The Challenge:
A printing company offering B2B and custom printing services wanted to expand its organic reach. However, it faced low CTR and poor keyword visibility, especially against long-established competitors.
RankON’s Approach:
We began with a complete SEO audit, identifying issues such as missing canonical tags and weak internal linking. Our on-page optimization included improving title tags, fixing header hierarchy, and optimizing product/service descriptions for transactional keywords.
To establish authority, we implemented a content marketing strategy focused on printing trends, tips, and design inspiration. Each blog post targeted keywords with strong commercial intent.
On the off-site side, we built backlinks from design communities, business directories, and trade publication sites. We also used competitor backlink gap analysis to find and replicate top-quality links from industry leaders.
The technical SEO team enhanced crawlability and fixed schema markup to improve click-through visibility.
Results:
- Total Clicks: 📈 Increased by 21% (2.21K → 2.68K)
- Total Impressions: 🌍 Up by 8% (356K → 383K)
- Average CTR: ⚡ Improved from 0.6% → 0.7%
- Average Position: 🚀 Improved from 35.5 → 27.9
Outcome:
The site began appearing for commercial keywords like “custom business cards” and “bulk printing services,” leading to steady traffic and lead growth.
