SEO Audit Cost: How Much Does Website Audit Cost?

SEO Audit Cost

SEO Audit Cost: How Much Does Website Audit Cost?

Search Engine Optimization Audit can surely help you get meaningful insights into your website, but how much does a website SEO audit cost? Get comprehensive details about SEO audit pricing by delving into the blog below. Get started now!

For starters, we must directly question your answer “How much does an SEO audit cost?”. Well, SEO audit pricing can cost anywhere between $600-$15,000. However, what influences the exact cost of SEO audit between this price range is still a question that needs to be answered.

What Is An SEO Audit

What Is An SEO Audit?

SEO Audit assesses the website on a predefined set of factors to understand the potential glitches in its technicality, usability, and overall impact. The SEO audit is divided into five key sections that include technical/on-page SEO audit, link/off-page SEO audit, competitor audit, social audit, and content audit.

But, before we get into the depths of SEO audit pricing, let’s find out why you should pursue one.

What Does an SEO Audit Include?

Here’s a breakdown of what an SEO audit typically includes:

  1. Technical SEO Audit
  • Crawlability and Indexability: Ensures search engines can easily crawl and index the site.
  • Site Speed: Assesses load times and overall performance.
  • Mobile-Friendliness: Checks if the site is optimized for mobile devices.
  • SSL and HTTPS: Ensures the site is secure.
  • Sitemap and Robots.txt: Reviews these files to ensure they’re correctly configured.

How Much Does Technical SEO Audit Cost?

The cost of a technical SEO audit can vary widely based on several factors, including the size and complexity of the website, the depth of the audit, and the expertise of the SEO agency or consultant performing the audit. Here are some general price ranges you might encounter:

  1. Basic Audits: For smaller websites or basic audits, prices typically range from $300 to $1,000. These audits cover essential elements such as site speed, mobile usability, and basic on-page SEO factors.
  2. Standard Audits: For medium-sized websites with more complex needs, prices usually range from $1,000 to $3,000. These audits delve deeper into technical aspects, including crawlability, indexing issues, site architecture, and more detailed on-page factors.
  3. Comprehensive Audits: For large, complex websites, or businesses with significant online presence, comprehensive audits can range from $3,000 to $10,000 or more. These audits are thorough, covering all aspects of technical SEO, including detailed analysis of website architecture, advanced technical issues, content optimization, backlink profile, and more using technical SEO tools.
  4. Enterprise-Level Audits: For very large websites, e-commerce sites, or enterprise-level businesses, the cost can exceed $10,000. These audits often involve continuous monitoring and optimization, custom solutions, and ongoing consulting.

It’s important to note that prices can also vary based on the geographic location of the service provider and their level of expertise and reputation. Some agencies may offer additional services, such as implementation of recommended changes, which can also affect the overall cost.

Would you like more details on what is typically included in these audits? Contact us!

  1. On-Page SEO Audit
  • Keyword Analysis: Examines keyword usage and density.
  • Meta Tags: Check the quality and relevance of title tags, meta descriptions, and headers.
  • Content Quality: Assesses the quality, relevance, and uniqueness of the content.
  • Internal Linking: Evaluate the internal link structure for SEO best practices.
  • URL Structure: Reviews URLs for readability and SEO friendliness.

How Much Does OnPage SEO Audit Cost?

The cost of an onsite SEO audit can vary based on the complexity and size of the website, the scope of the audit, and the expertise of the service provider. Here are some general price ranges:

  1. Basic Audits: For smaller websites or simpler audits, the cost can range from $200 to $800. These audits usually focus on fundamental on-page SEO factors such as keyword usage, meta tags, content quality, and basic technical elements.
  2. Standard Audits: For medium-sized websites or more detailed audits, prices typically range from $800 to $2,500. These audits cover a broader range of on-page SEO elements, including internal linking structure, content optimization, user experience, and more detailed technical aspects.
  3. Comprehensive Audits: For larger or more complex websites, the cost can range from $2,500 to $5,000 or more. These audits are thorough and cover all aspects of on-page SEO, including in-depth content analysis, advanced technical issues, site architecture, user experience, and more.
  4. Enterprise-Level Audits: For very large websites or enterprise-level businesses, the cost can exceed $5,000. These audits often include continuous monitoring, implementation of recommendations, and ongoing consulting.

The specific cost will depend on factors such as the depth of the analysis, the size and complexity of the site, and the expertise of the agency or consultant conducting the audit. It’s also worth noting that some agencies might offer bundled services, which can include both technical and on-page SEO audits, potentially affecting the overall price. Check some of the onpage SEO audit tools.

  1. Off-Page SEO Audit
  • Backlink Profile: Analyzes the quantity and quality of backlinks pointing to the site.
  • Social Signals: Looks at social media presence and engagement.
  • Brand Mentions: Reviews online mentions and their impact on SEO.

