YouTube is one of the most powerful search engines in this world. Because of its popularity, it is the second most used Search Engine. When it comes to the number of videos, channels, followers, audience, and subscribers then, no one can beat YouTube. Due to the influence of YouTube among the public, everyone wants to get popular by posting the video on YouTube. So, Today we are going to tell you some of the YouTube video ranking tips to rank your videos higher on YouTube in 2021
Why Your YouTube Videos Are Not Ranking?
Not every video is worth attaining millions of likes and shares. And, this YouTube also knows well. The clear cut and straight forward algorithm of YouTube simply put the worthy video in the top of search rankings.
The algorithm works on the basis of most searched and viewed video. Making a high-quality and commendable video as per YouTube resembles to be an easy task, but in reality, there are many factors that have to be considered.
What Are The YouTube Video Ranking Factors to Rank Videos on YouTube in 2021?
If you think, that you will capture a video from your smartphone and in the next minute you post it on the YouTube, and the next day you will have 15k-20k likes and shares.
Then please forget about it!!
Every day millions of people think of gaining popularity this way.
The world has become so advanced that even to make a worthy video requires professional assistance. Many SEO Companies and YouTube Marketing Companies are running to empower YouTube video marketing.
These companies have skilled YouTube video SEO experts who know every tip and trick to rank a YouTube video. They know every factor to improve the search rankings of videos on YouTube.
Here in this article, we will be discussing various factors / parameters considered by YouTube video SEO experts to improve the rankings of video on the YouTube.
Let’s Dive Into The Topic Now:-
1: How To Do Keywords Research To Rank YouTube Videos?
As everyone knows keywords play a crucial role in normal SEO. Similarly, in Video SEO, keywords are equally important.
The powerful automated keyword research tool like Google Ads Keyword Planner can be used for YouTube Video Keyword Research. To do this, choose your niche and gather all the keywords. From these keywords, choose the main keyword for your YouTube video.
Add these keywords and other LSI keywords at different places in your video. There are many YouTube Keyword Research Tools in Market which will help you to find best keywords for your YouTube video marketing.
What Video Quality is Best for YouTube?
Posting a video on youtube starts with capturing it.
Video shot with a high-resolution, ultra-strong camera with outstanding audio clarity is regarded as the quality video. Apart from this, the techniques for shooting the video should be highly professional. Correct lights, perfect angles, and limited white balance are the key elements for capturing a nice video.
The quality of the video can also be improved in the second step when the video is ready to be posted.
The high-quality format should be chosen which gives perfect audio clarity. HD format is regarded as the best format for video playback.
3: What Is The Best Aspect Ratio For YouTube Video?
Before discussing anything else, Let’s know,
What is YouTube Video Aspect Ratio?
In simple words, the ratio of the width of a picture, to its height.
The SEO friendly Aspect Ratio is one which has 4 inches of width for 3 inches of height (fullscreen) or 16 inches of width to 9 inches of height (broad screen)
Make Sure There is no Black Bar Around The Video.
Black bars appear on video when the aspect
ratio of the video and where it lives on the web don’t match up. This makes the
appearance of quite bad.
Why does it appear?
In earlier times, videos followed a 4:3 aspect everywhere. But after the evolution of HD televisions, which comes in 16:9 ratio. There was a mismatch between the
screen size and video size. Thus, as a result, the black bar appears.
To Get Rid Of This Problem:-
- Take the help of a 16:9 calculator to give your video appropriate aspect ratio.·
- Choose the aspect ratio up to the platform on which you have to post the video.
4: Video File Name Should Have a Targeted Keyword Before Uploading.
It is another plug which states the importance of keyword in SEO field. The file should have keyword-rich filenames for video optimization which can better search rankings. This technique is important because Youtube not only crawls the title of your video, it also crawls the video file names.
5: Competitor’s Video Analysis.
For a business purpose, it is always necessary to keep an –eye upon the deeds of your competitor. Every day millions of startups enter Youtube to enroll their businesses. With the increasing number of online business, competition is also becoming intense. Thus, to be in this race, regular evaluation of your business with your competitor’s is really paramount. How to do this? This could be done with the help of various automated tools like:-
- MWP Video Marketing Comparison Tool
6: Use Targeted Keyword in the Video Title
Targeted keywords are used by potential customers to initiate the search process. YouTube search rankings are more and more dependent on targeted keywords.
The use of long-tailed targeted keywords in the title improves the rankings to a larger extent.
7: The Video Title Should Be Under 70 Characters.
