Everything You Need To Know About Product Listing Ads & How They Work

Product Listing Ads

Everything You Need To Know About Product Listing Ads & How They Work

The use of google product listing ads is on the rise. According to a study by YouGov, the use of Google product listing ads will increase by 82% in 2022 when compared to 2021. This means that more and more e-commerce businesses are using Google’s product listing ads to display their ads.

The study found that the use of Google product listing ads has increased by almost 50% in just six years. This trend is likely to continue as companies start to see the benefits of using these ads. Product listing ads are a great way to drive traffic to your website. They are also a great way to generate leads and sales.

If you want to benefit from this trend, you need to make sure that you are using them correctly. Here we will look at how you can use google product listing ads to boost your e-commerce business.

Table of Contents

What are Google’s product listing ads?

Product listing ads are a type of Google Ads that help businesses sell products online. They show up as ads next to search results for certain keywords or phrases. Product listing ads can be a great way to drive traffic to your store or website, and can be customized to match the interests of your target audience. Here is an example of a Google product listing ad for women’s new balance running shoes.

product listing ads

As a business owner, it is imperative to get your product in front of as many people as possible. Google has mastered the art of product placement and can help you achieve this goal.

Product listing ads (PLAs) are perfect for businesses because they allow you to target users specifically with your ad. PLAs are placed at the top of the search results page, which is where users are typically most likely to look when searching for a product.

By using PLAs, businesses can target potential customers across different stages in their buying process, which can lead to higher conversion rates and more sales.

Google has been working hard to improve the quality of their search results, which has led to an increase in the number of customers searching for products online.

Advantages of Google’s Product Listing Ads

Product listing ads (PLAs) from Google are a good way to reach more customers online. With PLAs, a business can put their own web page near the top of the search engine results pages (SERPs).

Google’s Product Listing Ads

This makes it easy for potential customers to find out about your product or service and buy it quickly.

Here are some of the reasons why it’s good to use PLAs:


  • You can show your ads to people who fit a certain age, location, or interest group.
  • You can choose which keywords to focus on, which makes it easier to find potential customers who are interested in what you have to offer.
  • Your ad will stay up as long as the customer stays on that page, so your product or service will get more attention.
  • PLAs are “above the fold,” which means they’ll show up before any other ads on the same page. This means you have a much better chance of getting a customer’s attention and getting them to click on your ad.

Why You Should Be Using PLAs For Your E-Commerce Business?

Ecommerce SEO Services
  1. Affordable: PLA campaigns are usually less expensive than other types of Google ads, like text and display ads. And because they are ad units, you can make sure that your ads reach the right people.

The average cost of PLAs are .066 USD which is much lower than other types of ads.

  1. Get Started Instantly: You can start running PLA ads right away, and you’ll start to see results in a few hours or days. That’s a huge advantage over other marketing methods, which can take weeks or even months to show results.

When compared to other methods of online advertising PLAs take much less time to set up, on average1 day.

  1. Customizable: Your PLA ad will be based on the products and services you offer, while text and display ads are based on keywords that Google picks for you. This makes your ad feel more personal, which makes people more likely to click on it.

About 91% of customers are more likely to buy when a brand talks to them in a way that is tailored to them.

  1. Highly Targeted: When someone clicks on your PLA ad, you can keep track of how many people went to your website, looked at your product listings, and made a purchase. With this useful information, you can make changes to your advertising campaign and reach even more potential customers in the future.

Targeted Ads are two times more effective than non-targeted ads, thus producing 2x better results.

Leads of a Higher Quality

Imagine a scenario in which you are producing a large number of leads but just a small number of actual sales. Weak leads are nothing more than a waste of time and money for a firm.


You as a company need to come to an agreement on the features of a sales-ready lead, as well as those leads that may be passed off as genuinely being “qualified.”


Right out of the gate, Google Product Listings include information that is pertinent to the product being advertised. When a potential consumer starts searching for anything on Google, it means that they are seeking an additional incentive to buy before they make their decision.

 “PLAs generate 85% of all clicks on Google Ads or Google shopping campaigns.”

This solution satisfies this demand by delivering aesthetically revealing and information-rich advertisements. These advertisements guarantee that clients have sufficient information to make informed decisions before visiting your website.

You will have a better chance of actually making the sale if you do this because by the time the customer gets to the site, they are not only sufficiently educated, but they have also had the opportunity to see what else is available.

Product Listing Ads Improves SEO

Utmost Levels Of Ease In ECommerce Development

You will be required to give structured data for the items in order to appropriately create a product feed that is utilized for shopping advertisements. These data points will assist in making your items more noticeable on the search engine in an organic way as well.

You may use the new keyword data that you obtained from the adverts in future items as well as in content marketing to generate additional organic visibility for your online business.

It might be difficult to find suitable keywords that have high search volumes, but using advertisements can help speed up the process and enhance the results from your SEO.

You may improve the clickthrough rates of your SEO by using the data from the most successful advertising you’ve made in the past.

Easy Benchmarking

You will be able to evaluate how well your marketing techniques stack up against those of your rivals if you use PLAs to participate in advertising that is structured like an auction.

