No matter how big your business is, how extended your offerings are, or since how long you’re into the industry, once your business reputation is hit, it shackles almost everything else. And in today’s time of internet-centric world, damaging a business reputation is not a tough job. Just post a few negative comments about the brand, product or service, and see how things start turning awkwardly. So, today we are going to learn about some ORM tools to manage and protect your brand online reputation in 2020.
Irrespective of the size and type of your business, Online Reputation Management has become an integral part of a company’s marketing strategy. In fact, big companies allot a specific budget and team to deal with negative advertising about the brand on the web.
Cycles of Online Reputation
According to Online Reputation Management experts, there are typically two cycles of Online Reputation.
Vicious Cycle
Virtuous Cycle
Why Online Reputation matters a lot?
The internet is the big daddy
Stay mindful of your brand’s online reputation with social listening tools this New year.
When it comes to monitor what’s happening around your brand in the market, there are some promising tools that give you the best insights.
Let’s check them out below.
List Of ORM Tools in 2020:
Awario
This is one of the best ORM Tools you should use to manage your Online Reputation. It is actually a social listening tool that adds a lot of ease to online reputation management. The platform will check for your brand’s mentions across the leading social networks and the web in real-time and allow you react right from the app.
Furthermore, this ORM tool also helps you check for any copyright infringements and stop content theft.
On the analysis front, this too has no match. For example, you can define alerts for your competition and find out whether their customers are satisfied or not. You can listen to their weak links and position your brand right there.
Reputology
If you are concerned about your online reputation then you should start using this online reputation management tool. The primary job of this ORM tool is to let businesses track online reviews. Besides featuring the common review platforms such as Google and Facebook Reviews, Reputology also examines industry-specific review sites, including real estate, hospitality, or healthcare.
It is one of the best ORM tools for business that are at multiple locations and want to stay updated with each of their locations under one roof.
As it is integrated with Hootsuite, the tool lets you monitor and manage your reviews in the same dashboard where you maintain your social media accounts – super easy if SMM and review management are both performed by the same team in your firm.
GoFish Digital Complaint Search
GoFish Digital’s Google-powered complaint search is a trusted ORM tool and its very easy when it comes to monitor your brand’s well-being. It lets you carry out searches on more than 40 websites to check if anyone’s filed a complaint against your business.
Other things you can do here are check the most popular reviews, see your brand’s ratings, react to complaints and delete illogical reviews. Checkout this ORM today!
SEO SpyGlass
This is one of the best ORM tools these days. SEO SpyGlass works different than what options are mentioned here. Though it’s not exactly designed to track a brand’s overall reputation, it helps you monitor and manage the topmost factor of your reputation in regard to SEO: backlinks. With a redesigned backlink index, recently release in beta, this ORM tool is supposed to have the freshest link index in the industry.
Grade.us
Grade.us is an online reputation management tool that lets you get more positive reviews from satisfied customers by automating multi-channel review acquisition campaigns through email or text messages. The tool also checks for new reviews about your brand and allows you respond to them instantly.
Brandwatch
It is well established social listening and analytics tool. With great features like image recognition, trending topics and API access, it is also an expensive ORM tool.
The tool provides demographic study of the individuals who’re talking about your brand, including gender, interests, occupation, and location. The tool covers social media platforms like Facebook, Twitter, Instagram, and local social media sites such as Sina Weibo, VK, and QQ.
How you can tackle negative advertising about your brand?
- Consult a reputed ORM Company
- Discuss with the owner of the bad reputation website and ask he/she to take it down
- If you’re abided by the law, consult any concerned government body and ask them to manage it
- Ask Google to de-index it if you find that it breaks Google’s guidelines
Hope you enjoyed this list of ORM tools and i am sure it is going to defend your online reputation effectively if you use these tools properly.
Contact RankOn Technologies to get a trusted and result oriented ORM services in India. Check our ORM packages now!
