Startup Marketing Strategies

Marketing Strategies for Startups: Best Digital Marketing Plan for New Businesses in 2022

Want to get some startup marketing strategies for your new business? You have come to the right place. Let’s dive right into it and learn some best and most trusted marketing strategies for startups in 2022.

Startups have become important forces for economic expansion and the creation of jobs, and they frequently serve as a springboard for radical innovation. On average across OECD nations, young enterprises account for roughly 20% of employment but create almost 50% of fresh job opportunities. Additionally, young firm innovation significantly contributes to overall productivity growth, accounting for 50% of it in the USA (according to Klenow and Li 2020).

OECD2020a
Source- OECD2020a

Look at the given chart and see the decline in new business setups in 2020 as compared to the similar months in the previous year. The given analysis shows how new firm creation decreased significantly across many nations in March and April 2020. In Portugal, for example, it fell by 70% in April 2020 compared to the same month a year earlier. In Hungary, France, and Turkey, it fell by 46, 54, and 58 percent, respectively. Australia, the US, and Spain all show weaker but still extremely significant drops.

The onset of the coronavirus pandemic in 2020 made things challenging for businesses by limiting their growth. But, as now coronavirus is receding, budding entrepreneurs have been exploring newer and more effective ways of jumpstarting their commercial efforts. And this is where digital marketing emerges as the most potent way of giving the much-needed thrust to startups in the reviving economy.

In general, it is no surprise that 90% of startups fail to sustain, even within the first year of their commencement. This is a clear sign that it is necessary for them to understand the art of branding and how to establish seamless communication with your audience.

At a time when the online sphere has been expanding like never before, digital marketing gives an unmatched opportunity to startups in widening their reach. Apart from this, it also helps budding businesses in establishing seamless communication with their potential and existing clients or customers. Some of the successful examples of startups that got succeeded with their distinctive digital marketing strategy are Bloomscape, Glossier, ByteDance, Uber, Zomato, and others.

If you are having a startup or planning to realize any such dream in near future, here are some of the reasons why digital marketing should be on top of your mind.

Why Do Startups Need Marketing Strategies?

  • Nearly 74% of marketers have a belief that e-mail marketing plays a role in augmenting customer engagement.
  • Around 91% of internet users check their e-mails at least once ay. This means sending insightful, value-driven emails can help businesses in establishing lasting relationships.
  • 75% of marketers witnessed an increase in their brand’s trustworthiness using digital marketing
  • In 2020, 70% of B2B marketers said that their organization’s content marketing has become more powerful than it was a year ago
  • Facebook has nearly a whopping figure of 2.89 billion users globally
  • Organizations that master the art of securing leads through inbound marketing secure 50% more sales
  • Nearly 40% % of people said that they would prefer to work with a brand due to its direct mail advertisement. Around 49% of users of the age group 18-29 said they’ve made a purchase after going through a social media ad
  • Nearly 80% of internet users bought something after seeing a social media ad
  • 61 percent of the companies polled want to hire more digital marketers.

What is Digital Marketing?

startup marketing 1

In a layman’s language, digital marketing refers to the practice of promoting and selling products and services through the use of digital channels like Google search, Social Media, Emails, and even Mobile apps. It can also be defined as a way of selling something with the help of electronic devices like laptops, desktops, and mobiles. It is just like that.

Though the concept of digital marketing is not new to this already digitized world, it carries immense potential for startups. Take examples of Zomato, Uber, Swiggy, GoMechanic, BlinkIt, Urban Company, and a lot others. Their tremendous success can be easily attributed to the outstanding digital marketing strategy that helped them gain an edge in today’s highly competitive business environment.

According to the senior associate dean of business programs, Dr. Mark Hobson, “Though digital marketing may appear like a completely new landscape, in actuality, it rests on several principles already known to conventional marketers. Digital marketing asks for both introductory marketing know-how and technical skills.

You can also consider Google, which secures more revenue than any other conventional media firm due to its presence in almost every facet of people’s lives. Essentially, digital marketing is where attention is present.

The age of billboards and newspaper ads are over when people get to see them right on their smartphone or even smart TVs.

What Startup Marketing Services Are Covered in A Digital Marketing Strategy?

Digital Marketing

The answer to this question lies in the understanding of different types of digital marketing. Digital marketing is like an umbrella under which a lot of things happen. So, let’s find out how they work together by understanding them one by one below.

