website SEO rankings

Website SEO Rankings: How To Improve Website Rankings in Google?

Nothing has ever been more important in commerce than Website Organic SEO Rankings are for today’s online businesses. Irrespective of what has been crucial for yesterday’s businesses, the crux of the matter today is improving the website SEO ranking to achieve a sustainable position in the market and getting an edge over the competitors.

Competition has always been among the businesses only the way of competing has changed. With the advent of technological advancements, Google ranking has proved to be a crucial factor for the growth of businesses.

And, it is obvious as well!

Google is at the fingertips of nearly the whole world. And the businesses that have understood this and taken the actions to improve their website SEO rankings are already making the most of their investment, but the ones who are still unaware of the wonders of Google are struggling to get that pace.

What’s The Stand Of Rankon Technologies On SEO Rankings As An SEO Company In India?

RankON Technologies, the pioneering SEO Agency in India has got a crystal clear take on organic rankings. Being in this industry for the past 9 years, Our SEO experts have seen a host of businesses transforming in just a few months of leveraging the SEO services.

As an SEO Company in India, we believe Google rankings is the fair, transparent, and credible measuring scale that helps patrons select the best for them.

And we don’t say this just to drive the focus of business owners towards SEO services but because there are factual reasons behind them:

There are over 200 algorithms used by Google for indexing, processing, clustering, and more!
Google uses over 200 ranking factors in its algorithm
Google gathers information by automated and dependable web spiders and crawlers
There are over 200 algorithms used by Google for indexing, processing, clustering, and more! Google uses over 200 ranking factors in its algorithm Google gathers information by automated and dependable web spiders and crawlers Google’s organic search results are 100% transparent and genuine and there is no room for underhand dealings.

Do you still think there can be a more dependable ranking system than Google’s search results?

How To Optimize Website To Increase SEO Ranking In Google SERPs?

Now, this is one of the most significant questions that often triggers business owners. Every business owner covets to be on the top of Google SERPs, but what’s the way out?

Unquestionably, the best way to improve the Search Engine Ranking of any website is SEO (Search Engine Optimization). In simple words, Search Engine Optimization is the process that constitutes a multitude of other smaller processes which unitedly works to bring a website to the top of SERPs. SEO also help the online reputation of any business if done right.

Want to know more about SEO? Here’s everything you need to know about!

What Is A Search Engine?

A Search Engine is a web-based tool that searches for the relevant item in the database that corresponds to the keywords inserted by the user.

Suppose a user searches for Best SEO Company in India, then the role of the search engine is to unwrap the World Wide Web to get the files with this keyword or the relevant keyword.

Many search engine programs that are currently operational include Google, Bing, Baidu, Yahoo, AOL,, DuckDuckGo, etc.

What Is Serp?

SERP is an abbreviation used for Search Engine Result Pages. These are the pages that are showcased when a user enters a query or a keyword in the search engine and hits the “Go” button.

How does website rank appear in SERPs

The SERP constitutes the organic search results as well as the paid search results. Besides, there are featured snippets, knowledge graphs, and video results in the SERP.

While there can be hundreds of search engine result pages for some keyword, the race is all about coming on the first page of search results.

Search Engine ranking is theoretically determined by the position of the website on the SERP. And, the higher the rankings, the more it is profitable for businesses. Want to know how to get higher website SEO rankings? Here’s how you can!

SEO Factors That Affect Website Rankings

Two SEO factors affect the website SEO rankings. This includes:

On Page SEO

On-Page SEO is a technique that optimizes particular web pages to achieve a higher ranking in the search engine.

SEO Packages Checklist
OnPage SEO Checklist

It constitutes a multitude of smaller processes that include keyword optimization, internal linking, content optimization, the loading time of the website, and more.

Off-Page SEO

On one hand, where on-page SEO is used to improve the website ranking and drive traffic to individual web pages, off-page SEO works to improve the position of the website on the SERPs. It includes a variety of small processes that include link building, guest posts, social media management, article submission, blog submission, and more.