The length of the youtube video title holds utmost importance when we talk about Y YouTube SEO. The maximum length of video title should be 70 characters and it should essentially include the targeted keyword.
8: Use Clickbait Phrases to Get More Views
Clickbait phrases are used to grasp the viewer’s attention. These phrases allure the viewer to play the video. Any text which causes exclamation, anxiety, worry or happiness can be included. For Example:-
- You’ll be shocked by this video!!
- Watch this video to know the awesome facts!!
9: How to Write YouTube Video Description for Better Rankings
When it comes to bringing rankings, most of the things are just about keywords. For a video to give a better response, it is necessary that it’s description must contain the targeted keyword in the first 100 characters.
Apart from this, the LSI words must be used in between the description at appropriate places.
10: Write The Description of Maximum 1000 Characters.
Most of the people think that the bigger the description, the more views they will get. But on Youtube, this strategy doesn’t work well. The description should be of 1000 characters maximum and it should contain exact information of the video. The use of keywords in the description is also very useful.
11. Compensation Of 1 External Link With 3 Internal Links.
Including an external link in the video description, can degrade the rankings too much extent.
In case, if it is very important to include an exterior link in the video description. Then, this can be compensated by including 3 interior links in the description.
12. Select The Specific Category For Your Video.
Choose the category which appropriately resembles the nature and behavior of your video. This should be done very carefully with complete focus.
13. Tag Video With Popular Keywords.
YouTube allows you to use as many tags as you would like as long as the total character limit across all tags is less than 350-400 characters. Generally, most videos should have 5-8 tags. Relevant tags increase the search rankings.
14. Make A Playlist Of Related Videos Of Your Channel.
Suppose you have a channel on Youtube with highly informative videos related to one niche but all your videos are scattered and do not acquire good rankings.
This problem occurs due to the lack of playlist. In case, a viewer visits one of your videos, with the help of the playlist he is able to watch the next consecutive videos. The act of making playlist can tremendously bring traffic on all your videos and this would improve the search rankings.
15. Upload A Custom Thumbnail To The Video
Thumbnails could be highly beneficial to improve the search rankings. YouTube provides the facility of adding a customized thumbnail to your video. You can add a thumbnail relevant to the video.
16. Put A Logo In The Thumbnail For Brand Awareness
In case you run an online business, then it is highly likely that you have a logo for your business. To promote your brand or business, you can add a logo in the thumbnail of your video.
17. Place Cards Wherever Necessary
Cards can be placed to improve user experience. It is used as a barrier against any external agent. But it should be used only 2-3 times.
18. Use Closed Captions For The Video
Even after doing all possible optimizations, if your rankings still fall short, then the reason behind is lack of subtitles. As everyone can’t hear the audio or do not know to switch the audio on. Then subtitles can be of great use.
It improves comprehension and SEO.
19. Use Annotations
The annotation tool lets you easily layer text, links, and spotlights to your videos.
It can be done by:-
- Visit your youtube channel and click on the Video Manager.
- Find the video from the search bar and choose Edit.
- Then choose Annotations from the drop-down menu.
- Click add Annotation like speech, bubble, etc.
- Use the mouse to drag the annotation.
- Use the timeline to move your annotation to a specific time in your video.
- Click on Publish.
20. Create A Discussion In The Comment Section.
A comment section can be pretty useful for improving search rankings. The video with a large number of comments is more likely to come under Youtube search rankings.
21. Choose The High-Time To Post The Video
Researches indicate that some days of the week acquire more traffic on YouTube than other days. Fridays, Saturdays, and Wednesdays show the highest level for engagement for YouTube videos. So posting a video on these days between 5 PM to 9 PM will make sure that your video is likely to get early views. Also posting the video on Sundays in the morning (between 8 -11 am) or in the evening (after 5 pm) is the best time.
22. Make Backlinks For The Video Outside Youtube.
Backlinks are a crucial element of the SEO industry. Undoubtedly, they can increase the search rankings to a higher extent. One must create backlinks of their videos to get better exposure.
23. Ask To Embed Video With Related Blogs.
Linking videos to blog is a win-win relationship for both. With this method, the quality of the blog would be increased also the video would get more traffic.
24. Share The Video On Social Media.
Social media is the most powerful platform in today’s era. It is the best place which can bring traffic to your video. Facebook, Twitter, Instagram are the most renowned platforms that can give the best results.
Thus, these were some of the tips and tricks to improve the search rankings of your YouTube video.
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