Digital Marketing Services You Must Include in a Startup Marketing Plan

  1. Search Engine Optimization (SEO)
  2. Content marketing
  3. Pay Per Click, or PPC
  4. Email marketing
  5. Social media marketing
  6. Mobile marketing
  7. Affiliate marketing
  8. Marketing analytics

Popular Digital Marketing Strategies For Startups

Since digital marketing is a group of activities that aim to enhance the visibility of a business or brand on the internet, a majority of digital agencies for startups employ proven digital marketing strategies to reap desirable outcomes in terms of more visibility, engagement, and sales.

So, let’s look at some of those Startup Marketing Strategies below

Search Engine Optimization (SEO)

startup marketing strategies

Search Engine Optimization refers to a set of practices that aim at increasing the visibility of a website on search engines like Google, Yahoo, and Bing. When a website ranks higher on a search engine, it gets more visibility which brings more traffic to the website, and ultimately more sales and engagement.

SEO Strategy for Startups

SEO

To master this, search engine optimization experts search for the most effective keywords and key phrases that users type while doing the search. There are lots of SEO activities that are done both on the website (on-site) and other portals (off-site).

“The wording on your web pages, the way other sites link to you on the web, and the structure of your website are all factors in SEO.”

Since search engines like Google follow a certain algorithm, it is a challenge for SEO experts and digital marketers to optimize the website considering that algorithm. Some of the activities that are usually done to decode this algorithm are given below:

Content indexing – This is done to make it easier for search engines to catch the new content that is present on the website. The indexing includes adding alt text to images and adding text transcripts to audio and video.

Easy link structure — Search engines must be able to “crawl” your site structure when it comes to finding the content. An SEO strategist can style links, URLs, and sitemaps in a variety of ways to make them more accessible to site crawlers.

Targeted keywords – One of the essential building blocks of SEO is properly deploying your keywords – i.e., the search terms you want your site to be discovered for. The strategy of “stuffing” your content with as many keywords and keyword variations is no longer an effective way to get traction. Drafting value-based content with smart use of targeted keywords in the headers and a few times throughout the content is now considered a proven strategy. This way, your website pages will rank higher in search results.

How De SEO Services Work For Startups Work?

Search Engine Optimization

When it comes to giving the required exposure to your business or brand, SEO emerges as the prevalent and effective tool to count on. Also known as Search Engine Optimization, it involves a number of activities that bring organic traffic to your website without the help of paid marketing.

For example, if you launch a blog, search engines will direct organic traffic to your services pages, homepage, and landing pages. As a result, SEO enables small businesses to grow without spending any money on advertising.

  • High ROI and long-lasting results that are also cost-effective
  • Improve website’s performance in terms of speed and visibility
  • Increasing your audience organically
  • Easy gain of trust and authority
  • Increase the trustworthiness of your brand

There are different SEO techniques used by digital marketing agencies to help startups get their websites on top of Google search results. Some of them are On-page optimization (done on your website), off-page optimization (done on other websites), link building, and others.

Some people are saying that SEO is longer an effective way to target your potential customers or clients online. This is not true. In fact, the amount companies investing in search engine optimization has been increasing day by day. Look at the following chart.

 

Hook Agency
Source: - Hook Agency

Pay Per Click (PPC) Or Google Ads Marketing

Google Ads Marketing

Paid adverts and sponsored search engine results come under the purview of pay-per-click advertising. This type of advertising is based on a simple model, which means your ads won’t appear the moment you stop your payment. PPC, similar to SEO, is a proven strategy that is leveraged to improve a company’s web search traffic.

Google Ads Marketing Strategy For Startups

Google Ads

Advertisements that appear at the top and sides of a page of search results, ads that appear when browsing the web, commercials that appear before YouTube videos, and ads that appear in mobile apps are all examples of pay-per-click advertising.

Another feature that sets pay-per-click apart from SEO is that you just pay for the outcomes. In a conventional PPC arrangement, such as a Google AdWords campaign, you will only pay when someone clicks on your ad.

When a user clicks on your ad and visits your website Pay-per-click advertising allows you to spend virtually any amount of money. Some businesses may get a return on their investment of a few hundred dollars, but many huge businesses spend tens of thousands of dollars per month on pay-per-click advertising.

Though many business owners think that running Google ads cost too much, which makes them not so good choice for startups. However, the truth is that Google ads are very affordable and easily executable for startups. Google Ads is ideal for finding highly targeted (based on search intent) clients for just a few dollars.

How Does A Digital Marketing Agency Help Startups With Google Ads?

PPC Services

A digital marketing agency for startups can help you carve out a well-thought Google Ads strategy for your business to give it necessary exposure in the quickest possible way. The best thing is that you will be charged only if someone clicks on your ad.

