SEO Audit Checklist To Boost Your Google Rankings
SEO Checklist for SEO Audit Report
Do you often complain about the unstable performance of your website? Audit your website from an SEO point of view to find out what are the factors that are preventing your growth. Whether it is Google penalty or any other factors with website audit you will be able to find out mistakes or missing points. Consult an SEO expert to audit website. They will perform technical SEO audits as per the SEO checklist.
SEO audit is not all about finding flaws and limitations of the website, but it offers long term benefits to your business and website performance. To perform an SEO audit one must have good knowledge of technical SEO. You can check example SEO report and SEO checklists before website audit.
You can audit a website without any professional assistance as well. Performing audit for your website is not that easy, but here we are sharing factors that could make SEO audit easy for your website.
How to do an SEO audit?
- Is Indexing of a Zombie Page is Good for SEO?
- Is Your Website Mobile Friendly?
- Is Google Indexing More Than One Version of Your Website?
- Take Speed Test of Website
- Is Google Indexing All the Relevant Pages?
- Improve on-Page SEO
- Keyword Analysis
- Use audit tools
- Competitor Analysis
- Keyword Rank Tracking
- Backlink Analysis
- Fix Broken Links
- The Content Has To Be Outstanding
- Make a Website Structure Simple
- Rewrite Duplicate Meta Tags
- Write Content-Rich and Popular Post
- Focus on Internal Links
- Optimize for Featured Snippets
1. Is indexing of a zombie page is good for SEO?
The answer is no. Indexing pages that do not serve relevant information or are outdated can make SEO more difficult. It is suggested to delete zombie pages and stop their indexing it will make your SEO effort more relevant.
You can prevent indexing of pages that no longer provides relevant content like Archive, search page, tags ad category pages and make your SEO effort more relevant. Removing zombie pages will improve organic traffic. So if you have indexed old pages to make the website more content-rich then it is suggested to remove irrelevant pages and get more organic traffic.
2. Is your website mobile-Friendly:
Since the majority of the internet users are now relying on Smartphone for accessing internet and browsing websites, so it has become essential to have a mobile-friendly website. You would be surprised to know, but more than 60% of searches are made from mobile devices and now Google has also launched a mobile-first algorithm. You can check online using a tool whether your website is mobile-friendly or not. It would suggest recommendations to make the website more user-friendly that would ultimately improve website performance.
3. Is Google indexing more than one version of your website?
There are chances that Google might be indexing different versions of your website. A website can have different versions for example:
Though for the common users it is the same for Google bot they are different. Check your website online and if you find such an issue present on your website. Fixing it easier, all you have to do is put redirection and you will find your visitors at the right version of the website.
4. Take the speed test of a website:
A website with fast loading speed ranks better and when everyone is browsing the website through a mobile it is becoming more crucial to have a website with fast loading. Take a loading test for the website and if the website takes a longer time, then it is suggested to check the code part to find the reason. Apart from coding, crunching the size of images will also improve the load speed and make sure your hosting plan suits your website requirement. Sometimes the website owner chooses a cheap hosting plan to save money, but spending on the good hosting plan will improve the website’s speed and performance. This is one of the best features of a good website.
5. Is Google indexing all the relevant pages?
While performing site auditing consider how many pages of a website are indexed by google and how many pages are left. The pages you don’t want to get indexed can be freed fro crawl by adding robot.txt or NOINDEX tag, but if you have accidentally put any of these tags on the page that you want to get indexed then check the codes.
6. Improve on-Page SEO:
The technical SEO audit is incomplete unless it focuses on the on-page SEO of a website. Target meta tags, keyword density, and relevancy. A well-placed on-page SEO can diminish the demand for rigorous backlinking. Focus on primary keywords and try to include them in meta title and descriptions. Try to use the primary keyword within 100 words. Focus on keywords that are highly relevant to your website and visitors and put them at the relevant page at relevant place and see the difference.
7. Keyword analysis:
keywords analysis is a significant part of the website audit as it is the keyword selection that determines the website’s performance. It is very important to target the right keywords. A well-implemented website audit will help in targeting high-value keywords.