How Much Does Off-Page SEO/Backlink Audit Cost?

The cost of an off-page SEO or backlink audit can vary depending on the complexity of the website’s backlink profile, the depth of the audit, and the expertise of the provider. 

Here are some general price ranges you might encounter:

  1. Basic Audits: For smaller websites with a relatively simple backlink profile, the cost can range from $200 to $800. These audits usually include a basic analysis of the website’s backlinks, identification of harmful or spammy links, and an overview of the site’s overall off-page SEO health.
  2. Standard Audits: For medium-sized websites or more detailed analyses, prices typically range from $800 to $2,500. These audits cover a broader range of factors, such as detailed link analysis, competitor backlink comparison, identification of link-building opportunities, and recommendations for link removal or disavowal.
  3. Comprehensive Audits: For larger or more complex websites, the cost can range from $2,500 to $5,000 or more. These audits provide an in-depth analysis of the entire backlink profile, including historical link data, advanced link metrics, identification of high-quality and low-quality links, detailed competitor analysis, and strategic recommendations for building a robust backlink profile.
  4. Enterprise-Level Audits: For very large websites or enterprise-level businesses, the cost can exceed $5,000. These audits often include continuous monitoring of the backlink profile, ongoing link-building strategy consulting, detailed risk analysis, and comprehensive link management.

The specific cost will depend on the depth and scope of the audit, the size and complexity of the backlink profile, and the expertise and reputation of the agency or consultant conducting the audit. Some agencies may offer packages that include off-page SEO audits as part of a broader SEO strategy, which can also influence the overall cost.

  1. User Experience (UX) Audit
  • Navigation: Assesses ease of navigation and user journey.
  • Design and Layout: Reviews the overall design and layout for user engagement.
  • Interactive Elements: Checks for user engagement elements like forms and CTAs.

How Much Does a User Experience (UX) Audit Cost?

The cost of a user experience (UX) audit can vary based on several factors, including the complexity of the website or application, the scope of the audit, and the expertise of the UX consultant or agency. 

Here are typical price ranges you might encounter:

  1. Basic Audits: For smaller websites or basic audits, prices can range from $500 to $2,000. These audits typically focus on essential UX principles such as usability, navigation, accessibility, and overall user flow.
  2. Standard Audits: For medium-sized websites or more detailed audits, prices generally range from $2,000 to $5,000. These audits delve deeper into UX issues, including detailed user journey mapping, interface design analysis, usability testing, accessibility compliance, and recommendations for improvement.
  3. Comprehensive Audits: For larger or more complex websites or applications, the cost can range from $5,000 to $15,000 or more. These audits are thorough and may include extensive user testing, heatmaps, user behavior analysis, persona development, A/B testing, and detailed UX strategy recommendations.
  4. Enterprise-Level Audits: For very large websites, e-commerce platforms, or enterprise-level applications, the cost can exceed $15,000. These audits often involve comprehensive UX research, stakeholder interviews, user feedback analysis, internationalization considerations, and ongoing UX consultancy.

Factors influencing the cost include the size and complexity of the project, the number of user personas involved, the need for usability testing and user research, and whether the audit includes actionable recommendations and implementation support.

It’s important to choose a UX consultant or agency with a strong portfolio and relevant experience in your industry to ensure the audit delivers actionable insights that improve user satisfaction and conversion rates.

  1. Competitive Analysis
  • Competitor Benchmarking: Compares your site’s SEO metrics with competitors.
  • Market Gap Analysis: Identifies opportunities and gaps in the market.

How Much Does Competitive SEO Analysis Cost?

The cost of a competitive SEO analysis can vary depending on the depth of analysis required, the number of competitors being evaluated, and the scope of the insights provided. 

Here are some typical price ranges you might encounter:

  1. Basic Competitive Analysis: For a basic analysis comparing your website against a few key competitors, prices can range from $500 to $2,000. This level typically includes a review of competitor keyword rankings, backlink profiles, content strategies, and basic SEO metrics.
  2. Standard Competitive Analysis: For a more comprehensive analysis involving a deeper dive into multiple competitors and their SEO strategies, prices generally range from $2,000 to $5,000. This level may include detailed keyword research using keyword research tools, SERP (Search Engine Results Page) analysis, content gap analysis, backlink quality assessment, and strategic recommendations.
  3. Comprehensive Competitive Analysis: For a thorough examination of several competitors across various aspects of SEO, prices can range from $5,000 to $10,000 or more. This level includes extensive research into competitor SEO tactics, advanced keyword and content analysis, in-depth backlink audits, technical SEO comparisons, and strategic insights tailored to your business goals.
  4. Enterprise-Level Competitive Analysis: For large enterprises or highly competitive industries, the cost can exceed $10,000. This level may involve ongoing monitoring, competitor benchmarking, detailed market analysis, custom reports, and strategic consulting to maintain or improve your competitive edge in search engine rankings.

