This is the latest Ecommerce SEO guide on the internet that online store owners can read to rank their Ecommerce websites in 2024.
In today’s fast-paced world, if there is one thing that has impacted our lives majorly, it is the internet. From booking travel tickets to buying gadgets, and groceries, ordering food from a nearby restaurant, and doing almost any other stuff, the internet has become our most preferred go-to partner in every aspect of our life. In fact, in the year 2021, the global ecommerce sector witnessed a whopping growth rate of 17.1% with a total value of 5.2 trillion U.S dollars, which is the biggest year-over-year jump so far.
This is the reason why every business, whether small or big, local or global, manufacturing or service-based, is vying to exploit the unlimited potential of eCommerce today. However, things are not as easy for an e-commerce business unit as it seems. This is particularly true when it comes to promoting it amidst the prevailing competition in the industry.
If you run an eCommerce business and are looking to level up your sales by inviting more organic traffic, choosing the right ecommerce SEO strategy may be of immense value.
Table of Contents
Though the concept of ecommerce SEO is nothing new as this business promotion tactic is already being used for quite a few years, one may not find the right way to apply it for eCommerce business promotion.
Do you know: 23.6% of ecommerce orders directly come from organic traffic.
Source:- Business Insider
So, here, in this ecommerce SEO strategy, our purpose is to unravel every aspect of ecommerce SEO in regard to ecommerce promotion so that you can increase the exposure of your ecommerce portal to Google and accrue more sales.
What does SEO for ecommerce mean?
In simple words, the first and foremost objective of SEO for ecommerce stores is to increase the visibility of an eCommerce portal in search engine results (SERPs). This increased visibility leads to more website traffic and eventually more sales.
Though eCommerce players have a shortcut to gain visibility by running Google Ads or any other advertising system, they are not sustainable as they are based on use till you pay basis. This is where it becomes necessary to adopt a proven eCommerce SEO approach or plan to get the desired outcomes in the long run.
Ecommerce SEO is inclusive of SEO activities that increase the visibility of the eCommerce portal in the eyes of Google and other search engines. This ultimately helps you get more leads and conversions.
However, one important thing to keep in mind is that eCommerce SEO is quite different from typical SEO. It is not just about writing articles, adding keywords, and doing link building. One needs to have a strategic approach to eCommerce SEO to see real traction. Mastering the field of eCommerce SEO is also difficult as different ecommerce platforms like BigCommerce, Shopify, and Squarespace have come up.
For example, one common mistake most digital marketers make is that they solely focus on product category pages while totally ignoring common pages like About Us, Blog Page, FAQs Page, Contact Page, etc.
So, if you are willing to leverage ecommerce SEO for your portal, continue reading this post.
Why does SEO for ecommerce matter so much?
It is pretty simple – it makes an ecommerce portal appear in Google searches when someone searches for a product available there.
44% of individuals begin their internet shopping with a search engine.
Source: – Marketing Land
Now, the interesting part is that gaining new customers is not easy, particularly if your ecommerce portal is not visible to the search engines. The more visibility your portal gets, the more it is likely to make sales.
Other than this, many times, people don’t search for specific products. They search for tips, ask questions, and look for guides, reviews, and other elements related to the product. This gives ecommerce portals a kind of opportunity to provide them with the most relevant information which may help in promoting the portal and making sales.
For example, if a person searches for top mid-range mobiles in India, and a blog appears on the search page where your portal has a backlink. This way, you provide the required information to the person while increasing the likelihood of getting sales by driving the user to your portal.
Similarly, if your website doesn’t appear in search results, it simply means that you are losing sales opportunities. Ecommerce SEO activities tend to help your website appear in top search results which means more visibility to it. Once people start coming to your site, you can offer amazing deals, useful content, high-quality graphics, and other benefits and encourage them to buy from your website.
Here are some of the major benefits of having an ecommerce SEO strategy:
- Augment the search exposure of your website to Google and other search engines
- Increases brand value and promotes customer loyalty.
- Ensures that you don’t resort to pushing strategy when it comes to encouraging people to buy
- Brings down the marketing budgets, particularly paid advertisements.
- Encourages business growth and sales.
