Google included neural matching in local search algorithm update, which is the major reason many are seeing local ranking changes in the previous month.
Google has confirmed the various reports related to local search algorithm update that started at the beginning of November. The update is identified with Google “using neural matching as a major aspect towards creating local search results,” Google said by means of the @SearchLiason twitter account.
What is Neural Matching?
Neural Matching is an algorithm that uses Google’s latest AI technology to better understand and able to generate more diverse results when users’ queries have local search intent even when the business name or description is excluded.
Google posted an update saying “this was a global launch covering countries and languages worldwide.” So this affected not only U.S. areas but worldwide, in all nations & languages that Google is accessible in.
Neural Matching at Google:
Google’s recommendations stay the same here i.e. relevance, prominence, and distance are the keys to ranking on top in the local search results. It’s simply that Google’s understanding of relevance has now extended with neural matching.