What is ASO & How To Do App Store Optimization
Don’t let your mobile application die in the tough competition.
Support your app with a well-designed app store optimization so that your application can rank well on the search page. The goal is to ensure that the app gets maximum downloads and clicks. Every day, thousands of mobile applications are hitting app stores, but only a few can survive.
It does not matter whether the app is for iOS platform, Windows, or Android. The purpose of the app store optimization is getting more exposure as a brand. Get more reviews and ratings for positive audience engagement and perform a well in-app search. The organic lead is crucial for app existence.
What is app store optimization?
How ASO works:
When we talk about app store optimization the focus is on several factors. To make your app more search engine friendly you have to work smart. Don’t let the app get sunk in the crowd of millions of apps instead empower it with a unique identity and work on it. Focus on app content, make sure the content is easy to discover, the app page needs to be indexed for updated ranking from time to time. The search engine focuses on several factors and app quality, uniqueness, reviews, and ratings are just the name of a few factors that would affect app ranking. Well, it is more like a website optimization focusing on organic search traffic but with a twist.
A well-optimized and marketed application will bring higher ROI. The position and performance of the application are measured on several bases, the prime factors are:
• Engagement (reviews/ratings)
Just like website optimization, the app optimization process is also a continuous process. The objective of building the app is getting more traffic. Focus on app optimization and perform well in the App Store and Play Store and connect with a larger audience.
What Are The Basics of ASO:
Know your market and competition: to promote your app among the users you have to think like users. How would you search for your app? When you think like a customer, you can experience their limitations, their strength and how they perceive your application. Which language they will use for searching the app, what keywords competitors are targeting. This will help you in designing an ASO strategy that would help in connecting with the potential market as well as in staying ahead from the competitors. Find keywords with higher optimal value and ROI and promote those keywords. Know how your customer searches you and how your competitors are attracting the users all this would help in designing a foolproof strategy. Many application store optimizations tools would help you in finding a competitive and potential keyword. Sometimes taking risks and mixing high volume keywords with low volume keywords will help in getting more clicks. While focusing on keywords focus on synonyms, applications’ main features, and app category.
What Are The Application Store Optimization Techniques in 2019?
Here are best 8 important App Store Optimization Techniques you’ll want to take to improve your ASO in both the Apple App Store and Google Play.
1. Choose The Application Name Wisely
2.Write an Interesting Description
3. Focus On The Icon
4. Focus on The Screenshots and Videos
5. Pick The Write Category
6. Create Quality Backlinks
7. Mobile apps Need an Update
8. Get Reviews
Lets start with first ASO Technique:
1. Choose the app name wisely:
2. Create an interesting description:
Well-Written app description is a perfect blend of product descriptions and keywords. The first 2 lines of the app descriptions are crucial. It has to be engaging, informative, keyword-rich and relevant. Bringing this all together in one short description is not easy this is why it is suggested to write a fine app description, after all, it is the descriptions that give the first glimpse of the application to the users. Make app screenshots more informative with well-written descriptions so that the user can get a complete overview of the product. How the online user perceives your app depends on how well you define your product.
3. Focus on the icon:
The users are exposed to end numbers of apps and for most of them are new. Make your app more attention-grabbing with a unique app icon. It is the visual impact that motivates the users to click the app and learn more about it. While designing the app icon focus on Google Play Store and App Store’s standard and parameters. Follow their ideal size, geometry, color scheme. The app icon is a visual representation of the app and users often remember icon instead of a name! Your icon is your brand ambassador, make the most of it. Research the market; know the rules design a clear and precise logo to represent your app.
4. Focus on screenshots and videos:
Adding screenshots and videos in-app listing might not directly affect the app position, but it will make your app listing more appropriate for the users who want to learn more about the app and its features. iOS allow 5 screenshots and the Play Store allows 8 screenshots. Make sure the screenshots and engaging and compelling enough. It should include all the features and benefits so that the users get motivated to click the icon and explore further. Screenshots with graphics and text overlay can make them more motivating for the users.
5. Pick the Right Category
It is always recommended to select the most suitable category for your app when publishing it in App store or Google Play store. It will make your app more searchable and will also help you app to rank well in app store.
Putting your app in wrong category will give you a negative result so try to find most suitable category.
6. Backlinks work for ASO as well:
ASO is not just about on-page, but it drives more force form off-page and outside promotion. Create hi-quality, relevant backlinks to grab a position in iTunes as well as Play Store. When customer found you listed on the top of SERP they follow the link. It makes your app more credible and reliable.
7. Mobile apps need an update:
Don’t let the app lag behind. Update the app with the latest features from time to time to make it more useful for the users. When a user has that inquisitive approach to explore each update that means you understand the market and willing to offer the latest features from time to time. Update description highlighting what is new in the app. This will make the app more relevant and users will remain active and interested.
8. Get positive reviews and ratings:
Being an app user, we all know how much we rely on reviews and ratings before installing a new app. App with a larger number of positive reviews and ratings will create a positive impact on the users. App with higher user reviews and ratings get listed on the top so it is crucial for app optimization as well.
Like website optimization, app optimization is an on-going process and there is no set benchmark to be crossed but it is a consistent process and to keep your mobile app on the top you need to follow latest application store optimization tips. Follow the latest trend update app as well as an app promotion strategy from time to time to make it market relevant as well as using relevant.
Don’t let your effort go in vain if you are finding it hard to promote the app, then consult app store optimization companies like RankOn Technologies and safeguard the future. These professionals are well versed in app store optimization for Google play, iStores as well as other app stores. Request a quote for app store optimization or discuss how hiring an App Store Optimization professional for app store search optimization can support their mobile app in the long run.