The specific cost will depend on factors such as the number of competitors analyzed, the complexity of the analysis, the breadth of the data collected, and the expertise of the SEO consultant or agency conducting the analysis. It’s crucial to choose a provider with a strong track record in competitive analysis and SEO strategy to ensure you receive actionable insights that can drive improvements in your SEO performance relative to competitors.

  1. Local SEO (if applicable)
  • Google My Business: Ensures the profile is complete and optimized.
  • Local Citations: Reviews consistency of NAP (Name, Address, Phone) information across local directories.
  • Customer Reviews: Analyzes review quantity and quality.

How Much Does Local SEO Audit Cost?

The cost of a local SEO audit can vary based on several factors, including the size of your business, the complexity of your website, the competitiveness of your local market, and the scope of the audit. Here are some typical price ranges you might encounter for local SEO audits:

  1. Basic Audits: For smaller local businesses or basic audits, prices can range from $300 to $1,000. These audits typically cover essential local SEO factors such as local keyword research, Google My Business (GMB) optimization, NAP consistency (Name, Address, Phone number), local citations audit, and basic on-page SEO elements.
  2. Standard Audits: For medium-sized businesses or more detailed local SEO audits, prices generally range from $1,000 to $3,000. These audits include a deeper analysis of local search visibility, competitor analysis in local search results, local link building opportunities, review management strategies, and more advanced GMB optimization.
  3. Comprehensive Audits: For larger businesses, franchises, or businesses operating in competitive local markets, the cost can range from $3,000 to $10,000 or more. These audits involve comprehensive research into local SEO opportunities and challenges, detailed analysis of local search rankings, advanced citation audits, multi-location optimization strategies, and custom recommendations tailored to your business goals.
  4. Enterprise-Level Audits: For enterprises with multiple locations or complex local SEO needs, the cost can exceed $10,000. These audits may include extensive local SEO strategy development, ongoing monitoring, custom reporting, and strategic consulting to ensure maximum local search visibility and customer acquisition.

It’s important to choose an SEO consultant or agency with experience in local SEO and a proven track record in helping businesses improve their local search rankings and visibility. The specific cost will depend on the depth of analysis required and the expertise of the provider.

  1. Actionable Recommendations
  • Prioritized List of Issues: Provides a list of issues ranked by their impact on SEO.
  • Fixes and Improvements: Offers detailed steps and strategies to resolve identified issues.

Benefits of an SEO Audit for a Website

  • Improved Search Rankings: Identifying and fixing SEO issues can lead to better search engine rankings.
  • Enhanced User Experience: Optimizing for SEO often improves the overall user experience.
  • Better ROI: More organic traffic can lead to higher conversions and better return on investment.
  • Competitive Edge: Staying ahead of SEO trends and best practices keeps you competitive in the market.

Regular SEO audits are essential to maintain and improve your site’s visibility and performance in search engine results.

Why is SEO Audit Important for Any Website?

As a website owner or operator, you must be well aware of the ever-changing SEO practices, unstopping search engine updates, and last but not least underperforming website dynamics. Hence, running down a website’s SEO audit becomes important to save the website from critical issues.

Given below are a set of reasons why you should get your website audited:

  • It is a way to look into the loopholes of the website.
  • It is a way to improve your search engine rankings.
  • It is a way to resolve issues before any important search engine update to save the website from its outcomes.

·       It is a way to drive organic traffic, improve website traffic, and stay ahead of the competition.

How Often Should You Conduct an SEO audit?

Now that you know why you should get an SEO audit, the next question in the queue is how frequently you should get one!

As SEO experts, we suggest our clients conduct SEO audits twice a year. We comprehend SEO audit as an important strategy which has the potential to drive growth to your website.

We perceive it as a means to detect issues and fix them before they create an impact. Hence, running an SEO audit regularly is important to resolve website issues before they turn into something disastrous.

SEO Audit Stats

Given below are some of the SEO audit stats telling you the importance of SEO audit in figures:

  • A survey by of marketers perform SEO audits on quarterly basis
  • Another survey by Search Engine Journal indicates that 36% of marketers perform SEO audits on an annual basis.
  • According to the SEO Tribunal, for businesses like e-commerce stores or digital marketing companies where online visibility is critical, 60% of businesses may conduct SEO audits at least once a year.

Difference Between an SEO Audit from Professional SEO Expert and an SEO Audit Tool?

SEO Audit

When it comes to performing a website’s SEO audit, there are two ways to do so- the first one, is to conduct an SEO audit using an SEO tool and the other one is to get it done by the experts in the field.