Experts state that if ecommerce SEO is done right, it can actually help businesses reduce their cost per acquisition (CPS) or Custom Acquisition Cost (CAC).
By adopting proven ecommerce SEO practices combined with full-proof ecommerce SEO plan, you can augment the possibility of getting your business discovered by your potential customers regardless of the advertisement channel chosen.
According to a market study, 91% of people say that they don’t intentionally hit the advertisement that comes as a popup.
Spend more time and money on SEO for e-commerce than on pay-per-click campaigns and marketing. You’ll end up paying less and allocating your funds to projects that will be more beneficial to today’s audience.
How To Devise An Effective Ecommerce SEO Strategy?
Devising an ecommerce SEO strategy is not a mountainous job if you are well aware of all the relevant elements of the same. You just need to take the right approach to it. Once prepared and implemented, you can expect to get amazing results in a much faster and more effective way. Here is how to create an ecommerce SEO strategy:
- Prioritise web pages – The first thing to do is to prepare a list of pages that get the most web traffic. Start working on them. However, if you have kept some products or pages in mind as a flagship offering, make sure that they perform well in regard to conversion rates. For better insights, it is recommended to use Google Analytics where you can monitor the performance thoroughly.
- Prepare a workflow – SEO is inclusive of a number of tactics and elements and it is not easy to master all of them. From determining the relevant keywords to writing Meta tags, optimizing the content, adding image tags, and others, there are hundreds of things that need to work in tandem to produce desired outcomes. After decoding them, determine the hot topics and things your target audience is talking about. Prepare a workflow where you will touch every aspect of SEO for ecommerce stores one by one rather than tackling them haphazardly.
- Competitive Research – ecommerce SEO is all about doing better than your competitors on the search engines. And this can only be done if you know both their strengths and weaknesses of theirs. Work on the areas that you can easily master followed by the tougher ones. You can explore various product comparison sites and check what kind of SEO services your competitors are adopting to make their presence felt. You can come up with a better option and outperform them.
- Conversion Rate Optimization (CRO) – While strengthening your SEO efforts, do keep in mind the importance of CRO. The process of raising the proportion of users who do the desired action on a website is known as conversion rate optimization (CRO). A product purchase, selecting “add to basket,” signing up for a service, completing a form, or clicking a link are some examples of these actions.
Ecommerce SEO Guide
Looking to launch your ecommerce SEO campaign? Check out our ecommerce SEO guide that would help you touch and level up every aspect of ecommerce SEO. Ultimately, what you get is more sales, better site visibility, and an unmatched site using experience.
CHOOSE THE RIGHT KEYWORDS
Before you kick off your ecommerce SEO campaign, keyword research is one element that is the foundation of every ecommerce SEO plan.
This is because it is the keywords that provide direction to every other SEO activity. From defining the page URLs to writing page content, and meta titles, keywords play a pivotal role in each & every aspect of ecommerce SEO.
How to find the right keywords for the category and product pages
The most commonly preferred criteria to search for keywords is to choose information keywords. These are the keywords that usually people use to find “how-to” content. For example, how to use a top-loading washing machine.
Apart from information keywords, SEO professionals majorly focus on keywords based on product searches like LG’s top-loading washing machines.
In simple words, the chosen keywords should be determined basis of the products being sold. There are several tools and tactics that can be used to find the most appropriate keywords for product and category pages of an ecommerce website.
- Amazon Suggest
Amazon might be the biggest ecommerce player at present but it can help you in finding the right keywords you can focus on.
All you have to do is visit Amazon’s website and enter a keyword related to your product. Amazon will give various keyword suggestions. Please note that these keyword suggestions are very focused, also called long tail keywords. They are not only less competitive but they provide much ease in conversion.
- Keyword Tool Dominator
This keyword tool basically fixes Amazon’s keyword suggestions.
You only need to enter a product name on a specific keyword to start with and it will provide several keyword suggestions.
The tool will make it a lot easier for you to find long-tail keywords from Amazon Suggest. However, many experts claim that it can also help in giving more keyword ideas.
- Amazon Categories
In today’s competitive market landscape, a large number of ecommerce players optimize their product category pages to gain traction.