It is not like Google Ads would just work fine for your new businesses. There are lots of factors that need to be looked at before determining the feasibility of running Google ads. This is where a digital marketing agency can lend the much-needed help to startups by helping them find out if Google Ads investment is a profitable strategy for them.

Content Marketing

content marketing

It refers to storytelling and kind of information-sharing tactics that tend to fuel brand awareness. This kind of digital marketing aims at generating interest among the readers and driving them towards an action like subscribing to a newsletter, buying a product, submitting the contact information, and others.

Here the term ‘Content’ refers to a number of text-based elements like blogs, articles, landing pages, white papers, videos, and much more. Content marketing is not just about creating and sharing the content, but the shared content should be persuasive enough to serve the purpose.

Content Marketing Strategy for Startups

Content Writing

It is important to note that content marketing works in conjunction with other types of digital marketing. For example, it makes the use of keywords finalized under an SEO strategy to make the content piece more effective and value-driven. By analyzing your content marketing strategy, you can answer several questions like – What kind of content your audience is interested in, which content piece drives more sales, what are the things that your readers love to search on your website, and more.

Content marketing, contrary to Google’s pay-per-click advertising, is typically a long-term strategy. Marketers accumulate a library of material (text, video, podcasts, and so on) over time that will continue to drive traffic to the site via search engines.

How Does a Digital Marketing Company Help Startups with Content Marketing

startup marketing

Whether it’s a blog post, an infographic, or a presentation, every piece of content you produce should strengthen your brand. The buyer’s journey’s many stages are followed by the practical content strategy as it is planned. By doing this, you can make sure that the material you produce is beneficial to both your present and potential clients.

content king

You can create more material for your website’s blog and social media channels with the aid of content marketing, a useful digital marketing technique for startups. Your SEO and SMO activities are supported by content marketing as well.

  • Boost brand awareness
  • Bolster your connections
  • Make your brand known.
  • Boost your brand’s credibility

Social Media Marketing

SMM

Social media is a buzzword these days. Today, almost every business has a social media footprint, be it a local beauty salon, a multinational enterprise, a public sector bank, or any other business entity.

The best thing about social media marketing is that it provides an opportunity to brand by establishing direct communication with the end-user. This strategy involves posting content like social media posts, running ads, and sending direct messages to potential and existing users.

Social Media Marketing Strategy for Startups

Social Media Marketing

Social marketers need to integrate with the rest of the marketing team to ensure that their message remains consistent across all platforms, both online and offline so that the entire brand is presenting the same story.

How Does a Digital Marketing Agency Help With Social Media Marketing For Startups

startup marketing 2

Startups can effectively sell their brands and spread the word about their companies via social media. Creating an online community with shared interests with your company is more important than simply gaining likes or follows.

90%of marketers concurred that social media is crucial to their companies, according to a research study done by Social Media Examiner research. 89% of respondents agreed that social media had given their businesses more exposure.

startup marketing for SMM
Source – The Pixpa Blog

A digital marketing agency can choose from a number of tools and platforms to strengthen a startup’s social media marketing strategy which can benefit it in diverse ways. This is done by employing a team of social media strategists and experts who know how to derive value out of a social media marketing plan.

HootSuite
Source – HootSuite

There is no point you can afford to miss social media marketing from your business’s digital marketing strategy. With the number of users on social media increasing day by day, there is enormous growth potential hidden in social media marketing that must need to be tapped by today’s startups.

Email Marketing

email marketing

The concept of email marketing is nothing new and it is still known to be the most effective marketing strategy worldwide. Some marketers consider it as a sub-domain in the content market which is true to some extent.

Email Marketing Strategy for Startups

Email Marketing

According to the American Marketing Association, email marketing professionals are competent at not just creating attractive messages, but also understanding appropriate audience outreach and monitoring consumer interactions and data, as well as making strategic decisions based on that data.

How Does a Digital Marketing Agency Help With Email Marketing For Startups?

startup marketing

Among various available digital marketing strategies for startups, the most proven and long-standing strategy is email marketing. It has been used by both startups as well as established businesses and brands in securing new customers or clients. In fact, it is known to give the highest ROI, which could be as much as 400%. This is why it is preferred by almost all marketers today.

While choosing this strategy to power up your digital marketing campaign, you need to keep in mind the following three things.

  • To let your probable customers know when your business starts, you may use the coming soon or launch soon template on your website.
  • You may expand your email list while providing beta testing for your tools or goods.
  • Offering free trials, reports, demos, or e-books will help you grow your email list.

