How Much Does WordPress Website Development Cost in 2024?

How Much Does WordPress Website Development Cost In 2023

How Much Does WordPress Website Development Cost in 2024?

If you’re planning to get a WordPress Website developed, then you must probably be wondering about the WordPress website development cost in 2024.

Even though the average cost to build a WordPress website is 200 USD approx. i.e. INR15000, however, based on your needs, the cost to build a WordPress website can vary from $100 to $600 to $2500 to as much as $25,000 or more.

The WordPress website development cost depends on more than one factor. The type of website, the objective of the website, and the functionalities it includes are some of the many factors determining the WordPress Website Costs. Besides this, there are themes, plug-ins, templates, and more elements for which you may require to spend to get the desired WordPress Website.

Table of Contents

What is WordPress?

WordPress is a content management system (CMS) created in 2003 by Matt Mullenweg. The software allows users to create a website or blog from scratch, or to improve an existing website. WordPress is available in a free and premium version. The free version limits the number of blogs that can be created and the number of posts that can be made per day, while the premium version offers more features and allows for more blogs and posts to be made per day.

How Much Do WordPress Websites Cost?

We’ve here included some information that would give you a better understanding of the price which you need to spend to get a WordPress website developed:

Factors that affect WordPress website development cost

Factors That Affect WordPress Website Development Cost

There are several factors that can affect the cost of developing a WordPress website. Here are some of the key factors to consider:

  • Website Complexity: The complexity of your website is a significant factor in determining the cost. A simple brochure-style website with a few pages and basic functionality will generally cost less than a complex e-commerce website with multiple product categories, payment gateways, and advanced features.
  • Design and Customization: The level of design and customization required for your website will impact the cost. If you need a unique and highly customized design, it will require more time and effort from the developer, resulting in higher costs compared to using a pre-designed theme.
  • Functionality and Features: The specific functionality and features you want for your website can affect the cost. Advanced features such as online booking systems, membership areas, integration with third-party APIs, or complex forms will require additional development time and effort, increasing the overall cost.
  • Content Migration: If you have an existing website and need to migrate content to the new WordPress site, it can add to the development cost. The complexity of the migration process, including transferring pages, images, blog posts, and other content, can impact the overall cost.
  • E-commerce Functionality: If you plan to sell products or services online, the inclusion of e-commerce functionality will affect the cost. Integrating a robust e-commerce system, configuring product listings, setting up payment gateways, and ensuring secure transactions will require additional development work.
  • Responsive Design: Ensuring your website is mobile-friendly and responsive is crucial in today’s digital landscape. If you require a responsive design that adapts to various screen sizes and devices, it may increase the development cost.
  • Plugins and Extensions: WordPress offers a vast range of plugins and extensions to enhance functionality. Some may be free, while others require a premium purchase. Depending on your specific requirements, additional costs may be incurred for purchasing and configuring premium plugins.
  • Maintenance and Support: Ongoing maintenance and support of your WordPress website maintenance services are essential for its security and performance. You may need to budget for regular updates, security patches, backups, and technical support, which can impact the overall cost.
  • Developer Experience and Location: The experience and expertise of the WordPress developer or agency you hire will influence the cost. Developers with more experience and advanced skill sets generally charge higher rates. Additionally, the location of the developer or agency can also impact the cost, as rates can vary depending on the regional market.
  • Timeline and Deadlines: If you have strict deadlines or require an expedited development process, it may increase the cost. Rushed projects often require additional resources and effort, leading to higher prices.

Remember, these factors are not exhaustive, and the cost of WordPress website development can vary widely based on individual project requirements and other factors. It’s important to discuss your specific needs with a web development professional or agency to get an accurate estimate for your project.

Why WordPress for Website Development?

Why WordPress For Website Development
  • Market Share: WordPress is the most popular content management system (CMS) globally. It holds a significant market share of over 40% of all websites on the internet.
  • Active Websites: There are millions of websites powered by WordPress, including personal blogs, business websites, e-commerce sites, news portals, and more.
  • Plugin and Theme Availability: WordPress has a vast ecosystem of plugins and themes. As of 2021, there are over 58,000 free plugins available in the official WordPress Plugin Directory, offering a wide range of functionalities and features. Additionally, there are thousands of premium plugins and themes available from third-party developers.
  • Multilingual Support: WordPress is available in multiple languages, making it a global platform for website development and content management. The WordPress community actively contributes to translating the software and its documentation into different languages.
  • vs. Self-Hosted: is a hosted version of WordPress, offering a simplified website creation experience. On the other hand, self-hosted WordPress allows users to download the WordPress software and install it on their own web hosting provider. While has its own user base, self-hosted WordPress sites are more prevalent, providing greater flexibility and customization options.
  • Community: serves as the official website for the WordPress open-source project. It hosts the WordPress software, themes, plugins, documentation, support forums, and community-contributed resources. The community actively participates in discussions, development, and sharing knowledge to help improve and evolve the platform.