The key to defining these product categories lies in going beyond the ordinary and contemplating what your prospective customers might use to search for products in a specific category.
Category pages still drive sales even though they may not convert as well as product pages. Therefore, investing time in researching keywords for your category pages makes sense.
- Wikipedia
Yes, you heard it right. Wikipedia might be of help when it comes to finding keywords for the category and product pages on your ecommerce site.
Similar to an ecommerce website’s category pages, pages are classified on Wikipedia on the basis of keywords and categories.
Let’s see how you can use Wikipedia for keyword research.
Simply enter a keyword related to the product or category you are selling.
Then, check the Wikipedia entry for phrases and words that are relevant to your website. Do check the contents box where you may find some wonderful category page keywords.
- Google Keyword Planner
This is one tool that has been around for a quite long time. Though many may consider it obsolete, it is still a powerful way to dig out some wonderful keyword ideas for your ecommerce portal.
Whether you put a product-based keyword or a category-based, you may end up getting some relevant keyword variations worth relying on.
The issue with Google Keyword Planner is that it lacks uniqueness and therefore, it is recommended to focus on search volume and business intent.
ECOMMERCE WEBSITE STRUCTURE
What does it mean? It simply refers to the architecture of your website and determines the website flow and the way your pages have been laid out. This aspect is extremely crucial from SEO’s perspective.
Google strives to discover the most effective content on your ecommerce website by understanding the relationship between difference web pages based on their linkages. This simply means the overall structure of your ecommerce website has a major role to play when Google decodes its structure.
For instance, Google can determine the relative relevance of a page over the rest of your site based on the number of links it needs to follow to get there and the number of links pointing to it.
Many people claim that website structure is not as important for ecommerce portals as most ecommerce websites feature a likewise skeleton. However, it is necessary that your website structure is like that it makes it easier for a visitor to find the product he or she is looking for. Additionally, the website should be easier to navigate.
Tip: - Make your ecommerce portal site structure search engine crawler friendly
If you are still thinking about an ideal website structure for your ecommerce website, forget everything and follow the two-point golden rule of website structure.
- Keep your website elements easy and flexible
- It shouldn’t take more than three clicks for a person to reach an inner page from the home page
Why a bad eCommerce website architecture damages your Ecommerce SEO efforts?
It is quite simple to understand. A poorly laid-out website structure is nothing but a perplexing maze of various elements. This would make it difficult for anyone to understand the flow of your website.
Instead, you should choose a website structure that is not only simpler for a layman to understand but you should also feel easier to expand it later. The expansion of your website structure is an important point as it happens in most cases when you add more products.
If you closely look at the given sample website structure, you can easily understand how easier is the good website architecture which is prepared in a layered format. It is obvious that link authority is focused on the portal’s product and category pages.
This highly focused authority helps these pages gain impressive ranks in Google. It also makes it easy for Google to find and index every page.
How does a good ecommerce website structure lure Google?
Google awards ranking to those websites that are easier to comprehend. Consider Google a human being who thinks much like the way we think.
If your ecommerce website has a good website layout, many will find it easier to browse through it, resulting in more time spend on the portal. Google picks this and analyses that your site is structurally impressive and then it awards more visibility on its SERPs. This way, it encourages your target audience to visit your website at least once.
Here are some tips and best practices to build an impressive and effective website structure.
- Determine target keywords
While your website’s structure is an important SEO component, do remember that keywords also matter a lot. Single words or brief phrases that describe the content of your page and direct your target audience to it are known as keywords.
- Spread keywords into categories
The first step is to use several target keywords, but that’s not enough. Putting your keywords into categories is now the next step.
Maintaining efficiency can be greatly aided by careful keyword planning, especially as your collection of keywords expands. When looking for the best keyword, keeping a list of search terms and phrases organized by category and the product name will make the process much simpler.
- Plan a hierarchial website architecture
Delve deeper into this aspect of your ecommerce website development.
You can map the architecture manually or electronically. However, do include the key pages so you can see exactly what it will look like. For instance, you can highlight more valuable pages like the homepage, About Us page, and Contact page while grouping minor ones like category pages and product pages.
