HOW TO RANK HIGHER ON LOCAL PLATFORM
Any search which includes a location modifier can be regarded as a local search.
Moreover, if there is a Local Search then it requires Local SEO.
There are businesses like brick, cement, and mortar that completely rely upon local people.
This kind of business can only prosper, either if the business owner is socially active or he has a strong online presence.
To be socially active or inactive is one’s own will, but the digital presence can be made with some of the SEO tips and tricks.
However, attaining higher local search rankings isn’t an easy task.
Why is it so?
The answer is pretty clear, COMPETITION !!!!
Google has a powerful algorithm for Local Search as well. To rank higher in the local search is really a hard nut to crack.
When it comes to attaining higher local search rankings, then it means to be present on MAP Listings or Organic Listings.
Here we’ll be discussing some of the SEO tactics used by SEO experts to increase the search rankings:-
Let’s dive in the topic now:-
1) Find The Keywords Your Customers Are Searching in The Locality.
The foremost step before starting any kind of SEO campaign is keyword research. Keywords are the most crucial and important element to get higher search rankings.
To get the appropriate keywords one can use powerful automated tools like Keyword Planner, Ahrefs, etc.
With the help of these tools take out a list of keywords as per your niche and select one of them as a targeted keyword.
There are 3 steps that are used to fetch keywords. These are:-
- Find Industry Keywords
- Find keywords Modifiers
- Find Local Keywords
2) Set Up Google My Business Page
It also manages their presence on Maps.
By verifying and editing your business information, you can help customers to find you and ask for your service.
Before setting up your GMB page, one must ensure these points:-
(a) Include Keywords in Your Description and Include Links in it.
The first 100 characters of description, should necessarily contain targeted keywords.
Apart from adding keywords, you must also include the link of your website at different places.
(b) Use Keywords in Image File Names
(c) Choose Your Category Carefully
(d) Add opening and closing timings.
(e) Give a Permanent Address
(f) Provide Website and Phone Number on the GMB Page.
(g) Get Reviews
(h) Respond to Reviews
3) Optimize Your Small Business Website
(a) Ensure Your Information Is Complete
(b) Use location in the Title tag, H1, URL, content, and image alt tags.
(c) Launch a Blog
Blogs are the most understated yet important element for any website. Any website’s worth is increased by including numerous informative blogs in it.
Apart from this, if the blog is really well written then it can come under organic search rankings, through which your website could be accessible to every user who visits your blog.
(d) Embed a Map on Your Contact Page
Physical presence is highly likely in a Local business. Therefore, maps would be really beneficial for the users to reach correct destinations.
(e) Use Meta Descriptions Strategically
(f) Improve website loading speed.
4) Design Your Website for Mobile Search
(a) Use a Responsive Web Design
A web design which is responsive to all kind of gadgets must be chosen. Researches indicate that nowadays searches are made more with mobile phones than computers. Thus, it is really important to select a design which is responsive to all kind of gadgets.
(b) Create Accelerated Mobile Pages (AMP)
An AMP for your website is beneficial for your website because:-
- Webpage speed is a ranking factor of Google’s mobile indexes.
- One second delay in webpage decrease conversion by 7 percent.
(c) Reduce Unnecessary Content
5) Apply Link Building Strategies
- Request for Guest Blogging
- Broken Backlink Building
- Skyscraper techniques
- Ask for an interview
6) Do Local Citations on Business Listing sites.
7) Analyze your competitors
8) Sponsor Local Events.
9) Give a discount to local organizations
10) Get local PR outreach. (Press Release)
11) Offer scholarships to the students of local universities or institutes.
To initiate scholarship program, one should:-
- Renovate marketing strategy with social media ads.
- Influence industry groups and websites.
- Learn from the experience of other scholarship provides via. National Scholarship provider Association.
12) Get active on local forums and Q/A platforms.
13) Get active on Social Media Platforms and increase social shares especially Facebook.
This is a really useful way of acquiring public attention. Facebook is widely used as a platform to promote business websites. Thus, social media platforms like Facebook, twitter, Instagram can be of great use to share the link of your business website.
Thus, these were some of the tips and tricks to improve the organic search rankings for your Local Business Website.
Experience the desired rankings for your business website by the excellent services of the eminent Local SEO Provider Company Rankon Technologies, India.