Facebook Advertising: How To Advertise on Facebook in 2024?

Facebook Advertising

Facebook Advertising: How To Advertise on Facebook in 2024?

This Facebook ads guide will help you to run ads on Facebook in an effective way. As we know, Facebook is one of the fastest-growing social media platforms and Facebook Advertising is an important way to be in touch with your audience/customers on the world’s largest social network. Facebook is now home to more than 2 million. 

What is Facebook Advertisement?

Table of Contents

To connect in an organic fashion with the potential customer base, Facebook offers amazing marketing and advertising platform to business owners. 

An audience that is most likely to respond to your products and services can be reached quite smoothly with the micro-targeting features that Facebook advertising comes equipped with. Today we are going to learn how to advertise on Facebook in 2024 for a better Facebook Advertising Experience.

As wise businessmen or women, you cannot ignore factors like budget, conversion rates, and ROI-return on investment. Facebook ads campaign facilitates you to only pay to reach valuable clients through Facebook Advertising. If you are looking for excellent results, you have to begin with the basics of the advertisement world of Facebook.

Can You Advertise on Facebook?

Is there any option to advertise on Facebook? if it’s your question then, of course, YES, You can advertise on Facebook. As we know, billions of people use Facebook every day and Facebook uses their data and show your ads to them when you target them in your advertising campaign. You only need to target your audience that can show interest in products or services.

This Facebook Ads Guide will Help you Run Facebook Ads Easily in 2024

Facebook Advertising Overview

Types of Facebook Ads?

Before starting this Facebook ads guide, Let’s understand the types of Facebook ads. Let’s start with:

Facebook Image Ads Specs 

These are the simplest types of Facebook Ads that you can begin with. But by simple I don’t mean that they have to be boring. You can be as creative as you want, after all an image worth thousands of words.

You can give the right boost to your current post by few clicks by adding an interesting image from your Facebook page or computer systems. For example, a plain mobile back cover pic might not be that appealing to teenagers as a back cover with some superhero images printed on it.

Facebook Image-Ads-Specs

Facebook Video Ads Specs

The unique feature of the mobile-only Facebook ad format is it has an interesting video poll element. The purpose of this paid advertising is to create more awareness among viewers. And it is successful and effective in delivering end results as well.

Facebook Video Poll Ads Specs

facebook In Stream for video

The unique feature of the mobile-only Facebook ad format is it has an interesting video poll element. The purpose of this paid advertising is to create more awareness among viewers. And it is successful and effective in delivering end results as well.

Also Check : How To Promote A Facebook Business Page?

in Facebook Carousel Ads, You can make use of 10 photos or videos to either demonstrate different product types or various uses of a single product. A large panorama image can also be generated via Facebook Carousel Ads. Compare to the past Facebook ads campaigns, businesses can experience a 51% lower cost per lead.

Facebook Carousel Ads

Slideshow Facebook Ads Specs

Business owners can create simple and short video ads by making use of either still photographs or little video clips. These types of advertisements use less bandwidth and offer appealing eye-catching motion.

Are you on Instagram? Know how to make money from Instagram in India.

Smartphone users with a low Internet connection can also view these slideshow Facebook ads without any hassle. Text, stock pictures from Facebook’s collection and music can further enhance these ads.

Facebook Collection Ads Specs

This category of Facebook ads allows you to promote one or more products that your Smartphone’s customers are more likely to buy. Such advertisements when pair with the Instant Experiences ads category, let the consumers make the purchase without leaving Facebook.

The target audience is on the go and experiences slow Internet connection. Is likely to be benefited more by the collection ads.

Also Read: How to Advertise on TikTok

Facebook Collection Ads

Instant Experience Ads Or Earlier Canvas Ads

It’s a full-screen ad format with 15 times better loading speed as compared to a mobile website outside of Facebook. In case, where e-commerce business owners are making use of Facebook Pixels features for their website, the Facebook pixels get automatically added to your Instant Experience ads to let business operators do full tracking.

Know about our Social Media Marketing Packages now!


Facebook Lead Ads Specs

These ads are designed to collect information like newsletter subscriptions, allowing customers to ask queries from you, and signing up new customers for product trials. Only available for Smartphone users to enable your target audience to provide contact info without doing a lot of typing work.

Facebook Lead Ads Specs

Facebook Dynamic Ads Specs

Customers usually notice these dynamic ads in their Facebook feed. This happens when customers visit the product page or add the product to the cart but do not make a purchase. Such ads remind customers to complete their purchases.


Facebook Messenger Ads Specs

You can place photos, videos, dynamic, carousel advertisements in Facebook Messenger since it is part of more than 1.5 million Facebook user’s lives. You can also run click-to-Messenger or call-to-action buttons in the target audience Facebook feeds so that customers can have a one-to-one conversation with the sales rep of your firm.