SEO Audit from an Expert SEO Professional

  • Definition: An SEO audit is a comprehensive analysis performed to assess how well a website adheres to SEO best practices. It involves a detailed examination of various factors that influence search engine rankings.
  • Scope: An SEO audit typically covers technical SEO, on-page SEO, off-page SEO, user experience, and competitive analysis. It identifies issues, evaluates the effectiveness of current SEO strategies, and provides actionable recommendations for improvement.
  • Execution: SEO audits are often performed by SEO professionals or agencies who use a combination of manual checks and automated tools. The audit process is thorough and tailored to the specific needs and goals of the website being analyzed.
  • Outcome: The result of an SEO audit is a detailed report outlining strengths, weaknesses, and areas for improvement, along with prioritized recommendations for addressing the identified issues.

SEO Audit Tool

  • Definition: An SEO audit tool is a software application designed to automate the process of analyzing a website’s SEO performance. These tools can quickly scan and evaluate various aspects of a website to identify common SEO issues.
  • Functionality: SEO audit tools provide features such as site crawling, keyword analysis, backlink analysis, site speed testing, mobile-friendliness checks, and more. They generate reports highlighting problems and suggesting fixes.
  • Usage: SEO audit tools are used by SEO professionals, website owners, and digital marketers to get quick insights into a website’s SEO health. They are particularly useful for routine checks and ongoing monitoring.
  • Examples: Popular SEO audit tools include Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.

Key Differences Between SEO Audit Tool and SEO Audit from Expert SEO Professional

  • Human Expertise vs. Automation: An SEO audit often involves human expertise to interpret data, provide context-specific recommendations, and tailor strategies to a website’s unique needs. In contrast, an SEO audit tool relies on automation to provide data and basic analysis, which might lack the nuanced understanding of a human expert.
  • Depth and Customization: SEO audits are typically more in-depth and customized to the specific goals and challenges of a website. SEO audit tools provide more general insights and may not capture every nuance.
  • Actionable Insights: While SEO audit tools can highlight issues, a manual SEO audit can provide more detailed and actionable insights, taking into account broader marketing strategies and competitive landscapes.
  • Cost and Time: Using an SEO audit tool is generally faster and less expensive than hiring an SEO professional for a comprehensive audit. However, the latter may offer more value in terms of strategic guidance and detailed analysis.

Complementary Roles

  • Initial Assessment: SEO audit tools are great for initial assessments and ongoing monitoring of SEO performance.
  • In-Depth Analysis: For a deeper and more comprehensive analysis, a manual SEO audit by an expert is often necessary, especially for larger or more complex websites.

Both SEO audits and SEO audit tools are valuable for maintaining and improving a website’s search engine performance, and they often complement each other in a comprehensive SEO strategy.

What Type of SEO Audit I Should Buy?

The type of SEO audit you should buy depends on your specific needs, goals, and the current state of your website. Here are some factors to consider when deciding which type of SEO audit to purchase:

  1. Website Size and Complexity
  • Small Websites: If you have a small website with a limited number of pages, a basic SEO audit may be sufficient. This type of audit focuses on fundamental SEO elements such as keyword usage, meta tags, and site structure.
  • Large or Complex Websites: For larger or more complex websites with hundreds or thousands of pages, consider a comprehensive SEO audit that covers technical SEO, content analysis, backlink profile, and more.
  1. Business Goals
  • Local SEO: If your business relies heavily on local customers, look for an SEO audit that includes local SEO analysis. This audit will focus on Google My Business, local citations, and reviews.
  • E-commerce: For e-commerce websites, an SEO audit should address issues specific to online stores, such as product page optimization, site speed, and user experience.
  1. Current SEO Performance
  • New Websites: If your website is new and you are just starting with SEO, a foundational SEO audit can help you establish a solid SEO strategy from the ground up.
  • Established Websites: For established websites that are experiencing a decline in traffic or rankings, a detailed SEO audit that includes competitive analysis and content evaluation might be necessary.
  1. Specific Issues
  • Technical Problems: If you suspect that technical issues are hindering your site’s performance (e.g., slow load times, crawl errors), a technical SEO audit is essential.
  • Content-Related Issues: If your main concern is content quality and relevance, an on-page SEO audit focusing on keyword optimization, content quality, and internal linking would be beneficial.
  1. Budget
  • Limited Budget: If you have a limited budget, consider using an SEO audit tool for an initial assessment. This can provide you with a basic understanding of your site’s issues.
  • Larger Budget: If you have more resources, investing in a professional SEO audit by an experienced SEO agency or consultant can provide deeper insights and more tailored recommendations.
  1. Ongoing SEO Strategy
  • Regular Monitoring: If you need regular monitoring and updates, look for services that offer continuous SEO auditing and reporting.
  • One-Time Analysis: If you are looking for a one-time, in-depth analysis, ensure the audit service provides a comprehensive report with actionable recommendations.