Must Read: Technical SEO Audit Checklist

Different Types Of On-Page Factors To Improve Website Ranking On Google

Keyword Research To Improve Website Google Ranking

The pre-requisite of any other on-page SEO process is the keywords. Hence, keyword research is the first factor that needs to be done to improve the website Google ranking.

What Are Keywords And Their Types?

Keywords are the queries, statements, or just phrases that the users search for in the search engines.

The various types of keywords include:

Generic Keywords    

Generic keywords are unspecified terms and extremely competitive and have a pretty lower conversion rate. The users that visit the website using these keywords visit the website only for general purposes. However, these keywords can generate heavy traffic for a website.

For Example-Best Computers, Soft Toys, Kitchen Utensils, etc.

Broad Match Keywords

Broad match keywords are extensively specific and form the heart and soul of SEO. These keywords are also competitive but less in comparison to generic keywords and the conversion rate is quite high.

For Example Lenovo Thinkpad laptops, Samsung Galaxy Z Fold 3, etc.

Long-Tail Keywords

These are the keywords that are present in the form of sentences. These keywords might not drive heavy traffic to a website but can have higher conversion rates than generic keywords and broad match keywords.

For Example: “How can I improve my website’s Google rankings?”, “How can I increase the RAM of my laptop?” etc.

How to Find The Right Keywords to Use in SEO Campaign?

Today’s there are a huge number of keyword research tools available online which include Ahrefs, Google Keyword Planner, Keyword Tool.i.o., Moz Keyword Explorer, and more. One can use these tools and perform keyword research.

How to do keyword research for SEO

LSI Words

LSI is an abbreviation used for Latent Semantic Indexing. These are not the actual keywords but are somewhat equivalent or relevant to the actual keyword.

For Example Best SEO Company in India, Best SEO Agency in India, Top SEO Agency in India, SEO Agency that drives faster growth, etc.

How to Write SEO Friendly Content To Increase SEO Rankings?

Content is known to be the KING of SEO. And, as an experienced Outsourced SEO Services Company, we can say, unquestionably it is! Content plays a crucial role to improve website SEO rankings. Want to know how? Let’s see!

Digital content
SEO Friendly Content Writing

Use Keyword in Heading

To help improve the website rankings, you need to write keyword-optimized content. The first thing to do to deliver keyword-optimized content is to make use of targeted keywords in the headings.

Suppose there is a page for Website Development Services then there should be keywords in a maximum number of headings in the content. Hire us today for SEO friendly content writing services.

Use Keyword in Title

The title of a webpage should have a keyword. Suppose there is a blog that includes tips to improve website ranking, wherein the targeted keyword is “Website Ranking”, then the relevant title for the content should be “Proven Tips To Improve Website Rankings” or “Website Ranking Tips By The Experts” or “Successfully improve your website ranking with these expert tips”.

Use Keyword in URL

The “keyword in the URL” is a dominant ranking factor. Besides impacting the page’s ability to rank, the keyword in the URL increases its authoritativeness.

Clean URL

Often time, to add more and more things in the URL, business owners make them cumbersome. This shouldn’t be done. You should adopt the following strategies to make an SEO optimized and clean URL:

Use keyword in the URL
Use a hyphen to separate words
Keep URLs short
Confine folders in the URL structure
Use letters in lowercase in the URL

Perfect Keyword Targeting for SEO

Keyword Targeting

Keyword Targeting is the process to include keywords in the product page or a service page naturally to attain top website rankings.

Title and header tags

Title and Header tags in the content should include the keyword to determine what the complete content is all about.

URL structure

Long and messy URLs are given less preference over small and well-structured URLs. Thus, this is again one of the significant SEO tips to improve website rankings. The ideal URL structure is a type of protocol, a domain name, and a file name.

Information quality

The quality of the content holds utmost importance. Google and all other search engines give preference to websites that have quality information, do not have duplicate contents, include stats, and graphs, follow EAT theory, and don’t have keyword stuffing.

Use Keyword in Meta Tags

Meta Tags provide information to the search engine and the users about what the webpage is all about. Inserting the targeted keyword in the meta tag would work to elucidate the search engine about the theme of the webpage and would also lead to improved rankings.