Then, include all of the connections that will connect each page, including the automatic links that are included in your product pages. In the end, you ought to have a visual representation of your entire website that shows you the entire customer journey in detail.
While devising such a website structure, do keep in mind following things.
- Specify no more than 10 product categories. Anything more than that will make things more complex.
- Always keep the number of subcategories lower than the number of primary categories; otherwise, the hierarchy will appear unbalanced.
- Consider it now to save yourself a tonne of time later if you intend to increase the stock in your store.
- Avoid using the same category name twice in tags and subcategories as this can lead to confusion.
- Pages should be accessible with the fewest possible clicks.
- Embed keywords into page URLs
Once you determine the targeted keywords for each page, find ways to use them smartly in your page URLs.
For this, you can refer to the Dash Method which allows you to link keywords together using dashes between different terms (like for mid-range mobile, use mid-range-mobiles). However, one thing to keep in mind is that links can have at most 70 characters. If you go beyond that, it would be difficult for the search engine to read that.
- Put keywords into navigation links
Integrating keywords into your navigation menu is another great way to optimize your site and create keyword-rich links for every product page. And if a particular page contains lots of internal links, this is a good sign to your search engine that the page holds high-value content, which means high SEO value.
- Amplify internal linking
Ensuring that your ecommerce venture is easy to navigate and enables clients to move from one page to the next without any interruptions is a crucial part of building a successful shopping experience. Customers expect user-friendly links to guide them along the route when they are looking for a specific product or attempting to make a purchase.
Internal linking also notifies search engines of the intricacies of the information on your page. You may then incorporate keywords into the anchor text of your internal links, which will enable Google to associate that keyword with a particular page on your website.
- Utilize canonical tags
The biggest issue in the ecommerce industry is duplicate content which is quite common in product pages. To avoid this, experts recommend to use canonical tags. These tags notify Google that a particular URL is the master and primary copy of a page and prevent the duplicity of a page’s content and gain better search engine rankings.
ECOMMERCE SITE’S ON-PAGE SEO
Once you are done with website architecture and keyword selection, the next thing to do is to work on the on-page optimization of your ecommerce website. This kind of optimization includes working on your site’s own pages to make them search engine friendly.
It is one important task that you can’t afford to overlook if you want to make your ecommerce site rank high on search engines.
Elements of A Properly Optimized Product Page
There are primarily 3 elements of a perfectly optimized product page on an ecommerce website.
Title Tag – A one-lined to tell Google what your page is all about. For example, you can use
- Buy Mid-Range Mobile Phones Here
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Description Tag – It is a crucial element of on-page SEO. Though it is not much different from the title tag, you usually get more character limits that can be used to write more sensible, keyword-rich content.
Product Description – No website is considered good without content. The product description should be long enough to touch every aspect of the product.
Best Practices for Writing Title Tags, Description Tags, and Product Description
- Though it is necessary to use targeted keywords in the title tag, using modifiers is also a sensible idea to gain traction on long-tail searches. Some commonly used modifiers in title tags are Deals, Online, Best, Review, Cheap, Free Shipping, etc.
- Use magnet words in your description tag to lure your audience. You can use the same modifiers (for title tags) to make your description tags lucrative.
- User description tags like – Save big on_________, Avail 50% off on…………., Explore our exclusive deals on ____________, Get the most exciting prices on _______ today.
- Try to write minimum 1000 words description for product pages. This doesn’t mean you can write nonsense. The written content should make sense in all aspects.
- Scatter target keywords in the product description. While writing a product description, make sure to use the targeted keywords at least 3-5 times in the content. And, the keywords should be placed smartly all over the content and they should not be stuffed.
- Use LSI keywords that refer to phrases and words that are closely related to your primary keyword. Look at the given image. (LSI – Latent Semantic Indexing)
- There are different ways to find LSI keywords like Amazon Eyeball Test, Google Keyword Planner, and others.
URLs: Prefer short, keyword-rich Page URLs
You can refer to the following guidelines while writing the page URLs.