WordPress website development essentials

WordPress Website Development Essentials

When developing a WordPress website, there are several essential elements and considerations to keep in mind.

Here are some key essentials for WordPress website development:

  • Domain Name and Hosting: Choose a suitable domain name that reflects your brand or website’s purpose. Select a reliable hosting provider that offers WordPress compatibility and meets your website’s technical requirements.
  • WordPress Installation: Install the latest version of WordPress on your hosting server. Many hosting providers offer one-click WordPress installations to simplify the process.
  • Theme Selection: Choose a WordPress theme that aligns with your website’s design goals and functionality requirements. You can select from free themes available in the WordPress Theme Directory or purchase premium themes from third-party providers.
  • Customization and Design: Customize the chosen theme to match your brand’s visual identity. Modify the colors, fonts, layouts, and other design elements to create a unique and appealing website.
  • Plugins: Utilize WordPress plugins to extend the functionality of your website. Plugins are add-ons that provide specific features such as contact forms, SEO optimization, security enhancements, caching, social media integration, and more. Install only necessary plugins to maintain website performance.
  • Content Creation: Develop engaging and relevant content for your website, including pages, blog posts, images, videos, and other media. Ensure your content is well-structured, optimized for search engines, and provides value to your target audience.
  • Search Engine Optimization (SEO): Implement basic on-page SEO practices to improve your website’s visibility in search engine results. Optimize meta tags, headings, URLs, and incorporate relevant keywords throughout your content. Install an SEO plugin to assist with optimization tasks.
  • Responsiveness and Mobile-Friendliness: Ensure your website is responsive, meaning it adapts seamlessly to different screen sizes and devices. Test your website on various devices to ensure a consistent and user-friendly experience.
  • Security Measures: Implement security measures to protect your WordPress website from potential threats. This includes keeping WordPress, themes, and plugins up to date, using strong passwords, enabling two-factor authentication, and installing a security plugin.
  • Testing and Quality Assurance: Thoroughly test your website’s functionality, performance, and compatibility across different browsers and devices. Check for broken links, page load speed, form submissions, and other user interactions. Fix any issues before launching your website.
  • Backup and Maintenance: Regularly back up your website’s files and database to safeguard against data loss. Implement a backup solution or use a reliable backup plugin. Additionally, perform routine maintenance tasks like updating WordPress, themes, and plugins to ensure optimal performance and security.
  • Analytics and Tracking: Set up website analytics tools like Google Analytics to monitor website traffic, user behavior, and other key metrics. Tracking your website’s performance helps you make informed decisions for improvement.

Remember that these essentials serve as a starting point, and the specific requirements of your website may vary. WordPress offers a flexible and customizable platform, allowing you to tailor your website to your unique needs and goals.

DIY vs Theme Builder Vs Agency WordPress Website Development Cost

DIY Vs Theme Builder Vs Agency WordPress Website Development Cost

The cost of WordPress website development can vary depending on whether you choose to do it yourself (DIY), use a theme builder, or hire an agency.

Here’s a breakdown of the cost considerations for each option:

DIY WordPress Website Development Cost:

If you decide to build the website yourself, you’ll need to consider the following expenses:

  • Domain and Hosting: Costs for registering a domain name and purchasing hosting services can range from $10 to $100+ per year, depending on the provider and plan you choose.
  • Premium Theme: While there are free themes available, you may opt for a premium theme to access more features, customization options, and support. Premium themes typically range from $30 to $100 or more, as a one-time purchase.
  • Plugins: Depending on the functionality you require, you may need to invest in premium plugins. Costs can vary widely depending on the specific plugins you choose, ranging from free to hundreds of dollars for premium options.
  • Design and Customization: If you have design skills or are willing to learn, you can create your own website design. However, if you require professional assistance, you might consider hiring a freelance designer, which can cost anywhere from a few hundred to a few thousand dollars, depending on the complexity of the design.
  • Time Investment: DIY development requires time and effort to learn WordPress, set up the website, customize the design, and add content. While there may not be direct monetary costs, it’s essential to consider the value of your time and the opportunity cost of focusing on other aspects of your business.

