20 Reasons Your Website Can Have High Bounce Rate
You spend a lot of money and time to make an attractive website that attract the users right away. And you are spending a lot of money and time to get a high amount of traffic on your website.
But when you see a high bounce rate on your website, you always wonder why it’s happening with your website?, where did you go wrong?
Here you will get the answers of all your questions. In this blog, we will discuss few major reasons of high bounce rate on your website that you never noticed. The blog includes:
What is Bounce Rate?
The bounce rate is defined as the number of visitors who landed on your website but exited it without browsing it further or continuing to visit other pages on your website.
According to RocketFuel Study, most websites will see a bounce rate between 26% to 70%.
According to the gathered data, the bounce rate fall in the following ranges:
- 25% or lower: Something is broken
- 26% to 40%: Excellent
- 41% to 55%: Average
- 56% to 70%: Higher than normal
- 70% or above: Bad
You can also check your bounce rate for individual pages in the behavior column of most views in Google Analytics.
What is Exit Rate?
The exit rate is defined as the percentage of visitors leaving a particular page of a site after visiting a few pages on it. It provides the information of specific pages and measuring the number of visitors who left from a specific page no matter how many other pages they have visited before exiting the site. All bounces are exits, but not all exits are bounces.
Bounce Rate Formula:
Bounce Rate= Total number of one-page visits / Total number of entrance visits
Exit Rate= Total exits from page / Total visits to page
Reasons For A High Bounce Rate
1. Slow Loading Speed
The loading speed of a website is one of the important factor that affects the bounce rate of a site. Google wants to promote content that provides good user experience and they consider that a slow site will provide a poor experience. This is one of the important factors of Bounce rate.
2. Low-Quality Content
The next factor of bounce rate is Low Quality Content on Your Website. People generally land on your website to know about a particular subject. If your content doesn’t speak about the user’s needs, then such individuals will quickly bounce back from your site to another competing site.
The content of your landing page must communicate to your visitors:
- You understand their query or problem
- You have a solution that can solve their problems.
- They just have to take the steps stated in the content
If a visitor fails to get any of these points, they are going to bounce to another site quickly.
One possibility is that your content is great but you have not optimized it properly.
- Are you writing in simple and easy to understand sentences?
- Have you used any images in the content to make it more interactive for your visitor?
- Have you used headers to make the content more understandable?
Try to enhance your writing skills to help your visitor understand it properly and make him engaged on your site.
3. Technical Error:
The next bounce rate factor is Website technical error. If your bounce rate is high and the user is not spending more than a few seconds on your site, then it is possible that the landing page is either blank, returning a 404 or not loading properly.
Try to go through the page like a normal visitor and check:
- Is the content good enough to answer the queries of a user?
- Is website loading properly?
- Is the design of your website is easy on the eyes?
- Is there any error that makes your user leave immediately?
4. Poor User Experience of Your Website
If your visitor bounce from your landing pages and doesn’t spend more than a few seconds then there might be a possibility that the user experience is poor. Its one of the most important factors of high bounce rate of your website.
5. Bad Landing Page Experience
6. Use of Misleading Meta Title or Description:
Have you checked if the meta title and meta description of your landing page are relevant to the content? If not, then visitors may enter in your website but may not find what they were looking for and leave the page without going further. Review the meta title & description of your landing page to make it more relevant as per the content of that page. This is also an important reason of high bounce rate of any site.
7. Bombarding Visitors with Ads:
Are you bombarding your visitors with ads, email subscription form, pop-up surveys, small videos? Certain types of banner ads are very distracting and can increase the bounce rate for your website. Be careful of what types of ads you are using. If your site is ad-supported, make sure you use ad relevant to the content of your website. If you are doing it then fix it asap to reduce bounce rate of our website.
9. Not So Mobile Friendly:
45% of visitors come from mobile phones and if your website doesn’t perform well on mobiles, it can increase the bounce rate of your website. You should make sure that your website is mobile-friendly, its loading speed on mobile is good and the user interface is also better. This way users can browse to other web-pages of your website instead of leaving the web-page. This decreases the bounce rate of your website.
This is one of the most important reasons of high bounce rate of any website.
Also Read: Technical SEO Audit Checklist
12. Sending Wrong People to a Landing Page:
- They are within your targeted audience
- They are influenced by your pitch before coming to the landing page.
The right traffic will know what your landing page is about as they will be expecting it. This way you will earn their trust and conversions.
13. Poor Grammar and Spelling Errors on the Landing Page:
This is also one of the important reason user bounce back from the landing page. Visitors are looking for any reason to not buy products or services and give you their personal & credit card information. Do not give them any reason for this. Make your landing page free from grammatical & spelling errors. You can employ someone who can speak good English to review every content you produce for your landing pages. There are various sites where you can review such errors:
14. Excessive Use of Attention-Grabbing Graphics:
15. Too Many Questions:
16. Your Website Content is Self-Sufficient:
There are cases where the user gets everything he was looking for from your website.
There are landing pages that have great content and some just have a lead form to fill it.
17. A Few Pages Contributing Disproportionally:
19. Poor Web Design:
A poor web design can leave a bad mark on the mind of the visitor & distract them. It can also reduce the time spent on the website by the visitor. Everybody likes to look at beautiful things and web-pages are no different than that. Make sure your web design is simple yet attractive to the eyes of a visitor as this will make them engaged on your website. Poor web design or layout provokes high bounce rates. Check features of a good website.
20. Autoplay Videos:
These are few reasons that increase the bounce rate of your website. Always make sure you don’t commit these mistakes on your website otherwise your website will also suffer from a high bounce rate.