Facebook Messenger

Facebook Stories Ads Specs

Stories ads are full-screen vertical video format Facebook ads that enable you to maximise screen land while not expecting viewers to show the screen.

Also Read: How to Make Money From Instagram ?


Facebook Stories Augmented Reality Ads Specs

Augmented reality ads use options like filters and animation to permit folks to act along with your complete.

Facebook Playable Ads Specs

This is another new Facebook ad format that comes with interactivity. You create game expertise that encourages individuals to act together with your inventive content.

Hope you guys are liking this guide on “How to Advertise on Facebook”. Continue Reading to Know How to Create Your First Facebook Ad.

Also Read: Instagram Reels

How To Advertise on Facebook?

If you have a Facebook business page, you can directly head to Facebook Ads Manager or Business Manager to create Facebook Ads.

If you don’t have a business page, you need to create one. This post covers steps to set up Facebook Ads Manager, you can read the post on How To Setup Facebook Business Manager.

Choose Your Facebook Advertising Objective

For a new Facebook ad campaign, Log into Facebook Ads Manager >Select Campaigns tab > click Create.

You can choose from 11 marketing objectives on the basis of your goals for the specific Facebook ad. You will have to pay per action for conversion-oriented objectives and per impressions for exposure-oriented objectives. There will be slight variations in the next step on the basis of the chosen objective.

Facebook Advertising Campaign

The Facebook Ads Objectives Are

Brand awareness– For introducing your brand to new customers,

Reach– For exposing your ad to as many people as possible,

Traffic– For driving traffic to a specific web page or app,

Engagement– For encouraging people to attend your business event or claims for special over,

Apps install-For motivating people to install the application,

Video views-For getting more people to watch your videos,

Lead generation– For getting new prospects into the sales funnel,

Messages– For encouraging people to contact you through Facebook Messenger,

Conversions– For making people take a specific action on your website,

Catalog Sales– For connecting Facebook ads to your product catalog to display those ads that customers are most keen to purchase,

Store Visits– For driving potential customers to offline stores.

Facebook Advertising

For example, you picked Engagements objective:-

Name Your Facebook Advertising Campaign

You will give a name to your ad campaign and choose to turn on the budget optimization button if you are working with multiple ad sets. You will also have to decide whether or not you wish to set up A/B split test, focus on event responses or page likes. Click Set Up Ad Account.

Set Up Ad Account

Set Up Your Facebook Ad Account

In case you are new to Facebook ads, you need to set up your ad account and provide info like preferred currency, time zone, and your country. But if you already have an ad account, you can proceed to the next step. You have to create a separate ad account, If you want to make changes to any of these options later on.

Facebook Ad Account

Target Your Audience

Name your Facebook ad campaign on the top of this screen and pick which Page you wish to promote. The targeting options which you need to focus on our language, age, gender, and target location. The audience size indicator on the right side of the screen will indicate your potential ad reach. Facebook paid to advertise allows specific targeting for maximum ROI.

Using a Detailed targeting field, you can choose the audience on the basis of interests, behaviours, and demographics. Using the Connections field, you can either include or exclude people who have an existing connection with your business app, event, and Facebook Page.

Target Your Audience

Choose Your Facebook Ads Placements

If you are beginning your Facebook Ads journey, choose the automatic placements option for making advertisements appear. This option will make your ads appear automatically across Facebook, Messenger, Instagram, and the Audience Network. You are a pro in Facebook ads, you can play with options:-

Device Types: Mobile, Desktop or Both

Platform– Facebook, Instagram, Messenger, and Audience network.

Mobile Devices and Operating Systems– iOS, Android, or both.

Placements: Feeds, Stories, in-stream (for videos), messages, in-article, and apps and sites (external to Facebook).

Facebook Ads Placements

Set Your Facebook Ad Budget And Schedule

You can select in between a lifetime budget or a daily budget. You can pick the option to make your ad live right away or set start and end dates for future scheduling.

The advanced budget options let you work in detail with your desire for spending on Facebook Advertising. Paid advertising on a schedule helps you in reaching your target audience when they are most likely to be viewing your ad and it is one of the efficient ways too to make most of the Ad campaign.

Budget And Schedule

Create Your Facebook Ads

Based on your campaign objective, the ad format will differ. Select the text and media component for your ad. The preview tool at the bottom of the page enables you to view your ad from all the placement’s point-of-view. Click the Confirm button and wait for the email from Facebook for your ad approval.

Create your ads

Facebook Ads Specs & Overview

You need to understand which types of Facebook ads will work for the different Campaign objectives. You are required to keep in mind, lots of details while working with images and videos for Facebook ads. Keep in mind allowed character counts while working with text and objective specs.