Source: – Neil Patel
Internal Linking
This is one aspect of on-page SEO of an ecommerce portal that is mostly done automatically. This is quite understandable as the site architecture makes way for self-driven natural internal links. However, this doesn’t mean that you can leave it unattended. So, you need to pay heed to it.
This is particularly true if you wish to link authoritative pages to the high-value category or product pages internally.
Use Product Review Schema To Show Rich Snippets in Google
You’ve probably seen Rich Snippets, or enriched Google search results if you’ve ever looked for any kind of product, company, or service online, especially in a competitive field.
Rich Snippets use semantic language, such as schema.org, to extract information from structured data markup and provide more information about a particular result (ratings, contact, availability status, reviews, etc.).
These extra details not only increase click-through rates but also aid search engines in comprehending the information on your website.
Even if Google doesn’t promise to display rich snippets in search results, you should nonetheless put effort into implementing and perfecting the structured data for your store.
The best way to master this is to work on product schema, which can easily be implemented using Structured Data Markup Helper.
Source:- Search Engine Land
You could become confused by the sheer number of schema types and properties available when looking at the Schema.org vocabulary for your website.
There are many alternatives for various content types, such as recipes, events, locations, products, etc., therefore it’s important to pick the ones that best suit your company.
One simple way is to provide as much information as you can about the product that is being optimized such as reviews, ratings, availability, etc.
ECOMMERCE WEBSITE TECHNICAL SEO
Just like on-page SEO, technical SEO is a crucial aspect of ecommerce SEO. One reason is the presence of a large number of pages that need proper optimization. This eventually leads to higher visibility and more traffic.
To start with the technical SEO of an ecommerce website, you should do a technical SEO audit of the website.
There are lots of tools available for this purpose. However, it is recommended to use the one that is easy to use and has more useful insights into the technical side of the website. Some of the popular ones are Site Condor, Raven Tools, SEMrush, DeepCrawl, and others.
These tools look into the technical performance of your ecommerce websites such as broken links, title tags, meta descriptions, duplicate content, low word count, and others alike.
Now, let’s look at various issues related to an ecommerce website along with the ways to fix them.
Issue: Site Speed
Solution: One of the few indicators that Google has acknowledged publicly as being used in their algorithm is site speed.
Site performance has a direct influence on your bottom line in addition to being vital for ecommerce SEO. Slow load times have been linked to a 29.8% rise in shopping cart abandonment, according to a study by Radware.
There are several steps you can take to overcome this issue.
- Change your hosting service provider
- Compress image files to lessen space consumption
- Go with a CDN
Issue: Duplicate Content
For ages, duplicate content is one of the most commonly found technical SEO issues with ecommerce sites. There are could be different reasons behind the same. For example, there might be duplicate URLs on your site which might be having the same content. Similarly, you may a common content on every page.
Solution:
One thing you can do is to no-index pages that may not bring search engine traffic but cause duplicate content issues.
You can use canonical tags that convey to search engines that specific pages are exact copies or low-level variations of the same page. For search engines, a canonical tag means that the page may not be a unique page.
Moreover, try to write unique and engaging content on each page which is undoubtedly the best way to gain genuine traffic on the search engine results pages.
Issue: Thin Content
Another common technical SEO problem with ecommerce sites is thin content. Therefore, even after you address your issues with duplicate content, you can still have pages with scant material. This is one of the reasons ecommerce websites lose a big chunk of organic traffic.
Solution:
Once you determine the pages with this issue, prepare high-quality, unique content for those pages.
CONTENT MARKETING FOR ECOMMERCE WEBSITES
Since content is what brings traffic to your website, it deserves your top priority. This is where content marketing can help. By focusing on it, you can bring qualitative and quantitative traffic to your website.
When it comes to marketing ecommerce websites, content marketing is considered the most powerful way to generate online leads. A majority of ecommerce players rely on the latest content marketing tactics to increase their brand recognition and effect their overall web presence.
What does Ecommerce content marketing include?
Content marketing includes on developing original, high-quality content that attracts and engages your target audience. It’s a kind of no-problem marketing that involves communicating with possible customers without getting into direct sales.
Content marketing includes information that entertains or informs your audience rather than pitching goods or services. This tactic is based on the notion that readers will respond by becoming devoted clients if businesses consistently provide worthwhile content without seeking anything in return.