Theme Builder WordPress Website Development Cost

Using a theme builder allows you to create a website using pre-designed templates and drag-and-drop functionality.

The cost considerations for theme builders typically include:

  • Theme Builder Subscription: Theme builder platforms often operate on a subscription basis, with monthly or annual fees. Prices can range from $5 to $50 or more per month, depending on the features and level of support you require.
  • Premium Add-ons and Plugins: Some theme builders offer premium add-ons or integrations that provide additional functionality. These may be available as one-time purchases or as part of a subscription plan.
  • Design and Customization: Theme builders provide extensive customization options, but if you require a unique design or advanced customization, you may need to hire a designer or developer. The cost will vary based on the complexity of your requirements and the rates charged by professionals.

Agency WordPress Website Development Cost

Hiring a professional agency or web development company to build your WordPress website offers a higher level of expertise and customization.

The cost considerations for agency development typically include:

  • Custom Design and Development: Agencies can create a fully custom website design tailored to your specific requirements, branding, and functionality. The cost will depend on the complexity of the design, number of pages, and unique features. It can range from a few thousand dollars to tens of thousands, or even more, for complex projects.
  • Project Management and Communication: Agencies often provide project management services, ensuring effective communication, timelines, and deliverables. This level of service may be factored into the overall cost.
  • Ongoing Maintenance and Support: Some agencies offer maintenance and support packages to ensure the ongoing performance, security, and updates of your website. The cost for these services can vary based on the level of support required and the agency’s pricing structure.

It’s important to note that these cost estimates are general guidelines and can vary significantly based on various factors, such as the complexity of your website, the geographic location of the agency or freelancer, and the specific requirements of your project. It’s recommended to gather multiple quotes and discuss your needs with different providers to get accurate cost estimates.

Types of Websites We Can Build Using WordPress

WordPress is a versatile platform that can be used to create various types of websites.

Here are some common types of WordPress websites:

  • Blogs: WordPress initially gained popularity as a blogging platform. It provides a user-friendly interface and powerful blogging features, making it an ideal choice for individuals and businesses looking to start a blog.
  • Business Websites: WordPress is widely used for creating professional business websites. These websites typically include information about the company, its products or services, contact details, and may incorporate features like testimonials, portfolios, and team profiles.
  • E-commerce Websites: With the help of plugins like WooCommerce, WordPress can be transformed into a robust e-commerce platform. E-commerce websites built on WordPress enable businesses to sell products or services online, manage inventory, process payments, and more.
  • Portfolio Websites: WordPress is popular among artists, photographers, designers, and creative professionals to showcase their portfolios. These websites focus on displaying images, videos, and other creative works in an aesthetically pleasing manner.
  • News and Magazine Websites: WordPress offers several themes and plugins specifically designed for creating news and magazine websites. These sites typically include multiple categories, articles, featured content, and often integrate advertising and subscription models.
  • Nonprofit Websites: Many nonprofit organizations utilize WordPress to create websites to promote their cause, share information about their initiatives, accept donations, and engage with their audience. WordPress offers themes and plugins specifically designed for nonprofit websites.
  • Educational Websites: WordPress is used by educational institutions, schools, colleges, and online course providers to create websites for delivering educational content, sharing resources, managing courses, and interacting with students.
  • Community and Forum Websites: WordPress can be used to create community-based websites and online forums. These websites allow users to interact, share content, and participate in discussions on specific topics of interest.
  • Membership Websites: WordPress can power membership-based websites where users have restricted access to content, resources, or exclusive features. These websites often require plugins to manage user registrations, memberships, and access levels.
  • Event Websites: WordPress is used to create websites for conferences, seminars, meetups, and other events. These websites provide event details, registration forms, schedules, speaker profiles, and other relevant information.
  • Personal Websites: Many individuals use WordPress to create personal websites, acting as online resumes, portfolios, or personal blogs. These websites allow individuals to showcase their skills, share their thoughts and experiences, or promote themselves professionally.
  • Real Estate Websites: WordPress offers themes and plugins tailored for real estate professionals to create property listing websites. These websites include features like property search, property listings, agent profiles, and contact forms.

Ways to Create WordPress Websites

WordPress websites can be built by various individuals or entities with different levels of expertise.

