Google Ads Rolls Out a New Combined Audience Targeting for Search Campaigns
Although there is no official announcement made by Google till now, it is advertisers who are noticing the changes in their Google Ads Account.
Digital marketing consultant Steven Johns first noticed the targeting method in his Google Ads Account and tweeted the same on his Twitter-
What is combined audience targeting?
How does the combined audience targeting work?
The combined audience uses these three directives
“AND”, “OR” and “NOT”.
How to use Combined Audience?
To create a Combine audience:
- Click on the new audience from the Audiences page in the Google Ads user interface.
- Under Browse, you will see the option for “Combined audiences”. Once you have selected “Combined audiences” you can create audience combinations right from the campaign.
- You can create multiple personas to represent different types of users based on their demographics, background, needs, goals, life events, etc.
- You can also fulfill the targeting with campaign keywords. With this, the ads will only appear to the audience who met the combined audience criteria and searched for those specific campaign keywords.