Why content marketing is an inherent part of ecommerce website SEO?
Whatever you’re offering, content should be a key component of your marketing plan. Potential customers develop trust by creating and sharing worthwhile, free content. Additionally, it keeps clients interested and provides them with content for social media sharing.
Additionally, content marketing aids in attracting and converting prospective clients into genuine and repeated customers. But how to create content that converts potential customers into loyal followers?
Here is a step-by-step guide on how to master it.
Step 1: Find out where your potential customers are
Anything big starts with research and the same goes true with content marketing. Before you devise a content marketing strategy to target your probable customers or clients, first determine where they love to hand out online. There could be online magazines, forums, and other avenues.
Step 2: Determine the terms your customers typically use
After determining your potential customers, the next thing to do is to understand them deeply. For example, find out the words and phrases they typically use.
This can help you in creating blog posts and other content pieces that can be used to target them on the internet.
Step 3: Create and share awesome content pieces using those words and phrases
Since the web is full of content, you can create engaging and effective content pieces like blog posts, social media posts, videos, and product reviews that would help you give more exposure to your website among your potential customers.
Always share your content on other websites where your potential customers are likely to be. This would ensure more visibility and traffic to your ecommerce website.
Here are some proven content marketing tactics that can be used to power up your ecommerce website SEO strategy.
1. Prepare how-to videos
Videos give clients additional information about your products and are more interesting to watch than text. Videos are a terrific method to explain different features and benefits of a specialised product and to show how to utilise it.
You may anticipate viewers’ inquiries in your videos and provide thoughtful responses to help them decide to buy.
2. Post product images
You are selling things on your e-commerce website. This means that your content strategy ought to include imaginative photographs of your products.
Customers will be encouraged to learn more by seeing images on Instagram and the blog of your business. Additionally, combining informative content with stunning images makes it easier for customers to relate to your brand.
3. Gain domain authority
Try to gain an authority in your niche. Don’t go for heavily branded content but stay true to genuine industry topics and trends that would keep your customers attracted and engaged to your ecommerce site.
This strategy is found to be a proven way to build trust among your buyers. Creating an online media hub out of your content will increase traffic to your e-commerce website. Your SEO efforts may even be boosted if you manage to obtain some impressive backlinks from other reliable websites.
ECOMMERCE LINK BUILDING
Link building plays a crucial role in the overall performance of an ecommerce website. The majority opinion is that links account for more than 50% of your SEO success. This sector, along with eCommerce Architecture and Technical SEO, is the third most significant pillar in the industry.
The authority of the website connecting to your material should be taken into consideration when developing a link-building plan.
There are mainly two ways to get wonderful organic traffic from Google:
- Google Adwords – a paid advertising platform by Google
- Search Engine Optimization
Search Engine Optimization refers to the use of using Google’s algorithm by doing on-page and off-page modifications to an ecommerce website to attain high rankings on Google.
As per Wordstream, 41 % of clicks direct to the top three places for paid advertising and the remaining 59 percent belongs to organic listings.
What does ecommerce link building mean?
Link building refers to the process of obtaining links, from one website that point to another website on Google.
When y our e-commerce website receives a high-quality relevant link, Google interprets this as a vote of confidence in regard to the authority and trustworthiness of your website.
Gaining links boosts website traffic on Google, develops online brand recognition, and directs referral traffic that results into more purchases from your website.
According to a study by Ahrefs covering over 2 million Google search terms, links are by far the most significant ranking element on the search engine.
Though many experts think that link-building for ecommerce websites is not easy, you can resort to various proven strategies as defined below:
- Create a blog page – You can publish linkable content on your website by adding a blog area. Anything that is interesting, sheering, informative, or exciting might be considered link-worthy material. This is a good place to publish an infographic, for instance, if you were to make one. Know how to create a blog for FREE.
- Create a manuals section – Put all of the user manuals online if you sell products that typically need manuals. If they’re on standard pages, you already know how to optimize them. You can also optimize PDF files, so keep that in mind.