Here are some common options for building WordPress websites:

  1. Individuals with Technical Skills: If you have some technical knowledge and experience with web development, you can build a WordPress website yourself. WordPress provides a user-friendly interface and extensive documentation that can guide you through the process. You would need to learn the basics of HTML, CSS, and PHP, as well as WordPress-specific concepts like themes, plugins, and templates.
  2. Freelance Web Developers: Freelance web developers specialize in building websites and can create a WordPress website according to your specific requirements. They often have expertise in WordPress development, customization, and integration with third-party tools. Hiring a freelance developer gives you more control over the project and allows for a personalized approach.
  3. Web Development Agencies: Web development agencies employ teams of professionals with expertise in different areas of website development. They can provide end-to-end solutions, from design to development, testing, and maintenance. Working with an agency offers access to a range of skills and resources and can handle complex projects or larger-scale websites.
  4. WordPress Specialists: Some professionals specialize specifically in WordPress website development. They have in-depth knowledge of WordPress and its ecosystem, including themes, plugins, and best practices. WordPress specialists can help you leverage the platform’s features and optimize your website’s performance and functionality.
  5. DIY Website Builders: There are website builders and hosting platforms that offer WordPress as a part of their service. These platforms often provide user-friendly interfaces, drag-and-drop functionality, and pre-designed templates, allowing individuals with little to no technical expertise to build their own WordPress websites.

When choosing who will build your WordPress website, consider factors such as your budget, technical skills, project complexity, and desired level of customization and support. It’s essential to evaluate the expertise and experience of the individual or agency you plan to work with, review their portfolio, and communicate your requirements clearly to

Factors Determining WordPress Website Development Cost


WordPress plugins

To add certain features to your WordPress website, you will need to install plug-ins. Plugins are like apps or extensions for your WordPress site. There are more than 40,000 plug-ins, however, you need to install only the ones that are important for your website.

Also Read: Website Benefits

If you’re making a basic version of the WordPress website from which you only want to showcase your products or services, then you can consider incorporating plug-ins that are for free.

However, if you have a comparatively bigger budget and need more functionalities then you can consider going with the premium versions of plug-ins. The more plug-ins you will add, the more will be the costs. Thus it will increase your WordPress development cost.

Also Read: WordPress Benefits



Themes are an integral part of a WordPress website. If you have a fair knowledge of languages like HTML and CSS, then you can make your WordPress Theme on your own.  On the contrary end, you can consider selecting Free WordPress Themes or Paid WordPress Themes.

WordPress Themes for free consists of less functionality and are therefore faster to load. If you’re low on budget or are building a wordpress website just to gain an online presence then you can consider going with some of the best WordPress free themes like Astra, Knight, etc.

Contrarily, if you need more features and want to keep your website secure, then you can consider buying premium versions of free WordPress Themes. There’s a huge price range in the paid versions of WordPress Themes. You can find a theme ranging all the way from $10 to $200. Buying premium theme will increase the cost of WordPress website.

Also Read: How Much Does Small Business Website Development Cost


Hosting is an essential factor for any website. It will let other people access your website on the web. It is a space bought by you on the webserver to store your website files. There are various hosting providers with different website hosting charges available in the market, however, the three most popular hosting providers are:


If you’re low on budget then you can get a hosting plan of no more than $8/month. On the off-chance, if you’re willing to spend more on your WordPress website and requiring more features in it, then you would need a hosting plan worth $15-20.


The domain name will provide identification to your website on the web. If your hosting provider offers you a free domain along with your hosting plan, you can choose it. On the contrary end, you can choose to get a paid domain. On average, it costs around $10-15 annually to buy and hold a domain name.

SSL Certificate


If you wan to add security to your wordpress website then you can buy https/SSL certificate for your website to increase its security. But adding premium SSL certificate will cost your some amount and it will increase the cost of WordPress website.

Also Check : How To Promote A Facebook Business Page?



These are some of the factors responsible for the cost of a WordPress Website. As long as you don’t want to invest in themes and plug-ins, they will not cost you anything.

However when you’ll yourself want to add certain features to your website or amplify its look, then you will have to pay for the premium WordPress Themes and Plugins. Since the costs spend on the themes and plug-ins aren’t mandatory, therefore it can be termed as optional-but-likely costs.

Also Read: Features of a Good Website

And, since it’s impossible to run a website without domain and hosting, therefore the cost incurred upon them can be coined as essential costs.