Mobile Marketing

Social Media Marketing

This kind of digital marketing focuses on targeting users on their mobile devices like smartphones and tablets. There are different routes a digital marketing agency takes to target them like websites, text messages, WhatsApp, email, social media, and others.

It allows digital marketers to provide customized offers or content to specific geolocation or time when the targeted user is most likely to get engrossed. With people spending more time on their mobile devices, mobile marketing has gained immense pace in the field of business marketing, particularly for new businesses.

Mobile Marketing Strategy for Startups

Mobile Marketing

Mobile marketing is considered an effective way of digital marketing for startups as they can easily target their potential customers right where they are.

mobile search report
Source – Bridge Edge Mobile Search Report

There are lots of benefits mobile marketing offers to start-ups like:

  • Using efficient marketing strategies to connect with a growing number of potential customers
  • Increased client loyalty thanks to well-timed, personalized mobile advertising campaigns and satisfying customer service
  • A high amount of interest in rapidly delivered tailored marketing messages
  • Enhanced knowledge of the offered goods and services and current or upcoming limited deals from your company
  • More “online transactions, services’ subscriptions & renewals, and business mobile app downloads” were successfully converted.
  • High return on investment in comparison to the minimal investment necessary

How a Startup Can Use Mobile Marketing for Growth?

Consulting a digital marketing agency is undoubtedly a powerful way to target your potential customers right over their smartphones. An agency can pick the most effective mobile marketing solution considering the industrial sector your business operates in and

Mobile Apps

Mobile apps

Since a majority of mobile users spend 80% of their time on their smartphones, mobile apps emerge as a powerful way to target them right over there. Moreover, getting a business mobile app developed by a digital marketing agency can give you a competitive edge over others.

Here are some of the ways a business mobile app can help start-ups

  • Ensure seamless communication with existing and potential customers
  • Augment the desirable engagement endpoints like calls, inquiries, signups, and reviews
  • Increase trust in the business
  • Increase brand and product awareness
  • Customize marketing messages
  • Enable online conversion
  • Develop long-term relationships

Mobile Websites

Mobile Websites

An average of 50 to 65 percent of web traffic comes from mobile devices, and 70 percent of mobile users’ online searches result in taking action on a website within an hour, either by getting in touch with your company using the available contact information or options, filling out the site’s lead generation forms, or making a purchase.

Having a mobile website offers an unparalleled user experience to startups through:

  • Faster loading of web pages
  • Easy call to actions
  • Simple website navigation
  • Easily accessible communication choices
  • Faster product search and payment

Mobile Advertising Strategy for Startups

Social Media Marketing Platform Selection

With the help of traceable, targeted, and customized mobile apps that are based on the types of devices, locations (“when they’re closer to your business branches or stores”), demographics (age, language, and gender), interests, and search terms, digital mobile advertising solutions enable advertisers to target potential customers who are “mobile users.”

Numerous ad formats that can be shown to mobile users can be selected based on the advertising campaign’s goals, such as raising brand awareness or motivating targeted potential and existing customers to take desired actions. Numerous costing options, such as cost per click, cost per impression, and cost per acquisition, can also be selected based on the campaign’s objectives while defining a maximum bid that is appropriate for your budget and expected return on investment.

SMS Marketing Strategies for Startups

SMS Marketing

When your potential customers opt-in to receive unique offers and discounts in exchange for their contact information, they are extremely responsive to SMS marketing campaigns. These options are helpful for:

  • Highlighting particular goods or services
  • Sharing information about your business, such as “launching fresh products or “announcing the launch of new stores or branches.”
  • Confirming client reservations, transactions, and meetings
  • Notifying recipients of new, limited-time deals, “discount coupons,” or relevant business events
  • attracting more customers to your company’s website, online shops, or official mobile app

Affiliate Marketing Strategy for Startups

Affiliate Marketing

Affiliate marketing is also known as influencer marketing and intends to bring customers and businesses closer.

How Does Affiliate Marketing for Startups Work?

affiliate marketing

Affiliate marketing rests on industry experts’ and social media influencers’ ever-increasing popularity. Your company will partner with these third-party influencers in exchange for money to market your products or services. Influencers will engage their audiences through posts, blogs, or videos as part of a collaboration to bring in more business and generate new leads for your company.

How Does a Digital Marketing Agency Help with Affiliate marketing for Startups?

Affiliate marketing

In simple words, a digital marketing agency follows a typical approach to leverage affiliate marketing. Though there are several steps and stakeholders in affiliate marketing, the most crucial one is to choose affiliates.