You may have a better understanding of your own benchmarks and milestones by analyzing the data that is offered to you by your search engine and ad platforms. This data will show you what the low, medium, and high bids are for a certain ad space, as well as what your rivals are bidding.

This might assist you to stick to the allotted funds for digital advertising inside your marketing budget.

Launch Your Business with Google Product Listing Ads in Just 3 Simple Steps

Create a profile in the Google Merchant Center And Verify

Google Merchant Center

To do this, go to the Google Merchant Center on your web browser and submit your product data stream. Your audience is going to see this information shown to them. In order to go on to the next stage, you will need a Gmail account. Additionally, you have the ability to provide access to your account to additional users.

Google Merchant Center

You need to make sure that your store is connected to Google Analytics. Simply go to your Google Merchant Account and choose the “Verify URL” option. Now is the time for you to begin developing your Product Ads.

Upload Your Products

Google product listing

Adding your products to Google’s listing ads is a simple way to bring more people to your store and make more sales. By putting your products on Google, you can make an online catalog that can be searched. This makes it easy for people to find what they need and buy it. You can also advertise your products on the web, in print, and even in mobile apps with Google AdWords.

Follow these steps to add your products to Google’s list of ads:

  • Open Google Shopping.
  • Click on the tab that says “Products” at the top of the page.
  • Choose “Product Type,” under “Google Shopping Listing.”
  • Write the name of your product in the “Product Name” field.
  • Write a short description of your product in the “Product Description” field.
  • In the “Category” field, choose the category that best describes your product.
  • Click the button that says “Upload Files
  • Choose the files you want to be part of your listing (if any). You can add pictures, lists of product features and prices, and more.
  • Hit the “Submit” button.

Once your PLA ads are live, you’ll need to optimize them for maximum performance. You can use keywords, placements, and formats to help your ads stand out from the competition. Additionally, you can track the effectiveness of your PLA ads by measuring clicks and conversions.

Set Up your PLA Advertising in Google Ads

To set up product listing ads, go to Campaigns > Ad Groups, and then click New ad group. In the New ad group dialog box, provide a name for the ad group and select Product listing ads from the Type of ad group drop-down list. You can also enable or disable targeting by selecting the Enable targeting check box.

PLA Advertising in Google Ads

Next, in the Targeting rules tab, you’ll need to specify the locations where your ad should appear. You can specify your geographic region by selecting a country from the Location list or enter a city or ZIP code. You can also specify a radius around a location to target ads.

You can target your ads by specifying keywords or topics that would interest your customers. You can also specify which types of users you want to reach with your ads. For example, you could target users who have already made a purchase from you or users who are interested in purchasing a specific type of product.

After you’ve set up your targeting rules, click Publish ad group. Google Ads will create an ad group and display it in your account’s campaigns section.

Tips To Optimize Your Product Listing Ads

ECommerce Website

High Quality Images

Google’s algorithm rewards listings with high-quality images. When you add high quality images to your product listing, it helps to convey the quality and authenticity of your product. By including high-quality images, you can improve your chances of ranking higher in organic search results.

One of the key factors that influence how likely someone is to click on a Google search result is image quality. Poor-quality images can deter potential customers from clicking through to your listing, which can ultimately lead to lower sales.

Choose a high-resolution or full-size image. A low-resolution image will look pixelated and may not show the detail that you want viewers to see.

Utilizing SEO

Technical SEO

By employing search engine optimization (SEO) practices when writing your Product listing ads content briefs, you can help to optimize your product data feed for better visibility on search engines.

Specifically, you should make use of keywords and phrases that are relevant to your product and audience, as well as include clear and concise descriptions that highlight key features and benefits.

You also should keep in mind the importance of providing accurate information about price and availability, as well as highlighting any special offers or discounts that are available.

By following these tips, you can ensure that your products are easily found by potential customers and that you earn top rankings on search engines for relevant keywords.

Location Based Targeting

Precise Targeting

Location-based targeting is a great way to increase the effectiveness of product listing ads. By targeting users who are near a particular location, you can create more informed and targeted ads that will result in higher click-through rates (CTRs).

By understanding your user base’s location and understanding what businesses are located nearby, you can create more relevant ads that speak to your target audience.

For example, if you own a pet store, you might want to target users who live in a neighborhood with a high concentration of pet-owning households. Similarly, if you sell products related to cooking or gardening, you might want to target users near grocery stores or farmers’ markets.

The conversion rate for product listing ads is 1.91 percent, which is phenomenal. In addition, it can help reduce the cost of advertising by targeting users who are likely to be most interested in your product or service.


According to a study by Kenshoo, product listing ads generated an average click-through rate (CTR) of 1.5% and an average conversion rate of 2.9%. These numbers are both higher than other ad formats like display banners or text ads.

47% of people who click on a product listing ad say they plan to buy the product within the next 30 days. That’s high potential for your business – and high potential for ROI with product listing ads.

In recent years, product listing ads (PLAs) have become a popular way for businesses to reach out to potential customers. This is because PLAs are an effective way of reaching people who are likely to be interested in what you have to offer. In addition, PLAs are also a great way of building brand awareness and promoting your products.

As the internet continues to grow in popularity, so will the use of product listing ads. Invest in product listing ads and boost your revenue.

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Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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