If you’ve planned to get a WordPress website developed and are wondering which WordPress themes and plug-ins can help improve the website’s functionality and appearance, then you can contact us. We will provide you the best possible help!

Who Can Take Benefits of Building a WordPress Website

Building a WordPress website can benefit various individuals, businesses, and organizations.

Here are some examples of who can take advantage of building a WordPress website:

  • Small Businesses: WordPress provides a cost-effective solution for small businesses to establish an online presence. It allows businesses to create a professional website without requiring extensive technical knowledge or a large budget. WordPress offers flexibility, scalability, and a wide range of plugins and themes that can meet the specific needs of small businesses.
  • Bloggers and Content Creators: WordPress originated as a blogging platform and remains a popular choice for bloggers and content creators. It offers a user-friendly interface, robust content management capabilities, and various plugins to enhance the blogging experience. WordPress provides tools for organizing, categorizing, and publishing blog posts, as well as options for integrating multimedia content.
  • Freelancers and Creative Professionals: Freelancers, such as designers, photographers, writers, and artists, can benefit from a WordPress website to showcase their portfolio and attract clients. WordPress offers customizable themes and templates that allow freelancers to present their work in an engaging and visually appealing manner.
  • E-commerce Businesses: WordPress, in conjunction with plugins like WooCommerce, provides a powerful platform for building e-commerce websites. Businesses can sell products or services online, manage inventory, process payments, and customize the shopping experience according to their specific needs.
  • Nonprofit Organizations: Nonprofits can leverage WordPress to create websites for raising awareness, sharing information about their mission and initiatives, accepting donations, and engaging with their supporters. WordPress offers specialized themes and plugins designed for nonprofits, making it easier to create effective online platforms.
  • Educational Institutions and Online Course Providers: WordPress can serve as a foundation for websites of educational institutions, schools, colleges, and online course providers. These websites can provide information about courses, resources for students, registration systems, and communication channels between students and instructors.
  • Professional Services: Professionals such as lawyers, consultants, accountants, and healthcare providers can benefit from WordPress websites to showcase their expertise, provide information about their services, and attract clients. WordPress offers customizable themes and plugins to create professional and informative websites.
  • Community Organizations and Forums: WordPress can be used to build community-based websites and online forums. These platforms enable individuals to connect, interact, share knowledge, and discuss common interests. WordPress plugins can enhance community engagement and management features.

These are just a few examples, and the versatility of WordPress allows it to cater to a wide range of industries and individuals. Whether you’re an individual blogger, a small business owner, or part of a large organization, WordPress offers the flexibility and features to create an effective and dynamic website.

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Want to Know More About the Cost to Build a WordPress Website?

RankON Technologies is a leading WordPress development company. Must check our website development plans to know how much it cost to build a WordPress website in India.

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WordPress Website Development Cost FAQs

The cost of building a WordPress website can vary significantly depending on factors such as the complexity of the design, functionality requirements, customization needs, and the expertise of the professional or agency hired. Basic WordPress websites can be created with minimal expenses, while more complex or custom websites can range from a few hundred dollars to several thousand or more.

In addition to the initial development cost, there are ongoing costs to consider for a WordPress website. These may include domain name renewal fees (typically annual), hosting fees (monthly or annual), premium theme or plugin updates (if applicable), and any ongoing maintenance or support services required.

While the main costs of WordPress website development are generally transparent, there may be potential hidden costs to be aware of. These can include additional expenses for premium themes, plugins, customizations, third-party integrations, security measures, SEO optimization, and ongoing maintenance or support services.

Yes, it is possible to build a basic WordPress website for free using the WordPress software, free themes from the WordPress Theme Directory, and free plugins. However, there may still be costs associated with domain registration and hosting services. Keep in mind that free themes and plugins may have limited features or support compared to premium options.

The cost of hiring a freelance WordPress developer can vary based on factors such as their level of experience, expertise, location, and the complexity of your project. Hourly rates can range from $25 to $150 or more, depending on the market and the developer’s skillset. Some freelancers may also offer fixed project-based pricing.

Several factors can contribute to increased development costs, such as complex design requirements, extensive customization needs, advanced functionality or integrations, e-commerce features, multilingual support, SEO optimization, responsive design for mobile devices, and the need for ongoing maintenance or support services.

Yes, one of the advantages of WordPress is its flexibility and scalability. You can upgrade, modify, and expand your WordPress website as your needs evolve over time. However, keep in mind that significant modifications or adding new features may require additional development work and could incur additional costs.

Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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