An experienced digital marketing agency can help startups find genuine affiliates who can provide access to different traffic sources within their networks. This, in turn, helps them to boost their sales promisingly.

When promoting products through an affiliate network where trust has been established for a long time, conversion rates tend to go higher. Only using online advertising can make it difficult to build new funnels and earn the trust of new clients, which can ultimately result in lower conversion rates. Using word of mouth is an effective strategy.

There are several ways affiliates can help your startup gain momentum

 
  • Leveraging social media power (social media marketing)
  • Blogging combined with content marketing and search engine optimization
  • Paid online advertising (Facebook, Pinterest, YouTube)
  • Search Engine Marketing
  • Email Marketing
  • Utilizing professional and personal networks

Influencer Marketing Strategy for Startups

Influencer Marketing

Being a startup business, you may incur additional charges due to your unfamiliarity with influencer marketing. This is despite the fact that organic influencer selection is typically the least expensive method of influencer marketing. However, it will surely take the longest, because any enterprise that uses time has a chance cost associated with it.

Organic influencer selection has the drawback that there is no assurance that influencers would want to collaborate with you. You can invest a lot of time and energy into developing a relationship only to discover that the influencer brushes you off and pays you no attention.

Here are the 5 popular ways an influencer marketing agency can help startups

 
  • Reduces the time and expense spent looking for influencers
  • Get to Work with Influencer Marketing Professionals
  • Promotes Continuity in Marketing Efforts
  • Based on Personal Associations
  • May Create Top-Notch Content

Marketers today are searching for novel and distinct ways to promote their goods. One of the most economical methods to achieve it is through influencer marketing. It’s a strategy that can raise brand awareness, boost traffic, and boost sales.

Both the brand and the influencers seek to benefit from it. Businesses can use their social media presence to connect with their target market. Influencers can also receive a portion of the revenues in exchange for promoting them.

startup marketing Influencer Marketing
Source – Mediakix

How Does Influencer Marketing Strategy for Startups Work?

Influencer Marketing for Startups

According to new research done by Mediakix, 80% of marketers think that influencer marketing is a proven way to get desirable outcomes. (See the graph above).

How Does a Digital Marketing Agency Help with Startup Influencer Marketing?

When it comes to leveraging influencer marketing, the best approach is to consult a digital marketing agency that can help you with every element of influencer marketing.

An agency has influencer marketing experts who can along with our trusted influencers are ready to begin creating powerful campaigns that will enhance your brand visibility, enable engagement and develop communities through producing high-quality content to derive growth to your business tremendously.

Does Influencer Marketing Really Work for Startups?

Below is a graph that clearly shows the power of influencers in promoting sales for startups.

promoting sales graph
Source – Statista

According to a global poll of 1200 respondents, 45.4% of micro-influencer followers said they tried whatever the influencers recommended, and another 26.9% said they bought something as a result of seeing the post. Businesses now have a plethora of chances because of the way consumers act while making purchases.

A Digital Marketing Agency Can Leverage Influencer Marketing To-

 
  • Diversify content strategy for startups
  • Ensure effective reach of the target audience
  • Increase brand awareness
  • Instigate brand trust & authority
  • Strengthen the brand’s SEO efforts
  • Increase Click-through rates (CTR)

So, there are more than enough reasons why startups must consult a digital marketing agency to get in regard to influencer marketing.

Why Digital Marketing Strategies Must Be Included in Your Startup Marketing Plan?

Digital Marketing

You should be surprised to know that 11,000 startups are started every hour across the world. With so many new businesses hitting the market at present, it is impossible to realize that every business would survive. As per a study, it has been found that nearly 9 out of 10 startups fail and shut their business operations within the first 5 years of launch.

No matter how easy is the business environment, startups tend to encounter several hurdles and challenges, particularly during the initial phase.

Some of these challenges are intense market competition, applicable industrial regulations, increasing operating expenses, limited capital, and most importantly, hindrance in establishing a personal connection with the target audience. And, when it comes to tackling all these challenges, one area where most startups lack is the absence of a solid marketing strategy.

There has been a paradigm shift from traditional marketing to digital marketing in the last decade. According to the 2019 estimate, the internet is used by nearly 4.3 billion people worldwide.

Startups are also transitioning from traditional media to digital media to keep up with the changing times. Aside from being cost-effective and having a wide reach, digital marketing mediums aid in targeted marketing and measuring business growth.