- Contact partners – Reaching out to businesses with whom you already have a relationship is a wonderful and proven strategy for link building. beginning with this Do you have any vendors who might be willing to do this? Or do you support non-profits? You deserve to be given some recognition. Even if it’s only the neighbourhood soccer team, they most likely have a website with a sponsor page.
- Seek image credits that are on other websites – If other websites take pictures from your website without asking for permission, it’s only right that they link back to you and give you credit. Reach out and request image credit. When website owners receive your letter, they are frequently surprised and willing to give credit for the used images.
- Web Directories – Though it is an old strategy, it is still a popular and effective one. There are many web directories that are valuable in the eyes of search engines. Look for them and submit your website links there.
- Email Outreach to Bloggers in Your industry
- Find Broken Links of your competitors pages and outreach to inking resources for replacement with your pages.
- Apply Sky Scrapper Technique
- Social Networking
- Influencer research
Tip: Contact any Professional Ecommerce SEO Agency for better results
Ecommerce SEO Guide: Ecommerce SEO Guide and Best Strategy Practices To Follow
You may get to know more details about preparing the right ecommerce SEO strategy on the web. However, it is equally important to follow the proven ecommerce SEO tips to attain the desired goals at the right time and most importantly in an ethical way.
Apart from the detailed eCommerce SEO guide given above, here are some of the most proven practices for ecommerce or online store SEO that you can’t afford to ignore.
1. Choose relevant keywords
Since keywords are the basic building blocks of your ecommerce portal, pay utmost attention to this. Your entire ecommerce SEO plan would work around the chosen keywords, so choose them carefully.
Use them smartly across your website’s title tags, meta descriptions, product descriptions and headings, and blog content. Make sure to scatter the LSI keywords all across the website.
It is recommended to use keywords with high search volume. These keywords usually get more traffic than other ones. This way, you would increase the probability of getting more traffic to your website.
2. Do a competitive analysis
Your competition should be your first and foremost touchpoint if you have no idea where, to begin with, on-site optimization for your e-commerce website. Larger competitors in particular have certainly already invested time and effort in optimizing their websites, and you can find out a lot about their strategies directly from their own websites.
3. Optimize product pages
The most important element of your ecommerce site is its product pages. The biggest mistake most ecommerce site owners do is that they put ordinary content on their product pages and hope to get quick sales.
Ideally, it should not be the strategy. Right from the product name, its description, image tags, reviews, and FAQs, every element of it should be kept in consideration while working on product pages.
And, most importantly, the design should be responsive. This simply means that the layout of the product page would adjust its elements automatically whether it is being viewed on a mobile device, a tab, a laptop, or a big-sized monitor.
4. Choose easy website architecture
Your website architecture should be easy to decode as ecommerce sites contain lots of pages. From a search engine’s perspective, your website structure is super important. This is because search engines find your website pages on the basis of your website’s layout.
As has been already mentioned, it shouldn’t take more than 3 clicks to reach the inner page of your website. Make sure your website architecture is well-structured and easy to comprehend. Work smartly on the internal linking to show search engines that your product pages are well connected to each other.
5. General backlinks
Backlinks are another important ranking factor for search engines when deciding where to place your pages in the SERPs. Your site becomes more authoritative the more backlinks it receives from top-notch websites.
Ecommerce backlink building doesn’t have to be challenging. One simple, white-hat method to build links is to guest post on blogs in your niche. Send a few suggestions for prospective guest posts to the proprietors of the blogs you’re interested in via email.
Want to Learn More About Ecommerce SEO? Get IN Touch!
Always remember that as an ecommerce website owner, your focus shouldn’t be only on making sales from day one. Instead, you should focus on increasing the exposure of your website to Google and your potential customers. This can only be done through a well-planned ecommerce SEO plan or strategy.
Another crucial thing to consider is that no single ecommerce SEO strategy is effective for two ecommerce websites. Instead, every ecommerce website would need a fully customized, proven SEO strategy to make a mark in today’s competitive landscape.
Contact RankON Technologies, A complete digital marketing agency in India that has helped more than 50 ecommerce websites to achieve the first page rankings for their targeted keywords in past few years. We offer affordable SEO packages that will not burn your pocket and drive fruitful results.
