What is Online Reputation Management and Why Is It Important
Running a business is not an easy job. A businessman puts in lots of time, efforts, and money into building a brand and it becomes really devastating if some bad reviews and customer feedbacks harm the online reputation of your business. In today’s competitive business world, it is a brand’s image that is of supreme importance. Even in our personal lives, our image is everything.
Maintaining a positive brand image has become very important in today’s digital landscape when anyone can easily search for your business, avail the service, and provide feedback instantly on a number of digital platforms available today. For example, today if you order food on a food order app, or you book a doctor’s appointment at a healthcare portal, once the service is availed, you’re asked to rate the delivered services along with a written feedback.
At one end, this is really great as the feedback you provide could be very useful for another person. But at the same time, it could be detrimental for the brand if there are negative or misleading reviews published against a brand. This is a matter of grave concern.
Similarly, there are lots of other professions and services where your image is everything. There are lots of brands, which were once the leader in the segment and encountered a downturn when their image in the market got shattered. And it is no surprise that it took long for some of these brands to overcome this setback and rebuild the image.
This is where online reputation management (ORM) becomes necessary for every business whether big or small. Because it is the only way through which a brand or business can counter the negative advertising and pave the way for impressive results.
What is Online Reputation Management?
Online Reputation Management (ORM) can be defined as a process that monitors and handles online reviews for a business. In other words, it can be said that ORM manages a brand’s online presence and image.
The digital world has become a powerful platform these days for consumers who love to share and express their voices through it. Considering this, consumers are now calling the shots as they gain full control on how the public perceives your business. This is why there is strong need for businesses to take action and stay proactive in managing their online reviews and reputation.
How does Online Reputation Management work?
The primary objective of Online Reputation Management is to help brands safeguard and rebuild their online reputation that might get hampered due to fake and misleading reviews by competitors or unsatisfied customers.
There are various ways Online Reputation Management companies use to counter those negative reviews in an effective and sustainable manner.
Their purpose behind deploying Online Reputation Management services is to make sure your brand, products and services are displayed precisely and positively on web.
Difference between SEO and ORM!
SEO promotes search engine visibility/ORM establishes a positive understanding of your brand
SEO focuses on a particular website whereas ORM focuses on overall brand
SEO and ORM Differ in Goals
The primary concept behind performing SEO is to get more Traffic. On the contrary, ORM works on building trust of the clients and ensuring brand credibility.
Taking all elements into consideration, the purpose behind doing SEO is to generate more traffic by enhanced search engine visibility. In a way, ORM begins where SEO is done. An online reputation management strategy focuses on a goal to check the way individuals will see your brand when they have look for you online. ORM basically focuses on building trust in your brand in the existing clients base which then affects new clients as well.
Being a reputed online reputation management company, RankOn understands who to build the brand trust in the eyes of your existing as well as probable clients.
Now, after you’re done with the difference between SEO and ORM, it’s time to know what the online reputation management tools we use at RankOn.
The four major online reputation management tools are content, platforms, search engine optimization (SEO) and strategy.
What is more important – SEO or ORM?
Role of SEO and ORM in digital marketing
There is no doubt that today’s customers are smart. Whether it is a visit a dentist or buying shoes online, they first check its reviews online. This is where negative marketing about your brand could prove disastrous. So, to avoid these adverse circumstances a business should need work on their online image. This is done with the help of SEO and ORM.
Online Reputation Management (ORM) plays a critical and important role in digital marketing. The primary task is to enable different ways that can help brands in creating and maintaining a positive online insight. In addition, it promises that people get the exact product or service when they search for a brand.
Similarly, SEO plays an indispensable role in digital marketing as it helps your website rank better in search engine results. This way it brings more traffic to your website and possibly more business. An effective digital marketing plans should inclusive of a central use of SEO.
The major difference is that the aim of SEO is to make sure that people find your brand online, while ORM modifies the opinion individuals develop of you based on information available on web. To differentiate the two even more, it’s great to remember that SEO puts your foot in the door and gets you observed, while ORM makes people arriving through the door once they get to know about you.
Applying ORM tactics can have a potent and lasting effect on your brand and your business, as search results drive the perception and view of key stakeholders and customers. Search engine optimization is often managed by the marketing department as the objective is typically to boost up leads and sales; while online reputation management is typically integrated with communications and PR initiatives.
As digital marketing gets worthier for virtually every business, there is an augmented need for brands to control both ORM and SEO to optimize their online potential. RankOn recommends making a wisdom use of both; while a majority of people have heard of SEO, eventually ORM efforts will have a wider impact on your brand and your business.
How ignoring ORM can harm your business?