Whether you have already kicked off a startup or looking to come up with one in near future, it’s high time you should realize the importance of digital marketing which can prove to be a game-changer in today’s business world.

friends social media

Benefits of Using Digital Marketing Strategies for Startups in 2022

Getting the Initial Users

Hands of adult people using dating app

According to Rand Fishkin, the founder of SEO MOZ, “The best way to sell something is to don’t sell anything. Instead get the awareness, trust, and respect of those why are likely to buy.”

Digital marketing aids in the communication of a brand’s message to its target audience. It allows you to reach out to your target audience where they spend their time and money. Marketing is more than just selling items and services in today’s environment.

Building a brand that stands out among the market’s existing competitors is a key component of new-age marketing. Digital marketing, in contrast to traditional marketing strategies, focuses on omnichannel marketing, which provides customers with a seamless experience.

An Affordable Marketing Channel

An affordable marketing channel

Assume you’re planning to place a full-page advertisement in a magazine. To begin with, it will be prohibitively expensive and will not assist you in increasing the number of people interested in your business.

If you have a website, however, selling your goods will be as simple as clicking a button. You can quickly increase your growth by employing SEO and other tracking tools.

When compared to traditional marketing tactics, digital marketing yields a better return on investment, which means you get more for your money. Email marketing, content marketing, and social media are some of the most cost-effective digital marketing strategies.

Faster Tracking and Monitoring

Faster tracking and monitoring

If you were to run a television commercial, how would you evaluate its effectiveness? By conducting some testing, you can determine the ideal timing and frequency for the ad. Alternatively, you can determine whether the advertisement generated buzz, increased sales, or met a marketing objective.

However, in the case of digital marketing, you can go beyond just calculating the ideal frequency and sales rate. You can measure the effectiveness of your ads as well as user behavior using free tools like Google Analytics.

You can track if users have seen your ad, interacted with it, liked it, shared it with a friend, or done any action with digital ads. You also know who is interested in your ads, who is a possible lead, and what they are doing online.

The digital adverts assist in gaining a better understanding of what works and what doesn’t. You can also save money on things that don’t have a great return on investment by using detailed reports. This accumulated data also aids in identifying client behavior and forecasting future actions.

Precise Targeting

Precise targeting

When an advertisement appears in a magazine, it is subjected to some targeting. If your target audience reads what you print, you’ll know. You also have control over the ad’s size, location, and messaging. Although the ad may reach a million individuals, what percentage of those people are actually your target audience?

This is a large demographic, and determining what percentage of them are true buyers is tough.

Digital marketing, on the other hand, is a godsend for breaking down large demographics into concentrated target groups in order to understand the demands of a specific person. And this individual is most likely to become a potential buyer of your product.

Establishing a Digital Presence

Establishing a digital presence

It takes more than just a logo to establish a brand. It entails developing a whole personality that will enable them to outperform their market opponents. Your company’s branding, like that of a human, offers it a voice, value, personality, story, and soul.

Customers’ behavior can also be influenced by branding. Customers are more likely to be drawn and return for more when a company can emotionally connect with its target market and give them a relevant solution. Additionally, branding sends the message to customers that you’re here to stay.

Enhances Customer Management

Enhances customer management

There has been a transformation in the client experience through the years, and they are now more informed. They pay attention to every detail before making a purchase and try to stay connected to your business through multiple digital platforms.

The importance of elevating the customer experience and providing the greatest service has increased as a result of this shift in the domain.

A company might employ a variety of digital platforms, but it’s also critical to follow your customers’ journey. To provide an exceptional customer experience, you must supply the right solution at the right time and in the right location.

With the use of various tools, digital marketing channels may also keep you updated about your customer’s purchase, method of connection, and much more.

How Does a Digital Marketing Agency help Startups with Best Marketing Strategies?

startup marketing

So, till now, you might have understood all the major parts of digital marketing. Also, you can’t deny the truth that keeping all the points of digital marketing in check is not an easy job. This is here seeking external help in the form of a digital marketing agency makes true sense.

Be ita B2B business setting or a B2C one, a digital marketing agency can help you at every step of your sales cycle, from reaching out to the target audience, persuading it to act, converting it into a profitable entity, and ensuring sustainable engagement.

Here is a chart that gives a bird’s eye view of the customer life cycle in a B2B setting. Look at the various elements presented under each stage.

B2B business setting
Source: Smartinsights

Since startups need more focus on sales and engagement as compared to established organizations that already have a promising market presence.

A digital agency’s job is not just restricted to creating and posting content on multiple social channels to get backlinks and engagement, but its first and foremost job is to put in a place a well-thought digital marketing strategy for startups that can help them make quick gains in today’s highly-competitive business environment.