Types of SEO Audits

Here are some common types of SEO audits you might consider:

  1. Basic SEO Audit: Covers essential SEO elements like meta tags, keyword usage, and basic site structure.
  2. Comprehensive SEO Audit: Includes technical SEO, on-page SEO, off-page SEO, and competitive analysis.
  3. Technical SEO Audit: Focuses on technical aspects like site speed, mobile-friendliness, crawlability, and security.
  4. Content SEO Audit: Evaluates the quality, relevance, and SEO-friendliness of your content.
  5. Local SEO Audit: Specific to businesses targeting local customers, focusing on local search optimization.
  6. E-commerce SEO Audit: Tailored for online stores, addressing product pages, site speed, and user experience.

Recommendations

  • For New Websites: A foundational or basic SEO audit to establish a strong SEO foundation.
  • For Declining Traffic: A comprehensive SEO audit to identify and fix a wide range of potential issues.
  • For Local Businesses: A local SEO audit to optimize for local search results.
  • For E-commerce: An e-commerce SEO audit to enhance product pages and overall user experience.
  • For Technical Issues: A technical SEO audit to resolve specific technical problems.

Choosing the right SEO audit involves understanding your website’s specific needs and selecting a service that aligns with your goals and budget.

Factors That Affect the Cost of Website SEO Audit?

Cost of Website SEO Audit

Don’t know how much a website’s SEO audit costs?

A. Website Size and Nature

Website Size and Nature

The website size and nature are some of the key aspects that determine the cost of a website audit. A website with a greater number of pages takes more time to audit and that of course increases the cost.

Another determining factor is the nature of the website. If yours is an e-commerce website, then it will have a different purpose and focus than the brochure and blog website. Also, the key areas of the e-commerce website audit will include product listings, checkout process, security, user accounts, and performance.  But, on the other hand, the brochure or blog website audit will be audited on key areas like content, design, navigation, etc.

So, you see the nature and dynamics of the website determine the efforts infused to conduct the website audit and that’s what is reflected in its cost.

B. Number of Parameters

Another critical factor determining the audit pricing is the number of factors against which the website is evaluated. Combining the technical audit, link audit, content audit, social audit, and competitors audit, there can be hundreds of factors to assess. In addition to the generalized list of factors, there are factors that are suggested specifically by the client. Summing up all these aspects against which the website has to be assessed determines the overall cost of a website audit.

At our SEO company, we perform a tailor-made website SEO audit that not only addresses the generalized audit areas but also exclusively fulfills the website assessment needs specific to our client’s business.

SEO Audit Pricing: Breakdown of Different Types of Audits

SEO Audit Pricing

Although every sort of website audit has its own significance and is done to assess the website from a different POV, what happens when you consider only one or two types of website audit rather than a comprehensive website audit?

As an SEO audit agency, we can elucidate you on different types of website audit pricing individually, nevertheless, we will always recommend you to get a comprehensive website audit to get your website’s health checked from all angles.

  • On-Page SEO Audit/ Technical Audit Pricing: This constitutes the most critical aspect of a website. The technical audit pricing may cost somewhere between $150-$300 depending on the size, nature, and means of technical audit you’ve chosen.
  • Off-Page SEO Audit/ Link Audit Pricing: This type of SEO website audit gives you the gist of the links tracing back to your website. The cost for an off-page SEO audit can be anywhere between $150-$3000.
  • Competitor SEO Audit Pricing: The cost of a competitor SEO audit may range between $150-$2500.
  • Social SEO Audit Pricing: The pricing for social SEO audit may lie between $150-$2500.
  • Content SEO Audit Pricing: The pricing for content SEO audit may lie between $150-$3000.

C. Experience & Expertise

Experience & Expertise

Even when tons of Free SEO audit tools perform the SEO audit, why do businesses still turn to professionals? Don’t know the answer? Here’s why!.

It is because the website audit done by professionals provides in-depth insights and detailed SEO analysis determining the usability, performance, and overall user experience, which generic tools can’t offer.

Another reason is the customization of audit reports which only an adept SEO auditor can deliver.   Not to mention, the strategic recommendations and tailored actionable solutions which can only come out from a professional’s head.

Last but not least, the SEO audit experts provide the support and monitoring that can work to improve the website’s performance gradually.

SEO Audit Rates: Depending on the Level of Expertise of Professional

  • Free -Lancer: The cost to get a website’s SEO audit done from free-lancers can lie anywhere between $600-$5000. However, stay informed that freelancers often manage multiple projects in a single timeframe. So, be vigilant about your choice of freelancer and ensure that they don’t miss the intricacies due to lack of dedication.
  • Start-Up SEO Company: The cost to see a start-up company for your website’s audit may range anywhere between $600-$800. However, make sure that you select a start-up SEO company that has skilled and experienced SEO website auditors who can perform in-depth SEO analysis rather than just give a rough check,
  • Seasoned SEO Company: The cost to get a website SEO audit done from a seasoned SEO company like us can lie anywhere between $600-$3000. But, we still suggest you only go with an SEO company that has skilled and experienced SEO auditors, stellar reviews, and a sound reputation.

