replace one of its Core Web Vitals, FID,
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