Home Pay Per Click FAQs

Pay Per Click FAQs

The formulae for calculating CTR is express as a percentage: No of clicks/No of impressions*100(%)
It symbolizes Click Through Rate. It is the ratio of users who clicks on the ad to the total number of users who view the ad. It help you to understand how well your ad campaign is running and helps in determining the no of views and clicks on your ad.
Impressions refer to the no of times the ad appears on the screen. While Ad Clicks refer to the situation when the user actually clicks on your ad, then impression turns into click and you will be charged with a amount you have set previously while making the ad.
Following strategies are adopted while making PPC Ad:
  • Device (desktop or mobile)
  • Location (country, state or city)
  • Gender (male or female)
  • Age Group
  • Language
You have these great options when it comes to PPC Advertising:
  • Google Adwords
  • Bing Ads
  • Yahoo: Search Ads
  • Broad match- with this option, customers can see results that are similar to your keyword
  • Exact match- with this option, customers can only see your ad if they search for that exact keyword
  • Phrase match- with this option, customers can see the result if he search for close variation of that keyword
While designing your PPC Ad make use of the following points :
  • Headline
  • Description
  • Display URL
  • Destination URL
  • Landing Page