D. Audit Implementation

Following the website audit, there emerges the need to fix the errors. Many SEO companies like us who are capable of resolving errors can make changes on your approval. However, this is the subsequent phase of the website audit and is done at an additional cost after the website audit cost. However, if you opt for a complete SEO package from the same SEO company, they will implement the changes at no additional charge.

How Much Should I Expect to Pay for A Website SEO Audit?

Audit Implementation

Hourly Rate:

  • Freelancers: $60-$100 per hour
  • Start-UP: $80-$120 per hour
  • Seasoned Company: $100-$150 per hour

Project-Based Pricing:

  • Freelancers: $800-$3000
  • Start-UP: $1,200-$8,000
  • Seasoned Company: $1,500-$15,000

Value-Based Pricing:

  • Freelancers: Based on scope and ROI
  • Start-UP: Based on business size and needs
  • Seasoned Company: Based on strategic goals

Cost Comparison: Freelancer Vs DIY SEO Audit Using SEO Audit Tools Vs Professional SEO Audit Company

When it comes to conducting an SEO audit, three of the widely embraced methods are -hiring a freelancer for the job, doing it by yourself with the help of SEO audit tools and lastly hiring a professional SEO Audit Company.

Indeed, the cost of hiring a freelancer for an SEO audit is comparatively low, but we can’t bet on the quality of an SEO audit performed. Secondly, when you choose to perform a DIY website audit, although it may be cost-effective, it will be limited to tool capabilities. In addition, you need to have a good SEO understanding to generate outcomes from the SEO audit.

Lastly, the website SEO audit from a professional company can be a bit costly but it will always remain worth its cost. Moreover, it will provide in-depth insights into your website as well as suggestions to improve the end results.

How Long Does it Take to Perform an SEO Audit for Any Website?

The time it takes to perform an SEO audit for a website can vary widely depending on several factors, including the size and complexity of the website, the type of audit being conducted, and the tools and methods used. Here’s a general breakdown of the timeframes for different types of SEO audits:

  1. Basic SEO Audit
  • Scope: Reviews essential SEO elements like meta tags, keyword usage, and basic site structure.
  • Timeframe: Typically takes a few hours to a couple of days.
  • Ideal For: Small websites or initial assessments.
  1. Comprehensive SEO Audit
  • Scope: Includes technical SEO, on-page SEO, off-page SEO, content analysis, and competitive analysis.
  • Timeframe: Can take from several days to a few weeks.
  • Ideal For: Medium to large websites, especially those experiencing significant SEO issues.
  1. Technical SEO Audit
  • Scope: Focuses on technical aspects such as site speed, mobile-friendliness, crawlability, and security.
  • Timeframe: Generally takes a few days to a week.
  • Ideal For: Websites with suspected technical issues affecting performance.
  1. Content SEO Audit
  • Scope: Evaluates content quality, keyword optimization, and internal linking.
  • Timeframe: Usually takes a few days to a week.
  • Ideal For: Content-heavy websites or those needing content improvements.
  1. Local SEO Audit
  • Scope: Specific to local search optimization, including Google My Business, local citations, and reviews.
  • Timeframe: Typically takes a few days.
  • Ideal For: Local businesses targeting local customers.
  1. E-commerce SEO Audit
  • Scope: Tailored for online stores, focusing on product pages, site speed, and user experience.
  • Timeframe: Usually takes a week or more, depending on the size of the e-commerce site.
  • Ideal For: E-commerce websites looking to improve SEO performance.

Factors Influencing the Time Required

  1. Website Size: Larger websites with more pages will take longer to audit.
  2. Complexity: Websites with complex structures, numerous redirects, and extensive content require more time.
  3. Depth of Analysis: More in-depth audits that cover multiple aspects of SEO will naturally take longer.
  4. Tools Used: Automated tools can speed up the process, but a thorough manual review by an SEO expert will take longer.
  5. Current SEO Health: Websites with significant issues may require a more detailed examination, extending the audit time.

Steps Involved in an SEO Audit

  1. Initial Assessment: Quick overview to identify obvious issues (a few hours).
  2. Data Collection: Using tools to gather data on site performance, backlinks, keywords, etc. (1-3 days).
  3. Analysis: Detailed analysis of the collected data to identify problems and opportunities (several days to a week).
  4. Report Preparation: Compiling findings into a comprehensive report with actionable recommendations (a few days).

Example Timeframes

  • Small Blog or Business Site: 1-3 days for a basic audit, 1-2 weeks for a comprehensive audit.
  • Medium-sized Business Site: 1-2 weeks for a technical or comprehensive audit.
  • Large E-commerce Site: 2-4 weeks for a comprehensive audit, including technical, content, and user experience aspects.