More Benefits of Hiring a Digital Marketing Company for Startups

if you are planning to market your startup then you must take the help of a digital marketing company because a startup marketing agency will help you with:

Market Research

Market Research

A reputed digital marketing agency can help startups discover every single element of the market they are looking to dive into. As everything is centered on the audience you are targeting, it is necessary to get as much information about them as you can.

This is where a startup marketing agency can lend immense help across various aspects of marketing.

From profiling the potential clients to segregating them and developing the best marketing strategies for startups, a digital marketing agency can lay a solid foundation for all the upcoming marketing activities.

A digital marketing agency can assist in bridging the gap between a brand’s target audience and the brand itself. It allows you to reach out to your target audience where they spend their time and money. Marketing is more than just selling items and services in today’s environment. The new-age digital marketing strategy for entrepreneurs looking to establish a brand that distinguishes out from the competition.

Digital marketing, in contrast to traditional marketing strategies, focuses on omnichannel marketing, which provides customers with a seamless experience.

Stay Relevant

Stay relevant

Startups must recognize the value of industry research prior to initiating any campaign at this time. You’ll need to know a lot about your industry, your competitors, and the most up-to-date marketing strategies in your niche.

A startup marketing agency bears the responsibility for industry-relevant marketing tactics. It has been given the responsibility of researching your market and identifying your competitors. It also keeps up with the latest innovations in digital marketing to ensure measurable outcomes.

The agency also identifies and researches your target audience in order to learn about their habits, preferences, and interests. This is to ensure the adopted marketing strategies yield the maximum results possible and to keep your business abreast of relevant developments.

Get Exposed to New Marketing Ideas

Get exposed to new ideas

It’s crucial to remember that not everything in digital marketing will work for you. Some can have unsatisfactory outcomes, while others might be really beneficial.

A professional digital agency for startups provides you with excellent suggestions for which procedures will yield the best results. They’ll provide a fresh perspective on the work your team has already done. They’ll evaluate your marketing efforts and come up with new ideas based on consumer feedback.

When it comes to social media marketing, for example, a digital marketing agency may assist you in determining where your target audience is most active.

The chosen digital marketing agency will figure out which kind of information appeal to them the most, as well as how they share and consume it. This will make your social media campaigns more efficient.

Make Use of Marketing Tools

Make use of tools

Running a digital marketing campaign, particularly for startups is not at all easy as it may ask for certain tools.

Due to the incurred cost and complexity involved, it may not be feasible for startups to pay heed to this.

However, hiring a digital agency can be extremely beneficial for startups as the agency carries all the necessary tools needed for successful campaign execution.

Some of the popular tools used in digital marketing are ahrefs, SEMrush, slack, asana, and others.

Get Measurable Outcomes

Targeted Audience in social media marketing

No company wants to invest in something that will yield no results.

It might be tough for startups to establish true ROI when there are so many marketing approaches available in the digital marketing landscape.

A digital marketing agency, on the other hand, can assist them by defining the Key Performance Indicators (KPIs). These indicators aid in determining how well your marketing campaigns are doing in comparison to your goals.

They will also select the key metrics to track across various channels in order to measure the performance of each campaign. You’ll also receive campaign reports on a monthly or quarterly basis, as well as a website audit, to assist you in making informed marketing decisions.

Grow Your Startup Confidently

Grow confidently

Whether you want to launch a new product in the market, increase your team’s strength or expand your business’s operations, you would need extra resources and support to make it happen.

However, if you have a digital marketing agency at your side, you don’t need to take stress as the agency would easily create more space to house your organizational needs. You can choose from a wide range of service packages to match your business size.

Reduce Overheads

Reduce overheads

Many organizations compare the expense of an in-house operation versus the cost of employing a digital marketing agency when deciding whether to hire one. You’ll be astonished to hear that an agency will save you money in the long run.

Because agencies work as independent contractors, you won’t have to pay payroll taxes. You also save money on benefits, health care, and salary, which are all recurrent costs of employing full-time staff.

Some of the tools you’ll need to launch the campaigns may need a large one-time fee or recurring subscriptions. You won’t have to invest any money in digital marketing tools because most trustworthy agencies already have them.

Proven Digital Marketing Practices For Startups

Digital Marketing Practices For Startups

Starting any new business in today’s competitive environment is not easy. This is where digital marketing emerges as the best helping hand for entrepreneurs. Since it is easily accessible and affordable, it enables new businesses to make a solid presence in the initial phase of their business.

