YouTube ads always benefit business owners; therefore Google keeps on updating the advertising techniques. Google has again added a YouTube update to this queue. The update is about bringing the shopping ads to YouTube’s home feed and search results. With time, YouTube has become a favourite platform for users that help them on their holiday or festive shopping. Google considered this idea into concern and took out a way to benefit advertisers. YouTube users will now see visual shopping ads on the home feed and search results as per their interests. These ads would be shown just above the video results or as the carousel between the videos on the homepage.
For Example: – If you searches for “Earphone Reviews”, then you’ll get a row of suggested products at the top of the page above the results. YouTube Ads product manager Nick Rettke announced this new update overnight in a company blog. He wrote,
“The new ads are a way of reaching consumers which are increasingly using the video platform to discover products and brands.”
“Video has also become a favourite research tool for holiday shoppers,”“Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90 per cent of these folks say that they’ve discovered new products and brands via YouTube. ”Rettke also revealed that,
“ There are more ads coming to Google Image results. Showcase Shopping Ads will now appear in image search results. “When people search for broader terms like ‘holiday party dresses’, they’ll see Showcase Shopping ads that group related products together, displaying a diverse range of offerings.”
How To Get-In-Play?
If you’ve selected in YouTube on the Display Network, then your shopping campaigns are perfectly fit for this new inventory. This will also pick your Shopping campaign into the comparatively new inventory on Discover. Previously in this year, Google announced that Showcase Shopping ads would get extend to Discover.
Rick Almeida, Vice President at Puma spoke few words about the popularity of YouTube. He also mentioned that he wants his brand Puma at the place where there is more number of visitors. In his words, In support of this new update, he said,
“I want my brand where consumers are.”
“Consumers are continuing to watch more content on the YouTube platform and we want to be where they are, to reach and engage them,” Almeida said. “This new opportunity will enable Puma to extend our shopping strategy into a new property and inspire consumers. ”Google has always been better with its updates. These announcements clearly depict the empowerment of Shopping ads and the progress of brands and businesses.
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