What is Local SEO and Why It Is So Important
Any search which includes a location modifier can be regarded as a local search. Moreover, if there is a Local Search then it requires Local SEO. There are businesses like brick, cement, and mortar that completely rely upon local people.
This kind of business can only prosper, either if the business owner is socially active or he has a strong online presence.
To be socially active or inactive is one’s own will, but the digital presence can be made with some of the SEO tips and tricks.
However, attaining higher local search rankings isn’t an easy task.
Why Local SEO Important?
The answer is pretty clear, COMPETITION !!!!
Google has a powerful algorithm for Local Search as well. To rank higher in the local search is really a hard nut to crack.
When it comes to attaining higher local search rankings, then it means to be present on MAP Listings or Organic Listings.
Here we’ll be discussing some of the SEO tactics used by SEO experts to increase the search rankings:-
Let’s dive in the topic now:-
Local SEO Tips for 2021
Find The Keywords Your Customers Are Searching in The Locality
The foremost step before starting any kind of SEO campaign is keyword research. Keywords are the most crucial and important element to get higher search rankings.
To get the appropriate keywords one can use powerful automated tools like Keyword Planner, Ahrefs, etc.
With the help of these tools take out a list of keywords as per your niche and select one of them as a targeted keyword.
There are 3 steps that are used to fetch keywords. These are:-
- Find Industry Keywords
- Find keywords Modifiers
- Find Local Keywords
Set Up Google My Business Page
It is the most useful tool that manages the online presence of various businesses and organizations across Google.
It also manages their presence on Maps.
By verifying and editing your business information, you can help customers to find you and ask for your service.
Before setting up your Google My Business Listing, one must ensure these points.
Tips To Make Your Google My Business Listing More Optimized for Map Rankings
(a) Include Keywords in Your Google My Business Listing Description and Include Links in it.
While writing a description for Google My Business Listing, ensure to include keywords in it.
The first 100 characters of description, should necessarily contain targeted keywords.
Apart from adding keywords, you must also include the link of your website at different places.
(b) Use Keywords in Image File Names
(c) Choose Your Category Carefully
(d) Add opening and closing timings.
Mention the opening and closing timing of your office in the Google My Business Listing. Ensure that you enter the accurate timings. Early or late timings can incur a great loss to your potential customer.
(e) Give a Permanent Address
In a local business, it is more likely for a customer to visit your place. Thus, give a correct permanent address in Google My Business Listing so that the customers do not acquire any problem in finding you.
(f) Provide Website and Phone Number on the GMB Page.
The making of any potential customer starts with a phone call. Thus, give the correct contact number on the Google My Business page so that they can reach you easily.
Also, provide your websites’ link, so that one can know the services you provide.
(g) Get Reviews
Google My Business page allows the facility of commenting and giving reviews to users. They can complain, suggest, or please your business in the way they want to. The good reviews on Google My Business pages improve the search rankings.
(h) Respond to Reviews
Optimize Your Small Business Website
(a) Ensure Your Information Is Complete
To get better Local SEO result, you should use your business details carefully on website.
Determine the main objective of your website. Decide your domain name
Choose a web host
Build your pages.
Set up your payment system test and publish your website.
Market your website on social media/search engines.
(b) Use location in the Title tag, H1, URL, content, and image alt tags.
It is recommended to use keyword in URL, H1, Alt text, content and title tag of your page for better Local SEO results. For making your business website be found in the local SEO rankings, use your location name in the title tag, Headings, content, and images alt tags.
For Example:- “Rankon Technologies best SEO company in India”.
(c) Launch a Blog
Blogs are the most understated yet important element for any website. Any website’s worth is increased by including numerous informative blogs in it.
Apart from this, if the blog is really well written then it can come under organic search rankings, through which your website could be accessible to every user who visits your blog.
(d) Embed a Map on Your Contact Page
This is one of the most important local SEO tips, SEO recommend to have in any website. It is really important to embed a map on your contact page to increase the physical accessibility by the potential customers.
Physical presence is highly likely in a Local business. Therefore, maps would be really beneficial for the users to reach correct destinations.
(e) Use Meta Descriptions Strategically
Write meta description for better Local SEO visibility. Meta descriptions provide a complete overview of your webpage in fewer words and increase CTR if properly optimized. Thus, complete attention should be given while writing meta descriptions for Local SEO success.
(f) Improve website loading speed.
This is common for Local and other types of SEO as Google wants to give better user experience to its visitors so you should have a website with fast loading. website speed reveals how quickly a website responds to web requests. Speeding up websites is important not just to site owners, but to all Internet users. Faster sites create contented users and they love spending time on fast sites.
Design Your Website for Mobile Search
(a) Use a Responsive Web Design
A web design which is responsive to all kind of gadgets must be chosen. Researches indicate that nowadays searches are made more with mobile phones than computers. Thus, it is really important to select a design which is responsive to all kind of gadgets.
(b) Create Accelerated Mobile Pages (AMP)
AMP is an open-source custom web development framework produced to speed up the loading time of web pages on mobile devices.
An AMP for your website is beneficial for your website because:-
- Webpage speed is a ranking factor of Google’s mobile indexes.
- One second delay in webpage decrease conversion by 7 percent.
(c) Reduce Unnecessary Content
Apply Local Link Building Strategies
Backlinks are essential for the progress and reputation of your website. Ranking on the website can’t be attained without link building. Some of the Link Building Strategies are as follows:-
- Request for Guest Blogging
- Broken Backlink Building
- Skyscraper techniques
- Ask for an interview
Do Local Citations on Business Listing sites.
Local citations help websites in getting better local exposure. Mention the name, address and phone number for a local business. Citations can occur on local business directories, on websites, on apps, and on social platforms. It helps Internet users to discover local businesses and can also impact local search engine rankings. Some of the popular business listing sites are:- JustDial, Sulekha, Yelp, Manta etc.
Analyze your competitors
Sponsor Local Events
Give a discount to local organizations
Get local PR outreach
Offer scholarships to the students of local universities or institutes.
Scholarships are an easy way to grasp the publicity. It can result in the addition of several new potential customers. Apart from this, scholarships offer an opportunity to garner. edu referring domain.
To initiate scholarship program, one should:-
- Renovate marketing strategy with social media ads.
- Influence industry groups and websites.
- Learn from the experience of other scholarship provides via. National Scholarship provider Association.
Be active on local forums and Q/A platforms.
Be active on Social Media Platforms and increase social shares specially Facebook.
This is a really useful way of acquiring public attention. Facebook is widely used as a platform to promote business websites. Thus, social media platforms like Facebook, twitter, Instagram can be of great use to share the link of your business website.
Thus, these were some of the tips and tricks to improve the organic search rankings for your Local Business Website.
Experience the desired rankings for your business website by the excellent services of the eminent Local SEO Company Rankon Technologies, India. RankOn is a leading SEO company in India offering cheap SEO packages for businesses to make it affordable. Contact us today for any questions you may have.
RankON Technologies is a complete digital marketing services company in India. We offer best digital marketing packages for all types of businesses. Visit our social media marketing services, SMO services, PPC services and ORM services to help your business grow faster than ever.