The answer is pretty simple. You can choose to stay relax till someone posts a negative review about your brand, product or service. And believe us, it doesn’t take long to spread this negativity among others like word of mouth marketing.
One unsatisfied customer may compel others to don’t buy your product or services and this chain will only escalate over time. Ignoring your online reputation could damage your business both in the short run and long run.
No matter how much traffic your get from SEO, PPC and other marketing techniques, their chances of getting converted into final sales gets disastrously low due to negative reviews about your brand hovering all over the web.
At RankOn, we understand the consequences of not using Online Reputation Management services in today’s services and provide result-oriented ORM services in an affordable and effective manner.
How to know if you need Online Reputation Management services?
In general, whenever you come across a negative feedback or reviews about your brand on different digital avenues, it means it’s high time you should consult one of the best Online Reputation Management companies and discuss the way forward.
Being a reputed online reputation management company in India, RankOn is backed by several years of experience in improving the online reputation of both domestic as well as global brands.
However, the following signs are a clear indicator that you should make no delay in choosing ORM services.
How Online Reputation Management Company can help your brand?
It is 100% true that online reputation management has the power to make or break your brand.
As per a recent survey, 70% of Indians online prefer or have used Social Media for customer service or get recommendations at least once. With more and more consumers sharing and searching for information on web, it becomes important for brands to have a successful ORM strategy in place.
Consulting a reputed online reputation company like RankOn tends to make a positive influence on your brand. Let’s know how.
How to make actionable strategy for Online reputation Management?
If you think taking a DIY approach would work, forget it. There is nothing better than choosing an experience online reputation management company that can determine the best way forward for your brand.
RankOn is a one of the most preferred online reputation management companies in India and make the use of specialized tools and techniques to create a positive environment for your brand in a sustainable way.
There are various ways through which an actional Online Reputation Management could make a positive difference to your brand. Some of them are create microsites, blog posts, press releases, social media, form posts, videos etc.
Having served the clients across all business sectors, RankOn possess unmatched ORM expertise which clearly reflects in the way it handles it client’s websites.
How much does ORM service cost?
Frankly speaking, the cost of getting online reputation management services depends on the damage negative advertising has done to your brand. The more damage there is, the higher the cost of ORM will be.
The way to ORM starts with a detailed analysis of your brand’s online reputation which is then followed by an ORM strategy. This is when cost determination is done to negate the effects of bad online reputation.
Also Read: What is ORM
However, for a hygiene point of view, there are various ORM packages you can choose from. These packages have a certain set of ORM activities that are done on a monthly basis.
ORM services for Healthcare
Whether you’re a doctor, medical practitioner or a hospital, it has become really difficult to help patients through wound, sickness and ailment without getting into the claws of lawsuits or online brand defamation. This is a grave concern, as medical practitioners are some of our society’s most qualified and best paid professionals, and without them the society would be in big distress if they get sick or injured.
At RankOn, our online reputation management services focus on:
Monitoring and removing negative hospital reviews
We continuously help a healthcare unit to monitor and remove any offensive, or biased review and remarks on web. This encompasses social media pages and online outbursts on blogs and news sites, where patients could be lying on the way they were treated and are just attempting to bring down the name of your hospital. By doing so, we strive to protect your hospital’s reputation on web and ensure that it keeps working and winning.
Reinstate online reputation and safeguard it
Whether you’re a private practitioner or a big hospital, we at RankOn can help you with rebuilding your online reputation by targeting negative advertising, reviews, images, and content. All this to ensure that when a prospective user searches for your services, he or she doesn’t get a page full of lies and defamation. All positive reviews and content will be shown on top of search results while negative content will be settled at the bottom of the search results.
ORM Services Hospitality Sector
Being one of the leading online reputation companies in India, RankOn could help your hospitality brand remain the good eyes of your customers. We can also help you show up on top for desired search results.
Our ORM services can help you”
ORM Services for Law Firms
A lawyer’s reputation and trustworthiness matter a lot today than ever before. Clients prefer to get along with attorneys and law firms that are backed by strong and positive reputations. The internet imparts information and increased competition from both the attorney next door and affordable digital legal platforms.
In today’s times, hundreds of thousands legal professionals get affected due to false, misleading, or erroneous reviews visible in search engine results. Whether the bad information comes from a competitor, a news site, or a discussion forum, its impact can be damaging, shocking at worst. Negative listings are possibly damaging to your online reputation, injury your credibility and making you to lose probable clients.
At RankOn, we work in close coordination with different attorneys and law firms and help them maintain a positive image on web. We are well aware of the elements that allow a lawyer to stay competitive in today’s competitive setting. Our several years of expertise in delivering ORM services for attorneys and law firms make us a leading provider of ORM services for legal firms and legal professionals.