Everything You Should Know About Video Marketing
Have you seen other businesses growing and setting benchmarks by using videos for marketing? If you think that video marketing can do wonders for your business too and want to know everything to commence video marketing for your business, then the blog is for you!
Here in this blog, you will get comprehensive knowledge about video marketing, from “what is video marketing”, “why use video marketing”, “what are the benefits of using videos for marketing” to “tips of using videos for marketing”, etc.
So, Let’s Get Started!
What is Video Marketing?
Using video to promote or market your brand, product, or service is called video marketing. It is the means to increase engagement on your digital channels, edify your consumers and clients, and communicate your viewers with a new medium.
Why Use Video Marketing?
- Convenient And Efficient For The Consumer
Viewers don’t have to spend anything extra to have a sneak peek of your services and products.
- An Expedient Way of Building Trust
It is said that a picture is worth 1000 words but it is also true to say that the video is worth 10,000 words. Viewers are likely to incline more towards video than a picture.
- Provides Marketers with an Attractive, Versatile, and Extremely Shareable Medium
Videos are an effective, attractive, and economic means to spread the word about your business. It helps to promote your business without any hassle and any extra costs.
What Are The Different Types Of Videos Used For Marketing?
- Customer Testimonials
These types of videos consist of the opinions and views of the customers that have purchased goods or carried out services from your company. These videos work as inspiration for other viewers.
- Videos from Live Events
Whenever there is a conference, round table discussion, fundraiser, or another type of event, you can record the highlights of it and utilize it to promote your business.
A highlight reel of videos of interesting interviews of such events augments the credibility of businesses and increases your customers’ trust.
Producing a highlight reel or releasing interesting interviews and presentations from the gathering will help your business grow.
- How-to videos
Viewers get highly interested in videos that teach them something. To be their favorites, you can promote your business information by helping in some way.You can go for video content marketing by making how-to videos related to your products and services.
- Explainer videos
This type of video is used to help your audience better understand why they need your product or service. Other than this, these marketing videos can consist of the fictional journey of the company’s owner.
What Are The Highlights Of Video Marketing?
- 75 Million people in the U.S. watch online videos daily.
- 95% of viewers remember a message when they watch it in a video compared to 10% when understanding it in text.
- 76% of Marketing Experts plan to use videos to upsurge their brand awareness.
- Only mentioning the word ‘video’ in an email subject line, the click-through rate augmented by 13%.
- Nearly 50% of all video is observed on a mobile device.
- Videos up to 2 minutes get the engagement.
What Are The Statistics Of Video Marketing?
A few video marketing statistics as per the opinions of video marketers are as follows:
- Approx. 83% of video marketers have experienced an increase in lead generation through video marketing.
- Approx. 87% of video marketers experienced increased traffic to their website through video marketing.
- Approx. 95% ofvideo marketers think of increasing their budget on video marketing services.
Ways to Do Video Marketing
- Website Videos
You can incorporate videos on your website’s home page related to the fictional journey of your business or your products and services.
- Product Explainer Video
You can incorporate videos depicting your product’s specifications, uses, and functionalities on the product pages of your website.
- Landing Pages
When you run ads on Google, Advertising on Facebook, Instagram, or anywhere else then you can redirect your customer on the landing page. On that landing page, you can incorporate a video depicting your business, products, and services.
You can incorporate informative videos in-between your blogs and article to help the audience better understand the topic.
You can give a brief through business videos about your business, products, and services in online meetings with your clients or consumers.
- Social Media Content
You can share your business’s news, achievements, product launch using videos for marketing on your business’s social accounts like Facebook, Twitter, Instagram, Linkedin, etc.
What Are The Benefits Of Video Marketing?
You can get the following benefits either by executing video marketing on your own or by hiring a professional and experienced Video Marketing Agency. Let’s take a glance at the benefits of video marketing:
- Improve Your Search Engine Results Rankings
Google is radically improvising the rankings of websites that have video content. An increase of approximately 157% is estimated in the website’s traffic after including videos. Adding videos specifically helps increase your search engine results page (SERP) rank in the following ways:
- Increasing your click-through rates
- Lowering your bounce rates
- Creating quality backlinks
- Boost Your Website’s Traffic, Conversions, and Sales.
This is another significant benefit of video advertising. Besides getting traffic from video-specific search, video marketing also upsurge your overall search traffic. According to research reports of, Aberdeen Group, websites with videos are getting approximately 41% more web traffic from search.
- Increase The Number Of Backlinks
Brought into knowledge by the research reports of Moz, embedding a video into a page or post nearly triples the average number of linking domains.
- Grow Revenue
One of the potential benefits of video promotion for business is that it can bring a tremendous rise in business revenue. We’ve here provided a few facts to make things understandable to you:
- Researches indicate that with the addition of a product-specific video on the landing page, an increase of about 80% in conversions was observed.
- As per some studies, an increase of about 74% of users who watched an explainer video about a product subsequently bought it.
- Influence Buying Decisions
One of the other important benefits of video marketing is that customers are now referencing videos before making their product decisions. They feel more satisfied with the product’s quality, performance, brand, and type by having a glimpse of its video. It is not the thought of just a few people but it has become the ideology of about half of the shopper’s population.
- More Satisfactory and Convincing
According to research conducted by Hubspot, people like to get video content from big brands over emails, newsletters, social images, social videos, blog posts, and downloadable content.
Thus, you can incorporate your business videos everywhere like your social media pages, blogs, etc. This will not only enhance your credibility but will also convince your customer.
- Empower E-Mail Marketing
According to a study conducted by Syndacast, the word file in an e-mail can increase open rates by 19%, improves click-through rates by 65%, and lessen unsubscribes by 26%.
Whereas the video attached in an E-Mail enhances the click rates by 300%, by MarTech Advisor.
This simply means that video is one of the most powerful tools to empower E-Mail Marketing.
A Few Video Marketing Tips
Video Marketing is undoubtedly powerful. But it can be even powerful if you will take some professional video marketing tips into account. The tips given below are generally considered by professional video marketing agencies that offer experienced video marketing services to their clients. So are you ready to empower your video promotion strategy with some professional video marketing tips? If so, then let’s get started!
- Optimize Video For Mobile Viewing
Before you incorporate the video on your business website or your social media accounts, ensure that it is mobile optimized. It is to be taken care of as there is more number of mobile viewers than PC viewers across the world.
- Keep The Video Short
In such a busy life nobody has time to spend hours to know about your product or services. Thus, before you upload the video, make sure it is small, clear, and enticing.
- Build Curiosity
Never let the viewer get bored with your video. Make your video interesting. Try to incorporate questions, puzzles in your video so that the viewers’ focus remains intact from start to the end.
- Make High-Quality Video
Video captured in poor lighting or having bad audio quality is likely to be skipped. So, always ensure to capture the video in good lighting conditions.
Thus, this was everything you should know about video marketing. Now that you know “what is video marketing”, “why use video marketing”, “what the right video marketing strategy is” or “what are the benefits of using videos for marketing”, it is the time to execute video marketing to promote your business.
After reading the above blog if you have any queries related to video marketing then you can immediately contact us. Other than this, if you are a busy business owner who doesn’t have time for video marketing, then you can rely on Rankon Technologies. We are an experienced Video Marketing Agency in India and can help you promote your business with our affordable video marketing packages in India.