Facebook Ads Specs

Expert Facebook Advertising Strategy To Run Facebook Ads Like A Pro

Experiment With Audience Targeting

Start with a narrow audience then broaden your target audience by keep adding interesting categories at a time.

For example, you can start your Facebook Ad campaign with an audience who is interested in Euro Trips and later on you can expand your audience base by adding the food and entertainment venues.

Use The Facebook Pixel

Facebook Pixel is a small coding piece, on your web portal to track conversions, for creating a lookalike audience, for re-marketing, etc…You must install the Facebook Pixel, even if you do not wish to opt for advanced strategies.

Facebook Ads Business

Use Best Photos And Videos For Better Engagement

Make use of high-quality images and videos for your ads. Avoid pixelated photos and jumpy videos.

Test Everything To Understand What Works Best

You can create different ads for groups with respect to different business objectives.
You can also target your local audience via postal or zip code. When working with targeting options, exercise your discretion. Do not pay for the ads which your target consumers do not understand.

Monitor The Performance Of Your Facebook Ads And Optimize Accordingly

Always compare your newly created ad against your previous advertisement to make room for metrics improvements. You can read articles on how to use social media for A/B testing.

Monitor your campaign closely in the Facebook Ads Manager dashboard. In the beginning, you can run different ads with small budgets and audiences and later on pick the campaign which works top-notch for you as your main campaign.

You can take the help of social media management tools to automate the ads tracking and optimizing process or Ad agencies for creating, managing, and optimizing the performance of your Facebook ads.

There are Ads platforms that let you create and test a number of Facebook ads and monitor all of your social channels from the same dashboard. It becomes easy to spot your best working ad and reallocate money from leat performing campaigns to the best ones.

Also Read: Organic Facebook Marketing Tips

Facebook Advertising Tips To Help You To Create And Run Facebook Ads More Effectively

Facebook Advertising Strategy 1: Write A Killer Piece Of Content And Turn Into A Short Video

Facebook sales

Repackaging or converting the killer content pieces of your brand into a short video. Make use of images and short texts, use tools to create powerful video or create a slideshow ad in Facebook Ads Manager. Convert top-notch blog content into a social video.

Facebook Advertising Strategy 2: Run Sale And Offer Low Price

A popular and well-established brand offering products at a low cost. In such scenarios, Facebook Ads generate direct sales. You simply need to target your known audience or potential customers who are planning to buy but had not yet placed an order.

When you optimize your Facebook ads, you can include product reminders or recommendations to encourage customers to complete the purchase.

Facebook Advertising Strategy 3: Think Beyond The Internet And Go Try Offline Too

By concentrating on objectives like store visits, engagement etc.. you can promote offline purchases or make people attend offline events. You can track your offline conversions and even build relationships with custom audiences who buy products in physical stores rather than online through such a Facebook ads campaign.

Now, this Facebook ads guide ends and I hope you now better understand how Facebook Advertising works and how to advertise on Facebook in 2024.

Why Should You Advertise on Facebook?

There are many reasons to advertise on Facebook but one of the important reasons to advertise on Facebook is the size of Facebook users.

Yes, as Facebook is growing every day and more and more people are joining Facebook so the number of users makes Facebook a great platform to advertise your product and services.

Billions of people use Facebook every day and Facebook makes it easy to show your ads to its users to increase your brand awareness and sales.

And the second most important reason to advertise on Facebook is its Cost-Effectiveness. You can target your audience and show your ads in a cost-effective manner.

If you have a good product and want to reach out to your buyer while they are using Facebook then you should advertising on Facebook today.

Now you are ready to run ads on Facebook. You can save up to 80% on your Facebook advertising budget when you plan and create Facebook ads strategically. You are not required to spill blood, sweat, and tears for mastering the Facebook advertisement platform.

But needs to follow the path of patience, creativity, passion for experiments, and obviously a Facebook Ads guide to begin your journey with. You have to learn about your customers and their interests by creating high-quality Facebook Ads.

RankON Technologies offers the best social media optimization and social media marketing services for businesses in India at the best prices. Interested in Facebook marketing? Check our Facebook Advertising Packages and let’s get it started!

Picture of Alok Kumar

Alok Kumar

I am a seasoned digital marketing expert with over 10 years of experience in the field. My passion for digital marketing and optimization began in 2012 where i started learning and developed a keen interest in search engine algorithms and their impact on online businesses.

Throughout my career, I have helped numerous companies increase their online visibility, drive traffic, and generate leads through effective digital marketing strategies. I have worked with businesses of all sizes, from small startups to large corporations, across a variety of industries.

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