WhatsApp Product Catalogs Feature For Small Businesses

WhatsApp the biggest messaging platform took a vast step and rolled out the “product catalog” feature for WhatsApp business app.This new feature will allow the business users to showcase their product’s photos and videos on the WhatsApp that can help them to grow their business more.

As explained by WhatsApp-

“Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. “Business owners can add information about their products and share them with their customers. These details include:

  1. Price
  2. Size
  3. Fabric
  4. Product Code
  5. Any other necessary Description

As explained by WhatsApp-

“Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.”

Steps To Use A Product Catalog Feature On Whatsapp Business:

Step 1: Open the WhatsApp Business app and click on the three dots at the top right corner

three dots

Step 2: Then click on settings → Business Settings

Business Settings

Step 3: Tap on the Catalog option

Catalog option

Step 4: Then you will be directly redirected to the Catalog Manager page. There click on the Add Product or Service

Catalog Manager page

Step 5: Once you have added your product, you need to add images/videos and other information like product price and name.


Step 6: Down there you will find an option of more fields where you can add more details about your product like description, product code, your website link, etc.

more fields

Step 7: After finishing it click on the save button.

more fields

Step 8: Once you have saved your information, you obviously want to share the catalog. For this go to chat, click on the attachment. There you will see the catalog option. To share it with your customers, tap on it.

catalog option

As explained by WhatsApp-

“The Catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the UK, and the US,” it said adding that it will be rolled out in other parts of the world soon.

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