Not only does digital marketing helps in the survival of new businesses, but it also helps in enabling growth for them. If you have just launched a startup and want to leverage digital marketing, here are some of the most proven digital marketing practices

Digital Marketing Personas For Deeper and Precise Reach

Digital Marketing Personas

Personas are made-up audience profiles that represent demographically comparable groups of people in a target audience. They can assist you in figuring out how to communicate with individuals on a more personal level while giving the appropriate information, deals, and goods at the appropriate moment.

You can include different elements under personas that would help you know your audience better like:

  • Name
  • Age
  • Income
  • Job
  • Location
  • Products/Services Needed From You
  • How They Search For Products Online
  • What Are Their Favorite Social Platforms
  • How They Want Customer Support

By determining these crucial things about your target audience, you would be in a better position to choose the most appropriate digital marketing channels for your startup’s marketing campaign.

According to a study, it has been found that these personas can increase the effectiveness of your website by 2 to 5 times. So, it makes true sense to pay closer attention to this aspect.

Blogging Strategy is a Must

blog

Blogging has been found to be a long-standing strategy to create and market quality content. This is complemented by a study by DemandGen which shows that nearly 47% of buyers prefer to go through different types of content pieces before making a sales enquiry.

You may rank for more keywords and generate more leads on search engines by maintaining a frequently maintained blog. HubSpot discovered that businesses with 16 blog articles per month received 4.5 times more leads than those with 0 to 4 posts.

index lead
Source – HubSpot

Personalized Emails Work Best

Emails Work Best

In today’s times of precision-based digital marketing, personalized emails are found to do wonders. A research study has revealed that email campaigns sometimes give a whopping ROI of $44 on each dollar you put in the campaign.

Another reason behind sending personalized emails to target your potential users is that emails with personalized texts have opening rates of 26%.

Put in Place a Value-Driven Customer Service Program

customer service program

You generally won’t classify customer service as part of your marketing now, or for offline enterprises. However, it’s best to consider customer service as a marketing tool in the digital age.

If you give poor customer service today, it is more likely to get featured on Twitter with your business is tagged. If you go above and above to help a customer today, you’ll see it on Facebook tomorrow.

Some of the channels you can choose to provide customer service are:

  • Social media
  • LIVE Chat
  • Phone
  • Email
  • FAQs

Improvise Your Content

Improvise your content

Many startups fail to work on the content and start publishing it without focusing on the quality. This is a grave mistake as Google awards visibility to a website on the basis of the quality content it features. So, for startups, it is necessary to optimize the content in terms of value, grammar, and readability.

Apart from this, the content should feature long-tail keywords (3 or more words). This is because most people make search queries of more than 4 words or even longer.

You should also optimize your company for local search if you operate locally. This entails adding your company information to significant local directories and gathering client feedback.

How Much Does Digital Marketing Cost for Startups?

Cost per lead

Whether you have just launched a startup or looking to launch your business venture soon, you can’t afford to adopt digital marketing for your business promotion. But, here comes the big question – how much does digital marketing cost for new businesses? Well, below is our response that can help you make the most precise determination of this cost.

Your business’s unique characteristics, such as your marketing objectives and budget, will determine the response. It’s critical to determine how much money you should invest in digital marketing, regardless of the size of your company. Pricing for digital marketing agencies varies, but many of them assert that they provide incredibly low rates; your business needs to watch out for this if it wants to use a digital marketing agency for startups.

Lastly, here are some amazing things you must need to know before you kick off your first digital marketing campaign. Knowing them would help you get the most out of your investment in a digital marketing agency.

  • Mobile marketing is amazingly great
  • Create audience personas for better market reach
  • Content marketing and SEO go hand in hand
  • Email marketing has the potential to give the best ROI
  • Location-based marketing can be a game changer
  • Create original content
  • Work on visuals

Digital marketing is a broader term that carries different concepts, strategies, tools, techniques, and elements. All these things work together to deliver cohesive results to startups in establishing a remarkable presence on the web.

Considering the complexity of digital marketing and its various elements, it is always a great idea to choose a domain expert, a digital marketing agency that does exceptional work for startups and gives them the required moment in their initial and most crucial phase of business growth.

So, whether you have already taken your first step by setting up a business or looking to set up one, one proven approach to leverage digital marketing is to consult a reputed and experienced digital marketing agency today.

Want to Know More About Digital Marketing for Startups?

RankON Technologies is one of best digital marketing companies in India that offers complete digital marketing solutions for small businesses at very affordable prices. We offer SEO services, Social Media Marketing Services, Website Development and Google ads management and also offer great discounts when you hire us for multiple packages. Visit our SEO Packages, Social Media Marketing Packages and Google ads management packages now!

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