Facebook has come a long since its launch in the year 2004. Today, the success of the first official social media platform can be understood from the fact that over half of the US population used the Facebook in 2016.
It clearly indicates that Facebook is not a source of anytime entertainment but a fruitful opportunity for marketers and businesses to take their marketing efforts to new level.
Over the years, there have been several updates and changed strike the platform that only enhanced its popularity all across the globe.
Among the fraternity of social media marketers, Facebook is still the best bet with most of their ad spending drive towards the same.
A recently study indicates that over 90% of marketers agree that they use Facebook on a daily basis. This means around 3 million businesses are hooked over Facebook to achieve their marketing objectives.
If you’re looking to yield the best reap out of your Facebook marketing efforts and budget, you can’t afford to miss these proven Facebook marketing tips that are being appreciated by world’s top digital marketers.
So, let’s take a look at them one by one.
- Pick The Right Business Category for Your Page
Always keep in mind that you need a business page and not a personal page.
While creating your business, make sure you choose the right category for your business page. This affects your further conversations to some extent. For example, if you pick local business category, you will have to add a physical location for the same while that won’t be the case with an e-commerce business.
Please note that in most of the cases, local business is the common choice.
- Work On Your Photos
Don’t take this point lightly as it needs a serious consideration.
Make sure you upload high quality photos on your profile. From choosing the product photos to cover photo, each and every graphic element should be in sync.
Your profile’s cover pic need not to have a Call-T-Action (CTA) but you can exhibit your creative edge on this.
As a value-driven business man or marketer, you shouldn’t lose this opportunity to amplify your brand presence over web.
- Prefer Custom Facebook Tabs
Can you recall the small-sized sidebar tabs on your profile? Do you know you can customize them? Let’s know why:
- You can add any and all relevant information regarding your brand.
- You can use it as an option to feature a CTA.
- It helps reply to questions that users might have before they go further.
There are different tabs with names like About, Events, Photos, Videos, Posts, Groups and others.
Consider them as entry points to your website. For example, you can use the CTA “Sign Up” to invite the visitors to register on your website.
Always remember that the prime motive is to engage with the target audience.
- Upload Videos on Facebook Directly Rather the Inserting a YouTube Video
When posting video content, it is suggested to upload the video file directly on Facebook rather than embedding a YouTube video URL.
- Pick Your CTA Knob
On every Facebook business page, there is a small CTA button.
For example, just below the cover pic, you’ll find a CTA button like “Sign UP”
There could be different CTA options like:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
The best way to use them is to redirect a user to a landing page when he or she clicks on it. There are no predefined rules for this category, but it is always a good make an optimum use of the same.
- Pursue The “70-20-10” Approach
After you’re done with generating engagement on your page, content is the next stop you should work on.
There is no fixed rule and you can always try out different formats. For example, you start with a small business updated followed by visual content.
To establish a perfect balance of the content you’re supposed to post on your page, it is advised to follow the 70-20-10 rule which means:
- Publish original content 70% of the time.
- Publish content pertinent to your followers’ interests 20% of the time.
- Prefer self-promotional content 10% of the time.
- Declutter Your Posts
Cleaning up your posts could allow you lend a leaner look to your page that makes it rank above the rest.
A compelling social media post along with a good quality visual is 10 times more likely to generate engagement than a plain text post.
Prefer using sharp quality images and in case of a link post, make sure you eliminate the link URL from the post copy.
- Share User-Generated Content
If you think you’re falling short of your own content, you can choose to share user-generated content on your page.
This is found to be good strategy to encourage brand loyalty and make users feel included in your page.
- If Possible, Post LIVE Videos
One promising way to boost engagement is to post video content.
Videos are found to get fabulous response on Facebook.
Do you know a majority of users watch Facebook videos with sound off? So, don’t forget to caption your videos to boost engagement.
It will augment video watching time by an average of 12%.
If there is a big event is happening at your event, share sharing it with your fan base with Facebook live. You can use your smartphone and broadcast the video live on Facebook.
- Analyze Your Posts Using Facebook Insights
Improvement is surely an intrinsic part of Facebook marketing. The best way to support this is to monitor your content using Facebook analytics. You can get to various things this way like Page likes , post reach, and engagement etc.
- Examine Your Timing
By utilizing your Facebook insights data, you can figure out what types of posts work best and at what time. This would help you schedule your posts at times when they’re more likely to engage.
During peak hours, you can do a lot of experiments with your content options.
- To Analyze User Behavior, Prefer Audience Insights
For more details on the audience you’re targeting, you can refer to audience insights under Facebook insights.
This would allow you information like age and gender breakdowns, education levels, and job descriptions. You can also find out hobbies and interests of your followers.
- Promote Your Posts Using Facebook Ads
Be it a short-term campaign or you wish to give that much-needed initial push to your page, Facebook ads could be a great way to attract more followers.
And you would be happier to know that Facebook ads are much cheaper than Google Adwords.
- Filter Your Audience for Maximum Reach of Your Ads
If you surelywish to ensure that your Facebook Ads are effective, make no delay in learning how to narrow your audience.
You can choose from location-specific audiences to segmentation based on interests and hobbies. For example, if you’re a magician, you can target your audience in a particular area.
- Take Your Efforts Beyond Facebook
Though internal promotion can be easily done on Facebook, it is also a good idea to think about bringing traffic to your Facebook page.
By relying on promoted posts and paid ads, you can highlight you can target Facebook users who are new to the platform.
- Double Your Efforts with Influencers
If you’re finding it hard to boost engagement on Facebook, there is no harm in partnering with experts.
Influencer marketing is always a great idea to step up your engagement efforts.
There are many tools available that allow you find them. You can reach out to Twitter, LinkedIn with influencer marketing and promote your Facebook page there.
- Schedule An Easy Content to Boost Engagement
Don’t go for a big one but plan a smaller one with some gratification. Running a contest on Facebook is a great way to support your organic promotion efforts while promoting engagement with users.
You can gratify your users with a gift voucher or a free product sample.
- Prefer Short, Engaging Video Posts
People have started loving videos over long-text posts. To drive engagement, create short but enticing video posts that people find worthy to share with others.
There are many tools available online that allow you create such interesting video posts.
- Humanize Your Brand with Fun-Loaded Photos
Establishing a human connect in intrinsic to Facebook and one should never forget it. As a brand, you can carry forward this notion by publishing photos that show your employees in a humorous and relevant way.
- Use Emojis for Facebook marketing
According to a study, over 90% of users prefer using emojis as they feel that they are best reflection of their feelings. The emojis of animals, babies and expressions are immensely popular in the Facebook community.
- Clone Your Primary Revenue-Sourcing Audience
To boost up your relevant audiences, cloning your best-performing audience is a good strategy. Count on Facebook’s Lookalike Audience feature and expand your reach to new audience that feature similar attributes. It is very much easy and effective.