8. Use audit tools:
Many SEO tools can make website audit easier for your site auditing will help in targeting the right keywords. Few keywords are easy to target and achieve, whereas few are hard to crack, the SEO audit helps in determining which set of keywords to target and what changes to make in on-page to achieve the result. These audit tools are comprehensive and check all the facts.
9. Competitor analysis:
When you wish to stay in the market, then it is not all about you, but you have to focus on your competitors as well. Learn from their mistakes and drawbacks and improve your website accordingly.
10. Keyword rank tracking:
Track keyword ranking in search engine results pages through a keyword ranking tool. There are tools like SEM Rush that not just track the keyword ranking one wants to check, but it also finds keywords that the website rank for.
The performance and ranking of a website depend on many factors and backlinks still plays a crucial role in determining a website’s performance and ranking in SERP. Analyze backlink profile using the backlink analysis tool to find out backlink profile, domains and domain authority. A website with more number of quality backlinks performs better. It is suggested not to get backlinks from spammy websites as it might lower the website’s reputation. There are tracker tools that could give a complete backlink profile, including the website’s reputation.
SEO audit is incomplete unless broken links are tracked and fixed. Broken links are bad for user’s as well as for the website. There are tools for checking broken links, find all the broken links, fix them and get all the page indexed by Google.
13. The Content has to be outstanding:
It is the content that speaks for your business and connects with the online users. The rule is simple, write short, informative content. Break them into small paragraphs, use bullets and pointers to make the content engaging and impressive. The content has to be a perfect blend of information, keywords, and presentation. If you can align these three factors, then, it becomes easier to connect with the users. Add tips, tricks, examples, and images to make content more engaging.
14. Make a website structure simple:
Keep your website structure simple, and organized as it is crucial from SEO point as well. It is the site structure that helps in indexing all the pages. If the website structure is bulky or messy then there are chances of getting lost. A clean, simple and inflow architecture helps search engine in determining the relevancy of the web pages as well. Keep your website structure flat. The treelike structure supporting smooth navigation will not only improve the user’s experience, but also help search engines in indexing pages as well. Put internal links wisely to keep the website structure, smooth and connected.
while exploring different aspects of a website for audit don’t forget to pay attention to duplicate meta tags. As these tags have the potential to influence a website’s performance and user’s experience. Find and replace duplicate meta content with unique and relevant content and experience the difference in the website’s performance.
16. Write content-Rich and popular post:
if you want Google to get aware of the changes that you have made in a website then you have to catch its attention and what else could be more rewarding than writing a skyscraper post. It would help Google in finding and indexing the changes that one has made on a website. One can easily check the change in crawl stats on the day when something new is posted on a website. The more time one invested in creating a skyscraper post the better return they get. Adding resources relevant to the topics and enriching it with your unique content will give the skyscraper effect. The more information one provides the better result they will experience. Promote your post at different platforms, get traffic. The more exposure the post gets the better benefits it offers for your website.
If your concern is to audit website for SEO purpose, then focus on internal links as well. It is one of the most for granted aspect of the SEO that needs to be restored. Connect high relevant page with each other. You can skip dead pages from linking to make the link structure more relevant.
18. Optimize for Featured Snippets:
Optimizing for featured snippets can dramatically improve the website’s performance. Optimize the content for the mobile, and you will experience a drastic improvement in organic traffic.
A website audit is a process and it is not a one time task, but it needs to be done from time to time to ensure that the website is relevant as per the latest trend and algorithm updates. Though there is no such trick or rules to be followed for SEO audit someone with the sound knowledge of technical SEO, on-page SEO, and audit tools can audit the website with more precision. If you don’t have time or you think that it is a time to involve professionals for website audit before starting a next SEO campaign, then there are SEO service providers who offer SEO audit report on request. You can get a detailed one or a simple version.
SEO Company in India– Rankon Technologies understands how crucial website audit can be for the SEO campaign. The more information one has about their website, the better the SEO plan can be planned and executed.