How to Write Meta Tags?  Meta tags consist of two parts i.e. Meta Title and Meta Description. The length of the meta title is 70 characters and the length of the meta description is 160 characters.

Use Keyword in Images Alt Text

Alt attributes provide information about the image. As alt-text tells the users as well as the web crawlers about the image, it must have a keyword.

Internal Linking

Internal linking is a technique that connects one webpage to another webpage of the website. Besides improving user experience, it improves the rankings of the website.

Benefits of Internal Linking in SEO

Helps in improving the usability of the website
Helps in improving webpage ranking
Helps in decreasing bounce rates
Helps in crawling and indexing of webpages

External Linking

External linking is a technique that connects one webpage to another webpage beyond the scope of the website.

Why External Link?

External Links are crucial as they can contribute to improving the domain authority, backlink profile, and build relationships.

Also Check : How To Promote A Facebook Business Page?

Write Long Content to Improve Website SEO Ranking.

SEO Ranking

As per SEO guidelines, lengthier content is given privilege over shorter content. It is assumed that lengthy content has more information, facts, and data as compared to shorter content.

How to Write for SEO?

Keyword Density

Keyword density is a metric that determines the usage of keywords in a single content. The ideal keyword density is about 1-2%.


The keyword proximity determines how much the two words or phrases are far from one another. The more closer the keywords the higher the rankings.


Prominence determines the significance of keywords within a webpage. The prominence of a keyword is more when it is placed in the title, headings, meta, and beginning of the main text.

Avoid Keyword Stuffing

Keyword stuffing is a non-SEO-friendly technique that is performed by unnecessarily filling keywords in the contents to gain higher website rankings.

User-Friendly Web Design to Increase the Website SEO Ranking

There are many web design factors responsible to increase website SEO rankings. This includes:

web design services
User Friendly Website Design

Clean Coding

Web pages whose codes are well-structured and well-formatted are more likely to rank higher than the web pages whose codes are a complete mess. Know the features that make a good website. If you are not sure about your website quality then hire RankON Technologies for the best website development services. Know how much does it cost to create a website.

Fast Loading Time

The website that takes so much time to load is likely to rank lower than the websites which have faster page load times. The ideal page load time recommended by Google is 2 seconds.

Use of CTA Words

CTA or Call to Action words acts as a sign that tells the patrons to move in which direction. Thus, unquestionably the website which has CTA words is like to have higher SEO Rankings.

Core Web Vitals

Google announced its 3 Core Web Vitals in May 2022. This update was purely used to assess the health of the website using 3 metrics that include content loading speed, interactivity and visual stability.

Responsive To Devices

A high-ranking website is responsive to all sorts of gadgets that include mobile, iPad, laptops, etc. Whether it is a minimum or a maximum display size, the device will adjust accordingly.

SEO Friendly

There are a plethora of website design factors that can make the website SEO friendly. This includes:

Responsive Design
Internal Linking
Content Umbrella
Site Speed
Applying schema markup

Use Social Sharing Plugins

Not just the social sharing plugins work to take the visitor to your social media pages but also work to improve the website SEO rankings.

Enable Blog Comments/UGC (User Generated Content)

You might know or not but user-generated content puts a great impetus on the website’s rankings. The positive comments on the site make the site dependable.

Use Forum for Q&A

Forum for Q&A helps users get the answers to their questions in a more easy way. Moreover, it is one of the significant factors that results in augmenting the website’s performance.

Link Building

Different Types Of Off-page Factors To Improve Website SEO Rankings On Google

Backlink Building

Link Building is the process of making links. It has developed over the past few years and has become a crucial factor to improve any website rankings. Thus, website owners are required to build strong and quality backlinks for their websites.

What Are Backlinks?

In simple words, a backlink is a link that points out one website from another website. In terms of SEO, it is considered a significant ranking factor. This is because, when one website gives links to another, search engines apprehend that the other website contains high-quality and informative content and thus makes it rank higher on SERP.

