YouTube’s Home Feed And Search Results Will Display Shopping Ads From Now
For Example: – If you searches for “Earphone Reviews”, then you’ll get a row of suggested products at the top of the page above the results.
“The new ads are a way of reaching consumers which are increasingly using the video platform to discover products and brands.”
“Video has also become a favourite research tool for holiday shoppers,”
“ There are more ads coming to Google Image results. Showcase Shopping Ads will now appear in image search results. “When people search for broader terms like ‘holiday party dresses’, they’ll see Showcase Shopping ads that group related products together, displaying a diverse range of offerings.”
How To Get-In-Play?
If you’ve selected in YouTube on the Display Network, then your shopping campaigns are perfectly fit for this new inventory. This will also pick your Shopping campaign into the comparatively new inventory on Discover. Previously in this year, Google announced that Showcase Shopping ads would get extend to Discover.
“I want my brand where consumers are.”
“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” Almeida said. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers.”