The Challenge:
A tattoo removal clinic struggled to generate organic traffic and inquiries. Its website had limited keyword coverage and wasn’t optimized for local searches like “tattoo removal near me” or “laser tattoo removal clinic.”
RankON’s Approach:
We performed a comprehensive SEO overhaul starting with technical optimization — fixing crawl issues, improving mobile speed, and implementing structured data for medical services.
Our on-page optimization focused on keyword-rich service pages and improved internal linking between procedures, FAQs, and blogs.
We carried out an extensive competitor analysis, identifying what leading clinics were ranking for and using those insights to shape our content marketing strategy. Articles such as “How Laser Tattoo Removal Works” and “Does Tattoo Removal Hurt?” helped the site gain topical authority.
The off-site strategy included high-authority backlinks from skincare and wellness websites, medical directories, and niche blogs.
Results:
- Clicks: 🔵 Increased by 496%
- Impressions: 🟣 Up by 733%
- Average Position: 🟢 Improved by 61%
- CTR: 🟡 Slight drop (expected during large-scale growth)
Outcome:
The site saw explosive growth in visibility, moving from obscurity to top results for high-converting keywords, resulting in a major increase in appointment bookings.