Summary

  • Basic Audits: A few hours to a couple of days.
  • Comprehensive Audits: Several days to a few weeks.
  • Technical and Content Audits: A few days to a week.
  • Local and E-commerce Audits: A few days to a couple of weeks.

Choosing the right type of audit and understanding the scope of work involved can help set realistic expectations for the time required to perform an SEO audit.

Do SEO Services Include Website SEO Audit?

SEO services typically include a website SEO audit as an essential component of their offerings. Here’s why an SEO audit is often a part of SEO services and what it generally entails:

Why SEO Services Include an SEO Audit

  1. Baseline Assessment: An SEO audit provides a detailed baseline assessment of the current state of your website’s SEO, identifying strengths, weaknesses, and opportunities for improvement.
  2. Customized Strategy: The audit helps SEO professionals create a customized strategy tailored to the specific needs and goals of your website.
  3. Problem Identification: It uncovers existing issues that could be hindering your website’s performance, such as technical problems, content gaps, or backlink issues.
  4. Performance Tracking: By conducting an audit at the beginning of an SEO campaign, service providers can track progress and measure the impact of their efforts over time.

What an SEO Audit Typically Includes in SEO Services

  1. Technical SEO Analysis
    • Site Speed and Performance: Analyzes how quickly your site loads and performs.
    • Mobile-Friendliness: Checks if your site is optimized for mobile devices.
    • Crawlability and Indexability: Ensures search engines can crawl and index your site efficiently.
    • Security: Verifies the presence of SSL certificates and overall site security.
  2. On-Page SEO Analysis
    • Keyword Optimization: Reviews keyword usage and optimization on your pages.
    • Meta Tags and Headers: Checks the quality and relevance of title tags, meta descriptions, and headers.
    • Content Quality: Assesses the quality, relevance, and uniqueness of your content.
    • Internal Linking: Evaluates your internal link structure for SEO best practices.
  3. Off-Page SEO Analysis
    • Backlink Profile: Analyzes the quality and quantity of backlinks pointing to your site.
    • Social Signals: Reviews your presence and engagement on social media platforms.
    • Brand Mentions: Looks at online mentions and their impact on your SEO.
  4. User Experience (UX) Analysis
    • Navigation: Assesses ease of navigation and user journey on your site.
    • Design and Layout: Reviews overall design and layout for user engagement.
    • Interactive Elements: Checks for user engagement elements like forms and calls-to-action (CTAs).
  5. Local SEO Analysis (if applicable)
    • Google My Business: Ensures your profile is complete and optimized.
    • Local Citations: Reviews consistency of NAP (Name, Address, Phone) information across local directories.
    • Customer Reviews: Analyzes the quantity and quality of customer reviews.
  6. Competitive Analysis
    • Competitor Benchmarking: Compares your site’s SEO metrics with competitors.
    • Market Gap Analysis: Identifies opportunities and gaps in the market.
  7. Actionable Recommendations
    • Prioritized List of Issues: Provides a list of issues ranked by their impact on SEO.
    • Fixes and Improvements: Offers detailed steps and strategies to resolve identified issues.

Integration with Ongoing SEO Services

  • Initial Step: An SEO audit is usually the first step in an ongoing SEO service package. It sets the foundation for the SEO strategy and identifies areas that need immediate attention.
  • Regular Audits: Many SEO service providers include regular audits as part of their ongoing services to ensure continuous optimization and address new issues as they arise.
  • Performance Monitoring: The findings from the initial audit are used to monitor progress and make data-driven decisions throughout the SEO campaign.

Including an SEO audit in SEO services ensures a thorough understanding of your website’s current SEO status, helping to create a tailored strategy and track improvements over time. This comprehensive approach is crucial for effective and sustainable SEO performance.

What Are The Typical Outcomes of an SEO Audit?

The typical outcomes of an SEO audit provide a comprehensive overview of your website’s current SEO performance and highlight areas for improvement. Here’s what you can expect from an SEO audit:

  1. Detailed Audit Report
  • Executive Summary: A high-level overview of the audit findings and key recommendations.
  • In-Depth Analysis: A detailed breakdown of various SEO factors, including technical, on-page, off-page, and user experience aspects.
  1. Technical SEO Findings
  • Site Speed and Performance: Analysis of your website’s load times and overall performance, identifying factors slowing down your site.
  • Mobile-Friendliness: Evaluation of how well your site performs on mobile devices.
  • Crawlability and Indexability: Identification of issues that may prevent search engines from crawling and indexing your site properly, such as broken links, redirect chains, and robots.txt issues.
  • Security: Confirmation of HTTPS implementation and other security measures.
  1. On-Page SEO Findings
  • Keyword Optimization: Assessment of how well your content is optimized for target keywords.
  • Meta Tags: Review of title tags, meta descriptions, and header tags for relevancy and optimization.
  • Content Quality: Evaluation of the quality, relevance, and uniqueness of your content, including identifying duplicate content issues.
  • Internal Linking: Analysis of the internal link structure to ensure it supports SEO best practices.
  1. Off-Page SEO Findings
  • Backlink Profile: Analysis of the quality and quantity of backlinks pointing to your site, identifying toxic or low-quality links that need to be disavowed.
  • Social Signals: Overview of your presence and engagement on social media platforms.
  • Brand Mentions: Identification of online mentions of your brand and their impact on SEO.
  1. User Experience (UX) Findings
  • Navigation and Structure: Assessment of site navigation and structure to ensure a user-friendly experience.
  • Design and Layout: Review of the overall design and layout for user engagement and ease of use.
  • Interactive Elements: Evaluation of user engagement elements like forms, calls-to-action (CTAs), and other interactive features.
  1. Local SEO Findings (if applicable)
  • Google My Business: Assessment of your Google My Business profile for completeness and optimization.
  • Local Citations: Review of NAP (Name, Address, Phone) consistency across local directories.
  • Customer Reviews: Analysis of the quantity and quality of customer reviews and their impact on local SEO.
  1. Competitive Analysis
  • Competitor Benchmarking: Comparison of your site’s SEO metrics with those of your competitors.
  • Market Gap Analysis: Identification of opportunities and gaps in your market that you can capitalize on.
  1. Actionable Recommendations
  • Prioritized List of Issues: A ranked list of identified issues based on their impact on SEO performance.
  • Specific Fixes and Improvements: Detailed steps and strategies to resolve identified issues, such as technical fixes, content enhancements, and backlink strategies.
  • Long-Term Strategy: Suggestions for ongoing SEO efforts and future optimizations to maintain and improve your site’s performance.
  1. Performance Tracking and Monitoring
  • Baseline Metrics: Establishment of baseline metrics to track improvements over time.
  • Monitoring Plan: Recommendations for regular monitoring and re-evaluation to ensure continued SEO success.
  1. Expected Impact
  • Traffic and Rankings: Insights into how the recommended changes could potentially impact your organic traffic and search engine rankings.
  • User Experience: Anticipated improvements in user engagement and satisfaction.
  • Conversions: Potential increase in conversions and overall business goals due to better SEO performance.

The outcomes of an SEO audit provide a clear roadmap for improving your website’s SEO, addressing both immediate issues and long-term strategies. By following the recommendations from the audit, you can enhance your website’s visibility, user experience, and overall performance in search engine results.

Conclusion

To make the most of a website SEO audit, ensure that you only hire an experienced SEO company encompassing skilled and experienced professionals. Remember, a website SEO audit is the foundation that will lead your website toward improvement. The outcomes of the SEO audit are directly linked to the overall impact on your website. 

Hence, you should be highly vigilant about the quality of the website audit. Remember, investing in the website audit at an early stage is better than fixing issues later on.

Searching for Website SEO Audit Service? Contact RankON Technologies NOW!

RankON Technologies is a leading SEO company in India. We offer complete SEO audit services including competitor’s SEO audit, Technical SEO audit, Backlink audit and content audit services. Contact us today for more details.

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FAQs on SEO Audit

Back up your site, gather all relevant data, set clear goals, and perform a preliminary view. Other than this, foster open communication with the auditors, and inform them about the areas you want to pay attention to.

Track down factors such as organic traffic, keyword rankings, and conversion rates before and after the website audit. Calculate revenue growth to determine the impact.

Experience, expertise, services, commitment towards transparency, up-to-date knowledge, open communication, and cost-effectiveness.

An SEO audit helps you understand your website’s strengths and weaknesses, identify issues that could be hindering your performance in search engines, and provide actionable recommendations to improve your site’s SEO and overall online visibility.

Yes, you can perform a basic SEO audit using various online tools and checklists. However, for a comprehensive and in-depth analysis, it’s often beneficial to hire an SEO professional or agency.

Common SEO audit tools include Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and GTmetrix.

After receiving an SEO audit report, you should:

  • Review the findings and recommendations carefully
  • Prioritize the issues based on their impact on your SEO
  • Implement the suggested changes or fixes
  • Monitor your website’s performance to ensure improvements
  • Consider regular audits to maintain and enhance your SEO efforts

An SEO audit itself doesn’t improve rankings, but implementing the recommendations from the audit can lead to improved rankings over time. SEO is a continuous process, and changes can take weeks or months to reflect in search engine rankings.

Yes, SEO audits can vary based on the type of website. For example, an e-commerce website will have different SEO considerations compared to a blog or a local business site. The audit will be tailored to address the specific needs and goals of the website.

Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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