Inbound link

A link that points your website from a third-party website is known as an inbound link.  This link encompasses two parts:

  • The URL of a page on your website
  • The emphasized anchor text takes the visitors to your website once they click it.

Outbound links

In general, outbound links are added in content to help the visitor get exhaustive and detailed information for the topic in hand from some other source.

One Way Link Building

The one-way link-building approach helps to develop a link of your website on some other website without requiring you to provide a backlink to that website.

Two Way Link Building

Two –Way link building or link exchanging approach is when you give a link to a website at the condition the other website gives a link to your website. This approach is frowned upon by Google as it was deemed just to improve the credit on link juice and increase the website’s traffic.

Three-Way Link Building

When there’s an inbound link from a website X to a website Y, and an inbound link from a website Y to a website Z and again there’s an inbound link from a website Z to website X, this approach is said to be a three-way link building approach.

Benefits of Backlinks to Increase Website SEO Ranking

Backlinks make websites credible and reliable
A website with a big number of non-toxic and genuine backlinks earn a higher rank in SERP
Improves conversion rates and drive sales
Helps to build authority

Skyscraper Technique

The Skyscraper is a simple technique to drive the website rankings to the first page on Google for any keyword.

How does this work?

The skyscraper technique works by the following steps:-

Find the link-worthy content.
Write and create something better than available contents
Share the content on popular media platforms and outreach for backlinks.

Broken Backlink Building

The broken Backlink Building Strategy works on the mistakes committed by your competitors. Under this, the broken or 404 links of the competitors are targeted.

How does this work?

Automated tools like Ahrefs are used to search the broken links. After this, a request is sent to the referring domains to exchange these faulty links with your non-faulty links.

If the request gets accepted, then as said earlier you can be benefitted from your competitor’s slips by getting quality backlinks.


Blogging is one of the archaic ways of creating backlinks. It helps in gaining backlinks by sharing and publishing useful and quality blogs and articles on reputed websites.

Guest Blogging

This is the most powerful link-building strategy of a decade. Most of the prestigious websites have gained quality links with the help of this strategy. Knowledge, expertise, great experience, and a heart to share are the only requirements to become a guest blogger.

How does this work?

Sharing valuable content in the form of an article on some other’s website as a guest.  At the same time, you take a link in exchange for yourself.

For sending the request of guest blogging, one needs to focus on:-

Your content comes under the niche of the requesting website.
Your blog is engaging.
The website holds an authentic position.

Email Outreach

E-Mail Outreach is an SEO strategy to improve the website’s rankings by finding prospects online via e-mail and convincing them to give a link to your website.

Local Citations

Local citation is the way of building backlinks by mentioning your business name, number, address, and website URL on local directories or local websites to help local SEO rankings. Hire us to do Local Business SEO.


Digital marketing

By creating and publishing a highly informative infographic related to a topic or trend of your business on numerous high-quality websites, you can get quality backlinks from informative sources.

Social Networking

Sharing content and getting backlinks from various bookmarking sites like Pinterest, Digg, Reddit, and Twitter can help increase your website’s organic traffic and consequently help it come to the first page of search results.

Press Release/New Media Sites

Press Releases are the means to share a word about the launch of new products or services, completion of a project, inauguration of new branches in the form of news on various press release websites.

Web 2.0

Web 2.0 is a sort of link-building strategy where you log into websites that are not limited to micro-blogging and lots you a subdomain or a webspace where you can blog and get links for your website.

Interested in Learning More on How to Improve Website Rankings in Google?

So, this is how you can improve your website rankings on popular search engines. If you have any doubts or questions, contact the SEO experts at RankON Technologies. We are a highly reputed Small Business SEO company in India and will be delighted to give answers to all your questions. Visit our SEO packages now!

2 thoughts on “Website SEO Rankings: How To Improve Website Rankings in Google?”

  1. I was really struggling with getting rankings & traffic for my site and found this post really helpful. Thank You!

  2. Great content! There are a lot of new points mentioned here which I didn’t know about. This is very helpful for me to help rank my website better. Keep sharing informative content.

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