Facebook Ads Guide: How to Advertise on Facebook in 2020
This Facebook ads guide will help you to run ads on Facebook in an effective way. As we know, Facebook is one of the fastest growing social media platforms and Facebook Advertising is an important way to be in touch with your audience/customers on the world’s largest social network. Facebook is now home to more than 2 million. To connect in an organic fashion with the potential customer base, Facebook offers amazing marketing and advertising platform to the business owners. An audience that is most likely to respond to your products and services can be reached quite smoothly with the micro-targeting features which Facebook advertising comes equipped with. Today we are going to learn how to advertise or run ads on Facebook in 2020 for better Facebook Advertising Experience.
As wise businessmen or women, you cannot ignore factors like budget, conversion rates, and ROI-return on investment. Facebook ads campaign facilitates you to only pay to reach valuable clients through Facebook Advertising. If you are looking for excellent results, you have to begin with the basics of the advertisement world of Facebook.
This Facebook Ads Guide will Help you Run Facebook Ads Easily in 2020:
The Step By Step Facebook Ads Guide includes:
What Are The Types of Facebook Ads?
Before starting this Facebook ads guide, Lets understand the types of Facebook ads. Lets start with:
These are the simplest types of Facebook Ads that you can begin with. But by simple I don’t mean that they have to be boring. You can be as creative as much you want, after all an image worth thousands words.You can give the right boost to your current post by few clicks through adding an interesting image from your Facebook page or computer systems. For example, a plain mobile back cover pic might not be that appealing to teenagers as a back cover with some superhero images printed on it.
Video Poll Ads
in Facebook Carousel Ads, You can make use of 10 photos or videos to either demonstrate different product types or various uses of a single product. A large panorama image can also be generated via a Facebook Carousel Ads. Compare to the past Facebook ads campaigns, business can experience a 51% lower cost per lead.
Slideshow Facebook Ads
Instant Experience ads or earlier Canvas ads
It’s a full-screen ad format with 15 times better loading speed as compared to a mobile website outside of Facebook. In case, where e-commerce business owners are making use of Facebook Pixels features for their website, the Facebook pixels get automatically added to your Instant Experience ads to let business operators do full-tracking.
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Facebook Messenger Ads
Stories ads are a full-screen vertical video format Facebook ads that enable you to maximise screen land while not expecting viewers to show the screen.
Stories Augmented Reality Ads
This is an another new Facebook ad format that comes with interactivity. You create a game expertise that encourages individuals to act together with your inventive content.
How to Advertise on Facebook in 2020?
If you have a Facebook business page, you can directly head to Facebook Ads Manager or Business Manager. If you don’t have a business page, you need to create one. This post covers Steps for Ads Manager, you can read the post on How To Setup Facebook Business Manager.
Step 1. Choose your objective
For a new Facebook ad campaign, Log into Facebook Ads Manager >Select Campaigns tab > click Create. You can choose from 11 marketing objectives on the basis of your goals for the specific Facebook ad.You will have to pay per action for conversion-oriented objectives and per impressions for exposure-oriented objectives. There will slight variations in the next step on the basis of the chosen objective.
The Facebook Ads Objectives Are:-
Brand awareness– For introducing your brand to new customers,
Reach– For exposing your ad to as many people as possible,
Traffic– For driving traffic to a specific web page or app,
Engagement– For encouraging people to attend your business event or claims for special over,
Apps install-For motivating people to install the application,
Video views-For getting more people to watch your videos,
Lead generation– For getting new prospects into sales funnel,
Messages– For encouraging people to contact you through Facebook Messenger,
Conversions– For making people take a specific action on your website,
Catalog Sales– For connecting Facebook ads to your product catalog to display those ads which customers are most keen to purchase,
Store Visits– For driving potential customers to offline stores.
Step 2. Name your campaign
You will give a name to your ad campaign and choose to turn on the budget optimization button if you are working with multiple ad sets. You will also have to decide whether or not you wish to set-up A/B split test, focus on event responses or page likes. Click Set Up Ad Account.
Step 3. Set up your ad account
Step 4. Target Your Audience
Name your Facebook ad campaign on the top of this screen and pick which Page you wish to promote. The targeting options which you need to focus on are-language, age, gender, and target location. The audience size indicator on the right side of the screen will indicate your potential ad reach. Facebook paid to advertise allows specific targeting for maximum ROI.
Using a Detailed targeting field, you can choose the audience on the basis of interests, behaviours, and demographics. Using the Connections field, you can either include or exclude people who have an existing connection with your business app, event, and Facebook Page.
Step 5. Choose Your Facebook Ad Placements
If you are beginning your Facebook Ads journey, choose automatic placements option for making advertisements appear. This option will make your ads appear automatically across Facebook, Messenger, Instagram, and the Audience Network.
Device Types: Mobile, Desktop or Both
Platform– Facebook, Instagram, Messenger, and Audience network.
Mobile Devices and Operating Systems– iOS, Android, or both.
Placements: Feeds, Stories, in-stream (for videos), messages, in-article, and apps and sites (external to Facebook).
Step 6. Set your Facebook Ad budget and schedule
You can select in between a lifetime budget or a daily budget. You can pick the option to make your ad live right away or set start and end dates for future scheduling. The advanced budget options let you work in detail with your desire for spending on a Facebook Advertising. Paid advertising on a schedule helps you in reaching your target audience when they are most likely to be viewing your ad and it is one of the efficient ways too to make most of the Ad campaign.
Step 7. Create your ad
Facebook Ad Specifications
You need to understand which types of Facebook ads will work for the different Campaign objectives. You are required to keep in mind, lots of details while working with images and videos for Facebook ads. Keep in mind allowed character counts while working with text and objective specs.
Expert Facebook Ads Guide For Running Facebook Ads Like A Pro
Experiment with audience targeting
Use the Facebook Pixel
Facebook Pixel is a small coding piece, on your web portal to track conversions, for creating a lookalike audience, for re-marketing, etc…You must install the Facebook Pixel, even if you do not wish to opt for advanced strategies.
Use Best Photos and Videos for Better Engagement
Test Everything To Understand What Works Best
You can create different ads for groups with respect to different business objectives.
You can also target your local audience via postal or zip code. When working with targeting options, exercise your discretion. Do not pay for the ads which your target consumers do not understand.
Monitor The Performance of Your Facebook Ads and Optimize Accordingly
You can take the help of tools to automate the ads tracking and optimizing process or Ad agencies for creating, managing, and optimizing the performance of your Facebook ads. There are Ads platform which let you create and test number of Facebook ads and monitor all of your social channels from the same dashboard. It becomes easy to spot your best working ad and reallocate money from leat performing campaigns to the best one.
Also Read: Organic Facebook Marketing Tips